Microsoft Word - Tipton SA.doc

NATIONAL BENCHMARKING SERVICE FOR SPORTS
AND LEISURE CENTRES

FACILITY REPORT
FOR
TIPTON SPORTS ACADEMY

Prepared by the
Sport Industry Research Centre, Sheffield Hallam University
September 2007

NATIONAL BENCHMARKING SERVICE FOR SPORTS AND
LEISURE CENTRES

CONTENTS

Page

1. INTRODUCTION
1

2.
THE USER SURVEY SAMPLE
2

3.
SUMMARY OF PERFORMANCE FOR TIPTON SPORTS ACADEMY
4

4.
MAP OF CATCHMENT AREA
10

5.
RESULTS: CURRENT PERFORMANCE SCORES FOR TIPTON
11
SPORTS ACADEMY

APPENDIX 1: USER SURVEY FREQUENCY DISTRIBUTIONS
30

NBS REPORT FOR TIPTON SPORTS ACADEMY

1 INTRODUCTION

1.1
This report has been produced by Sport England’s National Benchmarking Service
for Sports and Leisure Centres (hereafter referred to as ‘NBS’) for Tipton Sports
Academy, which is run by Sandwell Leisure Trust. The report has been compiled
by staff from the Sport Industry Research Centre (SIRC) at Sheffield Hallam
University.

1.2
Before investigating the details of performance for Tipton Sports Academy in this
report, please read the accompanying Guidance document to accompany facility
reports.

1.3
The data in this report is based upon a survey of 303 users of the centre between
12th and 20th May 2007, conducted by Leisure Net Solutions; and a financial return
based on the year 1st April 2006 to 31st March 2007. It should be noted that the
user survey sample is below the recommended number of 350, which reduces the
reliability of the results a little. The user survey and financial return are
supplemented by catchment area data provided by the University of Edinburgh. A
catchment area map is provided in section four of this report.

1.4
Tipton Sports Academy is classified as being a 'dry with outdoor' centre which
means that it has an indoor sports hall which could accommodate at least 4
badminton courts as well as outdoor provision but no swimming pool. The actual
floor space of the centre is 5,933m2 which means that it is benchmarked against
broadly comparable centres with a total floor space of at least 3,000m2 (that is large
sized centres) and it has 5,270m2 of usable space. The catchment area has a
relatively high proportion (32.83%) of residents from NS-SEC 6&7, representing
the most disadvantaged people in society.  The centre is managed by a trust. In
brief the benchmarking 'families' used for Tipton are:

•  Dry with outdoor site (benchmark family of 11 centres)
•  20%+ of catchment population in NS-SEC 6&7 (benchmark family of 41
centres)
•  3,000+m2 floor space (benchmark family of 42 centres)
•  Trust management (benchmark family of 35 centres)

1

2.
THE USER SURVEY SAMPLE

Figure 1: Tipton User Survey Characteristics

Note: The survey instrument groups respondents according to the new NS-SEC

classification as used in the 2001 Census and now used as standard in all government surveys.

2.1
The broad nature of the 303 people who took part in the survey is shown in Figure
1. The primary purpose of the data in Figure 1 is for calculating Key Performance
Indicators (KPIs) for comparison against benchmarks, whilst a secondary purpose
is to provide important stakeholders with an overview of the user survey sample.
Venue managers should reflect on the data and qualify the extent to which they are
truly representative of the customer base (232,918 visits in 2006/07). It should be
emphasised that any performance indicator scores dependent on the user survey
findings are governed by the accuracy of the sampling in this survey especially
given the smaller sample size.

2.2
A further test of representativeness is 'internal representativeness', that is the extent
to which the respondents to the user survey truly reflect the balance of the
programme and usage of the venue. Some key indicators in this regard are shown
in Figure 2.

2

Figure 2: Tipton User Survey Balance of Use

2.3
The majority (66%) of survey respondents took part in some form of physical
activity at the centre on the day of the interview, while a significant minority
attended mainly as spectators or undertook another type of activity on site.
Respondents utilised a range of facilities during the survey period, including the
gym/fitness centre, main hall and outdoor provision. It is important that managers
are able to confirm that the distribution of the users is broadly in line with the
centre's overall usage patterns especially given the low sample size. The majority
of activities undertaken were casual (51%) rather than instructor led or club usage.
40% of the respondents had some form of leisure card which gave them reduced
price admission to the centre. Over one in every four discounted admissions made
via leisure cards were by people with some form of disadvantage.

2.4
Assuming that the surveys were conducted randomly and that the user profile
accurately reflects the centre's customer base, we now consider the centre's
performance against a series of Key Performance Indicators and family specific
benchmarks.

3

3.
SUMMARY OF PERFORMANCE FOR TIPTON SPORTS ACADEMY

3.1
The centre's performance is reported first, for the key indicators, relative to CPA
thresholds; and second, for all indicators, relative to the 2006 national benchmarks,
the latest available.

3.2
At the time of reporting, the seven facility performance indicators which had been
proposed for the CPA have now been withdrawn from the CPA. Nevertheless, this
report retains a structure of reporting against the previously proposed CPA
thresholds for these seven indicators. This is because they are a good indication of
national government priorities for sports facilities, and can therefore still be
considered as key indicators for such facilities.

Performance for key indicators relative to proposed CPA thresholds

3.3
The centre's performance is very good relative to the proposed CPA thresholds,
with three of the seven key indicator scores above their upper thresholds, three
indicator scores between the thresholds and no indicator scores below the lower
CPA threshold. A clear CPA strength of the centre is access, with all three
indicators which are above their upper thresholds of this type. For the seventh
proposed CPA indicator, disabled under 60 years, the measurement of the indicator
has changed and recommended CPA thresholds were not agreed.

4

Performance relative to national benchmarks

3.4
The figures in this section position performance for each indicator relative to the
four quartiles and three benchmarks identified in the general guidance which
accompanies this report. This positioning has been judged by the NBS analysts by
examining 'average' performance across the four family comparisons. These four
comparisons for each indicator are in the detailed performance results in Section 5
below.

Key indicators

Bottom
2nd
3rd
Top
Key indicators
25%
50%
75%
quartile
quartile
quartile
quartile
11-19 years

NS-Sec 6&7

Ethnic minorities

60+ years

Disabled <60 years

Subsidy per visit

3.5
The performance of the centre for key indicators relative to the national
benchmarks offers a more detailed relative positioning than the performance
against the proposed CPA thresholds and in this case presents a weaker picture.
The table has been amended to include 'disabled under 60' performance and to
exclude 'visits per square metre'. Because the definition of the previously proposed
CPA indicator for visits per square metre was changed by the Audit Commission
and DCMS, to exclude corridors and offices in the measurement of square metres,
there are no benchmarks to compare with at present for this proposed CPA
indicator. In the 'other indicators' part of Section 5 of this report, and in the
utilisation summary below, the visits per square metre indicator is measured in the
way that NBS has always measured it (including corridors and offices in the square
metres), and is compared with the 2006 benchmarks. Furthermore, the centre had
actual central establishment charges which were zero and in the financial return you
estimated what they would have been if they had been charged - the CPA subsidy
per visit calculation includes these estimated central establishment charges in the
total costs. In the 'other indicators' part of Section 5 of this report, the subsidy per
visit indicator is measured by using actual costs, including zero central
establishment charges for your centre.

3.6
One of the key indicator scores, relating to access by young people aged 11-19
years, is in the top quartile. Three, however, including two access indicators and
one efficiency indicator, are in their bottom quartiles or at the 25% benchmark level.

5

The 60+ indicator is at its 25% level despite scoring higher than the lower CPA
threshold, indicating how low this threshold has been set. The relative position of
disabled under 60 years, in the bottom quartile, is the result of disabled under 60
years being nearly 15% of the catchment population, but only 4% of visits to the
centre in the period of the NBS user survey. The efficiency indicator subsidy per
visit is in the bottom quartile - although this is above the lower CPA threshold it is
only just above - which is a relatively weak performance in relation to other similar
centres nationally. Two other key indicators are positioned at their third quartiles.


Access

Bottom
2nd
3rd
Top
Access indicators
25%
50%
75%
quartile
quartile
quartile
quartile
Females

11-19 years

20-59 years

60+ years

NS-Sec 6&7

Ethnic minorities

Disabled <60 years

Disabled 60+

Unemployed

Discount card holders

Disadvantaged card holders

First visits

3.7
When considering the wider set of access indicators, rather than just those in the
proposed CPA key indicators, the picture is of mixed access performance. It is
important to stress that not all the access groups identified are likely to be important
to a social inclusion agenda. Four of the groups which might be seen as important
to social inclusion perform above the 50% benchmark level (11-19 years, NS-SEC
6&7, ethnic minorities, and the unemployed), but three which are relevant to social
inclusion are at or below their 25% benchmark performance levels (60+ years,
disabled under 60, and disabled 60+). The relative position of females, in the
bottom quartile, would not normally be a cause for concern, because even at this
benchmark level they account for half of the visitors to the centre.

3.8
Financial performance is poor relative to the benchmarks, with three subsidy
related indicators at or below their 25% benchmarks. All the subsidy scores in the
'other indicators' figures in Section 5 are calculated using the actual costs, rather
than including any estimated central establishment costs. The main factors which
constrain this financial performance are weak income performance and a relatively
low level of throughput for a centre of this size, which are not compensated for by
the strong operating cost performance. Direct income per visit is very low, in its

6

bottom quartile, and it is relevant to note that satisfaction with the value for money
of activities and entrance charges are respectively eighth and ninth in the
satisfaction rankings, with average customer scores of 4.45 and 4.43 out of 5. This
suggests that activity prices are well within the bounds of acceptability for
customers. Secondary income per visit is at the median (50%) level although it
should be noted that secondary income forms only a small component of the total
income for the centre.


Financial

Bottom
2nd
3rd
Top
Financial indicators
25%
50%
75%
quartile
quartile
quartile
quartile
Subsidy per visit

Cost recovery

Subsidy per m2

Subsidy per resident

Operating cost per visit

Operating cost per m2

Maintenance and repair

cost per m2
Energy cost per m2

Income per visit

Income per m2

Direct income per visit

Secondary income per visit


Utilisation

Bottom
2nd
3rd
Top
Utilisation indicators
25%
50%
75%
quartile
quartile
quartile
quartile
Visits per m2

% of visits casual

Weekly number of people

visiting
3.9
The main throughput indicator, visits per square metre, is measured in the 'other
indicators' figures in Section 5 by using the total floor space of the centre. This
indicator performs at the bottom quartile level, the simple product of a relatively
low number of annual visits for a centre of this size. However, the weekly number
of people visiting performs at the third quartile, suggesting a reasonable market
penetration in the local catchment population. The percentage of visits which are
casual (51%) is very low by industry standards but whether or not this level of
casual use is appropriate depends on the targeting and programming policies of the
centre.

7

Satisfaction with and importance of attributes

3.10
The tables below identify attributes with the largest gaps between importance and
satisfaction, by mean scores or by ranks. These gaps signal the attributes with the
most potential to represent problems, although it should be emphasised that no
attribute has a satisfaction score of less than three, the neutral score (neither
satisfied nor dissatisfied), so there are no absolute problems among the attributes
scored in the user survey. There are only three attributes in the rank gap table
because only three had negative rank gaps.

Mean score gaps
Attribute Importance
Satisfaction
Gap
Cleanliness of changing areas
4.74
4.32
0.42
Value for money of food/drink
4.31
3.90
0.41
Quality of equipment
4.72
4.34
0.38
Cleanliness of activity
spaces
4.72 4.36 0.36
Quality of food and drink
4.10
3.76
0.34

Rank gaps
Attribute Importance
Satisfaction
Gap
Cleanliness of changing areas
2
14
-12
Quality of equipment
4
13
-9
Cleanliness of activity spaces
3
12
-9

3.11 Three attributes feature in both of the tables above and the second table
demonstrates that these attributes are amongst the most important to customers.
Cleanliness of the changing areas shows the largest gaps whether measured by
mean scores or rankings. The appearance of cleanliness of the changing areas at
the top of the gap scores is not unusual for sports facilities. From the frequency
distributions in the appendix, it is apparent that 4% of respondents were dissatisfied
with the cleanliness of the changing areas and activity spaces, and about 5% were
dissatisfied with the quality of equipment (Appendix Q12m, n and g). This
reinforces the fact that there is not a widespread, absolute problem with such
attributes. The gaps for quality and value for money of food and drink are small by
industry standards. So any problems are not absolute, but relative - the satisfaction
scores falling short of the importance scores - and minorities of customers are
dissatisfied.

Strengths of the centre as perceived by customers
Attribute Satisfaction
Importance
Mean
Rank
Mean
Rank
Standard of coaching/instruction
4.73
1
4.78
1
Helpfulness of reception staff
4.68
2
4.68
7
Helpfulness of other staff
4.65
3
4.68
6
Ease of booking
4.62
4
4.59
9
Activity available at convenient times
4.61
5
4.68
5

8

3.12
According to the customers surveyed, the strengths of the centre involve staff and
accessibility attributes. All three staff attributes are in the top five satisfaction
rankings and also in the top ten for importance rankings - a desirable correlation.
The relatively high satisfaction with ease of booking and availability of activities at
convenient times may reflect the relatively low number of visits to this centre.
Overall satisfaction with the visit achieves a mean score of 4.55 out of 5, which is a
good satisfaction score compared with the individual attributes.

9

4.
MAP OF CATCHMENT AREA

4.1
The catchment area shown in this map is defined as the area within which Tipton
Sports Academy attracts more visitors than any other centre, i.e. the area within
which Tipton is the dominant supplier.
Sport England Benchmark Service
Tipton Sports Academy
Ki
K n
Kii gs
g H
s
i
H
ngs H l
i l
l l
W
Bra
Br d
Bra
Bra l
d e
ad
a l y
de
l y
e
Bradley
ey
Oc
O ker H
Ocker il
Hi
H lll
Gre
Gr a
e
Gr
Ti
T pt
ii on G
pt on r
on G
G
on G een
r
Ti
T pt
i
on
pt
pton
Key
Catchment
Tipton Sports Academy
Additional material ©Sport England 2007
Source: 2001 Census, Output Area Boundaries. © Crown Copyright 2003
Crown Copyright material is reproduced with the permission of The Controller of HMSO
Map produced by The Planning Data Management Service
Unauthorised reproduction infringes infringes Crown Copyright and may lead to prosecution or civil proceedings
11/05/2007 Job PE using Mapinfo for Sport England
License numbers C02W 0003683 & 10003311 ©The Automobile Association 1999, all rights reserved

10

Proposed CPA Indicators
% visits 11-19 years ÷ % catchment population 11-19 years
2.61
2.50
2.18
2.15
2.15
2.00
1.59
1.50
1.33
1.18
1.10
1.06
1.00
0.91
0.90
CPA upper
0.85
0.78
0.65
0.71
0.61
0.50
CPA lower
0.29
0.22
0.22
0.23
0.00
Dry with outdoor
High NS-SEC
3000+ sq.m.
Trust
Centre score = 1.39
CPA upper = 1.00
CPA lower = 0.55
lowest score
25%
50%
75%
highest score
% visits from social classes 6 & 7 ÷ % catchment population in social classes 6 & 7
2.19
2.19
2.00
1.50
1.00
1.00
1.00
0.73
0.73
0.77
0.73
0.58
0.53
0.50
0.50
0.42
0.41
0.38
CPA upper
0.35
0.29 0.30
0.25
0.19
0.21
CPA lower
0.00
Dry with outdoor
High NS-SEC
3000+ sq.m.
Trust
Centre score = 0.63
CPA upper = 0.50
CPA lower = 0.20
lowest score
25%
50%
75%
highest score
12

% visits from black, Asian & other ethnic groups ÷ % catchment population in same
ethnic groups
8.40
8.00
6.00
5.25
5.25
4.00
1.87
2.00
1.52
1.57
1.53
1.71
1.14
1.14
1.27
1.06
0.81
0.86
0.96 1.11
0.83
0.59
CPA upper
0.30
CPA lower
0.18
0.00
Dry with outdoor
High NS-SEC
3000+ sq.m.
Trust
Centre score = 1.19
CPA upper = 1.00
CPA lower = 0.75
lowest score
25%
50%
75%
highest score
% visits 60+ years ÷ % catchment population 60+ years
1.58
1.58
1.50
1.00
0.87
0.64
0.58
0.60
CPA upper
0.51
0.53
0.50
0.44
0.47
0.44
0.35
0.37
0.30
0.31
0.20
0.16
0.12
0.08
0.08
CPA lower
0.00
Dry with outdoor
High NS-SEC
3000+ sq.m.
Trust
Centre score = 0.33
CPA upper = 0.65
CPA lower = 0.15
lowest score
25%
50%
75%
highest score
13

% visits <60 years disabled ÷ % catchment population <60 years disabled
1.30
1.30
1.12
1.00
0.77
0.69
0.71
0.65
0.63
0.57
0.59
0.55
0.49
0.51
0.50
0.41
0.44
0.41
0.19
0.19
0.08
0.08
0.00
Dry with outdoor
High NS-SEC
3000+ sq.m.
Trust
Centre score = 0.28
lowest score
25%
50%
75%
highest score
At present, no proposed CPA thresholds are available for this indicator, because the indicator has changed. As soon
as the thresholds have been decided, NBS clients will be notified and their performance for the indicator compared with
the new thresholds.
Subsidy per visit (£) - 1
-1.92
-1.92
-0.39
-0.39
-0.37
0.11
0.02
0.11
0.00
CPA upper
0.61
0.60
0.48
0.92
0.98
1.09
1.40
1.85
2.08
2.00
CPA lower
4.00
4.54
4.92
4.92
6.00
Dry with outdoor
High NS-SEC
3000+ sq.m.
Trust
Centre score = 2.04
CPA upper = -0.10
CPA lower = 2.40
lowest score
25%
50%
75%
highest score
(a) To be consistent with the other diagrams, the worst score (= highest subsidy) is on the left of each cluster, and the
best score (= lowest subsidy) is on the right of each cluster. Also, note that the best scores/lowest subsidy and some
of the 75% benchmarks are 'negative subsidies' - i.e. surpluses.
(b) Subsidy for this proposed CPA indicator includes consideration of estimated central establishment charges where
the actual charges are zero
14

Annual visits per sq. m. - 1
300
200
100
CPA upper
CPA lower
0
Centre score = 44
CPA upper = 100
CPA lower = 35
For this performance indicator, square metres of indoor space excludes offices and corridors
15

Other important Indicators
% visits 20-59 years ÷ % catchment population 20-59 years
1.43
1.44
1.44
1.40
1.36
1.28
1.26
1.23
1.24
1.20
1.20
1.18
1.19
1.18
1.14
1.13
1.13
1.14
1.02
1.00
1.00
0.93
0.93
0.80
Dry with outdoor
High NS-SEC
3000+ sq.m.
Trust
Centre score = 1.17
lowest score
25%
50%
75%
highest score
% visits which were first visits
23.03
20.83
20.83
20.83
20.00
15.00
12.78
11.02
10.00
8.97
8.52
6.65
5.71
5.92
5.04
5.00
4.24
4.26
3.25
3.36
2.10
1.85
2.10
2.24
0.00
Dry with outdoor
High NS-SEC
3000+ sq.m.
Trust
Centre score = 5.94
lowest score
25%
50%
75%
highest score
16

% visits with discount card
79.14
79.14
76.60
64.31
65.43
60.11
60.00
57.87
57.31
56.23
48.59
40.96
38.31
38.61
40.00
36.17
27.17
21.34
20.00
8.65
5.33
5.33
3.87
0.00
Dry with outdoor
High NS-SEC
3000+ sq.m.
Trust
Centre score = 39.74
lowest score
25%
50%
75%
highest score
% visits with discount card for 'disadvantage'
47.48
47.48
47.26
40.00
30.00
24.88
22.88
20.59
19.30
20.00
13.23
12.96
13.45
13.93
9.01
9.01
10.00
7.23
8.13
2.98
2.98
2.47
1.16
1.16
0.00
Dry with outdoor
High NS-SEC
3000+ sq.m.
Trust
Centre score = 12.25
lowest score
25%
50%
75%
highest score
17

% visits female
73
69
69
70
65
63
62
60
60
57
57
56
56
52
53
51
52
50
41
41
40
30
30
30
30
Dry with outdoor
High NS-SEC
3000+ sq.m.
Trust
Centre score = 50
lowest score
25%
50%
75%
highest score
% visits 60+ years disabled ÷ % catchment population 60+ years disabled
0.24
0.24
0.20
0.16
0.11
0.10
0.10
0.09
0.09
0.09
0.07
0.06
0.05
0.04
0.04
0.04
0.03
0.02
0.01
0.01
0.01
0.01
0.00
Dry with outdoor
High NS-SEC
3000+ sq.m.
Trust
Centre score = 0.03
lowest score
25%
50%
75%
highest score
18

% visits unemployed
13.77
13.77
10.00
7.11
5.57
5.47
4.91
5.00
3.00
2.66
1.79
1.85
1.32
1.72
1.48
0.87
1.06
1.14
0.57
0.28
0.27
0.00
0.00
-5.00
Dry with outdoor
High NS-SEC
3000+ sq.m.
Trust
Centre score = 2.65
lowest score
25%
50%
75%
highest score
% cost recovery
164
164
150
113
113
110
96
100
96
100
79
80
81
71
66
58
59
52
47
50
32
27
27
0
Dry with outdoor
High NS-SEC
3000+ sq.m.
Trust
Centre score = 43
lowest score
25%
50%
75%
highest score
19

Subsidy per visit (£) - 2
-1.92
-1.92
-0.39
-0.39
-0.37
0.11
0.02
0.11
0.00
0.61
0.60
0.48
0.92
0.98
1.09
1.40
1.85
2.08
2.00
4.00
4.54
4.92
4.92
6.00
Dry with outdoor
High NS-SEC
3000+ sq.m.
Trust
Centre score = 1.59
lowest score
25%
50%
75%
highest score
(a) To be consistent with the other diagrams, the worst score (= highest subsidy) is on the left of each cluster, and the
best score (= lowest subsidy) is on the right of each cluster. Also, note that the best scores/lowest subsidy and some
of the 75% benchmarks are 'negative subsidies' - i.e. surpluses.
(b) Subsidy for this indicator includes consideration of actual central establishment charges whether they are zero or
positive
Subsidy per sq. m. (£)
-367
-286
-200
-16
-26
-30
2
0
26
10
10
32
55
99
82
105
95
125
147
191
200
363
363
400
Dry with outdoor
High NS-SEC
3000+ sq.m.
Trust
Centre score = 62
lowest score
25%
50%
75%
highest score
To be consistent with the other diagrams, the worst score (= highest subsidy) is on the left of each cluster, and the best
score (= lowest subsidy) is on the right of each cluster. Also, note that the best scores/lowest subsidy and some of the
75% benchmarks are 'negative subsidies' - i.e. surpluses.
20

Subsidy per resident (£)
-41.20
-41.20
-40.00
-20.00
-4.42
-2.21
-3.23
0.57
-0.18
1.71
0.00
5.92
4.18
4.15
6.89
10.58
8.77
10.80
14.85
20.58
19.19
20.00
30.23
30.23
40.00
Dry with outdoor
High NS-SEC
3000+ sq.m.
Trust
Centre score = 20.94
lowest score
25%
50%
75%
highest score
The catchment population used for this indicator allows for competing facilities nearby. This is different from previous
NBS reports.
Total operating cost per visit (£)
1.68
1.68
1.96
1.78
2.00
2.46
2.46
3.06
2.92
3.13
3.63
3.63
4.00
4.15
4.00
4.61
4.90
5.25
5.45
6.00
8.26
8.00
10.00
10.45
10.45
12.00
Dry with outdoor
High NS-SEC
3000+ sq.m.
Trust
Centre score = 2.77
lowest score
25%
50%
75%
highest score
To be consistent with the other diagrams, the worst score (= highest cost) is on the left of each cluster, and the best
score (= lowest cost) is on the right.
21

Total operating cost per sq. m. (£)
48
48
48
124
99
174
209
208
186
238
316
297
310
357
405
405
475
500
612
1000
1063
1238
1500
Dry with outdoor
High NS-SEC
3000+ sq.m.
Trust
Centre score = 109
lowest score
25%
50%
75%
highest score
To be consistent with the other diagrams, the worst score (= highest cost) is on the left of each cluster, and the best
score (= lowest cost) is on the right.
Maintenance and repair costs per sq. m. (£)
4
1
0
0
0
6
5
1
12
14
14
11
9
23
31
27
27
50
63
71
85
100
150
156
200
Dry with outdoor
High NS-SEC
3000+ sq.m.
Trust
Centre score = 4
lowest score
25%
50%
75%
highest score
To be consistent with the other diagrams, the worst score (= highest cost) is on the left of each cluster, and the best
score (= lowest cost) is on the right.
22

Energy costs per sq. m. (£)
4
4
4
8
6
6
17
19
19
19
26
24
27
31
36
37
39
50
62
100
138
138
150
Dry with outdoor
High NS-SEC
3000+ sq.m.
Trust
Centre score = 9
lowest score
25%
50%
75%
highest score
To be consistent with the other diagrams, the worst score (= highest cost) is on the left of each cluster, and the best
score (= lowest cost) is on the right.
Total income per visit (£)
7.83
6.35
6.50
6.00
4.58
4.15
4.05
4.00
3.52
3.52
3.05
2.86
2.68
2.61
2.68
2.44
2.00
1.72
1.80
1.33
1.50
1.12
0.77
0.00
Dry with outdoor
High NS-SEC
3000+ sq.m.
Trust
Centre score = 1.18
lowest score
25%
50%
75%
highest score
23

Total income per sq. m. (£)
1431
1000
876
733
602
500
423
298
274
235
248
190
193
139
139
96
127
116
46
67
46
46
0
Dry with outdoor
High NS-SEC
3000+ sq.m.
Trust
Centre score = 46
lowest score
25%
50%
75%
highest score
Direct income per visit (£)
7.79
6.17
6.00
5.58
4.43
4.06
4.00
3.55
3.29
2.62
2.65
2.62
2.39
2.12
1.94
2.06
2.00
1.47
1.59
1.48
1.02
1.13
0.74
0.00
Dry with outdoor
High NS-SEC
3000+ sq.m.
Trust
Centre score = 0.99
lowest score
25%
50%
75%
highest score
24

Secondary income per visit (£)
1.27
1.27
1.27
1.01
1.00
0.50
0.50
0.43
0.36
0.31
0.25
0.25
0.14
0.08
0.09
0.08
0.09
0.05
0.01
0.01
0.03
0.02
0.00
Dry with outdoor
High NS-SEC
3000+ sq.m.
Trust
Centre score = 0.19
lowest score
25%
50%
75%
highest score
Annual visits per sq. m. - 2
355
301
300
200
169
145
117
103
102
100
88
95
75
73
64
70
43
45
37
16
23
16
16
0
Dry with outdoor
High NS-SEC
3000+ sq.m.
Trust
Centre score = 39
lowest score
25%
50%
75%
highest score
For this indicator, total indoor floor space is used
25

% visits casual, instead of organised
96
95
96
84
83
83
80
77
76
72
74
74
70
63
65
61
60
47
40
37
20
16
16
16
0
Dry with outdoor
High NS-SEC
3000+ sq.m.
Trust
Centre score = 51
lowest score
25%
50%
75%
highest score
Weekly number of people visiting the facility, as % of catchment population
65.24
65.24
60.00
40.00
22.19
20.00
15.88
13.08
12.57
10.83
11.18
9.35
6.79
7.98
7.92
5.05
5.59
5.82
4.66
0.59
1.53
0.59
0.59
0.00
Dry with outdoor
High NS-SEC
3000+ sq.m.
Trust
Centre score = 10.27
lowest score
25%
50%
75%
highest score
26

Satisfaction and importance scores: by attribute
GAPS
( Importance minus
IMPORTANCE
SATISFACTION
Satisfaction )
Rank Mean no
Rank Mean no
Rank Mean
Accessibility
a.
Activity available at convenient times
5 4.68 281
5 4.61 275
0
0.07
b.
Ease of booking
9 4.59 272
4 4.62 253
5 -0.03
c.
The activity charge/fee
10 4.57 277
9 4.43 273
1
0.14
d.
The range of activities available
12 4.53 272
7 4.53 272
5
0.00
Quality of facilities/services
e.
Quality of flooring in the sports hall
13 4.51 252
10 4.41
63
3
0.10
f.
Quality of lighting in the sports hall
11 4.56 252
11 4.40
62
0
0.16
g.
Quality of equipment
4 4.72 251
13 4.34 234
-9
0.38
k.
Quality of car parking on site
14 4.43 265
6 4.58 249
8 -0.15
l.
Quality of food and drink
16 4.10 240
16 3.76 210
0
0.34
Cleanliness
m.
Cleanliness of changing areas
2 4.74 228
14 4.32 202
-12
0.42
n.
Cleanliness of activity spaces
3 4.72 262
12 4.36 247
-9
0.36
Staff
o.
Helpfulness of reception staff
7 4.68 291
2 4.68 291
5
0.00
p.
Helpfulness of other staff
6 4.68 289
3 4.65 276
3
0.03
q.
Standard of coaching/instruction
1 4.78 245
1 4.73 152
0
0.05
Value for money
r.
Value for money of activities
8 4.60 288
8 4.45 269
0
0.15
s.
Value for money of food/drink
15 4.31 256
15 3.90 216
0
0.41
Other attributes *
h.
Water quality in the swimming pool
N/A
N/A
i.
Water temperature in the swimming pool
N/A
N/A
j.
Number of people in the pool
N/A
N/A
t.
Overall satisfaction with visit
N/A
4.55 296
* The other attribute(s) listed at the end of the table have either the satisfaction or importance scores but not both. This
is for logical reasons - e.g. Overall satisfaction with visit does not have an importance score; no satisfaction score for
pool attributes if there is no pool at the centre. Therefore such attributes do not appear in the subsequent tables of
'gaps'.
27

Satisfaction and importance scores: by mean gaps
GAPS
( Importance minus
IMPORTANCE
SATISFACTION
Satisfaction )
Rank Mean no
Rank Mean no
Rank Mean
m.
Cleanliness of changing areas
2 4.74 228
14 4.32 202
-12
0.42
s.
Value for money of food/drink
15 4.31 256
15 3.90 216
0
0.41
g.
Quality of equipment
4 4.72 251
13 4.34 234
-9
0.38
n.
Cleanliness of activity spaces
3 4.72 262
12 4.36 247
-9
0.36
l.
Quality of food and drink
16 4.10 240
16 3.76 210
0
0.34
f.
Quality of lighting in the sports hall
11 4.56 252
11 4.40
62
0
0.16
r.
Value for money of activities
8 4.60 288
8 4.45 269
0
0.15
c.
The activity charge/fee
10 4.57 277
9 4.43 273
1
0.14
e.
Quality of flooring in the sports hall
13 4.51 252
10 4.41
63
3
0.10
a.
Activity available at convenient times
5 4.68 281
5 4.61 275
0
0.07
q.
Standard of coaching/instruction
1 4.78 245
1 4.73 152
0
0.05
p.
Helpfulness of other staff
6 4.68 289
3 4.65 276
3
0.03
o.
Helpfulness of reception staff
7 4.68 291
2 4.68 291
5
0.00
d.
The range of activities available
12 4.53 272
7 4.53 272
5
0.00
b.
Ease of booking
9 4.59 272
4 4.62 253
5 -0.03
k.
Quality of car parking on site
14 4.43 265
6 4.58 249
8 -0.15
28

Satisfaction and importance scores: by rank gaps
GAPS
( Importance minus
IMPORTANCE
SATISFACTION
Satisfaction )
Rank Mean no
Rank Mean no
Rank Mean
m.
Cleanliness of changing areas
2 4.74 228
14 4.32 202
-12
0.42
g.
Quality of equipment
4 4.72 251
13 4.34 234
-9
0.38
n.
Cleanliness of activity spaces
3 4.72 262
12 4.36 247
-9
0.36
f.
Quality of lighting in the sports hall
11 4.56 252
11 4.40
62
0
0.16
a.
Activity available at convenient times
5 4.68 281
5 4.61 275
0
0.07
l.
Quality of food and drink
16 4.10 240
16 3.76 210
0
0.34
s.
Value for money of food/drink
15 4.31 256
15 3.90 216
0
0.41
q.
Standard of coaching/instruction
1 4.78 245
1 4.73 152
0
0.05
r.
Value for money of activities
8 4.60 288
8 4.45 269
0
0.15
c.
The activity charge/fee
10 4.57 277
9 4.43 273
1
0.14
p.
Helpfulness of other staff
6 4.68 289
3 4.65 276
3
0.03
e.
Quality of flooring in the sports hall
13 4.51 252
10 4.41
63
3
0.10
o.
Helpfulness of reception staff
7 4.68 291
2 4.68 291
5
0.00
d.
The range of activities available
12 4.53 272
7 4.53 272
5
0.00
b.
Ease of booking
9 4.59 272
4 4.62 253
5 -0.03
k.
Quality of car parking on site
14 4.43 265
6 4.58 249
8 -0.15
29

APPENDIX 1:

USER SURVEY FREQUENCY DISTRIBUTIONS
30

Q1 Main activity today?
Badminton
28 ( 9.2% )
Keep fit/aerobics/etc
9 ( 3.0% )
Fitness equipment/machines etc
55 ( 18.2% )
Martial arts
3 ( 1.0% )
Five-a-side football
19 ( 6.3% )
Gymnastics
1 ( 0.3% )
Basketball or volleyball
0 ( 0.0% )
Other physical activity
87 ( 28.7% )
Swimming or aqua fit
0 ( 0.0% )
A spectator
61 ( 20.1% )
Another type of activity
40 ( 13.2% )
Q2 Where did you do your main activity today?
Swimming pool
0 ( 0.0% )
Gym/fitness centre
59 ( 29.9% )
Outside facility
39 ( 19.8% )
Main hall
40 ( 20.3% )
Smaller hall
26 ( 13.2% )
Another part of the facility
33 ( 16.8% )
Missing/Not applicable
106
Q3 How you are taking part in your main activity today?
An organised class/session
57 ( 28.6% )
As an individual user
101 ( 50.8% )
As a member of a club or team
22 ( 11.1% )
Other
19 ( 9.5% )
Missing/Not applicable
104
31

Q4 Is today your first ever visit to this facility?
Yes
18 ( 5.9% )
No
285 ( 94.1% )
Missing/Not applicable
0
Q5a Number of times visited in past 7 days.
1
132 ( 46.5% )
2
67 ( 23.6% )
3
38 ( 13.4% )
4
19 ( 6.7% )
5
10 ( 3.5% )
6
10 ( 3.5% )
7
8 ( 2.8% )
8 plus
0 ( 0.0% )
Missing/Not applicable
0
Q5b Number of times visited in past 4 weeks.
1 to 5
147 ( 52.7% )
6 to 10
57 ( 20.4% )
11 to 15
31 ( 11.1% )
16 to 20
26 ( 9.3% )
21 plus
18 ( 6.5% )
Missing/Not applicable
24
32

Q7 Do you have a leisure card?
Yes
120 ( 39.7% )
No
182 ( 60.3% )
Missing/Not applicable
1
Q8 Basis of eligibility for card/scheme.
Disadvantaged
37 ( 31.1% )
Other
82 ( 68.9% )
Missing/Not applicable
184
Q9 From where did you come here today?
Straight from home
256 ( 84.5% )
Straight from work, school or college
41 ( 13.5% )
Other e.g. from shopping
6 ( 2.0% )
Missing/Not applicable
0
Q10 Main method of transport.
Car/motorcycle
267 ( 89.0% )
Public transport
9 ( 3.0% )
Walked all the way
24 ( 8.0% )
Other, including cycle
0 ( 0.0% )
Missing/Not applicable
3
33

Q11Journey time.
0-5 minutes
59 ( 19.7% )
6-10 minutes
90 ( 30.0% )
11-15 minutes
55 ( 18.3% )
16-20 minutes
36 ( 12.0% )
21-30 minutes
35 ( 11.7% )
31-45 minutes
13 ( 4.3% )
Over 45 minutes
12 ( 4.0% )
Missing/Not applicable
3
Q12a Satisfaction - availability of activities at convenient times.
Very satisfied
180 ( 65.5% )
Fairly satisfied
84 ( 30.5% )
Neither satisfied nor dissatisfied
9 ( 3.3% )
Fairly dissatisfied
2 ( 0.7% )
Very dissatisfied
0 ( 0.0% )
Missing/Not applicable
28
Q12b Satisfaction - ease of booking.
Very satisfied
174 ( 68.8% )
Fairly satisfied
65 ( 25.7% )
Neither satisfied nor dissatisfied
11 ( 4.3% )
Fairly dissatisfied
3 ( 1.2% )
Very dissatisfied
0 ( 0.0% )
Missing/Not applicable
50
34

Q12c Satisfaction - activity charges/fees.
Very satisfied
163 ( 59.7% )
Fairly satisfied
79 ( 28.9% )
Neither satisfied nor dissatisfied
20 ( 7.3% )
Fairly dissatisfied
8 ( 2.9% )
Very dissatisfied
3 ( 1.1% )
Missing/Not applicable
30
Q12d Satisfaction - range of activities available.
Very satisfied
157 ( 57.7% )
Fairly satisfied
105 ( 38.6% )
Neither satisfied nor dissatisfied
8 ( 2.9% )
Fairly dissatisfied
2 ( 0.7% )
Very dissatisfied
0 ( 0.0% )
Missing/Not applicable
31
Q12e Satisfaction - quality of flooring in sports hall.
Very satisfied
31 ( 49.2% )
Fairly satisfied
27 ( 42.9% )
Neither satisfied nor dissatisfied
5 ( 7.9% )
Fairly dissatisfied
0 ( 0.0% )
Very dissatisfied
0 ( 0.0% )
Missing/Not applicable
240
35

Q12f Satisfaction - quality of lighting in sports hall.
Very satisfied
32 ( 51.6% )
Fairly satisfied
24 ( 38.7% )
Neither satisfied nor dissatisfied
5 ( 8.1% )
Fairly dissatisfied
1 ( 1.6% )
Very dissatisfied
0 ( 0.0% )
Missing/Not applicable
241
Q12g Satisfaction - quality of equipment.
Very satisfied
124 ( 53.0% )
Fairly satisfied
78 ( 33.3% )
Neither satisfied nor dissatisfied
21 ( 9.0% )
Fairly dissatisfied
10 ( 4.3% )
Very dissatisfied
1 ( 0.4% )
Missing/Not applicable
69
Q12h Satisfaction - water quality in pool.
Very satisfied
0 ( 0.0% )
Fairly satisfied
0 ( 0.0% )
Neither satisfied nor dissatisfied
0 ( 0.0% )
Fairly dissatisfied
0 ( 0.0% )
Very dissatisfied
0 ( 0.0% )
Missing/Not applicable
303
36

Q12i Satisfaction - water temperature in pool.
Very satisfied
0 ( 0.0% )
Fairly satisfied
0 ( 0.0% )
Neither satisfied nor dissatisfied
0 ( 0.0% )
Fairly dissatisfied
0 ( 0.0% )
Very dissatisfied
0 ( 0.0% )
Missing/Not applicable
303
Q12j Satisfaction - number of people in pool.
Very satisfied
0 ( 0.0% )
Fairly satisfied
0 ( 0.0% )
Neither satisfied nor dissatisfied
0 ( 0.0% )
Fairly dissatisfied
0 ( 0.0% )
Very dissatisfied
0 ( 0.0% )
Missing/Not applicable
303
Q12k Satisfaction - quality of car parking on site.
Very satisfied
156 ( 62.7% )
Fairly satisfied
83 ( 33.3% )
Neither satisfied nor dissatisfied
9 ( 3.6% )
Fairly dissatisfied
0 ( 0.0% )
Very dissatisfied
1 ( 0.4% )
Missing/Not applicable
54
37

Q12l Satisfaction - quality of food/drink.
Very satisfied
71 ( 33.8% )
Fairly satisfied
60 ( 28.6% )
Neither satisfied nor dissatisfied
48 ( 22.9% )
Fairly dissatisfied
19 ( 9.0% )
Very dissatisfied
12 ( 5.7% )
Missing/Not applicable
93
Q12m Satisfaction - cleanliness of changing area.
Very satisfied
100 ( 49.5% )
Fairly satisfied
76 ( 37.6% )
Neither satisfied nor dissatisfied
18 ( 8.9% )
Fairly dissatisfied
6 ( 3.0% )
Very dissatisfied
2 ( 1.0% )
Missing/Not applicable
101
Q12n Satisfaction - cleanliness of activity spaces.
Very satisfied
127 ( 51.4% )
Fairly satisfied
94 ( 38.1% )
Neither satisfied nor dissatisfied
17 ( 6.9% )
Fairly dissatisfied
6 ( 2.4% )
Very dissatisfied
3 ( 1.2% )
Missing/Not applicable
56
38

Q12o Satisfaction - helpfulness of reception staff.
Very satisfied
208 ( 71.5% )
Fairly satisfied
72 ( 24.7% )
Neither satisfied nor dissatisfied
11 ( 3.8% )
Fairly dissatisfied
0 ( 0.0% )
Very dissatisfied
0 ( 0.0% )
Missing/Not applicable
12
Q12p Satisfaction - helpfulness of other staff.
Very satisfied
192 ( 69.6% )
Fairly satisfied
72 ( 26.1% )
Neither satisfied nor dissatisfied
12 ( 4.3% )
Fairly dissatisfied
0 ( 0.0% )
Very dissatisfied
0 ( 0.0% )
Missing/Not applicable
27
Q12q Satisfaction - standard of coaching/instruction.
Very satisfied
117 ( 77.0% )
Fairly satisfied
30 ( 19.7% )
Neither satisfied nor dissatisfied
4 ( 2.6% )
Fairly dissatisfied
1 ( 0.7% )
Very dissatisfied
0 ( 0.0% )
Missing/Not applicable
151
39

Q12r Satisfaction - value for money of activities.
Very satisfied
158 ( 58.7% )
Fairly satisfied
83 ( 30.9% )
Neither satisfied nor dissatisfied
22 ( 8.2% )
Fairly dissatisfied
4 ( 1.5% )
Very dissatisfied
2 ( 0.7% )
Missing/Not applicable
34
Q12s Satisfaction - value for money of food/drink.
Very satisfied
76 ( 35.2% )
Fairly satisfied
69 ( 31.9% )
Neither satisfied nor dissatisfied
50 ( 23.1% )
Fairly dissatisfied
15 ( 6.9% )
Very dissatisfied
6 ( 2.8% )
Missing/Not applicable
87
Q12t Satisfaction - overall satisfaction of visit.
Very satisfied
175 ( 59.1% )
Fairly satisfied
109 ( 36.8% )
Neither satisfied nor dissatisfied
12 ( 4.1% )
Fairly dissatisfied
0 ( 0.0% )
Very dissatisfied
0 ( 0.0% )
Missing/Not applicable
7
40

Q13a Importance - availability of activities at convenient times.
Very important
214 ( 76.2% )
Fairly important
50 ( 17.8% )
Neither important nor unimportant
14 ( 5.0% )
Fairly unimportant
1 ( 0.4% )
Very unimportant
2 ( 0.7% )
Missing/Not applicable
22
Q13b Importance - ease of booking.
Very important
188 ( 69.1% )
Fairly important
65 ( 23.9% )
Neither important nor unimportant
13 ( 4.8% )
Fairly unimportant
3 ( 1.1% )
Very unimportant
3 ( 1.1% )
Missing/Not applicable
31
Q13c Importance - activity charges/fees.
Very important
183 ( 66.1% )
Fairly important
77 ( 27.8% )
Neither important nor unimportant
11 ( 4.0% )
Fairly unimportant
4 ( 1.4% )
Very unimportant
2 ( 0.7% )
Missing/Not applicable
26
41

Q13d Importance - the range of activities available.
Very important
175 ( 64.3% )
Fairly important
74 ( 27.2% )
Neither important nor unimportant
18 ( 6.6% )
Fairly unimportant
3 ( 1.1% )
Very unimportant
2 ( 0.7% )
Missing/Not applicable
31
Q13e Importance - quality of flooring in sports hall.
Very important
170 ( 67.5% )
Fairly important
50 ( 19.8% )
Neither important nor unimportant
24 ( 9.5% )
Fairly unimportant
7 ( 2.8% )
Very unimportant
1 ( 0.4% )
Missing/Not applicable
51
Q13f Importance - quality of lighting in sports hall.
Very important
178 ( 70.6% )
Fairly important
44 ( 17.5% )
Neither important nor unimportant
23 ( 9.1% )
Fairly unimportant
6 ( 2.4% )
Very unimportant
1 ( 0.4% )
Missing/Not applicable
51
42

Q13g Importance - quality of equipment.
Very important
195 ( 77.7% )
Fairly important
43 ( 17.1% )
Neither important nor unimportant
12 ( 4.8% )
Fairly unimportant
1 ( 0.4% )
Very unimportant
0 ( 0.0% )
Missing/Not applicable
52
Q13h Importance - water quality in pool.
Very important
0 ( 0.0% )
Fairly important
0 ( 0.0% )
Neither important nor unimportant
0 ( 0.0% )
Fairly unimportant
0 ( 0.0% )
Very unimportant
0 ( 0.0% )
Missing/Not applicable
303
Q13i Importance - water temperature in pool.
Very important
0 ( 0.0% )
Fairly important
0 ( 0.0% )
Neither important nor unimportant
0 ( 0.0% )
Fairly unimportant
0 ( 0.0% )
Very unimportant
0 ( 0.0% )
Missing/Not applicable
303
43

Q13j Importance - number of people in pool.
Very important
0 ( 0.0% )
Fairly important
0 ( 0.0% )
Neither important nor unimportant
0 ( 0.0% )
Fairly unimportant
0 ( 0.0% )
Very unimportant
0 ( 0.0% )
Missing/Not applicable
303
Q13k Importance - quality of car parking on site.
Very important
148 ( 55.8% )
Fairly important
89 ( 33.6% )
Neither important nor unimportant
22 ( 8.3% )
Fairly unimportant
5 ( 1.9% )
Very unimportant
1 ( 0.4% )
Missing/Not applicable
38
Q13l Importance - quality of food/drink.
Very important
103 ( 42.9% )
Fairly important
76 ( 31.7% )
Neither important nor unimportant
46 ( 19.2% )
Fairly unimportant
13 ( 5.4% )
Very unimportant
2 ( 0.8% )
Missing/Not applicable
63
44

Q13m Importance - cleanliness of changing area.
Very important
183 ( 80.3% )
Fairly important
34 ( 14.9% )
Neither important nor unimportant
9 ( 3.9% )
Fairly unimportant
1 ( 0.4% )
Very unimportant
1 ( 0.4% )
Missing/Not applicable
75
Q13n Importance - cleanliness of activity spaces.
Very important
204 ( 77.9% )
Fairly important
48 ( 18.3% )
Neither important nor unimportant
7 ( 2.7% )
Fairly unimportant
1 ( 0.4% )
Very unimportant
2 ( 0.8% )
Missing/Not applicable
41
Q13o Importance - helpfulness of reception staff.
Very important
207 ( 71.1% )
Fairly important
75 ( 25.8% )
Neither important nor unimportant
8 ( 2.7% )
Fairly unimportant
1 ( 0.3% )
Very unimportant
0 ( 0.0% )
Missing/Not applicable
12
45

Q13p Importance - helpfulness of other staff.
Very important
210 ( 72.7% )
Fairly important
67 ( 23.2% )
Neither important nor unimportant
11 ( 3.8% )
Fairly unimportant
1 ( 0.3% )
Very unimportant
0 ( 0.0% )
Missing/Not applicable
14
Q13q Importance - standard of coaching/instruction
Very important
200 ( 81.6% )
Fairly important
37 ( 15.1% )
Neither important nor unimportant
7 ( 2.9% )
Fairly unimportant
1 ( 0.4% )
Very unimportant
0 ( 0.0% )
Missing/Not applicable
58
Q13r Importance - value for money of activities.
Very important
199 ( 69.1% )
Fairly important
74 ( 25.7% )
Neither important nor unimportant
9 ( 3.1% )
Fairly unimportant
2 ( 0.7% )
Very unimportant
4 ( 1.4% )
Missing/Not applicable
15
46

Q13s Importance - value for money of food/drink.
Very important
142 ( 55.5% )
Fairly important
68 ( 26.6% )
Neither important nor unimportant
33 ( 12.9% )
Fairly unimportant
9 ( 3.5% )
Very unimportant
4 ( 1.6% )
Missing/Not applicable
47
Q14 Gender.
Male
153 ( 50.5% )
Female
150 ( 49.5% )
Missing/Not applicable
0
Q15 Ethnic origin of respondent.
White
262 ( 88.5% )
Mixed
9 ( 3.0% )
Asian or Asian British
13 ( 4.4% )
Black or Black British
12 ( 4.1% )
Chinese or other ethnic group
0 ( 0.0% )
Missing/Not applicable
7
47

Q16 Long term illness, health problem or disability.
Yes
16 ( 5.5% )
No
274 ( 94.5% )
Missing/Not applicable
13
Q17 Age.
11 to 19
59 ( 19.6% )
20 to 59
218 ( 72.4% )
60 plus
24 ( 8.0% )
Missing/Not applicable
2
Q18 Current employment status.
Working full-time (30+ hrs)
162 ( 53.6% )
Working part-time (less than 30 hrs)
37 ( 12.3% )
On government work training programme
0 ( 0.0% )
Housewife/ husband/ full-time in the home
10 ( 3.3% )
Retired - company / personal pension
7 ( 2.3% )
Retired - state pension only
9 ( 3.0% )
Temporarily unable to work
1 ( 0.3% )
Permanently unable to work
0 ( 0.0% )
Unemployed - more than 6 months
4 ( 1.3% )
Unemployed - less than 6 months
4 ( 1.3% )
In full-time education (school)
47 ( 15.6% )
Full-time student (college/university)
10 ( 3.3% )
Never worked
8 ( 2.6% )
None of these
3 ( 1.0% )
Refused to say
0 ( 0.0% )
Missing/Not applicable
1
48

Socio-economic group.
1 & 2
98 ( 42.2% )
3
37 ( 15.9% )
4
22 ( 9.5% )
5
27 ( 11.6% )
6 & 7
48 ( 20.7% )
Missing/Not applicable
71
Q23 Postcode.
first part
number of
cumulative
of postcode
questionnaires
percent
DY4
101
( 33.8% )
33.8
WV14
26
( 8.7% )
42.5
WS10
21
( 7.0% )
49.5
B71
13
( 4.3% )
53.8
DY3
13
( 4.3% )
58.2
DY2
10
( 3.3% )
61.5
B69
7
( 2.3% )
63.9
WS1O
5
( 1.7% )
65.6
DY1
4
( 1.3% )
66.9
WS4
4
( 1.3% )
68.2
WV13
4
( 1.3% )
69.6
WV4
4
( 1.3% )
70.9
B43
3
( 1.0% )
71.9
B64
3
( 1.0% )
72.9
B70
3
( 1.0% )
73.9
B79
3
( 1.0% )
74.9
DY6
3
( 1.0% )
75.9
DY8
3
( 1.0% )
76.9
WV11
3
( 1.0% )
77.9
WV6
3
( 1.0% )
78.9
B62
2
( 0.7% )
79.6
B63
2
( 0.7% )
80.3
B68
2
( 0.7% )
80.9
B77
2
( 0.7% )
81.6
DY5
2
( 0.7% )
82.3
DY9
2
( 0.7% )
82.9
49

ST5
2
( 0.7% )
83.6
WS11
2
( 0.7% )
84.3
WS12
2
( 0.7% )
84.9
WS3
2
( 0.7% )
85.6
WV1
2
( 0.7% )
86.3
WV10
2
( 0.7% )
87.0
WV3
2
( 0.7% )
87.6
B20
1
( 0.3% )
88.0
B24
1
( 0.3% )
88.3
B42
1
( 0.3% )
88.6
B44
1
( 0.3% )
89.0
B61
1
( 0.3% )
89.3
B65
1
( 0.3% )
89.6
B66
1
( 0.3% )
90.0
B67
1
( 0.3% )
90.3
B73
1
( 0.3% )
90.6
B76
1
( 0.3% )
91.0
B78
1
( 0.3% )
91.3
CV8
1
( 0.3% )
91.6
CW3
1
( 0.3% )
92.0
D71
1
( 0.3% )
92.3
DV7
1
( 0.3% )
92.6
DY
1
( 0.3% )
93.0
DY11
1
( 0.3% )
93.3
DY7
1
( 0.3% )
93.6
LS17
1
( 0.3% )
94.0
S13
1
( 0.3% )
94.3
ST19
1
( 0.3% )
94.6
TF13
1
( 0.3% )
95.0
TF9
1
( 0.3% )
95.3
W
1
( 0.3% )
95.7
WS1
1
( 0.3% )
96.0
WS1Q
1
( 0.3% )
96.3
WS2
1
( 0.3% )
96.7
WS5
1
( 0.3% )
97.0
WS6
1
( 0.3% )
97.3
WS7
1
( 0.3% )
97.7
WS9
1
( 0.3% )
98.0
WU14
1
( 0.3% )
98.3
WV12
1
( 0.3% )
98.7
WV15
1
( 0.3% )
99.0
50

WV5
1
( 0.3% )
99.3
WV9
1
( 0.3% )
99.7
WY12
1
( 0.3% )
100.0
Missing/Not applicable
4
51