Spend on ID Cards advertising Merseyside/NW region

Dear Home Office,

The Government is currently attempting to pilot the "voluntary" use
of ID cards in parts of the North West, including Liverpool and
Merseyside.

As part of this drive, advertisements to encourage people are being
placed in the local media - whether print or broadcast.

I would like to know how much has been spent on advertising to
encourage ID card take up since 1 Jan 2010 in the media covering
Merseyside.

By this I mean

Daily Post (Trinity Mirror)
Liverpool Echo (Trinity Mirror)
Merseymart and Star (Trinity Mirror)
Radio City
City Talk FM
Juice FM
Granada Television

I would also like to know how much has been spent on "outdoor" or
"ambient" media in the same area

By this I mean

billboards
bus shelter advertising
Hoardings in railway stations
Advertisements on trains or busses
Advertisements on the side or backs of busses
(it may help you to know that the main bus operators serving this
area are Stagecoach and Arriva)

I would also like to know how much budget has been allowed for this
advertising campaign in total.

I realise that this is a potentially complicated enquiry. I would
prefer, if you have one set of figure ready earlier than another,
for you to release the first set on its own rather than cause the
later information to delay it all

Yours faithfully,

Paula Keaveney

Dear IPSFOIs,

The response to a Freedom of Information request from myself to the
Home Office re marketing spend on ID cards is now overdue.

It should have been received by me on 10th March.

It is now 15th March and there is no sign of a reply or an
explanation of the delay.

Yours sincerely,

Paula Keaveney