Amgueddfa Cymru - National Museum Wales
Nodyn diogelu
Bwrdd yr Ymddiredolwyr
Cover note
Board of Trustees
Dyddiad y cyfarfod / Date of meeting
Rhif agenda / Agenda number
6 December 2012
7
Teitl y papur / Paper title
Awdur / Author
Director General’s Report
David Anderson
Dyddiad / Date
Cyfrinachol? / Private and confidential?
27 November 2012
ü yn ôl y galw / as appropriate
Ie / Yes
Na / No
ü
Disgrifiad byr / Brief description
The Quarter one report covering performance agains Vision Map Key Objectives and visitor figures
to sites and the website.
Adnoddau angenrheidiol
ü yn ôl y galw neu rhowch manylion /
Resource implications and requirements
as appropriate or describe
Dim
None
O fewn y gyllideb bresennol ü
Within existing budgets
Adnoddau angenrheidiol – manylion a chost
Resources required – details and cost
Gofynnir i aelodau / Members are asked to
ü yn ôl y galw / as appropriate
Trafod a chytuno
Discuss and approve
Derbyn gwybodaeth a briffio ü
Receive information and be briefed on
Derbyn a nodi
Receive and note
1
Amgueddfa Cymru – National Museum Wales
Meeting of the Board of Trustees
December 6th 2012
Director General’s Report to the Board Q2 2012-2013
Please find attached my Q2 report to the Board comprising the dashboard of indicators, graphical
and tabular representations of the number of visits to sites, a graph showing the number of website
visits, and a new financial report.
Performance reporting
On the dashboard, the quantitative indicators are performing well and are generally to target with
the exception of the number of formal education visits which, although coming in above target for
Q2, remains below target for the six-month period. Work continues to benchmark and to monitor
this particular indicator closely over the remainder of the year.
The qualitative reports give examples of good progress for all the perspectives, although a number
of projects such as the reviews of collections, research and conservation strategies have been rightly
rescheduled to fol ow-on from the Change Programme in 2013.
The progress against target/milestones for each Vision Map objective is green with the exception of
‘Communicating Col ections’ owing to the below-target formal education visits figure and this is
rated at green/yellow.
In relation to the number of visits to sites during Q1 and Q2, Amgueddfa Cymru attracted 1,097,533
visitors which exceeded the target by 78,433 visitors (+7.70%) and an extra 48,622 visitors (+4.64%)
compared to the same period last year. Several sites have exceeded both their 2012 targets and the
2011 figures for the period. A combination of our marketing communications (TV campaign,
consumer press work, etc), our public programme and the core offer of the museums themselves
have all helped with achieving such excellent figures.
The website visits are fol owing the same pattern as previous year but with a higher volume of
traffic. Amgueddfa Cymru’s usual peak in August is tied to summer holiday museum attendance and
activities, with a large number of web visits to ‘What's On’ and museum homepages. Our top
referrers (apart from search engines) are from tourism websites like visitcardiff.com and
dayoutwiththekids.co.uk. August and July saw 326,000 visits to the Amgueddfa Cymru website.
Financial reporting
The financial annex provides the September financial position report. Revenue income and
expenditure is generally in line with expectations. A number of items have been purchased using the
specimen budget including some which have been partly funded by third party contributions. Capital
expenditure is proceeding to plan.
David Anderson, Director General
2
Director General’s Performance Report Q2 (April – September) 2012-2013
Vision Map
Quantitative
Previous
Annual
Out-turn to
Qualitative
Progress
against
Key Objective
Indicator
year out-
Target
end of
Report
target/
(Perspective)
turn
(6-month
Quarter 2
(April – September 2012)
milestone
target)
World-class
Number of visits*
1,690,340
1,600,000
1,097,533
HLF funding was confirmed for the development of St Green
museum
(1,019,100)
Fagans: National History Museum and planning and
spaces
listed building consent was approved in August. A
(The People
feasibility study and options appraisal has been
of Wales)
completed for the redevelopment of the National
Roman Legion Museum. In addition to new corporate
banners at each of the sites, cross-marketing
promotions are being developed and during
July/August walking tours linking National Slate
Museum and Dolbadarn Castle operated by Cadw
were trialled.
International
Number of
312 (99 in
310
285 (95 in
Exhibition proposals for Chongqing (March 1st 2013) Green
reputation
venues to which
Wales)
Wales)
are now well-advanced with the themes, content and
(The People
loans made
design agreed. Work has continued with the AFA on
of Wales)
across the world*
the proposed ‘Landscapes’ art tour to the USA with
three venues now confirmed. Work on Artes Mundi is
Number of
New
100
92
well advanced and the learning programme has been
international
Indicator
developed.
collaborations
Priority
Number of visits
New
No target
This will be
New Audience Development Action Plans have been
Green
audiences
by priority
Indicator
reported
produced for each museum and are being
(Presenting
audiences
once major
implemented.
Wales)
survey
As part of the new Visitor Profile study across all
complete
sites, interviews have started and will continue until
March 2013. Interim results will be available in the
Number of events
New
No target
398
autumn. A review of system requirements for an
targeted at
Indicator
this year
organisation-wide booking system is underway.
priority audiences
‘Transforming Children’s Lives’ child poverty
conference hosted and organised by Amgueddfa
3
Vision Map
Quantitative
Previous
Annual
Out-turn to
Qualitative
Progress
against
Key Objective
Indicator
year out-
Target
end of
Report
target/
(Perspective)
turn
(6-month
Quarter 2
(April – September 2012)
milestone
target)
Cymru in July attracted over 130 delegates and was
extremely successful. An evaluation report has been
produced and a legacy document ‘resource pack’ is
being prepared. Bling displays opened at all
museums (except St Fagans) and in total the project
worked successfully with 20 groups of people and 17
artists. Oral testimony featured as part of the
Transforming Children’s Lives conference. Work on
organisation-wide booking system delayed but
expected to deliver in-year.
Collections
Number of
203
228
230
Reviews of collections, research and conservation all Green
and research
research projects
to follow the Change Programme in 2013. Phase 1 of
(Presenting
the consortium-led JISC-funded digitisation project of
Wales)
% Collections
46.8%
48.5%
49%
GB and Ireland type fossil specimens leading to an
computerised to
(48.2%)
open freely accessible on-line database has been
inventory
completed and phase 2 is underway.
standard
Amgueddfa Cymru has recently joined the Welsh
Institute for Research of Art and Design (WIRAD) in
order to increase research capacity.
An MOU with the National Botanic Garden has been
drafted and awaits sign-off. Discussions have taken
place with staff from Cardiff University on
collaborations in teaching, internships and
placements.
Headland design have completed report on our
preliminary work with CyMAL to scope options for the
interpretation of aspects of people’s history in Wales.
4
Vision Map
Quantitative
Previous
Annual
Out-turn to
Qualitative
Progress
against
Key Objective
Indicator
year out-
Target
end of
Report
target/
(Perspective)
turn
(6-month
Quarter 2
(April – September 2012)
milestone
target)
Communicati
Number of formal
248,425
235,000
115,058
The formal learning figures during Q2 were above Green/
ng collections
education visits*
(124,000)
target but for the six-month period the figure Yellow
(Presenting
remains under target. Work continues to benchmark
Wales)
and to monitor figures across the year.
Number of
242,381
200,000
149,631
Work continues on a new Exhibitions Strategy and a
informal
(100,000)
new Publications Strategy has been drafted. A
education visits*
meeting of the prospective venues for an exhibition to
celebrate the Tercentenary of Richard Wilson has
taken place to agree the content. The rolling
programme of exhibitions at all sites is on target. The
National Slate Museum’s principal exhibition for 2012,
Dathlu’r Deugain/Fab 40, opened in May. Planning
has begun to collect material for the celebration of Big
Pit’s 30th anniversary as a museum in 2013.
Proposals for the centenary of the start of WW1 are
now in place and have been discussed with the
Imperial War Museum.
Partnerships
AC continues to work with CyMAL and the other Green
(Improving
Number of active
25
23
Reported
partners in implementing the Welsh Government’s
performance)
partnership
annually
Museums Strategy and our action plan on this has
projects
been updated. New partners in the re-launched
Sharing Treasures Scheme were announced by HLF
and CyMAL in July 2012. The Medieval Minds
exhibition is proving to be successful in Wrexham
Museum. AC continues to support the bid for World
Heritage Status for the slate areas in North Wales.
Talent, skills
Percentage of
31.7%
25%
15.3%
The new HR Strategy is being implemented. The Green
and
staff in receipt of
Heritage Horticultural Skills scheme has received
competencies
Training and
second phase funding from the HLF and a second
(Improving
Development
tranche of trainees started in September. We are part
performance)
New
20 (10)
13
of the group running this initiative. IIP standard was
5
Vision Map
Quantitative
Previous
Annual
Out-turn to
Qualitative
Progress
against
Key Objective
Indicator
year out-
Target
end of
Report
target/
(Perspective)
turn
(6-month
Quarter 2
(April – September 2012)
milestone
target)
Number of
indicator
achieved for the first time at St Fagans in April and
volunteering
preparatory work for achieving IIP at the National
opportunities
Wool Museum is underway.
New Media
Work as a lead partner on Peoples Collection Wales Green
(Improving
Number of
1,648,896
1,450,000
935,974
is continuing with the implementation of the action
performance)
website visits*
(725,000)
plan agreed by the federated management service
and the tendering process for the service provider is
underway. Recruitment of the project team for the
Esmee Fairbairn Foundation-funded Natural Images
historic photograph digitisation project has been
completed and scanning of images has now
commenced. Natural Images research lectures took
place on 17 October with 165 people in attendance.
Advocating
Number of people
1000
1000
490
The Museum’s stand at the Urdd Eisteddfod received Green
for
at targeted
(500)
2695 visitors including the First Minister, who tried his
sustainability
advocacy events
hand at slate splitting. A staffed-stand was provided
(Financial
at the Royal Welsh Show with success. Amgueddfa
success)
Cymru’s presence at the National Eisteddfod in the
Vale of Glamorgan was extremely successful with
over 4000 people visiting the stand during the week.
Development
Profit returned
£490,918
£401,928
£440,245
The Museum’s budget plans were produced and
Green
and use of
from Enterprises
(£385,164)
presented to the PRC in May and operations are
resources
continuing to budget.
(Financial
Funding
£1,174,261
£1,984,114
£847,751
Work is underway to evaluate the feasibility of
success)
generated by
photovoltaic arrays at Big Pit and Nantgarw. Green
Development
Dragon Level 3 accreditation has been achieved at all
Department
sites.
Research Income
£95,897
£170,000
Reported
Annually
*Welsh Government Dashboard Indicators
Colour coding: Green – milestones achieved to target;
Yellow – milestones delayed/below target but
deliverable within year;
Orange – milestones delayed/below target but deliverable within next year;
Red – milestones undeliverable
6
Visits to Amgueddfa Cymru sites 2012-2013
Amgueddfa Cymru-National Museum Wales
300,000
265,026
250,000
198,738
200,000
175,084
172,429
es
ur
153,439
150,000
r fig
132,814
Visito
100,000
50,000
0
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Current 2012-13
Target 2012-13
Previous Year 2011-12
7
AMGUEDDFA CYMRU - NATIONAL MUSEUM WALES
CUMULATIVE VISITOR FIGURES April - Sept 2012
PLUS VARIANCE FROM 2011 and 2000
2012
2012
2011
2000
Variance
from
Increase/Decrease
Increase/Decrease
Museum
Actual
Target
Target
2011
on 2000
No.
%
No.
%
No.
%
Cardiff
251,347 194,000
213,077 128,132 57,347
29.6
38,270
18.0
123,215
96.2
St Fagans
419,375 424,000
417,555 227,199 -4,625
-1.1
1,820
0.4
192,176
84.6
Roman
44,616
38,000
40,795 41,076
6,616
17.4
3,821
9.4
3,540
8.6
Wool
23,571
16,600
19,383 6,905
6,971
42.0
4,188
21.6
16,666
241.4
Slate
101,051 106,500
111,890 39,991
-5,449
-5.1
-10,839
-9.7
61,060
152.7
Big Pit
102,225 101,500
101,035 56,312
725
0.7
1,190
1.2
45,913
81.5
Waterfront
155,348 138,500
145,176
16,848
12.2
10,172
7.0
TOTAL
1,097,533 1,019,100 1,048,911 499,615 78,433
7.70
48,622
4.64
442,570
88.6
Oriel y Parc:
100,640
8
Visits to Amgueddfa Cymru Website 2012-2013
9
Definition of Key Performance Indicators
Key Performance Indicator
Definition
Number of visits*
Total number of visits to the museums of Amgueddfa Cymru. This indicator includes the number of
formal education visits and the informal on-site visits to Amgueddfa Cymru museums
Number of venues to which loans
Total number of venues to which loans made at start of year + new venues to which loans made during
made across the world*
year
Number of international
Number of international collaborations at the start of the year plus the number of international
collaborations
collaborations built during the year, an international collaboration being defined as any relationship
between AC and an organisation outside the UK where there is mutual benefit to both partners. Does
not include loans as these are collected separately.
Number of research projects
Number of research projects underway at the start of the year + number of new research projects
started in year
% Documentation projects on target Percentage of the projects focussed at documenting specific elements of the collection that are on target
i.e. going to deliver the stated number of items documented
Number of visits by priority audiences
Average percentage of total visits by each priority audience obtained visitor profiling survey
Number of events targeted at priority Number of events across all museums targeted at the priority audiences of families, young people (16-24
audiences
year olds) and tourists
Number of formal education visits*
Number of visits to one of our museums, as part of the delivery of, or arranged to complement and
support the learning objectives of a recognised formal curriculum, usually by teachers and students from
schools, colleges or universities. This figure also includes visits by teachers pursuing CPD opportunities
and those undertaking work experience or placement opportunities, arranged as a formal curriculum
supporting experience. All visits are counted daily, rather than per workshop or placement
Number of informal education visits*
=
Number of ‘added-value’ learning visits + Number of participants in off-site learning activities
Number of ‘added-value’ learning visits is defined as the number of visits to one of our museums, where
there is an additional learning offer, over and above the core learning offer available at all Museum sites
to the general public i.e. visits to special programmed events open to all or visits
by specific and hard-to reach audiences, usually by prior arrangement, for facilitated sessions.
Number of participants in off-site learning activities is defined as the number of participants in learning
opportunities (based on our museums, collections or work), not at one of our museums but facilitated or
organised by a member of museum staff. Summation of actual counts of participants in off-site
10
Key Performance Indicator
Definition
programmes
Number of active partnership projects
Number of key corporate partnership relationships at the start of the year plus the number of
partnership relationships built during the year
Percentage of staff in receipt of
Number of staff in receipt of training and development during the quarter expressed as a percentage of
Training and Development
the total number of staff
Number of volunteering opportunities
Number of volunteering vacancies offered by Amgueddfa Cymru during the quarter
Number of website visits*
The number of website visits calculated using 'AWStats' and 'Google Analytics', together with analytical
narrative on hits, downloads and dwell time
Number of people at targeted
Number of attendees at targeted advocacy events, expressed in relation to the number of invitees and
advocacy events
the number of events, supported by a narrative on the purpose of events
Profit returned from Enterprises
The net profit (having taking into account costs) raised through Enterprises within the financial year
Funding generated by Development
Income raised through fundraising within the financial year
Department
Research Income
Research income generated as a result of partnerships
*Welsh Government dashboard indicators
11
Annex 1 Amgueddfa Cymru – National Museum Wales
REVENUE FINANCIAL POSITION
30 September 2012
Annual
Year to Date
Previous Year to Date
Budget
Budget
Budget Actual
Variance
Actual
Variance
£'000
£'000
£'000
£'000 %age
£'000
£'000 %age
Core Income
Revenue Grant in Aid
22,447
10,279
10,279
0
0%
9,674
605
6%
People's Col ection Grant
395
198
96
(102)
-51%
90
6
-
HLF funding - SNHM Redevelopment
0
0
0
0
0%
0
0
0%
Trading Subsidiary Profit
402
0
0
0
0%
0
0
0%
Trading Subsidiary Recharges
162
81
79
(2)
-2%
80
(1)
-1%
Contribution from CCS
544
272
254
(18)
-7%
249
5
2%
Dept Self Generated Income
582
249
289
40
16%
169
120
71%
Specimen/Private Funds Transfer
99
27
27
0
0%
27
0
0%
Total Core Income
24,631 11,106 11,024
(82)
-1% 10,289
735
Core Expenditure
Staff Costs
19,527
9,449
9,406
43
0%
9,051
(355)
-4%
Operating Costs
6,385
2,832
2,807
25
1%
2,727
(80)
-3%
Transfer to CMP
9
0
0
0
0%
0
0
0%
Loan repayments Carbon Trust
44
22
22
0
0%
0
(22)
-
Cash b/f earmarked- transfer from reserve
(989)
(989)
(989)
0
0%
(895)
94
-11%
Transfer from reserves - approved commitments
(286)
(286)
(286)
0
0%
0
286
-
Total Core Expenditure
24,690 11,028 10,960
68
1% 10,883
(77)
Net Core Expenditure
(59)
78
64
(14)
(594)
658
Non-Core Expenditure
Net SNHM Redevelopment income/expenditure
255
128
158
(31)
-24%
0
(158)
-
VRS costs
97
97
93
4
4%
0
(93)
-
Total Non-Core Expenditure
352
225
251
(27)
0
(251)
Transfer from reserves to Non-Core
(352)
(225)
(251)
(27)
12%
0
251
-
Net Income/(Expenditure) in year
(59)
78
64
(14)
17%
(594)
500
Core Income
£10.279m Revenue Grant in Aid has been drawn down as at the end of the month, in line with year to date
revenue expenditure and forecasts. Other grants of £98k are receivable from the Welsh Government for
the People’s Collection project, out of £395k awarded for the year.
Trading subsidiary recharges year to date amounted to £79k, and a contribution of £254k from CCS
towards the running costs of the National Waterfront Museum (NWMS) has been received as at the end of
the month, roughly in line with budget.
Actual year to date department self-generated income was £289k, exceeding the year to date budget by
£40k, around half of which is due to timing of receipts. Grants received include £49k for St Fagans:
National History Museum (SNHM) from Paul Hamlyn, £34k for the Geology Department from the Joint
Information Systems Committee, £18k for Archaeology & Numismatics from the British Museum for
portable antiquities and £10k from CyMAL for the Child Poverty Conference.
12
The Specimen/Private Funds transfer annual budget represents transfers from the Specimen Grant of £54k
to contribute to the Historic Buildings Unit staff costs, of which £27k has been transferred for the first half
of the year, and from Private Funds of £45k to cover the cost of the Development department operating
costs. The ful amount is expected to be transferred for the year.
Core Expenditure
Actual staff costs were £9.406m against a year to date budget of £9.449m giving an underspend to date of
£43k, mainly due to vacant posts in NWMS. There is a significant overspend of £42k for SNHM Visitor
Services, some of which is seasonal. The annual staff costs budget includes a provision for a salary uplift of
£280k (which covers a potential inflation uplift for those earning less than £21k). The uplift is expected to
be processed in November.
Operating costs actual year to date spend was £2.807m against a year to date budget of £2.832m, an
under-spend of £25k, 1% of budget. The reduction in year to date under-spend compared with the August
management accounts is due to re-profiling the NWMS budget. Budgets are in most cases expected to be
fully spent by the end of the year.
£9k is budgeted to be transferred to capital projects expected to be carried out by the end of the year. The
loan repayments to the Carbon Trust will also be made in full by the end of the year.
The average time taken for payment of invoices in the 6 months from April 2012 was 9.5 calendar days,
which includes 97.1% of invoices settled within 30 days.
Non-Core Expenditure
£255k is planned to be transferred to the SNHM redevelopment project during 2012-13. Costs incurred
against this project were £158k to the end of September. £93k VRS costs have been incurred, slightly less
than the budget of £97k. Non-core expenditure in 2012-13 is being funded from reserves, in line with the
Museum’s previously agreed plans.
Conclusion
The Museum’s revenue position at 30 September 2012 is broadly in line with budget, with expenditure and
reserves being well managed, and some savings made.
The Museum’s Procurement Strategy is currently being updated to reflect new public policy initiatives. The
Strategy will be launched early in 2013, following the Welsh Government’s publication of a Statement on
Procurement Policy. A key element of the Strategy will be a drive to raise the profile of procurement across
Museum. In the meantime the Finance Department is working with the Departments and Sites to
encourage more efficient use of the Museum’s procurement systems, including the procurement card, to
achieve improved value for money purchasing and budgetary control.
Plans are also in place to implement new systems for HR and payroll, sales invoicing, and expenses, which
will enable further automation of systems, achieving business process efficiencies.
13
Amgueddfa Cymru – National Museum Wales
SPECIMEN FINANCIAL POSITION
30 September 2012
Annual Year to Date
Budget
Budget
Actual
Remaining
£'000
£'000
£'000
Income
Specimen Grant in Aid
538
0
538
Contributions
0
247
(247)
Total Income
538
247
291
Expenditure
Departments
463
183
280
Special Purchases
120
229
(109)
Transfer to SNHM Redevelopment
510
52
458
Total Expenditure
1,093
464
629
Net Income/(Expenditure) in year
(555)
(217)
(338)
Cash b/f
665
665
0
Cash c/f
110
448
(338)
Income
There has been no draw down of Grant in Aid to date as the cash brought forward from the previous year
has been funding expenditure. The ful £538k wil be drawn down during the year.
Contributions includes £209k received from HLF and the Art Fund towards the purchase of 2 paintings of
Margam House, and £30k received from the Derek Williams Trust towards special art purchases, including
£25k towards the 2011-12 purchase of ‘Blaenau Ffestiniog Circle' by Richard Long. The A&N Department
received a grant of £8k for cave research.
Expenditure
Year to date expenditure by the Departments is £183k, including £7k on an Ichthyosaur Skull by the
Geology Department, £25k on 4 silver casters by the Art Department, and £27k transferred to the HBU
salaries revenue budget for the first 6 months of the year.
£229k has been spent on special art purchases, being the paintings of Margam House referred to above
(£219k), and ‘Fossil Panel’ by Steffen Dam (£10k).
£52k has been spent on the Vulcan project by HBU, as part of the SNHM Redevelopment project.
It is anticipated that £110k will be carried forward at the end of the year, towards further expenditure on
the SNHM Redevelopment project.
14
Amgueddfa Cymru – National Museum Wales
CAPITAL FINANCIAL POSITION
30 September 2012
Annual Year to Date
Budget
Budget
Actual
Remaining
£'000
£'000
£'000
Income
Capital Grant in Aid
600
0
600
Transfer from Revenue
9
0
9
Transfer from Private Funds/Development
62
0
62
Other
0
0
0
Total Income
671
0
609
Expenditure
Capital Maintenance Programme
593
102
491
Transfer to SNHM Redevelopment
116
8
108
SNHM Infrastructure
400
321
79
Residual Projects
0
0
0
Total Expenditure
1,109
431
678
Net Income/(Expenditure) in year
(438)
(431)
(69)
Cash b/f
807
807
0
Cash c/f
369
376
(69)
Income
There has been no draw down of Grant in Aid to date as the cash brought forward from the previous year
has been funding expenditure. The ful £600k wil be drawn down during the year.
Expenditure
Year to date expenditure includes £102k on the agreed Capital Maintenance Programme, of which £56k is
on minor works across al sites, £11k is on accessibility issues and £9k is on the IT network. The transfer to
the SNHM Redevelopment project will take place later in the year. The £321k spent on SNHM Infrastructure
is the budget overspend from 2011-12, which arose due to timing differences. An equivalent amount is
included in the cash brought forward figure.
It is anticipated that £369k will be carried forward at the end of the year, which is committed to the SNHM
Redevelopment project.
15