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and vulnerabUity of life and property, creating a hostile environment
Since the attacks on 7th July 2005 media coverage of terrorism issues remain high partly as the result of counter terrorism operations. Media coverage continues to help raise awareness of the terrorist threat
The attempted attacks in London and Glasgow in the summer of 2007 have demonstrated the importance of national awareness of the ongoing threat from terrorism and the need to remind the public of the continued role they can play in the fight against terrorism.
The MPS has secured funding from ACPO (T AM) at the request of AC Hayman for a national publicity campaign in the following police regions: London, West Midlands, GMP. and West Yorkshire.

Recent publication of Stockwell 2 report. Intense national media coverage has implications in opinion forming in all police regions.
Counter terr,orism operations can have an impact on the relationship between police and Muslim communities, but police are working hard across the UK to improve these relationships. Media coverage of terrorism as an Islamic issue, debates around wearing the hijab etc have all contributed to making some people in Muslim communities feel isolated.

'suspicious activity' required because they have a narrow view of terrorism as 'bombs on the tube' and do not initially grasp concept of 'build up' suspicious behaviour. Once explained they do understand. However they need reassurance that the information they have may be useful to the police. They fear wasting police time or causing an innocent person to be accused and investigated by the police- with potentially life-altering consequences.
2. 'Alert reporters': have reported crime to the police previously and have few barriers to reporting suspicious activity to A TH. They need to be made aware of the ATH number.
3. 'Insular avoiders'- hardest to reach group, they have no interest in the issues because they do not feel it is their responsibility to prevent terrorism nor do they understand what suspicious activity is. [Impact on this group may be minimal due to the probable need to develop trust and confidence in policing prior to their engage~ent.]

Source. TNS Media Campaign ran nationally in London and across GMP, West Yorkshire and West Midlands (referred to as 'out of London' for evaluation purposes).
Overall campaign awareness was 41% in London (down on last year's 53%), out of London awareness was 43%. However it should be noted that this was not an awareness raising campaign.
The press ads were able to convey strong messages particularly about vigilance - 27% for London and 33% for out of London (up on last years result of 18%) There was an element of confusion among some people, which may be attributed to the level of information in the ad.
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Counter Terrorism communications strategy CT national campaign February 2007 Evaluation cont
Source. TNS Media The radio ads had very good levels of awareness at 29% in London and 32% outside of London. Message take out was very strong: respondents received a clear message to report anything suspicious to the ATH. Scores were 52% for London and 48% out of London. (Highest take out for the radio ads in the MPS 2005/6 CT campaign was 32%).

Counter Terrorism communications strategy CT national campaign February 2007 Evaluation cont
Source. TNS Media
There was a significant increase in calls to the A TH during the campaign period: 681 calls were received in March 07 (Jan 07 - 318 calls, Feb 07280 calls, April- 346 calls). There was particularly uplift in calls from the regions where the paid-for campaign went out.
To gather actionable i.nformation, to minimise the risk from terrorist activity by making the UK a hostile environment for terrorists, by disrupting terrorist plans.
· To reassure the public that each police region is continually working hard to combat terrorism.
To inform people who work in areas that may come across suspicious activity, of the continuing terrorist threat and to give them information how they can help police prevent it.

· Awareness of terrorism issues exists nationally (particularly in London), however alertness is low. There is a need to change this awareness into alertness as information is needed form the public to help combat terrorism.
· Individuals could hold the missing piece of the jigsaw. Information they may have could be vital in helping to combat terrorism.
A TH is manned by counter terrorist specialists. Calls are treated in confidence. Information received is carefully analyzed, assessed and researched before any further action is considered or taken.