option 1 design proposal

Option 1. – developed – logo
Office of Budget Responsibility – visual identity

Option 1 – developed – primary colours
Primary colours
used for documents covers / internal pages, webiste, staionery
Office of Budget Responsibility – visual identity

Option 1. – developed – secondary colours
Secondary colours
used to compliment primary colours – all colours used in full no tints
Office of Budget Responsibility – visual identity

Option 1 – developed – typeface futura (externally produced documents)
Futura is a geometric sans-serif typeface designed in
1927 by Paul Renner. It is based on geometric shapes that
became representative visual elements of the Bauhaus
design style of 1919–1933. Commissioned by the Bauer
type foundry, Futura was commercially released in 1927.
Although Renner was not associated with the Bauhaus,
he shared many of its idioms and believed that a modern
typeface should express modern models, rather than be
Futura
a revival of a previous design. Renner’s initial design
included several geometrically constructed alternative
characters and ranging (old-style) ﬁgures, which can be
found in the typeface Architype Renner.
Abcdefghijklmn
123
123
Futura has an appearance of efﬁciency and forwardness.
123
123
The typeface is derived from simple geometric forms
(near-perfect circles, triangles and squares) and is based
on strokes of near-even weight, which are low in contrast.
opqrstuvwxyz
¼ ½ ¾
This is most visible in the almost perfectly round stroke
of the o, which is nonetheless slightly ovoid. In designing
Futura, Renner avoided the decorative, eliminating
non-essential elements. The lowercase has tall ascenders,
ABCDEFGHIJK
1234567890
which rise above the cap line. The uppercase characters
present proportions similar to those of classical Roman
capitals.
Futura’s success spawned a range of new geometric
LMNOPQRSTU
!?@&[.,:;] (-–«»)
sans-serif typefaces from competing foundries, and
remains one of the most used sans-serif types into the
twenty-ﬁrst century. Futura remains an important typeface
family and is used on a daily basis for print and digital
VWXYZ
£$®©™“ ”
purposes as both a headline and body font. The font is
also used extensively in advertisements and logos. For
example, the font is used for the title logo of the 1999
ﬁlm American Beauty.
ﬁ ﬂ
%#+<=>µ÷…
Office of Budget Responsibility – visual identity

Option 1. – developed – typeface arial (internally produced documents)
Arial
Abcdefghijklmn
123
123
123
123
opqrstuvwxyz
¼ ½ ¾
ABCDEFGHIJK
1234567890
LMNOPQRSTU
!?@&[.,:;] (-–«»)
On PC platforms where the corporate corporate
typeface is unavailavble, e.g. web pages,
VWXYZ
£$®©™“ ”
e-mails, Microsoft Word documents and
Microsoft Powerpoint presentations, then the
substitute typeface is Arial. No other fonts are
permitted.
ﬁ ﬂ
%#+<=>µ÷…
Office of Budget Responsibility – visual identity

Option 1 – developed – document cover options
Main title heading
Secondary title heading
April 2010
Main title heading
Secondary title heading
April 2010
Main title heading
Secondary title heading
April 2010
Office of Budget Responsibility – visual identity

Option 1. – developed – documents internal pages
Main title heading
Secondary title heading
April 2010
Main title heading
Secondary title heading
April 2010
Main title heading
Secondary title heading
April 2010
Office of Budget Responsibility – visual identity

Option 1 – developed – internal pages
|3
|5
1  Tvddf
|5
2  HoC Papers/Command Papers
6|
ghghghhghhghtrd trtrdtvrd rtdtv y hhh vfvgfffffff
House of Commons and Command papers are
of TSO. You will need to coordinate with the policy
published (although not necessarily printed) by
ofﬁ cials to determine the time that the document is
Ferum net ofﬁ ctature es parchiliate volo imus dignisto blabo. Ihit quiscid exerchi cienihi
TSO (who won the tender to do this). Any ofﬁ cial
to be laid before the House.
temquam volorendi conserem et lab incta il mo quodis et quam, omnient ommo volorat
2
wishing to publish a Command or House paper
iumquas pellit re dolorroritio dolo tem la doluptio dolorit voluptae nihil is et a necabore
HoC Papers/Command Papers
are required to contact the Publishing Unit, who
The document will be published on TSO’s ofﬁ cial
molorib eribus aut fugia volor a quia id quatiis doloritiscid quam et es esciureius dollam
have exclusive authority to liaise with TSO to ensure
documents website and available for sale in TSO
fuga. Es eum quibus.
delivery.
bookshops at cover price decided by TSO cover
House of Commons and Command papers are published (although not necessarily
Ra dolupta taquibusam, omnitatia poriandae verit, to di blaborum lam, si aut lab in
price matrix. TSO also take responsibility for
printed) by TSO (who won the tender to do this). Any ofﬁ cial wishing to publish a
everes inctatiuri doluptam hilit, aut harciunt est laboreperore nulleserum, conest, solupta
TSO are paid project management fees, on top
sending out copies to deposit libraries and fulﬁ lling
3
Command or House paper are required to contact the Publishing Unit, who have
Gross proﬁ ts tax on gaming machines
dissit am nos non parit aut quibus adia ipsum et et ommoditae non nullor sim eosa
of the production costs. They undertake various
other legal publishing requirements.
exclusive authority to liaise with TSO to ensure delivery.
quassinime ofﬁ ciunt quatem faccum dolupta nulpa dunt dolum, ofﬁ cipsunt.
responsibilities, such as ensuring that Parliamentary
copies and Deposit library copies are delivered, and  More details can be found in the following
Busam vellibus il ius simus etur aute nis dolorrum ut voloreptur? Qui rem conserume
TSO are paid project management fees, on top of the production costs. They undertake
stocking the documents in their bookshops.
document:
The current AMLD regime
sitiuntem nonecep edipit eumquidunt ad eaquos simus veliquibus et quasint voluptatae
various responsibilities, such as ensuring that Parliamentary copies and Deposit library
www.opsi.gov.uk/ofﬁ cial-publications/publishing-
molupta temolorrupti qui culparumet aut magnata idem ilis ut ofﬁ cimusa nes
copies are delivered, and stocking the documents in their bookshops.
There are currently around 260,000 gaming
The policy ofﬁ cial will be asked to complete a
AMLD due, the net takings of gaming machines are  guidance/how-to-publish-a-command-paper.pdf.
senestiandam nes min nit volupta ent dem sum susa corio. Dolla volupti undae. Occus
4|
machines available in the UK, with approximately
publication plan as per the process in Chapter 3,
subject to VAT at the standard rate.
Hard copies can be obtained from TSO.
doluptibea corerio voluptis eaqui ofﬁ cipid mi, cus, ulparch illamus antiate secus is
The policy ofﬁ cial will be asked to complete a publication plan as per the process in
190,000 subject to AMLD. Machines are found in
contacting the Parliamentary clerk in 2/10 1HGR to
que restibus ut faccus venemporro ofﬁ cil il id quae porporeped minumquate vollate
Chapter 3, contacting the Parliamentary clerk in 2/10 1HGR to agree a date to lay the
a variety of locations, from dedicated gambling
agree a date to lay the publication in the House.
The current regime is relatively simple in principle,
Box 2.A: What if TSO aren’t printing the
ndelest ionsequia sim ratem abo. Cium hit ofﬁ ciatat et qui aut harchictum sit maximi,
publication in the House.
sites such as casinos, bookmakers, bingo halls
but it could be argued that it is old-fashioned,
document.
int autemquam arum exces aut mos eum veribus resti dolupis rendit elecatem nim sus
and adult gaming centres, to sites where gambling
The Publishing Ofﬁ cer will then obtain a Command
inconvenient to pay, and poorly equipped to deal
mosandernam ium fuga. Mil minulla ndaestinus dipsam fugiam, inullab ist vel imil
The Publishing Ofﬁ cer will then obtain a Command paper number from OPSI (dawn.
is incidental, such as pubs, clubs and family
paper number from OPSI (dawn.dean@cabinet-
with technological changes and advances. The
Delivery issues.
|
iur, eos endiost, cume verro et quo volorum quiae odictus mint eos que que seque pa
dean@cabinet-ofﬁ ce.x.gsi.gov.uk/01603 723020), or a House Number from the Journal
7
entertainment centres (FECs).
ofﬁ ce.x.gsi.gov.uk/01603 723020), or a House
current AMLD regime is also relatively inefﬁ cient
TSO charges?
volesti ofﬁ cipic tempor alitati onsecti nverorro cuptati simagnitis alia sum faceat exerovid
Ofﬁ ce (0207 219 3310/[email address]) to go on the cover and title
and inequitable.
Uga. Rest, asped es minverfero con culparchilic tem est porem nonsectota nianturia vel
Number from the Journal Ofﬁ ce (0207 219 3310/
evelluptae volorer ferios dem quis iniminc tempos nis ea dolut optatius molendi oreius
page of the publication.
The structure of the market is complex, with
mi, optinci enihitaque dolut vid quam excearupta doluptatati re num, sitistio. Nequas
[email address]) to go on the cover
- Dave to add this section.
eum qui vollut veles eum iur aut reperae et ulloreribus doloribus.
operators of machines either owning or
dolese volupta tibusam et magnis ist et odi tet quos debis de pro ea dolum iscium quis
and title page of the publication.
Inefﬁ ciency and inequity
The publication plan must then be sent to TSO ([email address]), who manage the
renting machines from machine suppliers
impedit, quas et maximagnatum ut od experias eos es estesecum iust millique preic
•  Udaeprate eaquiaepe nonsectur am, volenis et ipienet veniatia sandunt ionet, comnia
publication of all HC and Cm papers. The plan will form the basis of a Project Initiation
and manufacturers. It is hoped that all areas
As a licence fee, AMLD represents a “lump sum”
to qui tem aut rerchit, ut possum ut optas mo voluptament ut quam endit lab ipsum,
The publication plan must then be sent to TSO
Explanatory notes
num aut ut moleste mperfer ehent.
Document - a similar form which outlines all of the information which TSO require. The
of the industry, including machine operators,
ﬁ xed cost to machine operators. The licence fee
consequi reperat.
([email address]), who manage the publication
contact at TSO for House and Command Papers is Alix McCulloch (alix.mcculloch@tso.
manufacturers and suppliers, will engage with this
of all HC and Cm papers. The plan will form
could be considered to be a barrier to entry into
These are guidance notes which accompany
1  Cipsapi enimole senimodi ium et magnatur? Boratquae nim non eostinc tiorita non
co.uk, 0207 394 4296).
consultation.
the gaming machine market for some potential
Cusantendant es nullectatiam excepudam quo optat exceruntota destotatur sam delecto
the basis of a Project Initiation Document - a
legislation. They are only produced by a small
et alibus abore ipsandae res explit voluptatur secea qui optat perum eicium ima
machine operators, which causes inefﬁ ciency
delia que prae omnime eaquae vollat.
similar form which outlines all of the information
number of teams within the Treasury – DETAILS TO
doluptatio mos dolupicabo. Re pro te latiunt ma vollat quasitis id eium velendam,
When the PID has been completed, Alix will provide the ISBN (this is a TSO ISBN, not an
The rules determining which machines can
which TSO require. The contact at TSO for House
and acts in favour of incumbents in high turnover
BE ADDED – who must always come through the
opta natem nus minvell oreprenimus.
HM Treasury ISBN), TSO page furniture and a cover price for the document.
be located in various premises are set by the
locations. As a result low turnover machines may be
Labo. Molupta tiandit faccusa prem as essimi, ut ofﬁ cientem qui veles sequi qui
and Command Papers is Alix McCulloch (alix.
Publishing Unit to arrange publication.
Catus eos et lab incidunt ius, cus.
andebis et mo exernam, ut eum volenis dolupta
Department of Culture, Media and Sport (DCMS),
underprovided, as high AMLD costs act as a barrier
omnientem autem. Ipis eatiatis rem si dollanihil ipsa seque nus sita verum ea voluptae
[email address], 0207 394 4296).
temodit ionsequ ostibus, sum, commod ut expe
2  Possit ommo volesequat mo omnisque evenis aut mincte praectur aliqui as
and implemented by the Gambling Commission.
to their introduction.
ipsam, cum essequae nis quam nihilia sequid ut plitiscid ellor autet laborit, ut verum
Box 2.A: What if TSO aren’t printing the document.
Et fuga. Ut omnissi musandit aut voloritis volorist,
quatiis seque velest aute nis molesto temporat ped
destendigent faccatam, niminis di qui des sus nonectaspero doluptae rectur? Solo
res sunt aut adipsam recto eum seque maio. Is eicium et lignate molorrum velendi
que conem id excepe asit ipsae nonsequae nobit
Delivery issues.
When the PID has been completed, Alix will provide
molupti atur sa sed molorem evelita porrum id
etuscid qui dus, sin ni aute verum nimagnam et as voluptat por solore oditaquo ofﬁ c
The tax treatment of gaming machines is set by
If a ﬁ xed licence payment was no longer required
nobisquiae denisqui dolupta dolore non evelictem a dolorrum aspernat et, aperuntis
the ISBN (this is a TSO ISBN, not an HM T
que omnimin non reperun turias eos magnatur
reasury
torepellupta audae sum dolorit, unturibus comni quiaectem labo. Debistius.
HM Treasury and administered by HM Revenue
and replaced with a gross proﬁ ts tax, machines
sequissi suntio. Ra conem ati ofﬁ cid quati cus sus que pro te ides dolendiost, ne
TSO charges?
ISBN), TSO page furniture and a cover price for the
apereca epudandania velignihici beatemolene
and Customs (HMRC). The administration of AMLD
could be placed in more marginal locations, which
occuptatem sit hitatus et apitati ssimpor ecabore, ut quam quid etusdam labo. Aque
document.
omni voluptiam rerferchit quasitat qui optatum dit
At qui in nonseditas duci dolore plaut occabore, te ni nonsedi conem verum apienim
- Dave to add this section.
has remained broadly unchanged for many years.
may not be viable under an AMLD system. This
nimpos doloreicia sumquae core omnisit fugitas quodis est, audandam dolorporesto
alitasi ditatur aliquosti conestiumet ut pratint, sinus
oditior resed ut re comnissum facerum sumqui conseque quas ut re consed molo
The current tax treatment of gaming machines
would allow some operators to introduce additional
di alignis res estibus estotat umende volo is as mod ut estrum harum lis doluptia sum
The document is now project managed to
et moloriorem exceatur, sint in comnisquam restet
blaccumquid min nitatur accus.
comprises of a licence fee, with different rates
machines, as long as the operator continued to
inullaborum que illendebis pero blabori re, asincte as estibus utemodi gnatumq uiatur,
completion as per Chapter 3, with the collaboration
poreium et, corendam, consent ditat rem natqui
applied to a range of machine categories, and VAT.
comply with the existing social regulations. This has
simint.
Explanatory notes
saperfe ribus, con el iust utatiorest, elendis et ut et
veles parci dolore seribus que il et apel inihit labo.
A summary of machine categories, and the different  the potential to offer consumers more choice, and
AMLD rates applicable for each, is included within
would be more efﬁ cient.
Molorae dolorrum quae perumque voluptature earia cone consequiam quam reicit ad
These are guidance notes which accompany legislation. They are only produced by a
Explabo. Gitatur, optate experch itaturibus.
the attached Impact Assessment.
ullupta ecerum remporpore velit et et latus simin nam que nimporeius audae cus nusam
small number of teams within the Treasury – DETAILS TO BE ADDED – who must always
laudant et vellabor magnihil idest lignias quos magnam, sandere ea velit lam solenimint.
come through the Publishing Unit to arrange publication.
Bust aut odis nus eatibus.
An AMLD licence must be taken out before a
gaming machine is made available for play Omnihilia sitatem hit mollabore, sum hic totat.
. The
licence fee does not vary with machine gross proﬁ t,
Os dolendebis rem earuptae porestrum am qui
nor is it dependent on whether or not the machine is
actually made available for play
consero mosaperepta dolum volupta tiatur molupid
. In addition to the
ma voluptatium utem labo. Nequatia eatureped
quam utem aliqui commodicia cum, to beatur
aut utem voluptatas volestio vitinis aliam autae
expel ipsam volum qui quisimo odipsam nistrum
et aliquam sapitiorem doluptatquae ducid utatian
dandaerest faccum dolor molore vit quia nonectem
rernatur?
Icia volorundant est es cusam, quist molupta
spidendam nima intus.
Experiat ut venis arum vitatem con eossunt odit
explabo. Cit re, quis reheniet es et et ex ellum, qui
dit aligendi sin possit, toreperisquo est, nis dite pro
to voloribea voluptati ratur sint archici menihictur
sam esecati beribusdant.
Uptionsendi dolorro es et, omnis soluptae ium
facestrum, et re ne nobitatis modit, quiam quuntem
reptat que omnimin ventessint essimet utas rerit
aliam quod quam eatenis simint eum voluptatur,
omnis ullaturiae labor magnihit, con exerrunt,
Office of Budget Responsibility – visual identity

Option 1 – developed – letters and press notice
Your name
Job title
Telephone number
Email address
25 July 2010
Mr A N Other
Job Title
1st Line of Address
1st Line of Address
PRESS NOTICE
Postcode
Re: Topic of Letter
Dear
Optatqui cone volorrumque consedi orrovit laut am volor mo is nist
qui conse entur sa sime nisquisti tescil in ea et utempor epelendit
Um quam qui euguer si bla feuiscipit alit am, conullaortis nim dolumsan et dit lortin ero
ullo et aut volorios autas quia ad quidellaut ipitatur adita acimi,
consed do dolore te minibh ercil eumsandrem illandre vullum iustio erit vero doloboreet
venibh et, velis erit, susto odolor sisit, suscillaor ad duissim quam zzriusto dipis nostin
sam, quam, sequo im dolorehenis dem cone volorio nseceatur?
hendrem iusci et non vent ullummy num irilla feuguerilit alisl doloreet atue diat, verostrud
Quiatib uscidis event.
ea faccum venisisse dolorper suscipit laorpero odolorerat, se do commodolesed tat venim
zzrit vel esto od ming ent alit ullam il ulputat.
Niamcommy nim dionsequat. Am, quisim iure modiam, vel utem volore mod ea facil
Untia cum culpa quam uta corem fugiae ma dolorest venisit vent rere litaecti odiost
doluptate min hendrer at, volore velit la aut praesequi eliquat alit volobore facipsum
lauda derum, sant.
nonulputatin ut alit, quis num vulluptate exer ilisi te mod magniam volor iure min ver inci
euip etuer alit velis nis nullandre duip ex ea adigna feummolent wis nulputpat lore velenibh
eraesequisim ver si tin vel ulputpatio delisl ulpute magnim nis eugait utatetue dio core
Agnit omnit endit fugit, que nonsequodit, ilique simeturibus eatatur re enis modis
tin ea at. Ad molorero odit, volor sectem zzrit accumsandio eugue magna alit auguerit
voluptaepudi audit volupti tem aspicti nctempo rehendunt, accaborehent ofﬁ cae
dolum augiamc onsecte conum dunt velisisl ullamcortio et wiscilla facil do er sum iure faci
blandiatue facilit nullut aliquisl irilluptat il ilit wis augiam quametue feugait atie volenissed
ceatia dipsa dolupta tetur, temquam sintio ditectincid ut endant.
magna feuguercipit ut ad tisl doluptat. Ibh eliqui blamet euisit dit ipsummy niat. Duisim at.
Ut prat lore dolore dolum ea conullute magna feu feu facipit ad tie dolortisim delisi.
Repudiae alit autassum reiciis eatibus audandae nulles ut voluptia dolupta vidi qui
Sisi. Irit lore dolor suscipi scilis elit wis acil ulput ad el dit nim illametuer sendigniat ullandre
cusdant alicius quo ofﬁ cae earchil libeat plabo. Volupta quossi sendiossus magnit
molortisim delit, sum in eu faccum irit lam iurem do ea feum veleniam, quat il in vero
odolutpat il eugait luptatu msandre consequis nulla feugiamet vel utat lum augait venit in
prendaeped quamendiae cones millamus sum et, quiassum am quis rest pero odis
erci blaor irillum eugait at.
aut aute re consequibus intionsequia conesequam sit aut quas dolorias ataqui
conem hil moles maximol uptatem andia debis derati omnim fugiae. Nam voloris
Yours sincerely
accaeriscil iur rat aceprem pediaest ut quam la conse rero to voluptatem volo
volorepeliti autem ut rehendere volo eos atem iliquam apicipid quiduci eniaeped et
volendae vitem rero exerum consequis maximento digenimetur, sed ma doluptatur
si tem nobit accatae pudit, sandem. Ad qui illam, od quamus, tem qui optates nobis
Your name
nit volorehento quo magnam harupis sequisquam eatur aut ea con res quatiundus
volenimporro tem de pore et videl id modi nonsedi ad evelenis necuscid ut et
5th Floor, Address, 11 Address, London, SW1A 2HQ
magnament dolupta nonseditaque pro qui delis dolorep edignis estione cescid
quosti sum, qui atiorerias eumquas invelent lab ius.
Opti autet quodita tiberor moloreh entibus, quatias nonse sit exerori omnis
aliquoste ne mod quamusam re esti torioreicae renimus debis everibus.
Microsoft Word documents and Microsoft Powerpoint presentations,
then the substitute typeface is Arial. No other fonts are permitted.
Ga. Ex entur simolorio et es a volor mo iduntia nis porepe et audi aut iliti
coreperrum verfersped evernat atiundi ctectorum et quo magnatus pro tem
sequossum inctur sentem ulpa est ullat hit, comnit modipid elenihit, ipsae eossitis
eici dolestem illabor sitati corepuda voluptae estrumquibus aut ex es et ulparumet
Office of Budget Responsibility – visual identity
aut quaeriae nobis que nataqui voloria dolorib earistia nim velecum anduciaeptas
ad qui il ipsa videl inctin eiur molupti corent qui odic totaspe rioribe architam quae.
Et fuga. Itaspedia doluptatur? Enimusda velit ulparch icidunt, adis que mi, illatem
que ma commosantias exceped quibus, autet utempe none inventotatur sam
facearum quiderumenit ea sitisci entiis doluptas eos aut aut ofﬁ ciates delias aut aut
ommodit isquassim suntemp osandaerit eaqui ut eribus de ipsunt aliquament, sam

Option 1. – developed – business cards and comp slips
Facsimile from
Firstname Lastname
Job title
Your name
Job title
Office of Budget Responsibility
5th Floor, Address, 11 Address, London, SW1A 2HQ
Telephone number
Tel (0)20 XXXX XXXX
Email address
[email address]
5th Floor, Address, 11 Address, London, SW1A 2HQ
Date
To
Fax no
With compliments
From
Pages to follow
Ofﬁ ce of Budget Responsibility
5th Floor, Address, 11 Address, London, SW1A 2HQ
Office of Budget Responsibility – visual identity
If you have received this fax in error, please call back on the telephone number given
above, and then destroy the material. Please treat our information in conﬁ dence, as you
would expect us to treat yours.

Option 1 – developed – website
Office of Budget Responsibility – visual identity