Advertising revenues for BBC News website
A Freedom of Information request to British Broadcasting Corporation by Alfred Hermida
The request was rejected by British Broadcasting Corporation.
Alfred Hermida
24 April 2008
Dear Sir or Madam,
Could you tell me how much the BBC has made in revenue since it
started accepting advertising on the international version of the
BBC News website - news.bbc.co.uk
Yours faithfully,
Alfred Hermida
FOI Enquiries
British Broadcasting Corporation
25 April 2008
Dear Mr Hermida,
Thank you for your request for information under the Freedom of
Information Act 2000, about advertising revenue from the international
version of the BBC News website, which was received on 24 April 2008. We
shall deal with your request as promptly as possible and, at the latest,
within 20 working days. If you have any queries about your request
please contact us at the address below.
The reference number for your request is RFI20080443.
Kind regards.
The Information Policy and Compliance Team
BBC Freedom of Information
Room 2252, BBC White City
201 Wood Lane
London W12 7TS, UK
Website: www.bbc.co.uk/foi
Email: [BBC request email]
Tel: 020 8008 2883
Fax: 020 8008 2398
show quoted sections
FOI Enquiries
British Broadcasting Corporation
7 May 2008
Dear Mr Hermida
Please find attached the response to your request for information,
reference RFI20080443
<<RFI20080443 - final response.pdf>>
Yours sincerely
Rachel Hallett
BBC Information Policy and Compliance
Room 2252, White City
201 Wood Lane
London W12 7TS, UK
Website: [1]www.bbc.co.uk/foi
Email: [2]mailto:[BBC request email]
Tel: 020 8008 2883
Fax: 020 8008 2398
References
Visible links
1. file://www.bbc.co.uk/foi
2. mailto:[BBC request email]
Paul Sladen left an annotation (3 June 2009)
For Geo-IP fix requests on iPlayer, the URL is:
http://iplayerhelp.external.bbc.co.uk/he...
and I suspect it's the same list is used for News Online ad-serving. This would seem to support that some UK-based viewers *have* had advertising displayed (I know I seen it; IIRC, using GNER/NXEC wifi).
According to:
http://www.bbc.co.uk/terms/
this begins "Access to ... 'bbc.co.uk' both within the UK and internationally is provided by the BBC ..." and continues (if I read it correctly) that BBC Worldwide is only responsible for the /serving/ of adverts. One would presume that there is a contract between the "News Online" department and BBC Worldwide arranging for the display of those adverts, so it may be prudent to try asking for that.
Things to do with this request
- Add an annotation (to help the requester or others)






Paul Sladen left an annotation (3 June 2009)
Probably a reply re-iterating that the request relates *only* to 'news.bbc.co.uk' (News OnLine) might be useful, with the offer to provide screenshots in case the respondant is unaware that 'news.bbc.co.uk' *does* carry adverting. The advertising is served based on presumed geographical location inferred from the IP address of the viewer; the intent being that those viewing internationally receive the adverts and those outside it do not.
Link to this