Performance Measurement Framework for the Bay Life Initiative
Annex 2
Annex 2
Performance Measurement Framework
for the Bay Life Initiative
Scoring of Project Ideas by the
Bay Life Initiative Executive Board
Prepared for: Conwy County Borough Council
Prepared by: Wavehill Consulting
Prepared by Wavehil Consulting
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Performance Measurement Framework for the Bay Life Initiative
Annex 2
Introduction
In addition to preparing the Performance Measurement Framework for the Bay Life Initiative,
Wavehil was also asked to facilitate a meeting of the Executive Board on Friday 2 June 2006.
This meeting was the first time that the Executive Board members had been able to meet to
discuss the range of project ideas generated by the 7 themed Working Groups at the end of
2005 / beginning of 2006.
Wavehil ’s role was to facilitate a discussion that would lead to the ‘scoring’ of al of the
projects against a range of different criteria (thereby giving some indications of those ideas
that were seen to be most important and to have most chance of success and popular
support), whilst also helping the group to begin to identify linkages between projects (which
would in turn inform the way in which project plans were written up and developed in future).
The scoring of the projects against the relevant criteria is shown on the fol owing pages. A
table identifying potential linkages between projects, along with an indication of which phase
of activity each individual project idea fal s into, is shown within the main report. (NB: the first
phase of activity and delivery is expected to start in 2007. A phase wil last for approximately
2 years. The first phase wil therefore be fol owed by a second and third phase at two yearly
intervals as appropriate).
Scoring of Projects
Executive Board members were asked to score al of the individual project ideas against 3
different criteria. These were:
•
Is it achievable – i.e. is the project idea realistic, is funding likely to be available, is the
project physical y possible, etc
•
Is it desirable – i.e. is this project real y necessary in order to ensure the regeneration
of Colwyn Bay
•
How popular wil the project be – i.e. is there likely to be support from the public and
from a range of partners for this idea.
Participants were able to give each project idea a score of 1 to 5 against each of the 3 criteria.
The higher the score, the more achievable, desirable, or popular the project was perceived to
be. The scores for al 3 criteria were then added together to give an approximate overal
indication of the rank of that project.
Of course, this is not an exact way of measuring the importance of individual projects. It is
possible that a project could be seen as highly desirable (i.e. much needed in the area) but
that same desirable project would not necessarily enjoy high levels of public support. A low
score on “Popularity” would therefore adversely affect the overal ranking of a project that was
actual y seen as essential for the regeneration of Colwyn Bay (i.e. it scored very highly in
“Desirable”). For example, a needle exchange scheme has been discussed for Colwyn Bay.
There is strong support in many quarters for the project, and it is certainly deliverable.
However, there is equal y strong opposition to the scheme in other quarters. A simple scoring
exercise cannot accurately reflect these differences of opinion, and this exercise should
therefore not be seen as the beginning and end of the project selection process – there is stil
further work to undertake.
In the table overleaf, the scores against al 3 criteria – Achievable, Desirable, Popular – have
been shown here, along with the final overal rank within the particular theme, in order to give
an impression of the different aspects of each project idea.
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Performance Measurement Framework for the Bay Life Initiative
Annex 2
NB: Number in brackets relates to the number of score sheets submitted to Wavehil by the members of the Executive Board.
Business / Tourism (11)
Achievable
Desirable
Popularity
Total score
Rank in theme
Shopper car parking
34
41
43
118
11
Anchor store
24
37
39
100
17
Town as a quality clearance outlet
27
30
36
93
18
E-commerce
44
35
29
108
15
Mystery shopper
43
37
33
113
14
Top ten tips
43
39
33
115
13
Retail outside of Bay View (niche)
38
41
38
117
12
Promote CB in N Wales & N West
43
46
48
137
3
Specialist tourism
45
46
46
137
3
Eirias Bowl
48
47
46
141
1
Themed events (jazz, comedy)
41
40
41
122
10
General signage / link town to prom
45
45
45
135
5
Promenade as a leisure area
43
45
47
135
5
Policies to retain light industry
41
43
41
125
9
Office Zone / B. I. D.
46
47
45
138
2
Off street parking (east end)
31
35
38
104
16
Market development opportunities
45
47
43
135
5
Communicate with 'back street' businesses
44
46
38
128
8
Crime and Disorder (10)
Achievable
Desirable
Popularity
Total score
Rank in theme
Town Safe - refuges
36
36
44
116
4
Top 20 nuisance people
40
42
45
127
2
Awards Evening
46
34
42
122
3
Clean up CB
44
43
47
134
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Performance Measurement Framework for the Bay Life Initiative
Annex 2
Education and Skills (10)
Achievable
Desirable
Popularity
Total score
Rank in theme
One Stop Shop
36
35
36
107
5
Colwyn Bay 16+ skil s project
38
37
38
113
4
Environmental Projects
41
39
42
122
2
Acquire commercial building - renovate
31
26
28
85
7
Support Dan's Den
35
34
38
107
5
Introduce Sure Start
38
40
39
117
3
Develop opportunities at CB library
43
41
41
125
1
Employment (11)
Achievable
Desirable
Popularity
Total score
Rank in theme
Acquire hotel - renovate
0
0
0
0
0
Establish range of virtual businesses
37
37
34
108
2
Taster sessions with local employers
42
40
33
115
1
Health and Well Being (11)
Achievable
Desirable
Popularity
Total score
Rank in theme
Colwyn Health Precinct
47
46
47
140
1
Carers support scheme
49
44
44
137
3
Develop Eirias Park for leisure / tourism
43
46
49
138
2
Needle exchange project
43
35
23
101
4
Housing (11)
Achievable
Desirable
Popularity
Total score
Rank in theme
With HAs, redevelop areas of poor housing
44
51
50
145
1
Improve public and private housing
41
48
49
138
3
Ensure private owners maintain buildings
39
48
45
132
4
Address HMO quality
43
50
52
145
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Performance Measurement Framework for the Bay Life Initiative
Annex 2
Transport (11)
Achievable
Desirable
Popularity
Total score
Rank in theme
Enhance train station
41
46
44
131
15
Improve public transport
43
45
47
135
12
Traffic management
41
46
39
126
18
Streetscape enhancement
48
47
49
144
5
Improve link - town to prom
44
49
52
145
4
Improve access for disabled in town centre
46
44
42
132
14
Introduce public art
46
36
38
120
22
Improve vehicular signage
46
45
43
134
13
Improve pedestrian signage
49
45
46
140
8
Provide information boards
45
40
41
126
18
Enhance town centre open spaces
41
41
44
126
18
Townscape Heritage Initiative
40
37
37
114
23
Establish a Development Trust
32
40
33
105
26
Enhance street market
47
48
48
143
6
Eyesore removal
48
49
52
149
2
Improve rear al eys / service areas
46
48
47
141
7
Improve promenade streetscape
44
47
48
139
9
Refurbish / develop the pier
34
50
53
137
10
Introduce promenade transport system
36
37
41
114
23
Improve promenade to Eirias Park link
40
44
44
128
16
Street cleaning
50
48
50
148
3
Enhance public toilet facilities
52
53
55
160
1
Provide cycle storage on prom
37
32
39
108
25
Enhanced parking enforcement
48
44
36
128
16
Enforce traffic regulations in Station Road
50
43
44
137
10
Remove footway trading obstructions
43
41
37
121
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Performance Measurement Framework for the Bay Life Initiative
Annex 2
As can be seen from the above, in some themes particular projects were ranked considerably
higher than others, whilst for other themes, projects were more closely grouped. Wavehil
understands that the Executive and Management Boards are to further discuss project ideas,
with a decision to be taken soon regarding the most appropriate projects to take forward as
part of phase 1 activities. It is hoped that the preparatory work presented here wil prove
useful in these debates.
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