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Directgov paid search engine placement
A Freedom of Information request to Department for Work and Pensions by Michael Nolan
The request was partially successful.
Michael Nolan
8 November 2009
Dear Sir or Madam,
Please can you supply a list of campaigns for which paid search
engine placement was purchased detailing:
* The advertising platform (e.g. Google [Adwords], Microsoft Live,
Yahoo!)
* The pages users are directed to
* The total cost of paid listings by campaign
* The number of visitors directed to each campaign for each
platform
For the periods 1st January 2008 to 31st December 2008 and 1st
January 2009 - 31st October 2009.
Yours faithfully,
Michael Nolan
DWP Adelphi Freedom-of-Information-Request
Department for Work and Pensions
8 November 2009
This is an automated confirmation that your request for information has
been received at the DWP Central FoI Team.
We will forward your request to the relevant information owner within the
Department who will respond to you direct.
Should you also have any further queries in connection with this request
do please contact us.
For further information on the Freedom of Information Act within DWP
please click on the link below.
[1]http://www.dwp.gov.uk/foi/
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Communications via the GSi may be automatically logged, monitored and/or
recorded for legal purposes.
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1. http://www.dwp.gov.uk/foi/
DWP Adelphi Freedom-of-Information-Request
Department for Work and Pensions
24 November 2009
Dear Mr Nolan
Please see attached letter requesting clarification of your FoI request.
Kind regards
Central FoI Team
show quoted sections
Michael Nolan
24 November 2009
Dear Central FoI Team,
That is correct, I would like details of any campaigns under your
control. For campaigns funded by someone else, please:
a) supply details of who funds them
b) supply any information you do have, for example lists of
referring search engine advertising platforms and visitor numbers.
Yours sincerely,
Michael Nolan
DWP Adelphi Freedom-of-Information-Request
Department for Work and Pensions
24 November 2009
This is an automated confirmation that your request for information has
been received at the DWP Central FoI Team.
We will forward your request to the relevant information owner within the
Department who will respond to you direct.
Should you also have any further queries in connection with this request
do please contact us.
For further information on the Freedom of Information Act within DWP
please click on the link below.
[1]http://www.dwp.gov.uk/freedom-of-informa...
show quoted sections
Communications via the GSi may be automatically logged, monitored and/or
recorded for legal purposes.
References
Visible links
1. http://www.dwp.gov.uk/freedom-of-informa...
DWP Adelphi Freedom-of-Information-Request
Department for Work and Pensions
11 December 2009
FoI 2283 11.12.09.pdf
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FoI 2283 11.12.09 Paid search destination URLs 08 and 09.xls
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Dear Mr Nolan
Please see attached response and accompanying spreadsheet to your FoI
request
Kind regards
Central FoI Team
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