Ofsted Outstanding provider
logo guidelines 2009/2010
Introduction to
Ofsted’s Outstanding logo
Ofsted regularly publishes a list of the most outstanding providers of services
for children and learning we have inspected each year. The list includes childcare
and children’s social care providers, schools, col eges, and adult skil s providers.
To help communicate this achievement we have an Outstanding logo that
can be used in a range of communications — from stationery to websites.
These guidelines will help qualifying providers to use the Ofsted Outstanding
logo in a way that is distinct and recognisable. Please fol ow them carefully,
as they also serve to make sure the logo retains it status as a widely valued
and recognised symbol of quality.
Ofsted Outstanding Logo Introduction Page 2
Who may use the logo?
If you meet the criteria to be an Outstanding provider we send you a set
of logos and these guidelines. The logos must not be passed to any other
organisation and may only be used for parts of your provision that have
been judged outstanding. For example if you are a col ege that also has
a nursery you must not imply that the col ege is Outstanding if only the
nursery has received an Outstanding inspection.
How long can the logo be used for?
The logo shows the year it was issued and can be used until the next
inspection. However, if you are reinspected and do not receive an
Outstanding judgement, we ask you to stop using the logo.
More advice or queries
Please email: [email address]
Ofsted Outstanding Logo Introduction Page 3
The Outstanding logo
The Ofsted Outstanding logo is based closely on Ofsted’s
standard logo design with the addition of the academic
year in which the outstanding judgement was made and
the gold figures above the Ofsted name.
These elements have been careful y designed to produce
a logo block that is clear and consistent.
Please do not alter the logo block in any way.
Only the supplied logo artwork must be used.
Ofsted Outstanding Logo The Outstanding logo Page 4
Size and clear space
20mm
Logo sizes (width measurements)
Sizes for the Outstanding provider logo
The minimum printed size for the Outstanding logo should
be 20mm. The logo should never be reproduced at a size
smaller than this.
The majority of printed literature is produced based upon
Minimum size
‘A’ size documents. Please refer to the adjacent table to
show the sizes that the Outstanding logo should appear
on these ‘A’ size documents.
Although 36mm is shown in the table opposite as the
correct size for an A4 publication, it may be reduced
to 20mm when used in the footer of a letter heading
(see page 8).
Clear space area
For the Outstanding logo to have an effective presence,
a minimum clear space should be adhered to for
al applications.
The minimum clear space around all four sides is at least
the ful height and width of the largest of the three of
Clear space area
the ‘icons’ from the Ofsted logo.
Nothing should infringe on the clear space around the
Outstanding logo.
Ofsted Outstanding Logo Size and clear space Page 5
Incorrect use
Do not attempt to re-create,
manipulate or alter any element
of the Outstanding logo.
This page shows examples
P
O
O
O
of incorrect use of the logo.
Correct use
Do not alter the size of any
Do not add any effects
Do not alter the colour of
elements of the logo
to the logo
any element of the logo
O
O
O
O
Do not place full colour logo
Do not place full colour logo
Do not distort the logo
Do not recolour the logo
on a photographic background on full colour background
Ofsted Outstanding Logo Incorrect usage Page 6
Colour references
It is essential that the fol owing colour breakdowns
are consistently used. Please be aware that different
PANTONE 2755
printing processes and paper stocks wil give slightly
different results. Use an up-to-date Pantone colour
C 100% M 80% Y 0% K 40%
chip to match these colour specifications as closely
as possible at al times. Designers and printers will
be able to advise on Pantone colours.
Full colour logo
The Outstanding logo should only be reproduced
PANTONE 632
from supplied artwork logos. These logos may also
be reproduced in black. These artwork logos only
exist in the correct corporate colours shown here.
C 90% M 5% Y 20% K 0%
For lithographic print production, use the CMYK
breakdowns given, where ‘C’ stands for ‘cyan’, ‘M’
for ‘magenta’, ‘Y’ for ‘yel ow’, and ‘K’ for ‘black.
PANTONE 136
Black (positive) logo
The colour(s) shown on this page and throughout this
manual have not been evaluated by Pantone, Inc. for
accuracy. They therefore may not match the PANTONE
C 0% M 32% Y 80% K 0%
Colour Standard. Consult current PANTONE Colour
Publications for accurate colour. PANTONE® is the
property of Pantone, Inc.
Ofsted Outstanding Logo Colour references Page 7
Stationery
The example shown demonstrates the recommended
positioning for the Outstanding logo when applied to a
letterhead design. This should always be at the bottom
right of the document or graphic. However, if the bottom
A.N. Other
Any Street
right of the graphic already has a logo there, then the
London
WC2 0XV
Outstanding logo may be moved to the bottom left.
September 2007
The Outstanding logo should be used no smal er than
Dear Sir/Madam
the minimum size of 20mm and should always adhere
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy
nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim
to the ‘clear space rule’ (refer to Page 5 – Size and
ad minim veniam, quis nostrud exerci tation ul amcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in
clear space).
Vulputate velit esse molestie consequat, vel il um dolore eu feugiat nul a facilisis at
vero et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit
augue duis dolore te feugait nul a facilisi. Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation
ul amcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie
consequat, vel il um dolore eu feugiat nul a facilisis at vero et accumsan et iusto
odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te
feugait nul a facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil
imperdiet doming id quod mazim placerat facer possim assum.
Augue duis dolore te feugait nul a facilisi. Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation.
Vulputate velit esse molestie consequat, vel il um dolore eu feugiat nul a facilisis at
vero et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit.
Dr J. Brown
Headteacher
Example of school letterhead with logo applied
Ofsted Outstanding Logo Stationery Page 8
Signage
The example shown demonstrates the recommended
positioning for the Outstanding logo when applied to
signage. This should always be at the bottom right of the
sign. However, if the bottom right of the sign already has
a logo there, then the Outstanding logo may be moved
to the bottom left.
The Outstanding logo should be used no smal er than
the minimum size of 20mm and should always adhere
to the ‘clear space rule’ (refer to Page 5 – Size and
clear space).
Example of sign with logo applied
Ofsted Outstanding Logo Signage Page 9
Website
60 pixels
The website example shows
the recommended position and
size of the Outstanding logo.
The logo block is to be used
no smal er than 60 x 60 pixels.
Minimum size
The logo must not be
reproduced to include
any ‘rol over’ action.
Example of educational website with logo applied
Ofsted Outstanding Logo Website Page 10
Making information accessible
Ofsted supports accessible communications. We recommend
using Plain English and fol owing RNIB’s Clear Print Guidelines
as closely as possible. More information:
www.plainenglish.co.uk
www.rnib.org.uk
Ofsted Outstanding Logo Making information accessible Page 11
Contact details
Any questions regarding the use of the Outstanding logo
or feedback on the guidelines should be emailed to Ofsted’s
Communications division at [email address]
Ofsted Outstanding Logo Contact details Page 12
