Visitor statistics for Active Places

Ben Griffiths

[1][FOI #27567 email]

Ref: FOI-0005-10 - Website statistics

28 January 2010

Dear Mr Griffiths

Thank you for your Freedom of Information request received on 25 January
2010.

I would like to understand the visitor profile for the

[2]http://www.activeplaces.com website.

Please provide 2009 numbers for:

. monthly visitor numbers to the active places website,

. number of pages visited per user,

. the number of searches serviced per user,

. the number of new registered users for 2009.

. Finally, please provide your 2010 targets and estimates for the
site traffic.

Your request is being considered and you will receive a response to your
request within 20 working days from receipt as specified by the Freedom of
Information Act 2000.

We usually provide the response by email in normal font size. If you
require your response in a different format, e.g. audio, large print, hard
copy etc, please let me know.

If the information you require contains any reference to a third party we
may consult them before deciding whether or not to release the information
to you.

If you have any queries please contact me at the address below.

Information on your rights under the Freedom of Information Act is
available from the Information Commissioner at:

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Telephone: 01625 545 700
http://www.ico.gov.uk/

Yours sincerely

Interim Information Officer

E: [email address]

Creating sporting opportunities in every community

Sport England, 3rd Floor Victoria House, Bloomsbury Square, London, WC1B
4SE

show quoted sections

References

Visible links
1. mailto:[FOI #27567 email]
2. http://www.activeplaces.com/

Mr Ben Griffiths

[1][FOI #27567 email]

Ref: FOI-0005-10 - Website statistics

9 February 2010

Dear Mr Griffiths

Thank you for your Freedom of Information request received on 25 January
2010. Your request has been considered and our response is below.

Please note that the figures given are for Active Places only and not
Active Places Power. The dates to which the figures apply are between 1
January 2009 and 31 December 2009.

You requested the following information:

I would like to understand the visitor profile for the

[2]http://www.activeplaces.com website.

Please provide 2009 numbers for:

1. monthly visitor numbers to the active places website,

+------------------------------------------------------------------------+
|Month |Number of visits |
| | |
| | |
|----------------------------------------+-------------------------------|
|January |14,148 |
|----------------------------------------+-------------------------------|
|February | 9,161 |
|----------------------------------------+-------------------------------|
|March |11,298 |
|----------------------------------------+-------------------------------|
|April | 9,923 |
|----------------------------------------+-------------------------------|
|May | 9,373 |
|----------------------------------------+-------------------------------|
|June | 9,142 |
|----------------------------------------+-------------------------------|
|July | 9,185 |
|----------------------------------------+-------------------------------|
|August | 9,100 |
|----------------------------------------+-------------------------------|
|September | 9,056 |
|----------------------------------------+-------------------------------|
|October | 8,590 |
|----------------------------------------+-------------------------------|
|November | 7,923 |
|----------------------------------------+-------------------------------|
|December | 5,624 |
+------------------------------------------------------------------------+

2. number of pages visited per user,

We are unable to provide the number of pages visited per user to you
because we do not collect this information. This is because we do not
collect the number of individual users. We do capture the number of unique
visits to the site (but please note that an individual user might make
many visits). We can provide to you instead the average number of
pageviews per unique visit:

At each unique visit an average of 17.58 webpages were viewed.

3. the number of searches serviced per user,

We cannot provide this information to you because we do not collect it. We
do not collect the number of individual users, just the number of unique
visits - see above. We do track the webpages viewed at each unique visit,
but we cannot always tell when a webpage has been produced as a result of
a search. A search could result in the same page just being refreshed.

4. the number of new registered users for 2009.

We cannot provide this information to you because we do not collect the
date on which a registration is made. Visitors to the site do not have to
register to use the site. This means that visitors can use the site more
easily, without being asked to provide any personal details.

5. Finally, please provide your 2010 targets and estimates for the
site traffic.

The 2010 targets for the website are:

Currency Each record on the database should be checked (and updated if
necessary) at least once every 12 months

Completeness At least 95% of each different kind of facility listed on the
database should be recorded on the database ie 95% of all the
swimming pools in England, 95% of all the gyms etc

Accuracy 95% of the information about each site/facility should be
accurate

Redundancy No more than 5% of the records on the database should be
duplicate records

The principal objective of the database is to enable us, and our
stakeholders, to understand what type of facilities are located across the
country in order to strategically assess potential gaps in provision.
Therefore the currency, accuracy and completeness of the data held on the
system are the key performance objectives. For these reasons we have not
set estimates for site traffic, so we are unable to provide estimates to
you. Our target audience is primarily those who develop sports facilities
i.e local authorities and sports governing bodies, as well as interested
members of the public.

The figures given are for Active Places only and not Active Places Power.
The information given is for the period between Jan 1, 2009 and Dec 31,
2009.

Copyright in the information you have been given belongs to Sport England
or to another party. Copyright material must not be copied, distributed,
modified, reproduced, transmitted, published (including published on the
Internet or an intranet), or otherwise made available in whole or in part
without the prior written consent of the copyright holder.

If you are dissatisfied with this response and wish to appeal, please
contact Sport England's Executive Director of Communications and Public
Affairs in writing (including by fax, letter or email) and your complaint
will be dealt with through our Internal Review procedure. The address to
write to is:

Caroline Weber

Executive Director of Communications and Public Affairs

Sport England

3rd Floor Victoria House

Bloomsbury Square

London WC1B 4SE

Please describe the original request, quote the reference number, explain
your grounds for dissatisfaction, and include an address for
correspondence.

If you are still not satisfied following the Internal Review, you have a
right to appeal to the Information Commissioner. He can be contacted at:

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Telephone: 01625 545 700
[3]www.ico.gov.uk

Yours sincerely

Judy Gough
Interim Information Officer

E: [email address]

[4]Sport England

Creating sporting opportunities in every community

Sport England, 3rd Floor Victoria House, Bloomsbury Square, London, WC1B
4SE

show quoted sections

References

Visible links
1. mailto:[FOI #27567 email]
mailto:[FOI #27567 email]
2. http://www.activeplaces.com/
http://www.activeplaces.com/
3. http://www.ico.gov.uk/
4. http://www.sportengland.org/