Name change from 'Britain in the USA' to 'UK in the USA'

Nevin made this Freedom of Information request to Foreign and Commonwealth Office

The request was partially successful.

From: Nevin

5 March 2010

Dear Foreign and Commonwealth Office,

The British Embassy website in the USA formerly carried the logo
'Britain in the USA'; it is now 'UK in the USA'.

When was the 'Britain in the USA' website established, when was the
change made to 'UK in the USA' and why?

Yours faithfully,

Nevin

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From: Nevin

7 April 2010

Dear Foreign and Commonwealth Office,

I have not yet received an answer to my query.

Yours faithfully,

Nevin

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Foreign and Commonwealth Office

9 April 2010

Dear Mr Nevin

Thank you for your email. Your original enquiry, copied below, was
forwarded to our public correspondence unit for reply. I am sorry that you
have yet to receive a response. I will forward your chaser email to them
requesting that they reply to you quickly. Please note that the questions
you ask below are not being treated as a Freedom of Information requests.

Yours sincerely

Mark Lowen
Information Rights Team

The British Embassy website in the USA formerly carried the logo
'Britain in the USA'; it is now 'UK in the USA'.

When was the 'Britain in the USA' website established, when was the
change made to 'UK in the USA' and why?

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Foreign and Commonwealth Office

12 April 2010

Dear Nevin

Thank you for your e-mail to the Foreign & Commonwealth Office.

We apologise for the delay in getting a response for your enquiry. Your
enquiry is with the Web editing team, and they will get a response to you
shortly.

Kind Regards

Foreign & Commonwealth Office
Public Correspondence Team
Postal Address: Foreign & Commonwealth Office | King Charles Street |
London | SW1A 2AH
Email Address: [1][email address]

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From: Graham Harradine

13 April 2010

Dear Nevin,

In answer to your question of 5 March, the majority of British Embassy and
British High Commission websites were re-branded as `UK in (country name)'
in 2008 as part of the re-launch of the FCO's web platform. The change to
the web domains was intended to provide a simplified and more consistent
naming convention for our websites.

The British Embassy website was formerly called Britainusa.com, and was
established in 1996. It switched to UK in the USA in September 2008.

Kind regards,

Graham

Graham Harradine
Web Editor | Digital Diplomacy Group
Foreign & Commonwealth Office
tel: +44 (0)20 7008 4150 | [1][email address]

[2]FCO website
[3]FCO Bloggers
[4]FCO on YouTube
[5]FCO in Pictures

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From: Nevin

13 April 2010

Dear Graham Harradine,

Thanks very much for this reply. The rebranding also brings greater
clarity as many people would not associate Northern Ireland with
the 'Britain' label.

You say majority. Which EU states, if any, have not been rebranded
'UKin(countryname)' and why?

Yours sincerely,

Nevin

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From: Alison Daniels

15 April 2010

Dear Nevin

The website was previously called Britainusa.com (Not Britain in the
USA.)

It was originally established (as Britainusa.com) in 1996.
It switched over to UK in the USA in September 2008 in line with the
naming convention of our other country website

FCO webteam

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