Amgueddfa Cymru - National Museum Wales
Nodyn diogelu
Bwrdd yr Ymddiredolwyr
Cover note
Board of Trustees
Dyddiad y cyfarfod / Date of meeting
Rhif agenda / Agenda number
27 September 2012
6
Teitl y papur / Paper title
Awdur / Author
Director General’s Report Quarter 1 (April -
David Anderson
June) 201-2013
Dyddiad / Date
Cyfrinachol? / Private and confidential?
24 Septebmer 2012
ü yn ôl y galw / as appropriate
Ie / Yes
Na / No
ü
Disgrifiad byr / Brief description
The Quarter one report covering performance agains Vision Map Key Objectives and visitor figures
to sites and the website.
Adnoddau angenrheidiol
ü yn ôl y galw neu rhowch manylion /
Resource implications and requirements
as appropriate or describe
Dim
None
O fewn y gyllideb bresennol ü
Within existing budgets
Adnoddau angenrheidiol – manylion a chost
Resources required – details and cost
Gofynnir i aelodau / Members are asked to
ü yn ôl y galw / as appropriate
Trafod a chytuno
Discuss and approve
Derbyn gwybodaeth a briffio ü
Receive information and be briefed on
Derbyn a nodi
Receive and note
1
Director General’s Report Q1 (April – June) 2012-2013
Vision Map
Quantitative
Previous
Annual
Out-turn
Qualitative
Key Objective
Indicator
year out-
Target
to end of
Report
(Perspective)
turn
(quarterly
Quarter 1
(April – June 2012)
target)
World-class
At St Fagans: National History Museum, work has continued
museum
Number of visits*
1,690,340
1,600,000
480,330
on the development of the HLF Bid and planning and listed
spaces
(471,700)
building consent has been submitted. The transport plan has
(The People
been developed and discussions with stakeholders are on-
of Wales)
going. Options for the redevelopment of the National Roman
Legion Museum have been scoped. In relation to improved
signage, a new corporate banner has been installed at each
of the sites.
Progress against milestones =
green
International
A proposal has been developed for an exhibition to travel to
reputation
Number of venues
312 (99 in
310
277 (92 in Chongqing (March 1st 2013) and possibly other venues in
(The People
to which loans made
Wales)
Wales)
China. Work has continued with the AFA on the proposed
of Wales)
across the world*
‘Landscapes’ art tour to the USA with two venues confirmed
and a further venue being provisionally confirmed. Work on
Number of
New
100
92
Artes Mundi is progressing but slightly behind programme.
international
Indicator
The collaborative marketing plan is in place and planning of
collaborations
local press work for the October exhibition opening is
underway. Early discussions about the learning programme
have taken place.
Progress against milestones =
green
2
Vision Map
Quantitative
Previous
Annual
Out-turn
Qualitative
Key Objective
Indicator
year out-
Target
to end of
Report
(Perspective)
turn
(quarterly
Quarter 1
(April – June 2012)
target)
Collections
Phase 1 of the consortium-led JISC-funded digitisation project
and research
Number of research
203
228
228
of GB and Ireland type fossil specimens leading to an open
(Presenting
projects
freely accessible on-line database has been completed.
Wales)
Amgueddfa Cymru has recently joined the Welsh Institute for
% Collections
46.8%
48.5%
48%
Research of Art and Design (WIRAD) in order to increase
computerised to
(48%)
research capacity.
inventory standard
Progress against milestones =
green
Priority
New Audience Development Action Plans have been
audiences
Number of visits by
New
No target
This will be produced for each museum and are being implemented.
(Presenting
priority audiences
Indicator
reported
As part of the new Visitor Profile study across all sites,
Wales)
once major interviews have started and will continue until March 2013.
survey
Interim results will be available in the autumn. A review of
complete
system requirements for an organisation-wide booking
system is underway.
Amgueddfa Cymru’s Child Poverty Strategy ‘Transforming
Number of events
New
Target to
Data to be Children’s Futures’ was published in April and is being
targeted at priority
Indicator
be
collected
implemented. Preparations are well underway on a
audiences
determined
conference for the sector to take place in July. Bling displays
opened at the National Waterfront Museum and National
Museum Cardiff in June.
Progress against milestones =
green
Communicati
The formal learning figures are significantly under target. This
ng collections
Number of formal
248,425
235,000
65,297
mirrors the pattern at organisations in Wales and the wider
(Presenting
education visits*
(76,000)
UK who are reporting decreases in figures for last year and
Wales)
for the first quarter of this financial year. This has been
attributed largely to the high costs of transport and also to
Number of informal
242,381
200,000
75,669
Government instruction to schools that they should must
education visits*
(50,000)
advise parents that contributions for school trips are voluntary
and/or that schools should themselves fund trips if parents
unable/unwilling - or should cancel. Within Amgueddfa Cymru
the largest decreases in comparison to previous year, have
3
Vision Map
Quantitative
Previous
Annual
Out-turn
Qualitative
Key Objective
Indicator
year out-
Target
to end of
Report
(Perspective)
turn
(quarterly
Quarter 1
(April – June 2012)
target)
been experienced at the National Waterfront Museum (which
secured particularly high figures last year) and St Fagans,
where Learning staff have been heavily involved in the
development of the HLF bid.
Work has started on a new Exhibitions Strategy and a new
Publications Strategy has been drafted. A meeting of the
prospective venues for an exhibition to celebrate the
Tercentenary of Richard Wilson has taken place to agree the
content. The rolling programme of exhibitions at all sites is on
target. The National Slate Museum’s principal exhibition for
2012, Dathlu’r Deugain/Fab 40, opened in May. Planning has
begun to collect material for the celebration of Big Pit’s 30th
anniversary as a museum in 2013.
Progress against milestones =
green / yellow
Partnerships
AC continues to work with CyMAL and the other partners in
(Improving
Number of active
25
23
Reported
implementing the Welsh Government’s Museums Strategy.
performance)
partnership projects
annually
Work is progressing on the re-launched Sharing Treasures
Scheme. The Medieval Minds exhibition has been
successfully installed in Wrexham Museum. A MOU with
Cardiff Story has been signed. AC continues to support the
bid for World Heritage Status for the slate areas in North
Wales with a baseline study brief having been developed and
approved.
Progress against milestones =
green
Talent, skills
A new HR Strategy has been approved by the Performance
and
Percentage of staff
31.7%
25%
7.5%
Review Committee. The Heritage Horticultural Skills scheme
competencies in receipt of Training
has received second phase funding from the HLF. We are
(Improving
and Development
part of the group running this initiative. IIP standard was
performance)
achieved for the first time at St Fagans in April.
Number of
20 (5)
5
volunteering
4
Vision Map
Quantitative
Previous
Annual
Out-turn
Qualitative
Key Objective
Indicator
year out-
Target
to end of
Report
(Perspective)
turn
(quarterly
Quarter 1
(April – June 2012)
target)
opportunities
Progress against milestones =
green
New Media
Work as a lead partner on Peoples Collection Wales is
(Improving
Number of website
1,648,896
1,450,000
459,927
continuing with the implementation of the action plan agreed
performance)
visits*
(362,500)
by the federated management service. Recruitment of the
project team for the Esmee Fairbairn Foundation-funded
Natural Images historic photograph digitisation project has
been completed and work on collection audits is underway.
Progress against milestones =
green
Advocating
Number of people at
1000
1000
270
The Museum’s stand at the Urdd Eisteddfod received 2695
for
targeted advocacy
(250)
visitors including the First Minister, who tried his hand at slate
sustainability
events
splitting.
(Financial
success)
Progress against milestones =
green
Development
AC’s budget plans were produced and presented to the PRC.
and use of
Profit returned from
£490,918
£401,928
£197,018
Work is underway to evaluate the feasibility of photovoltaic
resources
Enterprises
(£163,281)
arrays at Big Pit and Nantgarw. Green Dragon Level 3
(Financial
accreditation has been achieved at all sites.
success)
Funding generated
£1,174,261
by Development
£1,984,114
£578,369
Department
Research Income
£95,897
£170,000
Reported
Annually
Progress against milestones =
green
*Welsh Government Dashboard Indicators
Colour coding: Green – milestones achieved to target;
Yellow – milestones delayed/below target but deliverable within year;
Orange –
milestones delayed/below target but deliverable within next year;
Red – milestones undeliverable
5
Visits to Amgueddfa Cymru sites 2012-2013
Amgueddfa Cymru-National Museum Wales
300,000
250,000
200,000
175,084
172,429
es
ur
150,000
r fig
132,814
Visito
100,000
50,000
0
April
May
June
Current 2012-13
Target 2012-13
Previous Year 2011-12
Notes: During Q1, we have attracted 480,330 visitors and are just above the target of 471,700. Again, all sites have so far exceeded their targets with the exception of St
Fagans. The inclement weather continues to have a negative effect on St Fagans’ visitor figures. Recent reporting by the Museums Journal referred to the impact of the
poor weather on the visitor numbers of outdoor attractions. It is hoped that St Fagans will be given an extra boost with raising its profile through a combination of media
coverage on the opening of the Haverfordwest House, the HLF announcement and the TV advertising campaign, and that this increased press and marketing activity will
help with making up the shortfall in visitor numbers.
6
Visits to Amgueddfa Cymru Website 2012-2013
Notes: There are correlations that we see year-on-year, with the peaks and troughs relating to school holidays - which are reflected in the amount of visits to our museum
homepages. There is an annual growth in online users as more people use the internet to search for visiting, exhibitions and events information, but this also links to our
increasing the volume of content about our col ections. Over Q2 we expect to see a rise in web visits, fol owing the general trend over the summer in previous years.
7
Annex Definition of Key Performance Indicators
Key Performance Indicator
Definition
Number of visits*
Total number of visits to the museums of Amgueddfa Cymru. This indicator includes the number of
formal education visits and the informal on-site visits to Amgueddfa Cymru museums
Number of venues to which loans
Total number of venues to which loans made at start of year + new venues to which loans made during
made across the world*
year
Number of international
Number of international collaborations at the start of the year plus the number of international
collaborations
collaborations built during the year, an international collaboration being defined as any relationship
between AC and an organisation outside the UK where there is mutual benefit to both partners. Does
not include loans as these are collected separately.
Number of research projects
Number of research projects underway at the start of the year + number of new research projects
started in year
% Documentation projects on target Percentage of the projects focussed at documenting specific elements of the collection that are on target
i.e. going to deliver the stated number of items documented
Number of visits by priority audiences
Average percentage of total visits by each priority audience obtained visitor profiling survey
Number of events targeted at priority Number of events across all museums targeted at the priority audiences of families, young people (16-24
audiences
year olds) and tourists
Number of formal education visits*
Number of visits to one of our museums, as part of the delivery of, or arranged to complement and
support the learning objectives of a recognised formal curriculum, usually by teachers and students from
schools, colleges or universities. This figure also includes visits by teachers pursuing CPD opportunities
and those undertaking work experience or placement opportunities, arranged as a formal curriculum
supporting experience. All visits are counted daily, rather than per workshop or placement
Number of informal education visits*
=
Number of ‘added-value’ learning visits + Number of participants in off-site learning activities
Number of ‘added-value’ learning visits is defined as the number of visits to one of our museums, where
there is an additional learning offer, over and above the core learning offer available at all Museum sites
to the general public i.e. visits to special programmed events open to all or visits
by specific and hard-to reach audiences, usually by prior arrangement, for facilitated sessions.
Number of participants in off-site learning activities is defined as the number of participants in learning
opportunities (based on our museums, collections or work), not at one of our museums but facilitated or
organised by a member of museum staff. Summation of actual counts of participants in off-site
8
Key Performance Indicator
Definition
programmes
Number of active partnership projects
Number of key corporate partnership relationships at the start of the year plus the number of
partnership relationships built during the year
Percentage of staff in receipt of
Number of staff in receipt of training and development during the quarter expressed as a percentage of
Training and Development
the total number of staff
Number of volunteering opportunities
Number of volunteering vacancies offered by Amgueddfa Cymru during the quarter
Number of website visits*
The number of website visits calculated using 'AWStats' and 'Google Analytics', together with analytical
narrative on hits, downloads and dwell time
Number of people at targeted
Number of attendees at targeted advocacy events, expressed in relation to the number of invitees and
advocacy events
the number of events, supported by a narrative on the purpose of events
Profit returned from Enterprises
The net profit (having taking into account costs) raised through Enterprises within the financial year
Funding generated by Development
Income raised through fundraising within the financial year
Department
Research Income
Research income generated as a result of partnerships
*Welsh Government dashboard indicators
9