RENAMING THE DEPARTMENT – ACTION REQUIRED. ISSUE PRIORITY* ACTION Cost Estimate if known BRANDING
Temporary logo is
1
Commission the
Could be built in to
needed
production of a
the costing for re-
temporary logo from
brand commission
COI (possible D&AD
from COI
competition)
Temporary logo
1-2
Electronic versions of
n/a
has been
temporary logo
developed
circulated to relevant colleagues to use on intranet, internet, campaigns etc.
Design and agree
2
Commission potential
£50k
new permanent
designs from COI
logo and
using existing
Corporate Identity
secondary colour
and guidelines
palette agree with MB and Ministers
INTERNAL COMMS
Inform all staff of
1
Issue newsflash to
departmental
staff to inform them
name change
of our name change
Defra logo is now
1-2
Removal of
n/a
out-of-date
downloadable templates etc from intranet. Removal of Defra logo from Internal comms channels templates such as newsflash, Defra briefing etc.
Usage of Defra
2
Issue newsflash to all
n/a
logo
staff on usage of Defra logo.
New ministerial
2
Commission potential
£10k
boards are
suppliers from COI to
required with new
get the artwork
branding for
developed and the
building receptions
boards printed
Internal comms
2-3
New branding
At most £10k
channels and
applied to all internal
collateral including
comms channels to intranet.
reflect new branding. Collateral such as pop-up banners and new Word, PowerPoint, letter templates etc are also produced and distributed to staff.
New ministerial
2-3
New ministerial
n/a
boards are now
boards mounted in
available
LNH and other appropriate building receptions across the estate
The Department’s
3
Commission strategy
£10k+
strategy has
refresh from COI and
changed and new
produce associated
marketing
collateral including
collateral needs to
interactive online
be designed and
version, postcards
produced (?)
and posters.
New permanent
3
Defra
n/a
logo is rolled out
briefing/newsflash on
across the
new branding
Department
guidelines issued
E-COMMS / CIOD
New .gov.uk
1
Register new .gov.uk
domain name
domain name through COI/IBM and arrange necessary DNS and/or web hosting configuration for interim website
External and
2-3
Develop/apply new
Cost uncertain –
internal web
branding (by IBM
may be
applications (eg
and/or 3rd parties)
considerable –
whole farm
reflects uncertain
approach, noise
state of both legacy
mapping etc)
and recent
applications
E-COMMS
Social media
1
Set up new YouTube,
Zero
channels
Flickr, Google, Twitter accounts in new name
Public web site -
1
Apply temporary
Minimal (eComms
(i) front page and
branding solution to
staff time/
(ii) all other
website front page
overtime?) if interim
core/standard
and all other
logo/solution
pages
standard pages,
available and/or apply “banner” across all pages
Intranet – new
1
Remove Defra brand
Minimal (just
design home page
from front pages and
eComms staff time/
and other pages,
other standard pages
overtime?)
old design
and replace with new
standard pages
name/interim logo
NDPB/agency and
1-2
Review impact of any
Cost uncertain –
Trans Govt Web
name, remit, brand
additionality likely to
Rat impacts
impacts on the Trans
be small
Gov Web Rat process
Public web site -
2
New branding
Limited – branding
non-core (3rd party
applied by 3rd parties
refresh will in many
maintained/
cases be covered
hosted)
by existing contracts
Websites – public
2-3
New branding
Depends on design
and intranet
applied (public
solution – up to say
website and intranet,
£20-50k plus
as necessary)
eComms staff time
CIOD /IBM
email
2
Put a redirect onto all
£50K
incoming email in place to capture old and new email addresses.
email
3
Change all
£200k
Departmental email suffixes.
Application
3
Some applications
Too difficult to
changes
produce legal
estimate.
documents (certificates) which will need to be identified and changed.
Change all IT
3 to 6
Enterprise licensing
£250k
contracts to reflect
months.
agreements where
name change
Defra is the licensee and main IBM contract. (IBM should be zero cost).
Review use of
3 to 6
Both defra.gov.uk
defra and maff
months+?
and maff.gov.uk are
names within IT
extensively used
systems
within IT networks, systems and applications. Impact of updating would need to be scoped
ESTATES
Blank out internal
1
Not Defra name-
ministerial
change dependant
signage, as requested Cover all existing
1
Agree temporary
public facing
wording, commission
signage on
Service Provider to
Whitehall buildings
produce and
with temporary,
temporarily fit
laminated signage
signage.
Cover all existing
2
Agree temporary
public facing
wording, commission
signage on all
Service Provider to
Defra and Defra
produce and
agency buildings
temporarily fit
with temporary,
signage. This could
laminated signage
be partly obscuring signage by replacing Defra logo only.
Replace all
2
Work with nationwide
“service” signage
service provider and
within all Defra
various reprographics
agency buildings
departments
which contain
(particularly London)
Defra logo or joint
in replacing standard
logos
service signage
Replace internal
2
Not Defra name-
ministerial
change dependant
signage, as requested Replace all Defra
3
Work with nationwide
signage on all
service provider and
Defra and Defra
their signage
agency buildings
contractors in supplying and fitting new signage
CCU / HELPLINE
Helpline
1
Notify Helpline of
Minimal
new Dept name (Vertex DataScience Ltd) and change all automated welcome messages switched to new name
Change dept name
3
IBM will be setting up
0
in email helpline
new email address
address (ie to
for whole dept
helpline@newdept.
(presumably) but this
gsi.gov.uk)
being public facing needs priority
OTHER
New brand
3
Implementation in
£100k plus?
implementation
phased programme according to presentational priorities, stock levels, etc.
