Web & Intranet Programme Status 
Visit Summary 
Report â€“ September 2008 
Visits 
669,581 
 
Average per Day 
22,319 
 
Average Visit Duration 
00:07:40 
Pages 
Median Visit Duration 
00:02:29 
International Visits 
34.95% 
Visits of Unknown Origin 
0.00% 
Visits from Your Country: 
65.05% 
United Kingdom (UK)  
 
Page View Summary 
Page Views 
2,780,617 
Average per Day 
92,687 
Average Page Views per Visit 
4.15 
 
Hit Summary 
Successful Hits for Entire Site  2,817,569 
Average Hits per Day 
93,918 
 
 
Home Page Hits 
201,335 
 
 
Referring Site 
New vs. Returning Visitors Trend 
 
 
 
 
 
Exit Pages 
Visitor Summary  
Visitors 
520,056 
Visitors Who Visited Once 
455,610 
Visitors Who Visited More 
64,446 
Than Once 
Average Visits per Visitor 
1.29 
 
 
 

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New Services Metrics 
Service 
Page views 
Change1 
Podcasts 
25,505 
-7.25 
Virtual Tours 
23,866 
55.78 
Feedback form 
17,938 
16.90 
Bill Tracker 
98,399 
63.64 
Calendar 
6,286 
75.54 
 
 
 
Notes: 
 
Visits and visitors to the site have continued to decline over the summer recess 
(specifically to the Publications area of the site, where visits have dropped 19% 
y-t-d compared to 2007, while visits to the rest of the site have increased by 
nearly 10% over the same period).  Evidence suggests that this is due to a 
change in the algorithm Google uses to rank pages in its search results.  TSO 
continue to investigate the cause and what can be done and the Web Centre 
propose the following actions: 
•  Submit a site map to the major search engines 
•  See what the Hansard review can do to improve the traffic to Hansard content 
on publications.parliament.uk 
•  Optimise all pages on the site 
•  Investigate an adwords strategy 
 
Figures are now being recorded for the new Education site which received just 
under 7,000 visits in September (2,000 of which were referred from the 
Explore.Parliament site).  This compares to an annual average of 37,000 visits 
per month to the former site.  However, it should be noted that a large proportion 
of visits to Explore Parliament were from misdirected users, expecting more 
general information about Parliament, who bounced straight off the home page.  
Whereas users visiting the new site are explicitly navigating to the site and, 
therefore, can be assumed to have a specific interest in the content.  The site will 
be launched formally in October and the associated publicity should help to 
attract new users to the site.   
 
 
                                                 
1 September 2008 compared to August 2008 

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