Budget for Google Adwords advertising

Dear Mr Freeman

Freedom of Information Request Reference No: 2008030005911
I write in connection with your request for information which was received
by the Metropolitan Police Service (MPS) on 25/03/2008. I note you seek
access to the following information:

* What is the Metropolitan Police's budget for advertising the
Anti-terrorist Hotline on the Google search engine's AdWords program
and other search engines' (e.g. Yahoo's) online advertising programs?
* If this is not available, please supply the most recently available
amount spent on all search engine advertising, and if this is not
available, the most recently available amount spent on all advertising
online.

Your request will now be considered in accordance with the Freedom of
Information Act 2000 (the Act). You will receive a response within
the statutory timescale of 20 working days as defined by the Act,
subject to the information not being exempt or containing a reference
to a third party. In some circumstances the MPS may be unable to
achieve this deadline. If this is likely you will be informed and
given a revised time-scale at the earliest opportunity.

There may be a fee payable for the retrieval, collation and provision
of the information you request. If this is the case you will be
informed and the 20 working day timescale will be suspended until we
receive payment from you. If you choose not to make payment then your
request will remain unanswered.

Some requests may also require either full or partial transference to
another public authority in order to answer your query in the fullest
possible way. Again, you will be informed if this is the case.

Your attention is drawn to the attached sheet which details your right
of complaint.

I would like to take this opportunity to thank you for your interest
in the MPS.

Should you have any further inquiries concerning this matter, please
write or contact Shannon Aldridge on telephone number 020 7161 3527
quoting the reference number above.

Yours sincerely

Shannon Aldridge
Support Officer
COMPLAINT RIGHTS

Are you unhappy with how your request has been handled or do you think
the decision is incorrect?

You have the right to require the Metropolitan Police Service (MPS) to
review their decision.

Prior to lodging a formal complaint you are welcome and encouraged to
discuss the decision with the case officer that dealt with your
request.

Ask to have the decision looked at again –

The quickest and easiest way to have the decision looked at again is
to telephone the case officer that is nominated at the end of your
decision letter.

That person will be able to discuss the decision, explain any issues
and assist with any problems.

Complaint

If you are dissatisfied with the handling procedures or the decision
of the MPS made under the Freedom of Information Act 2000 (the Act)
regarding access to information you can lodge a complaint with the MPS
to have the decision reviewed.

Complaints should be made in writing and addressed to:

FOI Complaint
Public Access Office
PO Box 57192
London
SW6 1SF

In all possible circumstances the MPS will aim to respond to your
complaint within three months.
The Information Commissioner

After lodging a complaint with the MPS if you are still dissatisfied
with the decision you may make application to the Information
Commissioner for a decision on whether the request for information has
been dealt with in accordance with the requirements of the Act.

For information on how to make application to the Information
Commissioner please visit their website at
www.informationcommissioner.gov.uk. Alternatively, phone or write to:

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Phone: 01625 545 700

show quoted sections

Dear Mr Freeman

Freedom of Information Request Reference No: 2008030005911

I write in connection with your request for information which was received
by the Metropolitan Police Service (MPS) on 25/03/2008. I note you seek
access to the following information:

** What is the Metropolitan Police's budget for advertising the
Anti-terrorist Hotline on the Google search engine's AdWords program and
other search engines' (e.g. Yahoo's) online advertising programs? If this
is not available, please supply the most recently available amount spent
on all search engine advertising, and if this is not available, the most
recently available amount spent on all advertising online.

Following receipt of your request searches were conducted within the MPS
to locate information relevant to your request. I can confirm that the
information you have requested is held by the MPS.

EXTENT OF SEARCHES TO LOCATE INFORMATION

To locate the information relevant to your request searches were conducted
at Finance Services & Human Resources.

RESULT OF SEARCHES

The searches located records relevant to your request.

DECISION

I have today decided to disclose the located information to you in full.

Answer

The planned spend for Google search on the Counter Terrorism Campaign for
FY 08/09 is **42,000. The Metropolitan Police Service does not currently
run ad word search sponsored links on other search engines.

COMPLAINT RIGHTS

Your attention is drawn to the attached sheet which details your right of
complaint.

I would like to take this opportunity to thank you for your interest in
the MPS.

Should you have any further inquiries concerning this matter, please write
or contact Mark Kearney on telephone number 0207 1611854 quoting the
reference number above.

Yours sincerely

Mark Kearney
Finance Resource & Performance Manager
In complying with their statutory duty under sections 1 and 11 of the
Freedom of Information Act 2000 to release the enclosed information, the
Metropolitan Police Service will not breach the Copyright, Designs and
Patents Act 1988. However, the rights of the copyright owner of the
enclosed information will continue to be protected by law. Applications
for the copyright owner's written permission to reproduce any part of the
attached information should be addressed to MPS Directorate of Legal
Services, Room 613, Wellington House, 67-73 Buckingham Gate, London, SW1E
6BE
COMPLAINT RIGHTS

Are you unhappy with how your request has been handled or do you think the
decision is incorrect?

You have the right to require the Metropolitan Police Service (MPS) to
review their decision.

Prior to lodging a formal complaint you are welcome and encouraged to
discuss the decision with the case officer that dealt with your request.

Ask to have the decision looked at again ***

The quickest and easiest way to have the decision looked at again is to
telephone the case officer that is nominated at the end of your decision
letter.

That person will be able to discuss the decision, explain any issues and
assist with any problems.

Complaint

If you are dissatisfied with the handling procedures or the decision of
the MPS made under the Freedom of Information Act 2000 (the Act) regarding
access to information you can lodge a complaint with the MPS to have the
decision reviewed.

Complaints should be made in writing and addressed to:

FOI Complaint
Public Access Office
PO Box 57192
London
SW6 1SF

In all possible circumstances the MPS will aim to respond to your
complaint within three months.
The Information Commissioner

After lodging a complaint with the MPS if you are still dissatisfied with
the decision you may make application to the Information Commissioner for
a decision on whether the request for information has been dealt with in
accordance with the requirements of the Act.

For information on how to make application to the Information Commissioner
please visit their website at www.informationcommissioner.gov.uk.
Alternatively, phone or write to:

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Phone: 01625 545 700

show quoted sections