Backing the World Cup bid

From: [FOI #37153 email]
To: [Greater London Authority request email]
Subject: Freedom of Information request - Backing the World Cup bid

The Mayor would like to thank you for your interest in his work and he is
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appreciate, he receives a very large amount of correspondence but he is
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Thank you for taking the time to write to the Mayor of London, Boris
Johnson.

Yours truly

Public Liaison Unit

References

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Dear Adam

Further to your email dated 12th June 2010 concerning the GLA's use of an email footer to promote the England 2018 FIFA World Cup bid, I can provide the following response.

The Mayor bid on behalf of London to become a Candidate Host City as a part of the England bid for the 2018 FIFA World Cup. This record of this decision is available online at www.london.gov.uk. The Mayor in accordance with his powers and under the rights provided in the Host City contract is entitled to use the logos concerned.

At an England 2018 Marketing & Communications workshop last year at which all Candidate Cities were present, various low cost promotional ideas were discussed. London, alongside many public agencies across England's candidate host cities, football clubs other private sector organisations and official sponsors etc agreed voluntarily to use email sign-offs as a low cost way to engender public support for the bid and to encourage 'click through' to the England 2018 website. This was subsequently endorsed by the London United Working Group (administered by Visit London) in January 2010. These meetings were not minuted, however we do have on record the slide presentation in respect of this.

Following this meeting, verbal instruction was given to the GLA's in-house web team to include the footer in all GLA email communications until the outcome of the bid is known on 3rd December 2010. Therefore there is no further written record of this decision.

I trust that this answers your enquiry?

Regards

Patrick Loy
Manager, Events for London

If you are unhappy with the way the GLA has handled your request, you may complain using the GLA's complaints procedure, available at:
http://www.london.gov.uk/contact-us/comp...

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Dear Greater London Authority,

I've noticed that in many of your recent email communications you
have been including the following paragraph at the end (or
something similar):

"Back England's bid to host the 2018 FIFA World Cup and London as a
Candidate Host City. Visit www.england2018bid.com or Text 'England'
to 62018"

Could you please let me know who's decision it was to include this,
how this decision was reached, and also provide me with any emails
or other documents pertaining to the decision that the GLA would
officially back the bid in it's correspondence.

Yours faithfully,

Adam Boult

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