This is an HTML version of an attachment to the Freedom of Information request 'Creative Archive Licence'.
 
 
Stephen Gower 
By email to: [FOI #3109 email]
 
17 October 2008 
 
 
Dear Mr Gower 
 
Freedom of information request – RFI20081039 
 
Thank you for your request under the Freedom of Information Act 2000 (“the Act”) dated 18 
September 2008 in which you requested: 
 
“Please let me know the status of the Creative Archive Licence project in the BBC, details of which 
are at http://creativearchive.bbc.co.uk/ but apparently last upd
ated two years ago on the 18th 
September 2006. I am particularly requesting the most recent documents relating to this, and any 
report or similar from the Pilot project.” 

 
In response to your request: 
 
The Creative Archive pilot project concluded in September 2006. The project’s remit was to 
investigate the feasibility of giving BBC programme assets (predominantly clips) to the public for their 
own private use. One of the largest issues facing the project was obtaining the necessary intellectual 
property rights clearances, including rights held by scriptwriters, musicians, actors doing voiceovers, 
and footage acquired from external agencies. During the pilot it was not uncommon for rights holders 
to decline permission to use their content for the purposes of the project.  
 
The end of the Creative Archive pilot coincided with the start of a much larger project, the BBC 
Archive trial, with a wider remit looking at how the BBC could release whole programmes for 
watching and listening purposes only. It was decided to wait for this Archive trial to conclude in order 
for the BBC to assess the Creative Archive and formulate its overall archive strategy. The strategy is 
currently being developed by Roly Keating, who has recently been appointed to the role of Director 
of Archive Content:  
 
www.bbc.co.uk/foi/docs/speeches/press_releases2008/PR_Roly_Keating_appointed_as_Director_of_A
rchive_Content_22_07_08.htm

 

 
As requested, please find attached a report from March 2007 on the Creative Archive pilot. We have 
redacted the report on the first and last slides to remove the name and contact details of a member 
of staff who has now left the BBC because this is personal information.  Personal information about 
living individuals is exempt under the Freedom of Information Act if disclosure to a third party would 
breach one or more principles of the Data Protection Act 1998.  As this individual, who previously 
worked at the BBC, would not have expected their identity as the author of the document to be 
made public, to do so would be unfair; therefore, disclosure would breach the First Data Protection 
Principle, fairness.  We can confirm that we do not hold any other relevant documentation.  
 
You may be interested to know that, whilst we are working to formulate an overall archive strategy, 
we publish blogs on our archive activities from time to time, such as the archive team's recent 
contribution to the BBC Internet Blog: 
http://www.bbc.co.uk/blogs/bbcinternet/2008/10/forgotten_gems_bbc_archive.html
 
We hope you find this information useful. 
 
Appeal Rights 
If you are not satisfied with this response you have the right to an internal review by a BBC senior 
manager or legal adviser. Please contact us at the address above, explaining what you would like us to 
review and including your reference number. If you are not satisfied with the internal review, you can 
appeal to the Information Commissioner. The contact details are:  Information Commissioner's Office, 
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, telephone 01625 545 700 or see 
http://www.ico.gov.uk/
 
Yours sincerely 
 
 
L. Stiller 
Legal and Business Affairs Manager 
BBC Future Media & Technology