Swine Flu Public Information costs

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For the latest information about swine flu, please visit [2]NHS Choices or
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For general health information you may also find it helpful to refer to
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Department of Health website's [4]Frequently Asked Questions.

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References

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1. http://www.nhs.uk/
2. http://www.nhs.uk/
3. http://www.direct.gov.uk/en/index.htm
4. http://www.dh.gov.uk/en/FAQ/index.htm

10 July 2009
DE00000425654
Dear Ms Sainthouse,

Thank you for your email of 28 June requesting, under the Freedom of
Information (FOI) Act, a summary of the costs for the recent swine flu
public information campaign. Your email has been passed to me for reply.
The swine flu information campaign included television, press and radio
advertising, which ran from 30 April to 13 May 2009, and paid-for online
search priority. It included the distribution of an information leaflet
during May to UK households. Extra copies of the leaflet were sent to GP
surgeries, pharmacies, halls of residence and Primary Care Trusts, and to
members of the Publicity Register, which consists of intermediary
organisations who deal with the public, all of which were able to order
further copies for distribution.
The aims of the campaign were to educate the public about good respiratory
and hand hygiene and to raise awareness of the flu information line.
The overall cost of the information campaign was around -L-7million, which
breaks down as follows:
o Advertising media and production (England only), branding, and
online search -L-2,431,447
o Print -L-1,108,368
o Distribution of leaflet -L-3,362,038
o Flu information line -L-51,828
These figures are exclusive of VAT.
Additional advertising was carried out in Wales, Scotland and Northern
Ireland and you may wish to contact the Devolved Administrations for
further information about this.
I hope this reply is helpful.
If you have any queries about this email, please contact me. Please
remember to quote the reference number above in any future communications.

If you are dissatisfied with the handling of your request, you have the
right to ask for an internal review. Internal review requests should be
submitted within two months of the date of receipt of the response to your
original letter and should be addressed to:

Head of the Freedom of Information Team
Department of Health
Room 317
Richmond House
79 Whitehall,
London
SW1A 2NS

Email: [1][email address]

If you are not content with the outcome of your complaint, you may apply
directly to the Information Commissioner (ICO) for a decision. Generally,
the ICO cannot make a decision unless you have exhausted the complaints
procedure provided by the Department. The ICO can be contacted at:

The Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Yours sincerely,

David Winks
Freedom of Information Team
Department of Health

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Communications via the GSi may be automatically logged, monitored and/or
recorded for legal purposes.

References

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