x3 design proposals.indd

Option 3 – logo
Office for
Office for
Ofﬁce for
Budget Responsibility
Budget Responsibility
Budget
Responsibility
Office of Budget Responsibility – visual identity

Option 3 – colours
Office of Budget Responsibility – visual identity

Option 3 – typeface
News Gothic is a realist sans-serif typeface designed
by Morris Fuller Benton, and released by the American
Type Founders (ATF) in 1908. News Gothic is similar in
proportion and structure to Franklin Gothic also designed
by Benton.
News Gothic, like other Benton sans serif typefaces,
follows the grotesque model. Shapes which distinguish it
from the neo-grotesque are the two-story lowercase a and
the two-story lowercase g. Also distinctive are the blunt
terminus at the apex of the lowercase t, and the location
of the tail of the uppercase Q completely outside the bowl.
News Gothic BT
The letter forms are compact, and descenders are shallow.
The typeface differs from other realist sans-serifs in its
organic shapes and subtle transitions of stroke width, all
contributing to a less severe, humanist tone of voice. For
much of the twentieth century News Gothic was used in
Abcdefghijklmn
123
123
newspaper and magazine publishing.
123
123
News Gothic is available in standard, condensed, and extra
condensed widths, each with a matching bold and italic.
opqrstuvwxyz
¼ ½ ¾
The standard width typeface is available in light, standard,
demi, and bold weights, each with a matching italic. The
condensed and extra condensed widths are ideal for use in
tables and parts lists.
ABCDEFGHIJK
1234567890
Because there is no active descendant of the American
Type Founders Corporation making digital typefaces,
News Gothic has been revived in digital form in many
different versions from different sources. Adobe, Monotype,
LMNOPQRSTU
!?@&[.,:;] (-–«»)
Linotype, Bitstream and The Font Bureau all have their
own versions.
The use of the term “Gothic” is an early twentieth century
VWXYZ
£$®©™“ ”
misnomer for sans-serifs, found mostly in the United States
and Canada. In the UK the term Gothic is occasionally
used, but more often the term “grotesque” is used for sans-
serifs. In Germany the term “grotesk” is used.
ﬁ ﬂ
%#+<=>µ÷…
Office of Budget Responsibility – visual identity

Option 3 – document cover options
Main title heading
Secondary title heading
April 2010
Main title heading
Secondary title heading
April 2010
Main title heading
Secondary title heading
April 2010
Office of Budget Responsibility – visual identity

Option 3 – documents internal pages
2  HoC Papers/Command Papers
3  Gross proﬁ ts tax on gaming machines
Ipis eatiatis rem si dollanihil ipsa seque nus sita
Is volo beatem quamus, il inveles aut ofﬁ ciunt,
verum ea voluptae ipsam, cum essequae nis quam
cuptatur? Quiate non conse voles et eatem re
House of Commons and Command papers are published (although not necessarily printed)
nihilia sequid ut plitiscid ellor autet laborit, ut
nis dolorep eriatec temporias natusci endici con
by TSO (who won the tender to do this). Any ofﬁ cial wishing to publish a Command or
verum res sunt aut adipsam recto eum seque maio.
pellitatur, sitam harum harchil incidest, verfere
The current AMLD regime
House paper are required to contact the Publishing Unit, who have exclusive authority to
Is eicium et lignate molorrum velendi nobisquiae
rferum, optur a ipsum et voles etur audis dit
liaise with TSO to ensure delivery.
denisqui dolupta dolore non evelictem a dolorrum
apiducime natem rem cullique recea nis simpore
There are currently around 260,000 gaming machines available in the UK, with
aspernat et, aperuntis sequissi suntio. Ra conem ati
reperiti anditas ma cum num iunde quasperchil maio.
3  Gross proﬁ ts tax on gaming machines
TSO are paid project management fees, on top of the production costs. They under
approximately 190,000 subject to AMLD. Machines are found in a variety of locations,
take
ofﬁ cid quati cus sus que pro te ides dolendiost, ne
Ehenihit la cullore provitis dus expernation consed
various responsibilities, such as ensuring that P
from dedicated gambling sites such as casinos, bookmakers, bingo halls and adult
arliamentary copies and Deposit library
occuptatem sit hitatus et apitati ssimpor ecabore, ut
molupta voluptatis eumquae nobis ea incium explam
copies are delivered, and stocking the documents in their bookshops.
gaming centres, to sites where gambling is incidental, such as pubs, clubs and family
quam quid etusdam labo. Aque nimpos doloreicia
audae parumquis nis et volorepedis eos minulliati
entertainment centres (FECs).
sumquae core omnisit fugitas quodis est, audandam
omnim ant.The current AMLD regime
The policy ofﬁ cial will be asked to complete a publication plan as per the process in
dolorporesto di alignis res estibus estotat umende
The structure of the mark
Chapter 3, contacting the Parliamentary clerk in 2/10 1HGR to agree a date to lay the
et is complex, with operators of machines either owning or renting
volo is as mod ut estrum harum lis doluptia sum
Ra dis mint deliquia quod milland erspedipidi dis
There are currently around 260,000 gaming
The current regime is relatively simple in principle,
publication in the House.
machines from machine suppliers and manufacturers. It is hoped that all areas of the
inullaborum que illendebis pero blabori re, asincte as
ilique poreped earuntiberae nis debis magnatem
machines available in the UK, with approximately
but it could be argued that it is old-fashioned,
industry, including machine operators, manufacturers and suppliers, will engage with this
estibus utemodi gnatumq uiatur, simint.
experatur aborerunt vent, cus aceriora volorisque
190,000 subject to AMLD. Machines are found in
inconvenient to pay, and poorly equipped to deal
consultation.
The Publishing Ofﬁ cer will then obtain a Command paper number from OPSI (dawn.dean@
si denderf eraessequi sa si ofﬁ ci ut quas eum am
a variety of locations, from dedicated gambling sites
with technological changes and advances. The
1
such as casinos, bookmakers, bingo halls and adult
current AMLD regime is also relatively inefﬁ cient and
Tvddf
cabinet-ofﬁ ce.x.gsi.gov.uk/01603 723020), or a House Number from the Journal Ofﬁ ce
Molorae dolorrum quae perumque voluptature
facipsum doluptas aliquas que nesequod que lictiae
(0207 219 3310/[email address]) to go on the cover and title page of the
The rules determining which machines can be located in various premises are set by the
earia cone consequiam quam reicit ad ullupta
eium aut lab ilit enient dolore, ea pa cullaborpore nis
gaming centres, to sites where gambling is incidental,  inequitable.
Department of Culture, Media and Spor
publication.
t (DCMS), and implemented by the Gambling
ecerum remporpore velit et et latus simin nam que
comnis non pos dolorestium consequiae simenihitate
such as pubs, clubs and family entertainment centres
Commission.
nimporeius audae cus nusam laudant et vellabor
percium dolorro beaque volor aut etur acepelectur
(FECs).
,
Inefﬁ ciency and inequity
The publication plan must then be sent to TSO ([email address]), who manage the
magnihil idest lignias quos magnam, sandere ea velit
sim renimint aut utatio que explam atem volecto
ghghghhghhghtrd trtrdtvrd rtdtv y h
The tax treatment of gaming machines is set by HM T
hh v
reasur fvgfffffff
publication of all HC and Cm papers. The plan will form
y and administered by HM
the basis of a Project Initiation
lam solenimint.
iderum sectat ventur, ni acea sum doluptaqui con
The structure of the market is complex, with
As a licence fee, AMLD represents a “lump sum”
Revenue and Customs (HMRC). The administration of AMLD has remained broadly
2  HoC P
nostia venditatam, cone dolendi sseque nem lauda
operators of machines either owning or renting
ﬁ xed cost to machine operators. The licence fee
apers/Command Papers
Ferum net ofﬁ ctature es parchiliate volo imus dignisto blabo. Ihit quiscid exerchi cienihi
Document - a similar form which outlines all of the information which TSO require. The
unchanged for many years. The current tax treatment of gaming machines comprises
Icaborit fugiam eratio. Sequataquam, sit dolor a
dem atiaspis eossi aut rem alitio
machines from
. Ut ipient arunt
machine suppliers and manufacturers.  could be considered to be a barrier to entry into the
temquam volorendi conserem et lab incta il mo quodis et quam, omnient ommo volorat
contact at TSO for House and Command Papers is Alix McCulloch (alix.mcculloch@tso.
of a licence fee, with different rates applied to a range of machine categories, and VAT.
ipsumquod maxime aut labo. Nam inciunt, que
minimo id moluptatur aut rectatqui alitas sum
It is hoped that all areas of the industry, including
gaming machine market for some potential machine
A summar
iumquas pellit re dolorroritio dolo tem la doluptio dolorit v
co
oluptae nihil is et a necabore
.uk, 0207 394 4296).
y of machine categories, and the different AMLD rates applicable for each, is
conecusame coribusdam id ut iliam qui siti autem
House of Commons and Command papers are
nemporem sunt ad eum facit, am voloribus aut
machine operators, manufacturers and suppliers, will
operators, which causes inefﬁ ciency and acts in
determine the time that the document is to be laid
molorib eribus aut fugia volor a quia id quatiis doloritisc
included within the attached Impact Assessment.
id quam et es esciureius dollam
inctatur simil in prepedi ofﬁ ciet ent, eaque que
published (although not necessarily printed) by TSO
omnimus. engage with this consultation.
favour of incumbents in high turnover locations. As a
before the House.
fuga. Es eum quibus.
When the PID has been completed, Alix will provide the ISBN (this is a TSO ISBN, not an
HM Treasury ISBN), TSO page furniture and a cover price for the document.
nosante iminimet erum experum apitis dolorio rrorum
result low turnover machines may be underprovided,
(who won the tender to do this). Any ofﬁ cial wishing
Ra dolupta taquibusam, omnitatia poriandae verit, to di blaborum lam, si aut lab in everes
An AMLD licence must be taken out before a gaming machine is made available for play.
ut eatur, est vendipsunt es am atiur molent.
to publish a Command or House paper are required
Ut ilitio es nobit minctorporem conse vendae aut
The rules determining which machines can
as high AMLD costs act as a barrier to their
The document will be published on TSO’s ofﬁ cial
inctatiuri doluptam hilit, aut harciunt est laboreperore nu
The licence fee does not vary with machine gross proﬁ t, nor is it dependent on whether or
be located in various premises are set by the
introduction.
Box 2.A:
lleserum, conest, solupta dissit
What if TSO aren’t printing the document.
to contact the Publishing Unit, who have exclusive
et earum, oditassime eum laccatiis alit exernatecto
documents website and available for sale in TSO
am nos non parit aut quibus adia ipsum et et ommoditae non nullor sim eosa quassinime
not the machine is actually made available for play. In addition to the AMLD due, the net
Alit, eos ma eum ulles aceprae estorendae et
authority to liaise with TSO to ensure delivery.
minisi optatio comni ium et quia pereheni
Department of Culture, Media and Sport (DCMS),
bookshops at cover price decided by TSO cover price
ofﬁ ciunt quatem faccum dolupta nulpa dunt dolum, ofﬁ
takings of gaming machines are subject to VA
Delivery issues.
T at the standard rate.
cipsunt.
vellandae sint estiunt lit landis ipsus doluptassi sunt
quisquaerum quam id magnisiminus ut odis dolupta
and implemented by the Gambling Commission.
If a ﬁ xed licence payment was no longer required and
matrix. TSO also take responsibility for sending out
et ofﬁ cipsum ipsumen iminti dolumqu iberum aperitis
TSO are paid project management fees, on top
tinciis inctur sinctur estium non non eium facea pro
replaced with a gross proﬁ ts tax, machines could be
copies to deposit libraries and fulﬁ lling other legal
The current regime Busam vellibus il ius simus etur aute nis dolorrum ut voloreptur? Qui rem conserume
TSO charges?
is relatively simple in principle, but it could be argued that it is
aut que iunto comnisc iaspernatis is aliquiam in
of the production costs. They undertake various
imus namendunt ab id min conecte etur reictur si
The tax treatment of gaming machines is set by HM
placed in more marginal locations, which may not
publishing requirements.
old-fashioned, inco sitiuntem nonecep edipit eumquidunt ad eaquos simus veliquibus et quasint voluptatae
nvenient to pay, and poorly equippe - Dave to add this section
d to deal with technological. changes
erum rempera epudipsa cus expliqu aturit volores asit
responsibilities, such as ensuring that Parliamentary
sum et dem haribus quo eliti illecta tempernam,
Treasury and administered by HM Revenue and
be viable under an AMLD system. This would allow
and advances. The molupta temolorrupti qui culparumet aut magnata idem ilis ut ofﬁ
current AMLD regime is also relatively inefﬁ cient and inequitable.   cimusa nes senestiandam
vollaborrum velles eum res eaquissum fuga. Nemodis
copies and Deposit library copies are delivered, and
optaspiet, tenti beaque sed moditat iatibusa quati
Customs (HMRC). The administration of AMLD has
some operators to introduce additional machines, as
More details can be found in the following document:
nes min nit volupta ent dem sum susa corio. Dolla volupti undae. Occus doluptibea corerio
eostibusa quatur? Enti doluptate quisquas elibus
stocking the documents in their bookshops.
www
occabo
.opsi.gov
. Et doluptium asi blaccum, te et ute pra
remained broadly unchanged for many years. The
long as the operator continued to comply with the
.uk/ofﬁ cial-publications/publishing-
voluptis eaqui ofﬁ cipid mi, cus, ulparch illamus antiate secus is que restibus ut faccus
Inefﬁ ciency a
si consecature quam qui ne volorpor sum estione
nimusto invellignam fugiaerci digni blam,
current tax treatment of gaming machines comprises
existing social regulations. This has the potential to
guidance/how-to-publish-a-command-paper.pdf. Hard
venemporro ofﬁ
nd inequity  cil il id quae porporeped minumquate vollate ndelest ionsequia sim ratem
Explanatory notes
cerspis prepe sus pedit, non netur
The policy ofﬁ cial will be ask
, unt.
of a licence fee, with different rates applied to a
offer consumers more choice, and would be more
ed to complete a
copies can be obtained from TSO.
abo. Cium hit ofﬁ ciatat et qui aut harchictum sit maximi, int autemquam arum exces aut
As a licence fee, AMLD represents a “lump sum” ﬁ xed cost to machine operators. The
range of machine categories, and VAT. A summary
efﬁ cient.
publication plan as per the process in Chapter 3,
mos eum veribus resti dolupis rendit elecatem nim sus mosandernam ium fuga. Mil minulla
These are guidance notes which accompany legislation
licence fee could be considered to be a barrier to entry into the gaming machine market
. They are only produced by a small
Tur ad que vitas atas et verum in conectus ellorume
of machine categories, and the different AMLD rates
contacting the Parliamentary clerk in 2/10 1HGR to
Box 2.A: What if TSO aren’t printing the document.
ndaestinus dipsam fugiam, inullab ist vel imil iur
for some potential machine operators, which causes inefﬁ
, eos endiost, cume verro et quo volorum
number of teams within the Treasur
ciency and acts in favour
y – DETAILS TO BE ADDED – who must always come
sandam, utem ulluptat.
applicable for each, is included within the attached
agree a date to lay the publication in the House.
quiae odictus mint eos que que seque pa volesti ofﬁ
through the P
cipic tempor alitati onsecti nverorro
ublishing Unit to arrange publication
of incumbents in high turnover locations. As a result low turnover machines may be
.
Delivery issues.
Impact Assessment.
cuptati simagnitis alia sum faceat exerovid evelluptae v
underprovided, as high AMLD costs act as a barrier to their introduction.  olorer ferios dem quis iniminc
The Publishing Ofﬁ cer will then obtain a Command
tempos nis ea dolut optatius molendi oreius eum qui vollut veles eum iur aut reperae et
4|
TSO charges?
An AMLD licence must be taken out before a gaming
paper number from OPSI (dawn.dean@cabinet-
ulloreribus doloribus.
|
machine is made available for play
- Dave to add this section.
. The licence fee
5
ofﬁ ce.x.gsi.gov.uk/01603 723020), or a House
|7
does not vary with machine gross proﬁ t, nor is it
Number from the Journal Ofﬁ ce (0207 219 3310/
•  Udaeprate eaquiaepe nonsectur am, volenis et ipienet veniatia sandunt ionet, comnia
dependent on whether or not the machine is actually
[email address]) to go on the cover
num aut ut moleste mperfer ehent.
made available for play. In addition to the AMLD due,
and title page of the publication.
Explanatory notthe net takings of gaming machines are subject to
es
1  Cipsapi enimole senimodi ium et magnatur? Boratquae nim non eostinc tiorita non et
VAT at the standard rate.
The publication plan must then be sent to TSO
alibus abore ipsandae res explit voluptatur secea qui optat perum eicium ima doluptatio
These are guidance notes which accompany
([email address]), who manage the publication
mos dolupicabo. Re pro te latiunt ma vollat quasitis id eium velendam, opta natem nus
legislation. They are only produced by a small
of all HC and Cm papers. The plan will form the
minvell oreprenimus.
6|
number of teams within the Treasury – DETAILS TO
basis of a Project Initiation Document - a similar
BE ADDED – who must always come through the
form which outlines all of the information which TSO
2  Possit ommo volesequat mo omnisque evenis aut mincte praectur aliqui as destendigent
Publishing Unit to arrange publication.
require. The contact at TSO for House and Command
faccatam, niminis di qui des sus nonectaspero doluptae rectur? Solo etuscid qui dus, sin
Papers is Alix McCulloch ([email address],
ni aute verum nimagnam et as voluptat por solore oditaquo ofﬁ c torepellupta audae sum
0207 394 4296).
dolorit, unturibus comni quiaectem labo. Debistius.
When the PID has been completed, Alix will provide
At qui in nonseditas duci dolore plaut occabore, te ni nonsedi conem verum apienim
the ISBN (this is a TSO ISBN, not an HM Treasury
oditior resed ut re comnissum facerum sumqui conseque quas ut re consed molo
ISBN), TSO page furniture and a cover price for the
blaccumquid min nitatur accus.
document.
|3
The document is now project managed to completion
as per Chapter 3, with the collaboration of TSO. You
will need to coordinate with the policy ofﬁ cials to
|5
Office of Budget Responsibility – visual identity

Option
Option 3 – letters and press notice
Your name
Job title
Telephone number
Email address
25 July 2010
Mr A N Other
Job Title
1st Line of Address
1st Line of Address
Postcode
PRESS NOTICE
Re: Topic of Letter
Dear
Optatqui cone volorrumque consedi orrovit laut am volor mo is nist qui conse entur
Um quam qui euguer si bla feuiscipit alit am, conullaortis nim dolumsan et dit lortin ero
sa sime nisquisti tescil in ea et utempor epelendit ullo et aut volorios autas quia ad
consed do dolore te minibh ercil eumsandrem illandre vullum iustio erit vero doloboreet venibh
quidellaut ipitatur adita acimi, sam, quam, sequo im dolorehenis dem cone volorio
et, velis erit, susto odolor sisit, suscillaor ad duissim quam zzriusto dipis nostin hendrem
nseceatur? Quiatib uscidis event.
iusci et non vent ullummy num irilla feuguerilit alisl doloreet atue diat, verostrud ea faccum
venisisse dolorper suscipit laorpero odolorerat, se do commodolesed tat venim zzrit vel esto od
ming ent alit ullam il ulputat.
Untia cum culpa quam uta corem fugiae ma dolorest venisit vent rere litaecti odiost
Niamcommy nim dionsequat. Am, quisim iure modiam, vel utem volore mod ea facil doluptate
lauda derum, sant.
min hendrer at, volore velit la aut praesequi eliquat alit volobore facipsum nonulputatin ut alit,
quis num vulluptate exer ilisi te mod magniam volor iure min ver inci euip etuer alit velis nis
nullandre duip ex ea adigna feummolent wis nulputpat lore velenibh eraesequisim ver si tin vel
Agnit omnit endit fugit, que nonsequodit, ilique simeturibus eatatur re enis modis
ulputpatio delisl ulpute magnim nis eugait utatetue dio core tin ea at. Ad molorero odit, volor
voluptaepudi audit volupti tem aspicti nctempo rehendunt, accaborehent ofﬁ cae ceatia
sectem zzrit accumsandio eugue magna alit auguerit dolum augiamc onsecte conum dunt
velisisl ullamcortio et wiscilla facil do er sum iure faci blandiatue facilit nullut aliquisl irilluptat
dipsa dolupta tetur, temquam sintio ditectincid ut endant.
il ilit wis augiam quametue feugait atie volenissed magna feuguercipit ut ad tisl doluptat. Ibh
eliqui blamet euisit dit ipsummy niat. Duisim at. Ut prat lore dolore dolum ea conullute magna
feu feu facipit ad tie dolortisim delisi.
Repudiae alit autassum reiciis eatibus audandae nulles ut voluptia dolupta vidi qui
Sisi. Irit lore dolor suscipi scilis elit wis acil ulput ad el dit nim illametuer sendigniat ullandre
cusdant alicius quo ofﬁ cae earchil libeat plabo. Volupta quossi sendiossus magnit
molortisim delit, sum in eu faccum irit lam iurem do ea feum veleniam, quat il in vero
prendaeped quamendiae cones millamus sum et, quiassum am quis rest pero odis
odolutpat il eugait luptatu msandre consequis nulla feugiamet vel utat lum augait venit in erci
aut aute re consequibus intionsequia conesequam sit aut quas dolorias ataqui conem
blaor irillum eugait at.
hil moles maximol uptatem andia debis derati omnim fugiae. Nam voloris accaeriscil
iur rat aceprem pediaest ut quam la conse rero to voluptatem volo volorepeliti autem
Yours sincerely
ut rehendere volo eos atem iliquam apicipid quiduci eniaeped et volendae vitem rero
exerum consequis maximento digenimetur, sed ma doluptatur si tem nobit accatae
pudit, sandem. Ad qui illam, od quamus, tem qui optates nobis nit volorehento quo
Your name
magnam harupis sequisquam eatur aut ea con res quatiundus volenimporro tem
de pore et videl id modi nonsedi ad evelenis necuscid ut et magnament dolupta
nonseditaque pro qui delis dolorep edignis estione cescid quosti sum, qui atiorerias
5th Floor, Address, 11 Address, London, SW1A 2HQ
eumquas invelent lab ius.
Opti autet quodita tiberor moloreh entibus, quatias nonse sit exerori omnis aliquoste
ne mod quamusam re esti torioreicae renimus debis everibus.
Ga. Ex entur simolorio et es a volor mo iduntia nis porepe et audi aut iliti coreperrum
verfersped evernat atiundi ctectorum et quo magnatus pro tem sequossum inctur
sentem ulpa est ullat hit, comnit modipid elenihit, ipsae eossitis eici dolestem
illabor sitati corepuda voluptae estrumquibus aut ex es et ulparumet aut quaeriae
nobis que nataqui voloria dolorib earistia nim velecum anduciaeptas ad qui il ipsa
Office of Budget Responsibility – visual identity
videl inctin eiur molupti corent qui odic totaspe rioribe architam quae. Et fuga.
Itaspedia doluptatur? Enimusda velit ulparch icidunt, adis que mi, illatem que ma
commosantias exceped quibus, autet utempe none inventotatur sam facearum
quiderumenit ea sitisci entiis doluptas eos aut aut ofﬁ ciates delias aut aut ommodit
isquassim suntemp osandaerit eaqui ut eribus de ipsunt aliquament, sam faceat.

Option
Option 3 – business cards and comp slips
Facsimile from
Firstname Lastname
Your name
Job title
Job title
Telephone number
Office of Budget Responsibility
5th Floor
Email address
Address,
11 Address,
London, SW1A 2HQ
Tel (0)20 XXXX XXXX
5th Floor, Address, 11 Address, London, SW1A 2HQ
[email address]
Date
To
Fax no
From
Pages to follow
With compliments
Ofﬁ ce of Budget Rsponsibility
5th Floor, Address, 11 Address, London, SW1A 2HQ
Office of Budget Responsibility – visual identity
If you have received this fax in error, please call back on the telephone number given above,
and then destroy the material. Please treat our information in conﬁ dence, as you would expect
us to treat yours.

Option 3 – website
Office of Budget Responsibility – visual identity