Re: Anti Terrorism Advertisement

Dear Sir/Madam,

I gratefully received a previous letter from your department as
regards this recent advertising campaign:

http://www.met.police.uk/campaigns/count...

Bizarrely, the reply I received consisted of a list of bullet
points as to the purpose of the poster campaign.

I had initially asked primarily for estimation or a real figure of
how much in real, fiscal, capital terms the scheme, mostly in terms
of its advertising but also in its overall execution with regards
to the manning of the hotline, would cost when all was accounted
for.

The reply also partially consisted of frustrating and
unsubstantiated claims such as ‘CCTV reduces fear of crime and
reassures the public’. One of the points I made in my previous
letter was that Britain is regarded around the world as having a
very large density of CCTV per citizen, possibly an excessive
amount. The advert, which requests those noticing a member of the
public scrutinizing CCTV be reported to the hotline, I think has
perhaps not taken this great density of CCTV cameras into account.

However, I was told that the ACPO campaign will be debriefed and
evaluated in May.
This is a wonderful opportunity to pass on the tax payer a cost
benefit analysis of such a scheme and I am keen to procure myself
an understanding of its supposed benefits.

Please to this end provide me with the following information.

* The number of calls made to the Hotline with a relative account
of exactly how much was spent on advertising to retrieve these
calls per capita.

* A report on what these calls were generally made regarding.
Whether any leads were found to terrorist activity and whether
anyone was arrested as a result of the campaign thus far. And why?

* Finally: A report on the cost of the project and advertising
overall.

I will eagerly await your reply and thank you again for your
continued time and public service.

Yours Faithfully,

David Littlefair