Effectiveness of Government TV Advertising Campaigns

Paul Perrin made this Freedom of Information request to Home Office

The request was successful.

From: Paul Perrin

4 December 2008

Dear Sir or Madam,

I have read that the Home Office is behind a new series of TV
adverts outlining of the dangers of the cocaine trade.

Firstly, I would like to know how you are going to measure the
effectiveness of using TV adverts as part of this campaign.

Secondly, I would like to know (more generally) how you assess the
suitability of TV campaigns as the right medium for any particular
application.

For your convenience this is where I read about the new campaign:-

http://news.bbc.co.uk/1/hi/health/776275...

Many Thanks

Paul

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From: Paul Perrin

29 December 2008

Dear Sir or Madam,

In my experience, government departments send acknowlegements to
freedom of information requests - specifying the date of receipt
and the last, legal, date of response.

I have a number of FoI (freedom of information) requests with the
home office that have not been acknowleged - can you confirm that
your lack of response is not due to a contempt for such requests,
but rather to some other reason that you will outline by return?

Thank You

Yours sincerely,

Paul Perrin

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Home Office

29 December 2008

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This is an automatically generated Delivery Status Notification.

Delivery to the following recipients failed.

[email address]

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2 January 2009

Sent a follow up to Home Office again.

Alex Skene left an annotation ( 2 January 2009)

Follow-up resent - the error message received from the Home Office was "mailbox full".

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From: Information Access
Home Office

7 January 2009

Mr Perrin

Thank you for your email of 2 January in which you commented on the lack
of acknowledgment to requests you have made under the Freedom of
Information Act.

Staff dealing with FoI request are encouraged to acknowledge receipt of
request stating the twenty day target, there are however occasions when
this may not always happen. Please accept my apologies for the fact that
the lack of acknowledgement to your requests.

Having checked our correspondence tracking system I can confirm that we
have received the following requests which are currently being dealt with.

1. request 458263702867 - Leaked documents
2. request 4953a30e6514 - elected police authorities
3. request 451081201181 - effectiveness of tv advertising campaigns

If you have submitted any other cases which do not appear here and that
remain unanswered please let me know by contacting
[1][Home Office request email]

If you are dissatisfied with the handling of an individual request, you
have the right to request an internal review which will be undertaken by
the Information Rights Team, by submitting it to
[2][email address]

Gareth Wyn Hazzelby | Information Management Service | Financial and
Commercial Group | Lower Ground Floor | Seacole Building | Home Office |
2 Marsham Street | London SW1P 4DF

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Communications via the GSi may be automatically logged, monitored and/or
recorded for legal purposes.

References

Visible links
1. mailto:[Home Office request email]
2. mailto:[email address]

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From: Paul Perrin

8 January 2009

Dear Sir or Madam,

Please pass this on to the person who conducts Freedom of
Information reviews.

I am writing to request an internal review of Home Office's
handling of my FOI request 'Effectiveness of Government TV
Advertising Campaigns'.

The request was made over 20 working days ago and no response on
the substance of the request has been received - this is contrary
to the law as set out in the Freedom of Information Act. I would
like my request answered, and a full explanation of why the Home
Office are flouting the law and how it will be ensured that the
Home Office meets its legal obligations in future.

A full history of my FOI request and all correspondence is
available on the Internet at this address:
http://www.whatdotheyknow.com/request/ef...

Yours sincerely,

Paul Perrin

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From: Riddle Martin (IMS)
Home Office

8 January 2009

Dear Mr Perrin

I am writing to you in response to your request for an Internal Review
(time Complaint) request sent 08/01/09. In your original request you
asked for information relating how the Home Office is going to measure the
effectiveness of using TV adverts as part of this campaign and you asked
for information on how you assess the suitability of TV campaigns as the
right medium for any particular application.

The case number for this request is CR10860 and in accordance with our
Internal Review (Time Complaint) procedures the 20 working day deadline
for a response is 05/02/09. I will be in touch again shortly, but please
do not hesitate to contact me if you have any queries about the handling
of your request in the meantime.

Many Thanks

Martin Riddle | Information Rights Team
Information Management Service | Financial and Commercial Group
4th Floor | Seacole Building | Home Office | 2 Marsham Street | London
SW1P 4DF
Tel: 020 7035 4252 | Fax: 020 7035 0739

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Communications via the GSi may be automatically logged, monitored and/or
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From: Riddle Martin (IMS)
Home Office

13 January 2009

Attachment Mr Perrin FOI interim reply.doc
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Dear Mr Perrin,

Please find a letter attached from the caseworker dealing with you case.

Many Thanks

Martin Riddle | Information Rights Team
Information Management Service | Financial and Commercial Group
4th Floor | Seacole Building | Home Office | 2 Marsham Street | London
SW1P 4DF
Tel: 020 7035 4252 | Fax: 020 7035 0739

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Communications via the GSi may be automatically logged, monitored and/or
recorded for legal purposes.

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From: Riddle Martin (IMS)
Home Office

21 January 2009

Attachment Mr Perrin FOI request.doc
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Dear Mr Perrin

I am sending you a response in regard to your FOI case on behalf of the
original caseworker who is having IT difficulties at present. Please be
aware that I am still carrying out your request for an internal review
(time complaint) in relation to this case.

Many Thanks

Martin Riddle | Information Rights Team
Information Management Service | Financial and Commercial Group
4th Floor | Seacole Building | Home Office | 2 Marsham Street | London
SW1P 4DF
Tel: 020 7035 4252 | Fax: 020 7035 0739

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Communications via the GSi may be automatically logged, monitored and/or
recorded for legal purposes.

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From: Paul Perrin

21 January 2009

Dear Riddle Martin (IMS),

Thank you for your response.

In light of the information provided, I would like further
information.

A list of TV campaigns undertaken over the past three parliaments
(including dates, title, purpose and cost). For each TV campaign in
this parliament, I would like to see the documents setting out the
objectives of the campaign, the expected cost of the campaign, the
specific expectation/targets for the campaign, the actual outcome
of the campaign and the final cost of the campaign.

Yours sincerely,

Paul Perrin

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From: Riddle Martin (IMS)
Home Office

21 January 2009

Dear Mr Perrin

I have forwarded your request to the right people to deal with your
request for Informaiton.

Many Thanks

Martin Riddle | Information Rights Team
Information Management Service | Financial and Commercial Group
4th Floor | Seacole Building | Home Office | 2 Marsham Street | London
SW1P 4DF
Tel: 020 7035 4252 | Fax: 020 7035 0739
http://horizon/foi/index.asp

Please direct all enquiries on information management to:
[email address]

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From: Hazzelby Gareth (IMS)
Home Office

22 January 2009

Attachment 11041 Mr Perrin FOI interim reply 22 01 09.doc
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Please find attached a reply to your recent Freedom of Information
request.

Gareth Wyn Hazzelby | Information Management Service | Financial and
Commercial Group | 4th Floor NE Quarter | Seacole< /SPAN>Building | Home
Office | 2 Marsham Street | London SW1P 4DF

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Communications via the GSi may be automatically logged, monitored and/or
recorded for legal purposes.

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From: Paul Perrin

26 January 2009

Dear Hazzelby Gareth (IMS),

Thank you for your request for claification of my supplimentry
request, the answers follow:

"1. Please can you define what you mean by the last three
parliaments? Are you referring to the last three parliament
sessions / years or to the last three Governments?"

I am referring to the last three parliamentry sessions.

"2. Are you asking for information on the TV campaigns produced by
the Home Office or across every Government department?"

I am currenly asking about campaigns initiated by the Home Office.

Yours sincerely,

Paul Perrin

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From: Riddle Martin (IMS)
Home Office

29 January 2009

Attachment 10860 Perrin Time Complaint Final respone.doc
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Dear Mr Perrin

I attach a response to your request for an internal review - time
Complaint regarding your case 10860

Many Thanks

Martin Riddle | Information Rights Team
Information Management Service | Financial and Commercial Group
4th Floor | Seacole Building | Home Office | 2 Marsham Street | London
SW1P 4DF
Tel: 020 7035 4252 | Fax: 020 7035 0739

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Communications via the GSi may be automatically logged, monitored and/or
recorded for legal purposes.

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From: Paul Perrin

30 January 2009

Dear Riddle Martin (IMS),

Thank you for your response to my request for an internal review of
my FoI request. You have clearly done a good job of identifying the
sequence of events and identifying failings.

I must admit to being less confident about those failings being
addressed, as I have another request that is now subject to an
internal review - and the person conducting the review has said
that the target response time is 40 days... At various time case
reviewers have told me that the target response time is 10 days, 20
days and 40 days...

I thank you for your work on this review.

Yours sincerely,

Paul Perrin

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From: Riddle Martin (IMS)
Home Office

4 February 2009

Dear Mr Perrin

Thank you for your email.

In relation to your email below the ICO considers that a reasonable time
for completing an internal review is 20 working days from the date of
the request for review and in no case should the total time taken exceed
40 working days. The Home Office policy on this point is that all
substantive review responses should take no more than 40 working days
after a complaint is first received in line with the statement published
on the Home Office website. Despite this published target we will
complete all reviews as quickly as we are able to, and bearing in mind
the ICO best practice, we aim to complete straightforward cases within
20 working days.

I hope this clears up any issues or confusion caused to you regarding
response reply date policy for Internal reviews conducted by the Home
Office.

Many Thanks

Martin Riddle | Information Rights Team
Information Management Service | Financial and Commercial Group
4th Floor | Seacole Building | Home Office | 2 Marsham Street | London
SW1P 4DF
Tel: 020 7035 4252 | Fax: 020 7035 0739
http://horizon/foi/index.asp

Please direct all enquiries on information management to:
[email address]

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From: Paul Perrin

4 February 2009

Dear Riddle Martin (IMS),

Thank you for your prompt response.

In the meantime, could you provide me with a link to the published
internal reviews? as I could find no such link on the website.

Yours sincerely,

Paul Perrin

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From: Riddle Martin (IMS)
Home Office

4 February 2009

Dear Mr Perrin,

I am sorry to inform you that internal reviews are not published. All
internal reviews are internal documents.

Many Thanks

Martin Riddle | Information Rights Team
Information Management Service | Financial and Commercial Group
4th Floor | Seacole Building | Home Office | 2 Marsham Street | London
SW1P 4DF
Tel: 020 7035 4252 | Fax: 020 7035 0739
http://horizon/foi/index.asp

Please direct all enquiries on information management to:
[email address]

show quoted sections

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From: Paul Perrin

21 February 2009

Dear Sir or Madam,

http://www.whatdotheyknow.com/request/ef...

I beleive a response to this request is now overdue, clarification
was requested to which I responded.

Can you provide me with an update on your progress in handling my
request?

Yours sincerely,

Paul Perrin

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From: CTS Public enquiry account 1
Home Office

23 February 2009

Attachment 11100 FOI request Mr Perrin.doc
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Dear Mr Perrin,

Please find enclosed the response to your freedom of information request
of 26 January.

Yours sincerely.

Direct Communciations Unit

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Communications via the GSi may be automatically logged, monitored and/or
recorded for legal purposes.

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From: Paul Perrin

23 February 2009

Dear CTS Public enquiry account 1,

Thank you for your response to my FOI request. I am satisfied with
the information provided.

Yours sincerely,

Paul Perrin

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