Branding and guidelines

Dear Mr Elibank,

Thank you for your request dated 8 May 2010. The Commission aims to
respond to requests for information promptly and regrets that on this
occasion we have not done so.

Your request is in bold below followed by our response.

You have requested:

1) When was your current logo, corporate style, graphics and branding
implemented?

The Commission*s logo and branding was implemented in April 2002.

With regard to the Commission*s corporate style, we have an 'Identity
guidelines' which is designed to help contractors understand our brand
positioning and attributes, and how they are expressed through the
corporate identity. The Commission does not hold information relating to
the initial date of implementation of these guidelines. However, the
guidelines were last updated in March 2010.

The Commission also has a corporate style guide which is an internal
document for staff to maintain a consistent and professional look to our
work and ensure communications are produced as quickly and efficiently as
possible. If you would like to have a copy, it can be made available.

2) Who designed it?

The brand was designed by Enterprise IG.

3) How much were the designers paid for their services?

£73,500

4) Were other designers consulted? Was there competition? If so, who
was involved, and was any payment made to unsuccessful firms?

The following agencies placed a bid for the project:

Felton

DTW

Bell

XBBE

Enterprise IG

Public Impact

The Team

Folio

The following agencies were shortlisted:

Enterprise IG

The Team

Bell

XBBE

No payment was made to unsuccessful agencies as this is not consistent
with our procurement policy.

5) Are there any "alternate" versions of the branding (as in, any
which were designed but not taken up), and if so, please supply an
electronic copy.

The Commission no longer holds this information.

6) Please provide me with a copy of your logo guidelines, branding
manual or equivalent document.

A copy of our identity guidelines is attached.

I trust that this information satisfies your request.

If you are not satisfied with this response, please note that the
Commission operates a review procedure, details of which can be found on
the Commission website at:
[1]http://www.electoralcommission.org.uk/ab....

Please also note that if you have exhausted all internal Commission review
procedures and you are still not satisfied you have the right to appeal to
the Information Commissioner. Details of this procedure can be found on
the ICO website: [2]http://www.ico.gov.uk

Yours sincerely,

Corinne

Corinne Leong
Corporate Communication Manager
The Electoral Commission
Trevelyan House
Great Peter Street
London SW1P 2HW
Tel: 020 7271 0532
Fax: 020 7271 0528
[3]www.electoralcommission.org.uk

Follow us on [4]Twitter

Make sure you are [5]registered to vote
Get your [6]Twibbon here

Democracy matters

P Please consider the environment before printing this email.

show quoted sections