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Request for advertising and marketing expenditure

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Dear Trinity Laban,

I am writing to make an open government request for all the information to which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing expenditure by line item. If this could be submitted as an excel that would be much appreciate. Ideally this would cover the following questions:
1. What has been the total annual budget for marketing over the last 5 years (2017-2021)?
2. How much of the marketing budget is spent on in-house marketing and how much is spent on 3rd party providers (e.g. Agencies)?
3. What are they types of third party services used e.g. (managed marketing services, content creators, self-service platforms) and how is the expenditure distributed among them?
4. How much of the marketing budget is spent on digital advertising and how much is spent on traditional advertising methods?
5. What is the segmentation of digital expenditure by channel (e.g. how much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could contact me. If any of this information is already in the public domain, please can you direct me to it, with page references and URLs if necessary.
I understand that you are required to respond to my request within the 20 working days after you receive this letter. I would be grateful if you could confirm in writing that you have received this request.
I look forward to hearing from you.

Yours faithfully,

Nisha Gidwani

TL Freedom of Information, Trinity Laban

Many thanks for your below request under the Freedom of Information Act (2000). Your request will be forwarded to the relevant department, and we will endeavour to provide you with a response within 20 working days.

Please note that due to the Coronavirus and its impact on working practices it may not be possible to respond within the statutory time frame. If we are unable to do so we will send you an email to keep you informed of the delay and provide you with a response as soon as we are able.

Thank you for contacting Trinity Laban.

Best wishes,

Georgina Lomax
Data and Operations Manager

TRINITY LABAN CONSERVATOIRE
OF MUSIC AND DANCE

King Charles Court
Old Royal Naval College
Greenwich
London SE10 9JF
UK

Email: [email address]
Website: trinitylaban.ac.uk

Trinity Laban Conservatoire of Music and Dance is a company limited by guarantee registered in England and Wales Company No: 51090 Registered Charity No: 309998. King Charles Court, Old Royal Naval College, London SE10 9JF

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TL Freedom of Information, Trinity Laban

1 Attachment

Dear Nisha,

 

Many thanks for your below request under the Freedom of Information Act
(2000). Please find attached our responses to your questions, which are to
the best of our knowledge.

 

Thank you for contacting Trinity Laban.

 

Best wishes,

 

Georgina

 

Georgina Lomax

Data and Operations Manager

 

TRINITY LABAN CONSERVATOIRE

OF MUSIC AND DANCE

 

 

 

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We don't know whether the most recent response to this request contains information or not – if you are Nisha Gidwani please sign in and let everyone know.