Council newspaper

Dear Sir/Madam

I am writing to acknowledge receipt of your information request - it has been allocated reference FOI61911.

The Freedom of Information Act 2000 provides public authorities with 20 working days to process requests - this period expires on 29 January 2010.

Regards

Martin Tubbs
Corporate Information and Compliance Manager
Royal Borough of Windsor and Maidenhead

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Dear Sir/Madam

Further to your information request FOI61911, please find your questions
and our responses below:

1. The name, frequency and distribution/circulation of your council
newspaper (by council newspaper I mean the most frequently published
newspaper or magazine intended for mass distribution covering more than
one topic).

The council produces a magazine for all local residents called Around the
Royal Borough - published quarterly and distributed to 61,500 local homes

2. How much it cost to produce and distribute said newspaper in the last
full financial year, and how much was budgeted from council resources in
the financial year 2009/2010?

The production of four editions in 2009/10 is £53,828; £54,000 budgeted
for publication.

3. How much of that cost is offset by advertising -

£11,631 of this raised by advertising revenue.

4. How much of that advertising, if any, comes from external sources (ie
not from your authority's budgets)?

All advertising revenue comes from external sources.

5. Which other public sector partners pay to run advertising in your
newspaper, eg PCTs?

Community Safety Partnership and PCT both subscribe to editorial (not
advertising) pages.

6. Whether recruitment advertising forms part of the advertising in your
newspaper?

No

7. A copy of an editorial policy guide, if one exists, which governs the
material which is placed in the newspaper, and how it is decided.

No formal editorial policy; contents decided by officers and cabinet
members working together.

8. A copy of an advertising policy guide, if one exists, which governs
what sort of advertising is suitable.

None currently exists but there are plans for developing an advertising
policy document during 2010/11

9. The number of people employed to put your newspaper/newsletter
together, including total cost and staff organisation chart.

The newspaper is produced by the council's in-house communications team of
four, who undertake the work as an integral part of their normal
communications work for the council. The costs is met from within the
budgeted allocation for the magazine and not split out, therefore we do
not hold this information.

The structure is as follows:

Communications and Marketing Manager
I
Senior Communications Officer
I
Communications Officers (2 - one of them almost totally Home Office funded
speciaifically for Community Safety issues).

This concludes your request FOI61911.

If you are dissatisfied in any way you may complain to Martin Tubbs,
Corporate Information and Compliance Manager by e-mail
[email address] or write to the address below.

Once you have exhausted the complaints procedure you may appeal to the
Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow,
Cheshire SK9 5AF.

Please note that this information is covered by the Re-Use of Public
Sector Information Regulations 2005. If you would like to re-use any of
this information for any purpose whatsoever, please contact Martin Tubbs,
Corporate Information and Compliance Manager ([email address]),
setting out why and how you intend to re-use this information. The Council
will then consider whether to grant you a licence to re-use this
information and will inform you if there is any fee for doing so.

Yours faithfully

Chris Daniels
Information Management Officer
Royal Borough of Windsor and Maidenhead
Legal Services
Town Hall
St Ives Road
Maidenhead
SL6 1RF

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