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Piccadilly Circus advertising screen costs.
Neil Hood made this Freedom of Information request to Transport for London
The request was successful.
From: Neil Hood
20 July 2009
Dear Sir or Madam,
As reported in the news, TfL are using the screens at Piccadilly
Circus to provide travel information regarding London Underground,
this project has been scheduled to run for 12 months initially with
an option to extend.
A) How much is the total cost of this initial 12 month project?
B) What proportion is being paid for by TfL?
C) What proportion is being paid for by Coca-Cola?
D) Will this deal affect the rates Coca-Cola pays for advertising
space on TfL premises? E.g. free or preferential rates?
Yours faithfully,
Neil Hood
Transport for London
17 August 2009
Our ref: 1004531990
Date: 17.08.2009
Dear Mr Hood
Thank you for your email received by London Underground.
Your request has been considered under the requirements of the Freedom of
Information Act and I can confirm that we do hold the information you
require.
TfL is not party to how much Coca Cola pays for these poster sites. Other
than the small amount of time TfL spent on setting up the data feed, there
has been no cost to TfL and none is envisaged. This project has no impact
whatsoever on the rates Coca Cola pays for advertising space on TfL
premises.
I hope this information is useful, if this is not the information you are
looking for please do not hesitate to contact me 0845 3309880.
Please see the attached information sheet for details of your right to
appeal as well as information on copyright and what to do if you would
like to re-use any of the information we have disclosed.
Yours sincerely
Shirley Xavier
Customer Service Centre
DO NOT DELETE.............................
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internal review will be conducted by someone who was not involved in the
processing of your original request, in accordance with the complaints
procedure published on our website at www.tfl.gov.uk/foi
Requests for internal review should be addressed to:
Head of Information Access and Compliance
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42-50 Victoria Street
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SW1H 0TL
E-mail: [email address]
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Information Commissioner’s Office
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SK9 5AF
A complaint form is available on the Information Commissioner’s Office
website at
[1]www.ico.gov.uk
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Any copyright in the material provided with this response is owned by TfL
or one of its subsidiary companies unless otherwise stated. The disclosure
of information does not give the person or organisation who receives it an
automatic right to re-use it in a way that would otherwise infringe
copyright (for example, by making copies, publishing it, or issuing copies
to the public). Brief extracts of the material may be reproduced under the
fair dealing provisions of the Copyright, Designs and Patents Act 1998
(sections 29 and 30) for the purposes of research for non-commercial
purposes, private study, criticism, review and news reporting. In respect
of use for criticism, review and news reporting, any reproduction must be
accompanied by an acknowledgement that TfL or one of its subsidiary
companies is the copyright owner.
Re-use
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please contact TfL using the details provided in the attached letter.
Requests for re-use will be considered in accordance with the Re-use of
Public Sector Information Regulations 2005.
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