Check the Label budget

The `Check the label' campaign which aims to challenge negative stereotypes and promote positive activities and images of young people is a partnership campaign that is currently be delivered countywide.

Partners include Staffordshire County Council, Cannock Chase District County, East Staffordshire Borough Council and Staffordshire Police. It has also been positively supported by the voluntary sector.

As you will see from the breakdown below we have used external advertising space to promote the campaign. This has allowed us to deliver the campaign across the whole county.

A budget of £9,500.00 was allocated to the campaign. We are currently under budget.

It is important to note that the total cost below was spread across four partners which means that instead of each individual organisation spending approx £10k on a campaign (this is a common spend for a campaign of this type) we have pooled our budgets which provides us with a campaign with far greater reach but for less money.

Budget

Contributions

Staffordshire County Council - £3,000.00

Cannock Chase District Council - £3,000.00

East Staffordshire Borough Council - £2,000.00

Staffordshire Police - £1,500.00