Web & Intranet Programme Status 
Visit Summary 
Report â€“ July  2008 
Visits 
840,647 
 
Average per Day 
27,117 
Pages 
Average Visit Duration 
00:08:25 
Median Visit Duration 
00:02:39 
International Visits 
28.88% 
Visits of Unknown Origin 
0.00% 
Visits from Your Country: 
71.12% 
United Kingdom (UK)  
 
 
Page View Summary 
Page Views 
4,207,184 
Average per Day 
135,715 
Average Page Views per Visit 
5 
 
 
 
New vs. Returning Visitors Trend 
 
 
 
Referring Site 
 
 
 
Exit Pages 
 
 
 
 
 
Visitor Summary  
Visitors 
563,734 
Visitors Who Visited Once 
474,257 
Visitors Who Visited More 
89,477 
Than Once 
Average Visits per Visitor 
1.49 
 
- 1 - 
 

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New Services Metrics 
Service 
Page views 
Change1 
Podcasts 
28,060 
7.89% 
Virtual Tours 
14,457 
-3.27% 
Feedback form 
22,363 
-5.72% 
Bill Tracker 
168,148 
-9.14% 
Calendar 
 13,643 
-9.19% 
 
 
 
Notes: 
 
Visits and visitors to the site have been declining over the first seven months of 
2008, compared to the same period in 2007 (both measures are down by 
roughly 10%).  The trend is most acute in the Publications section where visits 
are down by 16% and visitors down by 18% - which is somewhat offset in the 
figures for the site as a whole by a 10% increase in visits/visitors to the rest of 
the site. 
 
This is a worrying trend and both the Web Centre and TSO are investigating the 
cause.  One possible reason might be a recent change in the algorithm Google 
uses to rank pages in its search results â€“ this would seem to be borne out by a 
drop in the proportion of visits to the site as a result of Google searches (down 
from 38% to 31% over the last year).  The Web Centre are currently reviewing 
the search optimisation of publications pages to see if this can be improved in 
the light of the new Google algorithm.   
 
                                                 
1 July 2008 compared to June 2008     
WebIntranetBoardStatusReport_July08 
- 2 - 

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