Budget and advertising for Life in Salford

Dear Sir/Madam,

I acknowledge your request for information received at this office on 20th December, 2010.

This request has been considered as a request for under the Freedom of Information Act 2000.

Your request may take up to 20 working days to process.

In the event we need further information or clarification we will contact you separately at a later date.

Yours sincerely

Janet Hardman

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Dear Sir or Madam,

I am writing in response to your Freedom of Information request of 20
December 2010. Your request and the council's responses are as follows:

Under the terms of the Freedom of Information Act, I wish to receive the
following information from your authority:

1. The name, frequency and distribution/circulation of your council
newspaper (by council newspaper I mean the most frequently
published newspaper or magazine intended for mass distribution
covering more than one topic)

The Council publishes a monthly magazine - 'Life in Salford'.
Information about this publication, including distribution
figures, is available on the council's website at the following
link:

[1]http://www.salford.gov.uk/life.htm

2. How much it cost to produce and distribute said newspaper in the
last full financial year, and how much was budgeted from council
resources in the financial year 2009/2010

In the 2009/10 financial year, the magazine cost £13,065 per issue
to print and distribute.
Therefore, the total cost for the year was £156,780.

3. How much of that cost is offset by advertising

Between April 2010 and January of the current financial year the
income generated from
advertising is £43,485 (10 issues of the 12)

4. How much of that advertising, if any, comes from external
sources (ie not from your authority's budgets)?

£21,300 came from external budgets in the April 2010 to January 2011
period.

5. Which other public sector partners pay to run advertising in
your newspaper, eg PCTs?

Public sector advertisers have included The Lowry, Salford NHS
(Primary Care Trust),
Salford Royal Hospital Trust, Greater Manchester Police Authority,
Salford City College
and Greater Manchester Waste Disposal Authority.

6. Whether recruitment advertising forms part of the advertising in
your newspaper?

We advertise Salford City Council jobs if there are any to advertise
with appropriate
closing dates. Otherwise we promote the AGMA recruitment website.

7. A copy of an editorial policy guide, if one exists, which
governs the material which is placed in the newspaper, and how it
is decided

Editorial copy is subject to the approval of the editorial board made
up of a cross
party group of elected members.

8. A copy of an advertising policy guide, if one exists, which
governs what sort of advertising is suitable.

Editorial copy and advertisements will be subject to the approval of
the editorial
board. Currently only partner organisation advertising is accepted.

9. The number of people employed to put your newspaper/newsletter
together, including total cost and staff organisation chart

There are no dedicated officers for this publication; it is produced
by existing staff
around other work.

The council considers it has fulfilled your Freedom of Information
request. However, if you are dissatisfied with the way your request has
been handled, or wish to appeal this decision, you may wish to contact
David Sackfield, Head of Business Support and Information Management,
Customer and Support Services Directorate; email:
[email address].
Details of how to lodge an appeal can be found at [2]www.salford.gov.uk.
If you are still dissatisfied following any internal appeal, you may wish
to contact the Information Commissioner's Office, Wycliffe House, Water
Lane, Wilmslow, Cheshire SK9 5AF - [3]www.ico.gov.uk, Tel: 01625 545 700,
Fax: 01625 524 510.
Yours sincerely

Andrew van Damms

Principal Information Governance Officer

Business Support and Corporate Information Resource Team, ICT Services,
Customer and Support Services Directorate, Salford City Council, Third
Floor, Salford Civic Centre, Chorley Road, Swinton, M27 5BY

J 0161 793 3957 | 7 0161 794 5221 | * [email address]

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References

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1. http://www.salford.gov.uk/life.htm
2. http://www.salford.gov.uk/
3. http://www.ico.gov.uk/