
Outreach and Communications Strategy 2007
Strategic Aims
1. To effectively strengthen existing partnership base whilst focusing on under-represented groups.
2. To ensure that work supports WNC's core remit, by actively promoting the work of the WNC and its activities to raise its profile and to communicate its views to others.
3. To develop and actively engage wide-ranging, diverse, and representative stakeholders.
Our Vision
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Our Mission
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Unique Selling Point
The WNC is the only independent advisory body established to provide a bridge between women's organisations and the UK Government. It provides a route for women's organisations to communicate effectively to Government, but also provides an easier way for Government to disseminate messages to and consult with women's organisations.
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Stakeholders
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Our Values
Accessibility
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Equality And Diversity
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Respect
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Empowerment
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Strategic Aim 1: To effectively strengthen existing partnership base whilst focusing on under-represented groups.
OBJECTIVE
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ACTIVITY |
TIMELINE/ WHO |
ESSENTIAL/ DESIRABLE/NON-ESSENTIAL |
SUCCESS INDICATORS
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1) To analyse WNC's partnership base to identify under-represented groups and to ensure ongoing accuracy of database
2) To maintain and build relationships with under-represented groups.
3) To work with information gained above to target under-represented regions (e.g. North East, South West) and sectors of the community (e.g. younger women, women with disabilities, minority women and transgender women) to encourage them to become partners.
4) To ensure outreach activities are conducted in Wales, Scotland and N. Ireland and that Partners in each, feel their concerns are being heard and shared.
5) To engage Commissioners in partnership activities throughout the year.
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By:
By:
quality of interaction and enable effective communication via telephone, meetings and other means.
By:
By:
By:
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March 2008. Mutanser Ashraf.
20th Feb 2008. Mutanser Ashraf, Bethan Walker, Maria Turay and Polly Trenow.
March 2008 onwards. Mutanser Ashraf.
March 2008. Mutanser Ashraf.
Ongoing. Mutanser Ashraf.
Ongoing - Spring Newsletter new format. New website mid March? Mutanser Ashraf and Bethan Walker.
Ongoing. Mutanser Ashraf.
After events. Mutanser Ashraf.
Joint event with Equality South West - Taunton, 30 April 2008. Mutanser Ashraf.
Ongoing (2008 meeting held on Jan 30th) Joyce Gould, Sue Green and Anita Gale in Cardiff. Mutanser Ashraf and Bethan Walker.
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Essential.
Essential.
Essential.
Essential.
Essential.
Essential.
Desirable.
Essential.
Essential.
Desirable.
Essential.
Desirable.
Desirable.
Essential.
Essential?
Essential.
Essential.
Essential.
Desirable.
Essential.
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Gaps in Partnership base identified correctly. Accurate and reliable database frequently updated.
Produce regular `Women's Organisations in the United Kingdom' directory of WNC Partner organisations.
Website loaded with partner directory by region, interest, and alphabetically and emailed to Partners. (Hard copy sent to those without email).
Under-represented groups identified and events run to engage with, support and help build capacity
Increase in diversity of and numbers of women attending events.
Increase in total number of Partner's UK-wide, as well as under-represented groups.
At least one event held in each of the Nations every year.
Met with Brian Gibbons, Welsh Equalities Minister, also met Democracy Group including eleven Assembly Members.
Agreed number of events arranged and run successfully.
Increase in number of Partners recruited by Commissioners.
Events arranged for Partners and MP's.
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Strategic Aim 2: To ensure work supports WNC's core remit, by actively promoting the work of the WNC and its activities to raise its profile and to communicate its views to others.
OBJECTIVE |
ACTIVITY |
TIMELINE/ WHO |
ESSENTIAL/ DESIRABLE/NON-ESSENTIAL |
SUCCESS INDICATORS
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1) Raise profile and promoting the work of the WNC by providing partners and others, accessible and useful information on areas of interest, such as Government Consultations etc., to obtain views and contributions, to feed into government policy.
2) To develop a new, modern, interactive website, to be fully functional by Spring 2008.
3) To continue to manage Ministerial meetings of the 6 O Group of women's organisations.
4) To work to develop a new, modern `logo' for the WNC.
5) To consider how the WNC may most effectively have a soft re-launch.
6) To represent views of WNC Partners to government.
7) All Partners Conference to be held every other year with defined objectives and diverse representation. Outcome of Conference to be clear, i.e. Report to be fed into Government Equalities Office and Ministers for Women.
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By:
By:
By:
By:
By:
By:
By:
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March 2008 Leon Bond and team.
Spring 2008 Newsletter. Changes to include feedback from Partners as appropriate. Mutanser Ashraf and Bethan Walker.
Director or Deputy to attend.
Ongoing. Mutanser Ashraf.
Chevening presentation on WNC work 13th February 2008. Mutanser Ashraf and Bethan Walker.
January/February 2008
January/February 2008
January/February 2008
March 2008
March 2008.
Meeting with Ministers 19th February 2008 (and pre-meeting)
Prior to arranged meetings.
February 2008 onwards
Ongoing
March 2008. |
Essential.
Essential.
Desirable.
Essential.
Essential.
Essential.
Essential.
Desirable.
Desirable.
Desirable.
Desirable.
Essential.
Essential.
Essential.
Desirable.
Essential.
Essential.
Essential.
Essential.
Essential.
Desirable.
Desirable.
Essential.
Desirable.
Desirable.
Essential.
Essential.
Desirable.
Essential.
Desirable.
Essential.
Essential.
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Launch of new website.
Revamped Spring edition Newsletter.
Chevening presentation on WNC work 13th February 2008. Speakers from GEO, EHRC and Women's Budget Group. Positive evaluations from attendees.
Positive feedback from attendees of 6 0 group meeting as well as Ministers. |
Strategic Aim 3: To develop and actively engage wide-ranging, diverse and representative stakeholders
OBJECTIVE |
ACTIVITY |
TIMELINE/ WHO |
ESSENTIAL/ DESIRABLE/NON-ESSENTIAL |
SUCCESS INDICATORS
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1) To nurture long term relationships with Partners.
2) Provide appropriate information for stakeholders and promote links and awareness of the diversity of Partners.
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To work with specific Partners by:
By:
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30th January 2008.
Ongoing.
2008 directory disseminated and available on website from 20th February- Updates ongoing Mutanser Ashraf, Maria Turay and Leon Bond.
As above.
Ongoing from March 2008.
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Desirable.
Desirable.
Essential.
Essential.
Essential.
Essential.
Essential.
Essential. |
The visit to Welsh Equalities Minister in Cardiff on January 30th also included:
2008 directory disseminated and available on website from 20th February. |
WNC/08/1/08
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