Cost of Creating 'County of Opportunity' Slogan

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Martin Butcher To FOI requests at
<[FOI #18144 email]> Hertfordshire County Council
<[Hertfordshire County Council request email]>
16/09/2009 20:39 cc
Subject Freedom of Information
request - Cost of Creating
'County of Opportunity'
Slogan

Dear Sir or Madam,

This is a request under Freedom of Information legislation.

Please could you inform me how much money was spent by the County
Council a)on creating the 'county of opportunity' slogan on road
signs, b)whether any money was paid to consultants to create that
slogan, if so how much and to who, c) how much was spent changing
roadsigns at the county borders to read Welcome to Hertfordshire,
County of Opportunity, and, d) when this slogan was first used.

Yours faithfully,

Martin Butcher

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Reference number: FOI/COR/09/09/1546

Dear Mr Butcher,

Thank you for your correspondence of 16th September 2009 requesting the
following information:

"Please could you inform me how much money was spent by the County
Council a)on creating the 'county of opportunity' slogan on road
signs, b)whether any money was paid to consultants to create that
slogan, if so how much and to who, c) how much was spent changing
roadsigns at the county borders to read Welcome to Hertfordshire,
County of Opportunity, and, d) when this slogan was first used."

Your request for information is being considered under the Freedom of
Information Act 2000. We will respond to your request as quickly as
possible, and by 14th October 2009 at the latest.

If you have any questions, please do not hesitate to contact me, quoting
the reference number on this letter. To find out more about Freedom of
Information, please visit www.hertsdirect.org/foi.

Yours sincerely,

Information Governance Unit
Hertfordshire County Council
Telephone: 01992 555848
Fax: 01992 588117
Email: [email address]
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Dear Mr Butcher,

Reference number: FOI/COR/09/09/1546

On 16th September 2009 we received the following request for information
from you:

"Please could you inform me how much money was spent by the County
Council a)on creating the 'county of opportunity' slogan on road
signs, b)whether any money was paid to consultants to create that
slogan, if so how much and to who, c) how much was spent changing
roadsigns at the county borders to read Welcome to Hertfordshire,
County of Opportunity, and, d) when this slogan was first used."

Your request for information has been considered under the Freedom of
Information Act 2000. I can confirm that Hertfordshire County Council does
hold the information you have requested and can respond as follows:
Please could you inform me how much money was spent by the County Council:

a) On creating the County of Opportunity slogan on road signs:
The slogan was developed as part of the Council's Corporate Plan, 2009-12.
The cost of work to ensure the proposed design for the wording complied
with The Traffic Signs Regulations and General Directions, 2002, and to
produce a standard drawing to allow purchasing, equates to around
*100-150.

b) Whether any money was paid to consultants to create that slogan, if so
how much and to who:
No consultants were used.

c) How much was spent changing road signs at the county borders to read
Welcome to Hertfordshire, County of Opportunity:
The existing County Boundary signs are being replaced as part of routine
maintenance operations. The cost of replacing the signs is shown in the
table below:

It should be noted that the pricing structure for the current Maintenance
Contract is based on the area of the sign and not the complexity of design
on the face of the sign; therefore there is no additional cost for the
inclusion of the County of Opportunity slogan.

d) When this slogan was first used:
The slogan was first used in the Council's Corporate Plan 2009-12.

If you have any questions, please do not hesitate to contact me, quoting
the reference number on this letter. To find out more about Freedom of
Information, please visit www.hertsdirect.org/foi

If you are unhappy with the way the County Council has handled your
request for information, you may complain through the County Council's
complaints procedure which is available at www.hertsdrect.org/complaints

If you are unhappy with the outcome of the complaints procedure you are
entitled to ask the Information Commissioner to investigate your
complaint. You should write to: FOI/EIR Complaints Resolution, Information
Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9
5AF.

Yours sincerely,

Information Governance Unit
Hertfordshire County Council
Telephone: 01992 555848
Fax: 01992 588117
Email: [email address]

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