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Children’s Services
Manchester  
Attendance Strategy 

1  Overall Purpose Of The Strategy
1.1 
 
Manchester is a vibrant and economical y successful 
1.4 
 
The Attendance Strategy has been developed to help 
city. In order to benefit from the opportunities the  
the Local Authority, schools, settings and other 
city offers, it is important that children and young 
services work in a more coherent way, making the 
people are successful at school, leaving with the  
best use of resources available, in order to ensure that:
skil s and qualifications that enable them to secure 
•   All children and young people can make the most 
employment, continue with their education or access 
of the opportunities provided by attending school
appropriate training courses. Ensuring that children 
 
 
Standards continue to rise and improvements in 
go to school every day will help achieve this ambition. 
attainment are sustained
1.2 
 
Children’s Services work in an integrated way with 
•   Overall attendance improves and levels of 
schools, settings and partners to secure positive 
persistent absence reduce
outcomes for children and young people in the five 

Every Child Matters outcome areas: Staying Safe, 
 
Children are safeguarded because they attend 
Being Healthy, Enjoying and Achieving, Making a 
school regularly 
Positive Contribution and Achieving Economic 
•   Parents understand the contribution they can 
Wel being.
make to their child’s wel being, achievement and 
good attendance.
1.3 
 
There is a strong correlation between good school 
attendance and achieving positive outcomes for 
1.5 
This Strategy document: 
children. It is recognised that attending school 
•  Describes the Manchester context
regularly can be a protective factor for children and 
•   Identifies the role of the Local Authority, schools, 
young people. Poor school attendance is a recurrent 
settings and partners in improving attendance
theme in Serious Case Reviews undertaken by 
•   Describes the key strands of the Strategy. 
Manchester Safeguarding Children Board. It is 
therefore important to ensure that schools and 
1.6 
 
Related Strategies that have a direct impact on school 
settings offer a safe environment, positive 
attendance include:
relationships, high-quality teaching and learning, and 
•   The Emotional Welbeing and 
opportunities to develop social and emotional skil s. 
Behaviour Strategy
•  The Parenting Strategy
•  The Extended Schools Strategy
•  The Community Cohesion Strategy
•  The Crime and Disorder Strategy.
2  Manchester Attendance Strategy

2  The Manchester Context
2.1 
 
While Manchester has a vibrant city centre, it has 25 of 
and primary schools alike. Our children also have 
the most deprived neighbourhoods in the country. 
some of the highest rates of persistent absence 
Subsequently, issues such as poor physical and mental 
(attendance below 80 per cent) in the country 
health, complex family issues and generational 
(Appendix A). 
unemployment are often underlying causes of poor 
2.3 
 
Improving attendance and reducing absence, 
school attendance. While ensuring that regular school 
especial y persistent absence, is a priority for 
attendance of pupils is recognised as a parent’s 
Manchester and critical to the city’s ambitions to raise 
responsibility, in cases where additional needs are 
standards, narrow the attainment gap and safeguard 
identified, schools and services will need to work 
all children. 
together to support children and their families.
2.4 
 
The key strands of the Strategy are described and 
2.2 
 
Despite the efforts made to improve pupil 
developed in Section 3. They can be summarised as 
attendance, this continues to be a significant 
Strand 1: parents; Strand 2: attendance and school 
chal enge for many schools in Manchester. 
improvement; Strand 3: the integration of attendance 
Manchester’s figures for overall absence are higher 
within Children’s Services; Strand 4: data and the use 
than the national average in primary schools and 
of data; and Strand 5: developing the skil s of the 
secondary schools and higher than in other local 
workforce. Emotional health and wel being is a theme 
authorities that are statistical y very similar to 
that underpins all strands within the Strategy. 
Manchester. The issue is one that affects secondary 
Manchester Attendance Strategy  3

3.1 Strand One: Parents
3.1.1   For the purpose of this document, the term parent 
3.1.5   Poor school attendance is a safeguarding matter and 
includes carers and all those with parental 
where parents are not able to ensure that their child 
responsibility.
attends school regularly, additional and targeted 
3.1.2   Parents have the responsibility and therefore a vital 
short-term support will be required; this might take 
role to play in ensuring that their child attends school 
the form of a Parenting Course. This level of support 
regularly, is on time and is ready to learn. Engaging 
should be offered at the earliest opportunity when 
positively with parents at all stages of their child’s 
concerns first emerge. Where appropriate, the 
education is a key driver for the success of the 
Common Assessment Framework (CAF) should be 
Attendance Strategy. 
used to assess and identify appropriate multi-agency 
support for the child and family. This will help to 
3.1.3   Positive relationships between the school and parents 
identify the underlying causes of poor school 
will help to ensure good attendance. Schools need to 
attendance and ensure that appropriate solutions are 
be accessible and develop a wide range of effective 
identified and parents and pupils are supported to 
strategies to ensure that relationships are built with  
effectively participate in this process. 
all parents. This can include the use of Family SEAL 
(Social Emotional Aspects of Learning), a family or 
3.1.6   The Education Act 1996 places a legal responsibility 
parent support worker, training for school staff and 
on parents to ensure their children receive a suitable 
regular consultation with parents. 
education and attend school regularly if their child is  
a registered pupil. Where appropriate, schools and  
3.1.4   Through a continued focus on developing positive 
the Local Authority will move to more assertive 
and responsible parenting outlined in Manchester’s 
intervention. Schools will be supported and training 
Parenting Strategy, parents will be provided with 
will be provided for schools deciding to use parenting 
high-quality information through The Family 
contracts and penalty notices, and in preparing cases 
Information Service, libraries, health centres, early 
for prosecution. 
years settings and schools. This will include 
information about the importance of their child 
attending school. The Local Authority is working in 
partnership with schools to give clear messages to 
parents and is developing a range of guidance 
relating to school attendance. 
4  Manchester Attendance Strategy

3.2  Strand Two: Attendance and 
School Improvement
Schools 
3.2.3   Schools have a key role to play in the early 
identification of patterns of poor attendance and  
3.2.1   Schools are the key universal children’s service  
for taking action at an individual pupil, cohort, 
that children and young people experience and that 
departmental and whole-school level. Systems and 
can positively influence their lives and emotional 
procedures for encouraging regular attendance should 
wel being. A positive ethos, the quality of the 
be clearly set out in each school’s Attendance Policy 
curriculum, the organisation and engaging delivery of 
and make clear links with the Continuum of Need 
teaching and learning all contribute to school being a 
Framework, Learning, Behaviour, Health, Anti-bul ying 
safe and secure environment and a place children 
and Emotional Wel being Policies. The Attendance 
want to be. Building strong relationships with parents 
Policy should identify how individual cases are 
and engaging them in their child’s education will also 
managed, how the school works proactively with 
help secure good attendance. Regular attendance at 
parents and pupils to ensure that they understand 
school makes a critical contribution to safeguarding 
why attendance is important, as wel  as include an 
children and securing good outcomes. We want our 
escalation of interventions that wil  be used. 
schools to promote a culture of good attendance and 
to work in partnership with children and young 
3.2.4   The Local Authority strongly recommends that all 
people, their families, Children’s Services and other 
schools adopt a ‘Distributed Leadership’ model of 
agencies to improve attendance.
managing attendance, with all staff having a clear role 
and responsibility for improving attendance and 
3.2.2   Providing children with the opportunities to develop 
reducing persistent absence. Staff should be 
positive social and emotional skil s and resilience is 
supported to implement this model through 
crucial in addressing individual needs and achieving 
professional development opportunities, such as 
the five Every Child Matters (ECM) outcomes. Research 
reflective practice, coaching and the shadowing of 
increasingly demonstrates that positive emotional 
others. This approach also includes:
health and wel being are key factors in affecting social 

development, school attendance and educational 
Identifying a senior member of staff as the 
attainment. Embedding programmes such as SEAL 
Attendance Leader
(Social Emotional Aspects of Learning), UK Resilience 
•   Identifying specific groups of PA (persistently 
and Healthy Schools will support school improvement.
absent) pupils
•  Completing the National Strategies self-evaluation 
framework each half-term
•   Identifying specific actions for each half-term
•   Implementing a scale of escalating interventions 
that are understood by pupils, their families  
and staff
•   Monitoring the impact of actions taken.
Manchester Attendance Strategy  5

The Local Authority 
3.2.5   Through the process of self-evaluation the school will 
3.2.8   The Attendance Team is responsible for undertaking 
identify priorities, which will be validated by the 
annual audits of pupil registers to ensure compliance 
School Improvement Partner (SIP). These will include 
and the integrity of attendance data for the pupil 
targets for reducing overall absence and persistent 
census. Schools wil  receive a minimum of four weeks’ 
absence where the school has been identified as a 
notice prior to the audit and wil  be provided with a 
priority school. The Integrated Support Plan (InSup) is 
self-evaluation tool to review their practice. On 
the tool by which Local Authority support is agreed 
completion of the audit a final report outlining the 
with schools fol owing school self-evaluation. There is 
findings and any recommendations wil  be sent to the 
an expectation that in schools where attendance is 
Headteacher, Chair of Governors, School Effectiveness 
identified as a priority, Local Authority support will be 
Officer and the Education Services Management Team.
recorded in the InSup.
3.2.9   The Local Authority will support schools in taking a 
3.2.6   The Local Authority has a clear role, through the 
rigorous line in reducing absence. While the 
School Effectiveness Officers, to chal enge and 
predominant focus is always to build strong positive 
support Headteachers and senior leaders to ensure 
relationships between parents, pupils and education 
that the measures taken to improve attendance and 
providers, the Local Authority will prosecute parents/
reduce persistent absence are effective. 
carers where it is deemed appropriate.
3.2.7   The Local Authority ensures that the Attendance 
3.2.10   Support for schools for learning, behaviour and 
Team (Education Services) efficiently and effectively 
attendance is available through Traded Services. 
discharges the Local Authority statutory functions 
Schools can commission bespoke support using the 
relating to attendance. These include:
school’s budget. Examples include: 
•   Analysing data from schools, providing reports  
•  Consultancy and assessments
for the Director of Children’s Services and others, 
•   Developing preventative early intervention 
reporting on the number of penalty notices  
strategies
issued, etc.
•   Support and advice on establishing and 
•   Prosecuting cases for non-attendance  
maintaining effective systems and interventions  
in line with legal and statutory requirements
to improve school attendance and reduce 
•   Executing post-prosecution interventions, 
persistent absence
parenting orders and monitoring conditional 
•  Support to develop processes involved in issuing 
discharges
penalty notices
•   Conducting attendance audits annualy
•   Guidance on standard procedures to ensure case 
•   Providing training on legal and statutory 
management processes are robust, for example, 
requirements
how to record actions taken in individual cases to 
•   Implementing Child Employment and 
build up a pre-court file. Schools can either 
Entertainment functions
prepare cases for court themselves or commission 

support from Traded Services.
 
Developing and co-ordinating city-wide 
campaigns and initiatives 
•   Co-ordinating truancy sweeps and liaising with 
relevant agencies.
6  Manchester Attendance Strategy

3.3  Strand Three: Integration of 
Attendance Work Within Children’s 
Services and Partner Agencies
3.3.1   Through the implementation of this Attendance 
reviews, care planning meetings and at LAC statutory 
Strategy, Children’s Services will take a lead in aligning 
reviews. Staff in children’s homes and foster parents 
the work of services, schools and other partners to 
are expected to support and promote school 
improve attendance. Everyone who works with 
attendance. 
children, young people and their families has a role to 
play. These roles should complement each other and 
work together to support raised attendance. 
3.3.2   Our determination to improve school attendance will 
impact on the way that resources are aligned and the 
Children and Young People’s Plan resourcing strategy 
will be informed by attendance priorities.
3.3.3   The Education Service, through the School 
Effectiveness Officer and the Core Attendance Team, 
will support and chal enge schools in relation to 
improving attendance. Establishing and maintaining 
good attendance is a school effectiveness issue and is 
a critical element of the standards and school 
improvement agenda.
3.3.4   The work of the Children’s Services District Teams 
supports the drive to improve attendance.  
Staff are aware of the importance of children and 
young people attending school and understand the 
issues that contribute to poor attendance and 
persistent absence. 
3.3.5   All staff within Children’s Services should work  
within the Continuum of Need Framework and  
use the Common Assessment Framework (CAF)  
to co-ordinate services around the child where 
multi-agency support is required. 
3.3.6   The District Teams (health, children and families and 
education) have a clear understanding about the 
attendance priorities within their locality/district,  
and district plans will address attendance. Integrating 
services can have a positive impact on the quality  
of support for families with a range of additional 
needs that impact negatively on their child’s 
education and attendance.
3.3.7   Social workers and other professionals who have 
responsibility for providing oversight of ‘Children in 
Need’, ‘Children in Need of Protection’ and ‘Looked 
after Children (LAC)’ ensure that securing regular 
school attendance is addressed at case planning 
Manchester Attendance Strategy  7

3.3.8   Services and key partners that have the potential to 
The Youth Service
impact on attendance outcomes include the 
The Integrated Youth Support and Targeted Youth Support 
fol owing:
programmes support the development of enriching 
Sure Start Centres (Early Years)
experiences, which will enable young people to develop 
Engagement with young children and their families through  
better outcomes, including positive behaviours in relation  
a local Sure Start Centre is a key opportunity to work with 
to attendance.
parents to ensure that they understand the importance of 
Connexions
their role in ensuring good attendance at school. Staff 
The Connexions Service supports young people to successful y 
working in these provisions are well placed to support 
engage in education, employment and training. 
parents and to emphasise the crucial role parents play in their 
The voluntary and community sector
child’s learning and development. When children start school, 
The voluntary and community sector works with many 
children’s centre staff can support the transition, working with 
children and young people, including those who are not ful y 
the school staff to ensure a positive start, which includes 
engaged with the education process. This resource is often not 
good attendance.
ful y recognised and their membership on the District Panels 
NHS Manchester
provides an opportunity to co-ordinate resources and 
Health Services and Children’s Services work closely together 
interventions on a more targeted basis to meet identified 
in the context of developing integrated approaches within 
district and locality needs.
districts. All health professionals have an important role to play 
Youth Offending Service
in supporting good attendance and chal enging reasons for 
Persistent non-attendance heightens the possibility of young 
poor or non-attendance. Consideration should always be 
people being involved in criminal activity. Closer liaison 
given to making routine medical appointments for children 
between YOS, Education Services and schools can ensure  
out of school hours. The Public Health Service supports 
that each young person known to YOS is afforded the  
schools in achieving the National Healthy School Standard and 
best opportunity to attend school or a suitable  
curriculum development, eg. Sex and Relationship Education. 
alternative provision.
Extended Schools
Greater Manchester Police
Parent Support Advisers based within the Extended Schools 
Greater Manchester Police (GMP) is committed to making 
Team will support parents, including where there are concerns 
Manchester safer: respecting, reassuring and responding to 
about poor attendance. 
local communities. The police work with partners to identify 
those young people failing to attend school and who are in 
danger of becoming involved in crime. The Safer Schools 
Partnership places officers in schools and has helped to build 
the relationships with young people and address some 
attendance issues. 
8  Manchester Attendance Strategy

3.4  Strand Four: Data and the  
Use of Data
3.4.1   The Local Authority will work with all schools to 
3.4.4   To improve the accuracy and quality of the data set, 
ensure that data returns are both timely and accurate.
the ‘ONE’ system is being implemented across the 
3.4.2   Data is available to schools and the Local Authority  
whole of Education Services as a major tool for 
at school, cohort and individual child level. Through 
capturing the support provided by the Local 
improved analysis and better understanding of data 
Authority for schools (using the Education Plan 
by individual schools and by the Local Authority, 
Monitoring module) and for individual children 
patterns and trends will be identified and 
(through the Children’s Services Support module). 
interventions planned. The data will be shared  
with all partners.
3.4.3   The main focus within this strategy is to ensure that 
schools understand and own their data, analyse it 
accurately, identify trends and compare it with the 
national picture, have a clear picture of the reasons  
for absence, understand their attendance profile,  
and have in place actions for improvement. The Local 
Authority will also analyse school data and work  
with schools and partners to address issues raised  
by the analysis. 
Manchester Attendance Strategy  9

3.5  Strand Five: Developing the 
Skills of the Workforce
3.5.1   We need to ensure that staff in schools, settings and 
3.5.4   Through Behaviour and Attendance networks, the 
District Teams have the knowledge, understanding 
Local Authority, working in partnership with schools, 
and skil s to meet the needs of our young people. 
will provide information for School Attendance 
They also need to have opportunities to problem-
Leaders that will enable them to continue to develop 
solve, reflect on practice, coach and shadow others.
their skil s and understanding, as well as share 
3.5.2   Training on communication with parents will be 
effective practice between schools within and outside 
developed and made available for school staff, 
the Local Authority. Schools will be provided with 
particularly in relation to behaviour and attendance 
further training to support them with the effective 
issues. Other training to be developed and made 
use and analysis of their data. A range of training 
available for staff will include learning from Serious 
courses for Learning, Behaviour and Attendance is 
Case Reviews linked to poor school attendance. 
also available for schools through Traded Services.
3.5.3   In schools, staff with lead responsibility for attendance 
3.5.5   Training for Governors will be provided by the School 
may wish to obtain the qualification provided by the 
Effectiveness Officer and individual governing bodies 
National Programme of Specialist Leaders – Behaviour 
will be able to request bespoke training in relation 
and Attendance (NPSL-BA). The Local Authority is 
to attendance.
committed to supporting the continued rol -out of 
3.5.6   Training for staff in District Teams (health and  
this training programme. Local Authority staff 
children and families), staff in children’s homes and 
working with children and young people will be 
carers of Looked After Children will be provided on  
trained to meet the National Occupational Standards 
an ongoing basis.
requirements. 
3.5.7   A systematic training programme for staff in other 
services will be available to ensure our partners have 
sufficient knowledge about attendance to offer 
advice and/or support as appropriate.
10  Manchester Attendance Strategy

4   Monitoring the Attendance 
Strategy and Action Plan
4.1 
 
Not every part of the city and every school require the 
4.2 
 
The Attendance Board will monitor the Strategy  
same level of support to improve school attendance. 
and Action Plan. The Deputy Director of Children’s 
Action will be careful y targeted to have the 
Services will chair the Board. Membership includes 
maximum effect through the deployment of staff and 
representation from Chief Executive’s Department, 
other resources. An Action Plan has been developed 
Children’s Services, NHS Manchester, schools, Greater 
and will be updated on a regular basis. This will 
Manchester Police and the voluntary sector. Report  
address the strands identified in the National Overall 
on progress is made to the Children’s Board. 
Absence/Persistent Absence Evaluation framework. 
Appendix A 
Attendance Data 2005-2009
Attendance data from academic years 2005/06, 2006/07 and data for 2007/08  
that relates to the autumn and spring terms are shown in the table below. 

Overall
Overall
Persistent 
Persistent 
Overall
absence 
absence 
absence
absence
2007/08
2005/06
2006/07
2006/07
2007/08
%
%
%
%
%
Manchester Primary
6.93
6.11
6.74
3.5
4.8
National Primary
5.76
5.18

1.8
2.4
Manchester Secondary
11.37
10.52
10.62
12.5
12.8
National Secondary
8.1
7.86

6.7
6.3
Combined Primary and 
8.86
7.97
8.35
7.3
8.2
Secondary
For 2008/09 the DCSF has defined as ‘priority secondary 
For 2008/09 DCSF have identified 112 ‘priority primary schools’ 
schools’ those secondary schools with 7% or more persistent 
in Manchester – these are schools where persistent absence 
absence and as a result the number of persistent absence 
for 2006/07 was higher than the national average of 2.4%.
‘priority secondary schools’ has increased from 15 to 18 
schools. The national average for persistent absence was 6.3% 
in 2007/08. By 2010/11 the national target is that no local 
authority will have more than 5% of its secondary pupils 
defined as ‘persistent absentees’. To ensure the Local Authority 
works towards achieving this target, the trajectory target for 
2008/09 is 7.92% and 7% for 2009/10.
Manchester Attendance Strategy  11

WT 64397 • m-four Design & Print • Manchester City Council 2009 • www.m-four.com