Brand signature
Section 2.1
Brand signature
The Ofsted brand signature is
made up of three elements: the ‘age
‘Age range’ graphic
range’ graphic, the Ofsted logotype
and the strapline.
Logotype
Strapline
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Ofsted 2.1 Brand signature Page 10
Section 2.2
Brand signature: variants
The Ofsted brand signature has
PANTONE 2755
three variants: the master version,
C 100% M 80% Y 0% K 40%
which is our primary option and
R 23% G 12% B 89%
HEX #200C59
should be used whenever possible;
the black version; and a reversed out
PANTONE 632
version, which can be used on colour
C 90% M 5% Y 20% K 0%
R 32% G 146% B 182%
backgrounds.
Primary version
HEX #2092B6
Our primary brand signature for
If you are in any doubt regarding appropriate
use on white only
usage contact a member of the marketing team
(see Section 14).
The colour(s) shown on this page and throughout this manual have not
been evaluated by Pantone, Inc. for accuracy. They therefore may not
match the PANTONE Colour Standard.
Consult current PANTONE Colour Publications for accurate colour.
PANTONE® is the property of Pantone, Inc.
Black and white version
Reversed out version
Our black and white version can
Reversed out of solid background from
be used when two colours are
the colour palette (see Section 3.5)
not an option
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Ofsted 2.2 Brand signature: variants Page 11
Section 2.3
Brand signature: clear space
For the brand signature to be
effective and have good presence,
a minimum clear space should be
adhered to for all applications.
The minimum clear space around al four sides is
at least the full height and width of the largest
‘age range’ icon of the Ofsted brand signature.
Nothing should infringe on the clear space around
the brand signature.
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Ofsted 2.3 Brand signature: clear space Page 12
Section 2.4
Brand signature: size
This page illustrates the ideal
Standard A4 size
sizes of reproduction of our brand
Most of Ofsted’s col ateral is built proportional y to A4. For A4 documents
the logo should be 36mm wide as per the illustration.
signature and the minimum size
at which it can be reproduced.
36mm
Minimum size
The minimum printed size for the brand signature should be 23mm.
Please refer to Section 13.1 for details of minimum sizes for on-screen usage.
23mm
Suggested sizes for all ‘A’ size
Standard A sizes
Width measurement
documents for consistency of
DL
30mm
brand reproduction.
A5
30mm
A4
36mm
A3
55mm
A2
76mm
A1
110mm
A0
154mm
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Ofsted 2.4 Brand signature: size Page 13
Section 2.5
Brand signature: positioning
There are clear rules regarding the
positioning of our brand signature.
As you wil see throughout these guidelines the brand
signature sits within the top right of al stationery and
marketing collateral.
The clear space acts as a positional lock-up.
Most of Ofsted’s col ateral is built proportional y
to A4. For A4 documents the logo should be
36mm wide.
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Ofsted 2.5 Brand signature: positioning Page 14
Section 2.6
Brand signature: ‘exceptional’ use
A version of the brand signature
‘Age range’ elements
which does not feature the strapline
exists for use in exceptional
Logotype
circumstances.
There are four permitted usages of this version:
n on-screen, including Web and PowerPoint®, where
legibility of the strapline could be compromised
n on merchandise or other promotional items,
for instance pens, where legibility may
be compromised
Black and white version
n as the ‘sign-off’ mark on the back of Ofsted
Our black and white logo can
publications (see Section 6.10)
be used when two colours are
not an option
n on stationery continuation pages.
In all normal usages, the main brand signature
(with strapline) should be used.
Reversed out version
Reversed out of solid
background from the colour
palette
Clear space area
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Section 2.7
Brand signature: misusage
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impro
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r raising standar
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Do not attempt to re-create,
impr
impro oving liv
ving lives es
manipulate or alter any element
Ofsted
of the brand signature. This page
Ofsted
raising standards
shows some
r
of the
aising standards non-permitted
improving lives
usages of the
impro
brand
ving lives
signature.
Correct usage
Do not alter the size of any
Do not add any effects to
Do not alter the colour
element of our brand signature
the brand signature
Ofsted
Oof
fs
any
te
element
d
raising standards
raising standards
improving lives
improving lives
Ofsted
raising standards
improving lives
Do not place the reversed out
Do not place on a
Do not make a badge shape
Do not place full colour
version onto a background that
photographic background
out of the brand signature
brand signature on non-
is too light
white backgrounds
Ofsted
Ofsted
raising standards
raising standards
improving lives
improving lives
Do not distort the
Do not alter the typeface
Do not recolour the
brand signature
of the logotype
brand signature
Do not repeat our brand
signature to use as a pattern
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