This is an HTML version of an attachment to the Freedom of Information request 'Campaign objectives and spending - 'Back the Brexit Deal' campaign'.


 
 
 
 
 
 
Freedom of Information 
xxx@xxxxx.xxx.xx 
Team 
www.gov.uk 
Correspondence Unit 
 
9 Downing Street 
SW1A 2AG 
 
 
S O'Dea 
Via: xxxxxxxxxxxxxxxxxxxxxxx@xxxxxxxxxxxxxx.xxx 
Our ref: DEX001569 
 
28 December 2018 
 
Dear S O'Dea​, 
 
I refer to your request dated 28 November 2018, where you asked: 
 
I would like to request information about the ‘Brexit Deal’ campaign currently being led by 10 Downing 
Street  (https://brexitdealexplained.campaign.gov...).  As  this  may  be  delivered  in  part  by  other 
departments I am copying this request to the Prime Minister's Office and the Cabinet Office. 
 
I would like to know: 
 
1) What are the agreed objectives of this campaign? 
 
2) How is the success of this campaign being measured? 
 
3) What is the total budget committed to this marketing communications campaign? 
 
4)  How  many  social  media  assets  in  total  have  been  developed  for this campaign? Please provide a 
breakdown by type (blog posts, images, animations, etc) 
 
5)  How  much  was  paid,  and  to  whom,  for  online  advertising?  This includes promoted or paid social 
posts as well as display and search advertising. 
 
6) To know if online advertising was targeted by demographics, geography, age, interests or
 
any
 
other
 
 
criteria. 
 
 
I have dealt with your request under the Freedom of Information Act 2000 ‘the Act’). The 
Department for Exiting the European Union (DExEU) ​does not hold ​information in the 
scope of your request. 
 
If you have any queries about this letter, please contact the FOI team. Please remember to 
quote the reference number above in any future communications. 
 

 
If you are unhappy with the service you have received in relation to your request or wish to 
request an internal review, you should write to ​xxx@xxxxx.xxx.xx​ or: 
Freedom of Information Team (internal review) 
Department for Exiting the European Union 
9 Downing Street 
SW1A 2AG 
You should note that DExEU will not normally accept an application for internal review if it is 
received more than two months after the date that the reply was issued. 
If you are not content with the outcome of your internal review, you may apply directly to the 
Information Commissioner for a decision. Generally, the Commissioner cannot make a 
decision unless you have exhausted the complaints procedure provided by DExEU. The 
Information Commissioner can be contacted at: 
The Information Commissioner’s Office 
Wilmslow 
Cheshire 
SK9 5AF 
Yours sincerely, 
 
Freedom of Information Team, DExEU.