2007-08

PUBLICITY 07/08 costs			LAST UPDATE 5/6/08
The total cost of publicity disclosed in the accounts is made up of
						2005/06	2006/07	2007/08	Item
Net Cost	E03 Communications					1,098,707	653,797	684,482	1	gross exp for E03 in 2006/07 (Janice to advise)
	E0339 - Gross up for recharges (new for 2006/07)					0	383,539	391,429	1a
(Other )	E04 Research					0	0
	E05 In house design					0	0
	E07 Newham News					378,144	423,386	513,163	2
	E09 In House Print					-34,237	-104,885	0	3	exclude for 2006/07
			s.TOTAL			** 1,442,614	** 1,355,837	** 1,589,074
	less staff costs of E0302 & E0702					** -913,330	** -1,019,510	** -1,329,518	13
						** 529,284	** 336,327	** 259,556

plus	Staff Advertising		\\\080			1,069,998	1,157,353	1,108,777	4
			J\\080			0	7,119	29,149	5
			K\\080			4,344	62,888	94,630	7
			R\\080			12,000	0	0	8
			NRF R\\081			0	25,513	0	9	Details from Deirdre Walshe

			s.TOTAL			** 1,086,342	** 1,252,873	** 1,232,556

plus	Statutory Notices		\\\370			68,218	74,560	95,492	10
			J\\370			0	0	0
			K\\370			0	4,000	0	11
			s.TOTAL			** 68,218	** 78,560	** 95,492

plus	Direct Salaries-		Culture (Social Care staff no longer do publicity)			** 113,250	** 5,246	12,735	12	from service notes
			E0302 to E0702			** 913,330	** 1,019,510	** 1,329,518	13
			SRB's			** 82,348	0	0	14	Details from D Walshe
			NDC			38,094	52,107	31,233	15	Details from D Walshe
						** 1,147,022	** 1,076,863	** 1,373,486

plus	Other publicity material **		see below			** 849,577	** 1,171,761	** 930,189	16

plus	Campaigns	Channel Tunnel		P04394		0	33	0	17
		Health Promotion		H30394		1,580	145	0	18
		Road Safety		T\\396		31,730	65,045	8,642	19
		Tourism		culture & community		43,378	36,030	34,058	20	culture & comm
						0	0
				N		0			23		deirdre
gives						** 76,688	** 101,253	** 42,700

						** 3,757,131	** 4,017,637	** 3,933,979



Other publicity material **		note:6K less on G** -see tourism line		\\\371 - tourism		919,005	447,801	506,665	24

				K\\371		0	67,101	111,275	26
				J\\371		70,708	7,769	19,028	27
				R\\371		7,707	0	0	28
				NRF		0	0		29
				SRB's		0	59,428	0	30		Details from D Walshe
				2012 campaigns R\\38 & R\\39		0	585,363	306,546	22		Details from D Walshe
				NDC		0	77,363	63,428	31		Details from D Walshe
				total		** 997,420	** 1,244,825	** 1,006,942
						** -147,843	** -73,064	** -76,753
				Total		** 849,577	** 1,171,761	** 930,189




				Code		2005/06	2006/07	2007/08
				E03 371		144,907	65,991	25,477	32
				E04 371		0	0	0
				E05 371		0	0	0
				E07 371		2,783	7,073	51,276	33
				E09 371		153	0	0	34
				Total		** 147,843	** 73,064	** 76,753



				Newham Homes Publicity		2005/06	2006/07	2007/08
				D\\080	Staff Advertising	3,775	11,504	120,975	6
				D\\370	Statutory Notices	0	0	2,400
				D\\371	Other publicity	4,172	88,274	67,953	25







Note 10. Publicity Account
The Council is required to keep an account of expenditure on publicity, and further details are given below:
2006/07	Publicity Account			2007/08
£000s				£000s
** 1,055	Cost of staff engaged mainly on publicity			** 1,373
** 1,253	Wholly or mainly recruitment advertising			** 1,233
** 79	Statutory Notices			** 95
** 101	Promotion of Road Safety & Other Campaigns			** 43
** 1,530	Other publicity material			** 1,190
** 4,018	TOTAL			** 3,934

2006/07	Newham Homes Publicity Account			2007/08
£000s				£000s
** 12	Wholly or mainly recruitment advertising			** 121
** 88	Other publicity material			** 70
** 100	TOTAL			** 191
	put Newham Homes in group accounts


** 4,118				** 4,125

Spreadsheet's Author: London Borough of Newham
Last Updated with Excel 97

** This cell's data may not be accurate.

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