WARDS AFFECTED:
ITEM No
Clifton North
CLIFTON AND WILFORD
AREA 9 COMMITTEE
12 September 2007
REPORT OF CORPORATE DIRECTOR OF COMMUNITY AND CULTURE
WILFORD LIBRARY – ADDITIONAL FUNDING 2007/08 1 SUMMARY
This report follows discussion by Area Committee on the future of Wilford Library and makes
proposals for short-term measures to increase use of the library through extended opening
hours and marketing activity.
2 RECOMMENDATIONS IT IS RECOMMENDED that £5,000 be allocated from the Area Committee budget to support
the promotion of Wilford Library and assess the impact of additional opening hours on usage
over the next 12 months.
3 BACKGROUND
The Area Committee meeting in January considered a proposal to allocate funding to explore
options for developing Wilford Library. The Committee did not agree the funding at that time
on the grounds that the purpose and expected outcome of the proposal were not clear and
officers were asked to revisit the proposal. Officers are continuing to look at ways to develop
a future for the library that would have the support of local people. Whilst that is a longer
term piece of work, this report deals with some of the issues raised by the Area Committee
and makes proposals to promote and increase use of the library.
4 PROPOSALS
4.1 There is a strong community lobby for Wilford Library and it is clearly a valued facility,
both as a lending library, for the provision of information and as a building that supports
the life of the community. Usage compared to other City libraries is low although the
local view is this is due to the size of the library, more limited opening hours and the
facilities available. As discussed above, there is no current long term solution but it is
proposed that the Area Committee commit some additional funding to investigate if
marketing and promotion plus increased opening hours leads to a sustainable increase
in the use of the library. This would bring the immediate gain of more people benefiting
from books and other facilities. It could also strengthen any business case for library
development and give a clearer picture of unmet need that would back up the evidence
of user and non-user research carried out by the Library and Information Service. It is
proposed that library use be promoted by a combination of increasing the opening
hours and by marketing the library. It should be possible within the funding to open the
library for an additional session each week and, with careful marketing, the time and
day of this could be varied to test demand at different times. Marketing could be
through the production of leaflets advertising the library, particularly any changes to
opening hours. Additionally, it could be used to advertise the library in appropriate
publications.
4.2 It should be noted that this is not intended as an ongoing commitment and that the
extended hours fill run for a 12 month period. It is anticipated that the
recommendations contained in this report would be delivered by end of December
2008.
5 FINANCIAL
IMPLICATIONS
The costs of £5,000 for this scheme be met from the Clifton and Wilford Area Committee
uncommitted allocation. This figure does not include the affect of any other allocation
elsewhere on this agenda
6 LEGAL
IMPLICATIONS
None.
7
OBSERVATIONS OF THE HEAD OF LIBRARY & INFORMATION SERVICE
7.1 The decline in usage of Wilford Library is of concern so the additional resource to
investigate opportunities to test if additional marketing and longer opening hours can
encourage greater use is welcomed. It is considered important to test this over a
period of one full year to allow for seasonal variations and to allow comparisons with
trends elsewhere in the City.
7.2 It is suggested that work to develop the additional marketing be undertaken with input
from a representative from the Wilford Community Group and the Neighbourhood
Management Team to ensure it is targeted to greatest effect locally – any material will
however need to adhere to the visual identity guidelines of the City Council.
7.3 However any permanent changes to the service have to be made within the strategic
context of a citywide service and existing resources. The Library and Information
Service is committed to undertaking a review of existing libraries as part of its Medium
Term Financial Plan and modernisation programme. Any proposals will be subject to
consultation.
8
EQUALITY AND DIVERSITY IMPLICATIONS
Promotion of the Wilford Library will target younger users. Library provision is a universal
service but with an important role in providing access to information and knowledge,
especially through computers and the internet, to those who may otherwise struggle through
factors such as disability. Additionally material is available in a range of minority languages
and other formats.
9
RISK MANAGEMENT ISSUES
None.
10 CONSULTATIONS
The proposal contained within this report came about as a result of a decision by the Area
Committee. There will be further consultation with the Wilford Community Association about
the detail of the proposal.
11 STRATEGIC
PRIORITIES
This proposal is consistent with the Council’s strategic priorities for adults and for children
and young people.
12
CRIME AND DISORDER ACT IMPLICATIONS
None.
13
VALUE FOR MONEY
This proposal represents value for money as it provides an enhanced service to library users
and will also be used to establish a clearer knowledge base for developing service provision
on the site.
14 *List of background papers other than published works or those disclosing
confidential or exempt information
None.
15
*Published documents referred to in compiling this report
Report of Corporate Director of Neighbourhood Services to Area Committee 9, dated 10
January 2007 titled Financial Bids
FINANCIAL BIDS LIANNE TAYLOR
INTERIM DIRECTOR OF LOCAL COMMUNITIES CLOCKTOWER
EASTCROFT DEPOT
LONDON ROAD
NOTTINGHAM
NG2 3AH
Contact Officer: Steve Harrison, Neighbourhood Manager
Telephone number: 878 2466
Email address: [email address]
13 August 2007
Councillor Dave Trimble
Portfolio Holder for Communities, Leisure & Culture
Labour Member for Dunkirk & Lenton Ward
Nottingham City Council
The Council House
Old Market Square
Nottingham. NG1 2DT
Tel: 0115 915 5117
Fax: 0115 915 5497
Date:29 January 2010
Mr Brian Hardy
Chairman
Wilford Community Group
18 Holly Avenue
Wilford
Nottingham. NG11 7AF
Dear Mr Hardy,
Wilford Community Group and Wilford Library
Thank you for your letter dated 26 July 2007 concerning the above. I understand that
you were told that I have been on holiday and that I would respond personally on my
return; I apologise for the delay in my response.
As you are aware I have only recently taken on the portfolio for Communities, Leisure
and Culture and am currently finding out more about the services I am responsible
for and the opportunities and challenges that face them. I am always happy to hear
from local residents and community groups about their experiences of the services
provided by the City Council.
You will be pleased to know that as well as your letter outlining the views of your
group in relation to the library in Wilford, I had already been briefed on the
background by both Councillors Leon Unczur and Ian Malcolm. I have also spoken to
senior officers.
Be assured that the views of your group are well known and the effort taken to lobby
for improved library services acknowledged. However as you’ll appreciate any
decision to make changes to a universal service needs to be considered within a
strategic citywide context and also within the available resources.
I am aware that discussions have been on-going and that the Neighbourhood
Manager has been working with Library Service staff to identify ways of making
progress. I am also aware that the Clifton and Wilford Area Committee considered a
report on 12 September that made proposals for short-term measures to increase
use of the library through extended opening hours for a year and increased
marketing activity. This allocation of additional resources to promote extended
access to the library and the services it provides will, it is hoped, assist in developing
longer term plans.
I realise that Area Committee decision to allocate funds for extended opening and
marketing this doesn’t tackle local concerns about the size and condition of the
building. However it will provide an opportunity for local residents to demonstrate just
how valued the local library is by increasing its use through an increased number of
members, visits and items loaned.
Given this recent decision I propose that the situation is reviewed after the first nine
months of the extended opening. This should give a broad indication of whether the
investment has resulted in a significant increase in use.
Councillor Dave Trimble
06/00747/POUT/MP
Martin Poole
0115 915 5311
29 January 2010
David Boulton, Secretary
Wilford Community Group
6 Vernon Avenue
Wilford
Nottingham
NG11 7AE
[email address]
Dear Mr Boulton
Application 06/00747/POUT- 218 Ruddington Lane
I refer to your letter dated 26 May, in which you request clarification of the legal
position concerning the spending of money paid in respect of the Wilford Sports
Ground development.
When the Council enters into a Section 106 agreement with a developer it is entering
into a legally binding arrangement in which both parties agree to do certain things
that are specified in the agreement. In the case of the Wilford Sports Ground Section
106 the developer agreed to pay a sum of money to the Council, and the Council in
turn agreed to spend that money on open space improvements. I understand that
you already have a copy of the agreement and so I would refer you to the provision
on page 6, Clause 8, which states that ‘the Council covenants with the owner…to use
the Sports Sum paid pursuant to this agreement for the provision and/or the
improvement of sports and recreational facilities at Clifton Playing Fields…’.
Combined with the other clauses in the agreement, this constitutes a legally binding
commitment to use the money only for the specified purposes.
Whilst I note your observations in relation to planning policy, I remain of the view that
there is insufficient justification for seeking developer contributions in this case. In all
the current circumstances I do not consider that contributions could reasonably be
argued to be necessary in order to allow the development to proceed.
The Council’s Libraries and Information Service is responsible for the management of
the premises and as far as I am aware there are no current proposals for the
redevelopment of Wilford Library. Any decisions regarding the future development of
the library, including the way in which such improvements are funded, rest with that
service. As such, I consider that any further communication about the future of the
library be with Christina Dyer, the director of Libraries and Information Service.
Yours sincerely
Martin Poole
Principal Planning Officer
Nottingham City Libraries Staff Intranet - Latest position regarding Wilford Library January 2010
Home
Nottingham City Libraries'
Departmental Intranet
Home
Latest position regarding Wilford Library
We are expecting some press coverage concerning Wilford Library and so wanted to advise as
many of you as possible of the current situation.
Wilford Library has for some time been of concern in terms of its operation and usage.
Although the library is in a good location within the local area its limited size and opening hours
mean that it is not possible to develop the service beyond the current provision. You may be
aware that despite financial support from the Clifton and Area Committee to pay for additional
opening hours and publicity usage has not increased.
It has been agreed to hold a meeting with representatives from Wilford Community Group and
local Councillors plus Councillor Trimble as Portfolio Holder to discuss alternatives and
options.
Wilford Community Group are holding their own meeting on Monday 18 January and the
meeting with the Councillors and officers should take place shortly after that. A question may
also be raised at the Clifton and Wilford area Committee meeting tonight.
Local staff were advised on the situation last week. Until we have a clearer view of the next
steps it is impossible to clarify the direct impact on individual members of staff. We will
however follow normal process in view of any changes to terms and conditions.
If you have any questions please do not hesitate to contact Natalie or Christina in the first
instance.
Libraries Management Team
file:///S|/infogovernance/FOI%20and%20EIR%20Responses/d...on%20regarding%20Wilford%20Library%20January%202010.htm [29/01/2010 13:06:28]
file:///S|/infogovernance/FOI%20and%20EIR%20Responses/drafts%20a...0IGO10-6537%20-%20Closure%20of%20Wilford%20Library%20Scanned.htm
From: Laura Catchpole
Sent: 19 January 2010 11:23
To: Natalie Sellears
Information Removed as
Cc: Gwen Isherwood; Christina Dyer
Not Relevant
Subject: RE: FOI IGO/10-6537 - Closure of Wilford Library [Scanned]
Attachments: Wilford community profile 2008-09.doc
Hi Natalie
Fortunately the Community Profiles cover 5 years of statistical data for most the areas in
question - except for membership.
I've got only got 3 years of membership data at library level . It would have to be clearly
explained as can be misleading, hence why I've provided 2 figures.
The first are the total members registered for the library - but this is only 'cleaned' every
few years and therefore continues to grow and will include those who've used the library
just once and not returned, those who've moved away and not notified us etc.
The active borrowers gives a more realistic picture by just including those who have used
the library in the past year and hence why that remains around the same level.
2007-08
Total members - 861
Active borrowers - 533
2008-09
Total members - 980
Active borrowers - 539
2009-10
Total members - 1,091
Active borrowers - 555
Hope that will cover it with the community profile for question 2. Regards, Laura
Laura Catchpole
Library Service Strategic Performance & Development Manager
Dept. of Community & Culture
Floor 3, Isabella St
Information Removed as
Nottingham
Not Relevant
NG1 6AT
0115 915 8721
Nottingham City Council Libraries and Information Services - find us on Facebook!
file:///S|/infogovernance/FOI%20and%20EIR%20Respons...0-%20Closure%20of%20Wilford%20Library%20Scanned.htm (1 of 3) [29/01/2010 13:06:31]
CLIFTON AND WILFORD AREA COMMITTEE – 16TH SEPTEMBER 2009
Title of paper:
Report back on Wilford Library Area Committee Grant made in
2007.
Director(s)/
Lianne Taylor – Acting Director of
Wards affected:
Corporate Director(s):
Communities
Clifton North
Contact Officer(s) and Joan Bray- Service Delivery Manager
contact details:
Tel 0115 915 8722
[email address]
Other officers who
Mark Hillary – Neighbourhood Manager Tel 0115 878 6244
have provided input:
[email address]
Relevant Council Plan theme(s):
Choose Nottingham
Respect for Nottingham
Transforming Nottingham’s Neighbourhoods
Supporting Nottingham People
Serving Nottingham Better
Summary of issues (including benefits to customers/service users):
The paper is to outline the work undertaken as a result of the Area funding; to show the impact
on the library and to recommend a way forward.
Recommendation(s): 1
That Wilford Library opening hours stay as they were before the extra grant was made
available.
2
That no further Area Committee funding be allocated to this project at this time.
1 BACKGROUND
1.1
In 2007 extra budget was allocated from the fund of the Area 9 Committee to look at
improving the uptake in usage at Wilford Library. This had followed strong lobbying
from the local residents group.
1.2
The extra budget was £5,000 to be divided between marketing (£600) and the balance
in extra hours to enable the library to open longer each week.
1.3
Discussions were held with the local residents association covering where we could
advertise and what hours they felt may benefit the local residents,
1.4
Whole page adverts were placed in the local magazine which covered a wider area
than just Wilford. It was a general advert describing the range of services and the
extended opening hours.
1.5
The library opened an extra 5 hours a week in total; 3.5 hours on a Wednesday, 1 hour
on Friday and half an hour on a Saturday. The hours were worked by existing staff.
2
REASONS FOR RECOMMENDATIONS (INCLUDING OUTCOMES OF CONSULTATION)
2.1
Overall the levels of business at Wilford Library showed no increase – patterns of use
changed. Visits and book issues have both in fact fallen over the past year.
2.2
Highlights from the Community Profile attached show that overall only 13% of the
population of Wilford and Silverdale use the library compared with a national
benchmark of 20%. Although visits went up by 10% in 2007 – 2008, over the last year
they were down by 8%
2.3
Following an increase in the previous year in the number of books issued, there was a
decline of 4% in the most recent financial year.
2.4
There were areas of improvement both in the number of reservations taken and in the
number of enquiries recorded but these are a small part of the work of the library.
2.5
The figures seem to indicate that there was no major change to the use of the library as
a result of the investment made.
3
OTHER OPTIONS CONSIDERED IN MAKING RECOMMENDATIONS
3.1 None
4
FINANCIAL IMPLICATIONS (INCLUDING VALUE FOR MONEY)
4.1
The Area Committee allocated £5,000 from its budget in 2007 in order to directly
influence the uptake of this service. Members were happy to support a valuable local
resource but it is not proposed as a matter of value for money to repeat this allocation.
5
RISK MANAGEMENT ISSUES (INCLUDING LEGAL IMPLICATIONS, CRIME AND
DISORDER ACT IMPLICATIONS AND EQUALITY AND DIVERSITY IMPLICATIONS)
5.1 None
6
LIST OF BACKGROUND PAPERS OTHER THAN PUBLISHED WORKS OR THOSE
DISCLOSING CONFIDENTIAL OR EXEMPT INFORMATION
6.1
Wilford Library – Additional Funding Report to Area 9 Committee 12th September 2007
7
PUBLISHED DOCUMENTS REFERRED TO IN COMPILING THIS REPORT
7.1 None
WILFORD COMMUNITY GROUP
The Tenants and Residents Association for Wilford, Nottingham
Website – www.thisiswilford.org.uk
email – [email address]
6 Vernon Avenue
Wilford
Nottingham
NG11 7AE
Martin Poole
City Development
Nottingham City Council
Exchange Buildings North
Smithy Row
Nottingham
NG1 2BS
26th May 2006
Dear Mr Poole
Section 106 Agreements for Wilford Sports Ground and Application 06/00747/POUT – 218
Ruddington Lane
Thank you for your letter of 19th May, replying to ours of 15th May.
In your letter, you say “it is government policy that councils can only require developers to enter into
section 106 agreements where what is being sought is both necessary and directly related to the
development being proposed”. We feel that the development at 218 Ruddington Lane satisfies these
requirements very well – it is the consensus of local residents and Area 9 Councillors that Wilford
needs a new library because it is in a poor state of repair and does not meet the government’s
minimum standards for libraries. The improvements to the library are directly related to the
development being proposed because it will bring additional residents into Wilford who will need a
library.
The government is also promoting the concept of “sustainable communities” and Nottingham City
Council is supporting a bill to be put to parliament by the Local Works Campaign for the Sustainable
Communities Bill. The Deputy Lord Mayor chaired a meeting on this subject at which Alan Simpson
MP spoke. The government’s definition of a Sustainable Community includes meeting “the diverse
needs of existing and future residents” (source: Department For Communities and Local Government
website). Note the use of the word “future” in the government’s definition. Other quotes from the
website say that “sustainable communities….balance and integrate the social, economic and
environmental components of their community”; “sustainable communities offer opportunities for
cultural, leisure, community…and other activities, including for children and young people”;
“Sustainable communities have [a] good range of affordable public, community, voluntary and private
services (e.g. ….information and advice) which are accessible to the whole community”. All of these
justify a section 106 agreement for 218 Ruddington Lane that provide for the redevelopment of Wilford
library for the benefit of the people who will live in the new houses. It should be remembered that S106
agreements can act as an instrument for requiring developers to minimise the impact on the local
community and to carry out tasks or provide funding, which will provide community benefits.
With regard to the outstanding amount from the David Wilson Homes development at Wilford Sports
Ground, you say that the “Council cannot legally spend money on anything not specifically allowed for
in the agreement”. I would be grateful if you could identify the relevant piece of legislation to which you
refer as I cannot find any reference to this in the Town and Country Planning Act.
You also refer to the adopted local plan and say that in the absence of any local plan policies or
specific proposals for improvements to Wilford library the council would have no basis for requesting
Wilford Community Group
contributions from developers for this purpose. I agree that there is no reference to Wilford library in
the adopted local plan – in fact, apart from known significant developments, there are no reference to
such “smaller” projects and in a plan that is designed to end in 2011, I would not expect there to be.
Issues such as these are not always foreseeable, so planning decisions need to take into account
things like the redevelopment of Wilford library that arise on a more ad hoc basis and that cannot be
identified or planned for in advance of a six-year plan.
You mention the absence of local plan policies for improvements to Wilford library. I would like to draw
your attention to the following local plan details:
•
Policy ST1 (Sustainable Communities) paragraph (e) states that “Planning
applications….will be considered against….[the] minimisation of the adverse impacts of new
development while maximising benefits to the local and wider community in terms
of….providing community facilities”.
•
The introduction to the section titled “Community, Health and Education” states that the
“Local Plan aims to contribute to the development of a truly inclusive ‘City for Everyone’ where
all members of the community have access to a wide range of community facilities.
Community facilities include….community centres, libraries”.
Whilst these do not refer to Wilford library specifically, they do enable section 106 contributions to be
raised for its redevelopment.
We urge the City Council to view this as an opportunity to enhance the community facilities of an area
that is seeing and rapid increase in the number of houses being built.
In order to progress this matter more quickly than we would with exchanges of letters, we would
welcome a personal meeting with you to discuss.
Yours sincerely
David Boulton
Secretary
Wilford Community Group
cc (via email)
Councillor Leon Unczur
Area 9 Councillors
Councillor Brent Charlesworth
Councillor Brendan Clarke-Smith
Councillor Chris Gibson
Councillor Ian Malcolm
Councillor Andrew Price
Councillor Tim Spencer
Chairman Brian Hardy, 18 Holly Avenue, Wilford, Nottingham, NG11 7AF
Vice Chairman
Bill Roughton, 83 Main Road, Wilford, Nottingham, NG11 7AP
Secretary
David Boulton, 6 Vernon Avenue, Wilford, Nottingham, NG11 7AE
Treasurer
Sheila Atherton, 8 Vernon Avenue, Wilford, Nottingham, NG11 7AE
Community Profile – Wilford Library 2008-09
Community profiles are intended to be an essential and useful tool to identify the
community need for library services to inform planning, target setting and performance
measurement, including impact measures. Guidance has been provided by the Museums,
Libraries and Archives Council as to what should be included within a profile, as well as
reviewing best practice in profiling from other unitary authority library services. The
data sources are derived from a number of sources and where possible have included a
comparison from one ward to another or the city as a whole.
Wilford Library is situated within the Clifton North ward. For the purposes of this
exercise, data for Wilford and Silverdale community area and Clifton North ward will be
used to compare. The Clifton North ward (along with Clifton South) falls within the Area
9 Committee area.
How well is the library used?
Library Visits
In 2007-08 visitors increased by 10%. This year visits have decreased by 8% to
14,989, giving Wilford a steady visit trend over the past few years.
This roughly equates to 4 visits per person, per year of the Wilford and Silverdale
community population.
Trends: Visits to Wilford Library
Children
25000
Total
Adults
20000
15000
10000
5000
0
2004-05
2005-06
2006-07 2007-08
2008-09
Active Borrowers
Active Borrowers refers to those customers who have borrowed from the library at
least once in the past year (this unfortunately does not include customers who
only use the computers or to an event and never borrow).
As at the 31.3.08, Wilford had 557 active borrowers, a 1% increase on the past
year.
This is roughly 13% of the Wilford and Silverdale community population. To put
in perspective, the lowest benchmark set nationally for Services as a whole is
20.4%.
1
Community Profile – Wilford Library 2008-09
A big proportion of active borrowers at Wilford are aged under 11.
Wilford Active Borrowers - customer groups
Adults - customers aged 16-
(Mar 09)
59
Young adult
(11-15)
Corpexempt – organisation
3%
with special or agreed loan
entitlements (e.g. WRVS)
Adult
Under 11s
31%
41%
Exempt – customers of any
age who do not pay fees and
Corpexempt
charges
0.4%
ILL – interlibrary loans
Visitor – customers
temporarily using the service
Staff
ILL
1%
0.2%
Exempt
Young adult – customers aged
Over 60
Playgroup
4%
11-15
18%
2%
Conversely, the number of new members has also increased by 12% with 118
new members in 2008-09, compared to 105 in 2007-08. This is mainly due to a
fall in both new adult customers.
Geography
Postcode data from the adult PLUS 2006 indicates 75% of those surveyed living in
the NG11 area, although a further 21% are from the NG2 area which includes the
Meadows, Sneinton and West Bridgford (including the Compton Acres estate) and
NG3 covers the Mapperley area.
Postcode of respondent
2%
21%
NG2
NG3
2%
NG11
Other
75%
The map below illustrates the spread of regular customers at Wilford Library,
using their postcodes to map the breadth of activity 1.
1 Nottinghamshire County Council, April 2009
2
Community Profile – Wilford Library 2008-09
3
Community Profile – Wilford Library 2008-09
Issues (Loans)
In 2007-08 issues increased by 11%, but this year had a decrease of 4%. 25,047
items were issued in total.
Issues over the year at Wilford almost mirrored peaks and troughs of previous
years. August was Wilford’s busiest month in 2008-09.
Wilford Annual comparison - month by month
2005-06
2006-07
3,000
2007-08
2008-09
2,500
2,000
1,500
1,000
500
0
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
Jan
Feb
Mar
The decrease is not within all stock categories and where there has been a
decrease it is not a big decrease.
2004-05 2005-06 2006-07
2007-08 2008-09
Adult Fiction
9,668
10,172
9,341
10,581
10,009
Adult Non-Fiction
2,850
3,281
3,153
3,487
3,456
Children's Fiction
7,097
9,713
8,718
9,829
9,455
Children's Non-fiction
1,463
1,590
1,390
1,508
1,529
Total Books
21,078
24,756
22,602
25,405
24,449
CDs 31
16
13
25
8
Spoken word
607
607
548
598
531
Videos 160
360
249
14
23
DVDs 34
12
7
23
24
Total Audio-Visual Items
832
995
817
660
598
Total Issues
21,910
25,751
23,419
26,065
25,047
*Cassettes, records etc also included.
On average Wilford issues 2,000 items per month.
4
Community Profile – Wilford Library 2008-09
Average per month 2007-08
Average per month 2008-09
Adult Fiction
882
834
Adult Non-Fiction
291
288
Children's Fiction
819
788
Children's Non-fiction
126
127
Total Books
2,117
2,037
CDs 2
1
Spoken word
50
44
Videos 1
2
DVDs 2
2
Total Audio-Visual Items
55
50
TOTAL ISSUES
2,172
2,087
Reservations
Reservation data shows a 33% increase in reservations, with 1,702 reservations
placed in 2008-09 at Wilford compared to the previous year.
Total Reservations per month for Wilford Library
Total 2005-06
Total 2006-07
180
Total 2007-08
160
Total 2008-09
140
120
100
80
60
40
20
0
r
l
r
y
n
g
t
t
v
c
b
Ap
Ju
Ju
Oc
Jan
Fe
Ma
Ma
Au
Sep
No
De
2006-07 data only available from April to September
Reservations at Wilford are mainly made by those in the adults, under 14s and
over 60s customer categories.
5
Community Profile – Wilford Library 2008-09
Reservations by customer category
Adults - customers aged 16-59
young adult
(11-15)
Corpexempt – organisation with
Manual
2%
4%
special or agreed loan
entitlements (e.g. WRVS)
under 11s
adult
17%
33%
Exempt – customers of any age
who do not pay fees and charges
Young adult – customers aged
staff
11-15
10%
corpexempt
playgroup
9%
2%
over 60
13%
exempt
9%
housebound
misc-corp
0.2%
1%
Reservation supply
Each year a week long survey is undertaken to establish performance on the
supply of reservations2. Wilford Library was above the standard in 2008,
supplying 63% of reservations within 7 days.
Reservation Supply Survey 2008
Wilford 2 (Mar 09)
National Standard
100
100
100
90
80
85
70
70
60
63
50
%
50
40
30
20
10
0
Within 7 days
Within 15 days
Within 30 days
ICT3
Computer use at Wilford Library has recovered slightly this year from a declining
trend.
2004-05 2005-06 2006-07
2007-08 2008-09 Service 2008-09
51% 49% 40% 26% 31%
57%
2 Reservation Supply Time Survey 2008
3 Internet Statistics.xls – Libraries Intranet
6
Community Profile – Wilford Library 2008-09
Wilford’s computer use increased in fits and starts over the year.
Wilford monthly computer use take up
2007-08
2006-07
70
2008-09
60
50
40
30
20
10
PN system
failure - part
Dec 08
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De
Enquiries4
Most enquiries at Wilford are general enquiries in person or by telephone.
Annual estimate of enquiries
Up to 15 mins
Over 15 mins
estimate for year
estimate for year
General - in person
1,972 332
General – by email or letter
26 0
General- by telephone
740 0
General – online (including enquire online)
0 0
Homework - in person
332 26
Homework – by email or letter
0 0
Homework – by telephone
17 0
Homework – online (including enquire online)
9 0
Council – in person
85 43
Council – by email or letter
0 0
Council – by telephone
77 9
Council – online (including enquire online)
0 0
ICT (not including 121 sessions)
366 26
Sub-total
3,621 434
Total 4,055
% change from 2007-08
+57%
The number of enquiries at Wilford Library has been increasing in recent years.
4 Quarterly enquiry count
7
Community Profile – Wilford Library 2008-09
2004-05 2005-06 2006-07 2007-08
estimate 2008-09 estimate
2,371 2,688 1,663
2,584
4,055
Total Enquiries - Wilford
4,500
4,000
3,500
3,000
2,500
2,000
1,500
1,000
500
0
2004-05
2005-06
2006-07
2007-08
2008-09
estimate
estimate
Activities (including 121 sessions) 5
Over 2008-09, 34 adult events were held with 107 adults participating. The ratio
of people attending each event is approximately 3 per event.
Adult Inside Library events
Children’s Inside Library events
Events Number
of adults per
Events Number
of children per
adults
event
children
event
Total 2007-08
19 248
13 62 228
4
Apr-Jun
8 39
5 16 56
4
Jul-Sept
2 18
9 15 120
8
Oct-Dec
7 28
4 18 92
5
Jan-Mar
17 22
2 17 52
3
Total 2008-09
34
107
3
66
320
5
The table outlines the types of adult events and activities taking place.
Activity/event
No. of events
No. of people
Average people per event
121 sessions
23
13
1
Reading group
11
94
9
Total
34
107
3
A total of 66 events were run in the library for children, reaching 320 children and
233 adults. This equates to roughly 5 children per event.
5 Library PIF 3 and 4
8
Community Profile – Wilford Library 2008-09
Inside Library 2007-08
Number of events
Number of children
Number of adults
Under 5s
Bookstart Bear
2
12
12
Childminder visit
13
34
18
Playgroup 3
0
3
Surestart led activity
4
23
18
Tots Times
36
161
133
Under 5s visit
4
0
4
Other
Library Tour
1
15
22
Summer Reading Challenge
3
75
23
TOTAL 66
320
233
The library was represented at 10 external events and activities for children,
reaching 210 children and 65 adults.
Outside Library 2007-08
Number of events
Number of children
Number of adults
School
Talk to individual classes
4
106
15
Under 5s
Book Ahead
6
104
50
Total 10
210
65
What do customers think of the library?
Adult Public Library User Survey (PLUS) 2006 - Summary6
In the survey 70% of respondents at Wilford were female and 30% male.
Respondents reasonably spread across all age groups, largely White British (93%)
and mainly from the NG11 area.
Adult customers to Wilford Library were mainly book borrowers with only a small
decline over the past few years. Book borrowing was higher than the average for
the service.
Customers visiting the library to find information have slowly increased, but is still
below the average for the service. Computer use is very low and well below the
Service average, due to the library only having one computer and limited opening
hours.
The proportion of customers borrowing talking books was higher than the service.
6 Wilford Library PLUS 2006 report
9
Community Profile – Wilford Library 2008-09
Wilford
Wilford
Wilford
All Libraries
2003
2005
2006
2006
Did you come to this library today
91% 83% 79% 61%
intending to borrow books?
Did you come to the library today to find
16% 17% 21% 34%
something out?
Did you intend to use a computer during
2% 7% 7% 31%
your visit to this library today?
Did you come to the library today
- -
14%
8%
intending to borrow talking books?
Did you come to the library today
2% 5% 8% 14%
intending to borrow music CDs?
Did you come to the library today
3% 5% 9% 10%
intending to borrow videos/DVDs?
Customers finding the books they wanted had increased.
Customers finding the information they were looking for had also increased and
also reflected in satisfaction with staff assistance with enquiries and the
information service provided.
Wilford
Wilford
Wilford
All Libraries
2003
2005
2006
2006
If you came to this library today intending to
70% 38% 94% 82%
borrow books, did you actually borrow books?
Did you come to the library today to find
80% 62% 77% 74%
something out, did you succeed?
If you came intending to use a computer
- -
86%
87%
during your visit to this library today, did you
actually use a computer?
Overall satisfaction with Wilford high, but below the Public Library Standard target
of 94% of adults satisfied and the Service average. Staff and most of the services
are rated highly, but the external condition of the library, provision of seating and
tables, computers and audio-visual stock score the lowest satisfaction ratings.
Please tell us what you think of the
Wilford
Wilford
Wilford
All Libraries
library (rated Very Good or Good)
2003
2005
2006
2006
Staff assistance with enquiries
-
-
100%
94%
Staff helpfulness
100%
100%
99%
96%
As a safe place to visit
-
-
96%
87%
Physical condition of books
-
-
94%
81%
Information service
94.9
94.6
92%
91%
Choice of books
-
-
77%
78%
Attractiveness of library inside
79%
67%
65%
70%
Talking books
-
-
57%
66%
Music CDs
-
-
52%
69%
Opening hours
42%
20%
51%
85%
Videos / DVDs
-
-
47%
64%
Computer facilities
67%
32%
42%
71%
Provision of seating and tables
40%
23%
26%
73%
Attractiveness of library outside
40%
47%
25%
46%
Overall 89%
77%
83%
89%
10
Community Profile – Wilford Library 2008-09
Overall Satisfaction 2006
99 98.7 97.1
100
96.7 96.5 96.3 94.5 94 92.7 92.3 91.8 91.7 91.6 89.1 88.9 88.3 87.9 87.9 87.2
90
86.4 84.3 83.2 82.6 82
80
70
60
50
40
30
20
10
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Children’s PLUS 2007 - Summary 7
In this survey 61% of respondents were girls and 39% boys. There was a slight
skew in the age of respondents, as more over 5s responded. Responses were
mainly from children of a White British background and reflecting the Wilford and
Silverdale community.
Children were asked to rate specific services and the library as a whole, the latter
contributing directly to the Public Library Standard for Children’s satisfaction. The
standard was increased from 77% to 87% in 2007.
84% of children rated Nottingham City Libraries as good. This meant the Service
no longer met the standard and was a 4% decrease on the score reached in 2006.
A further 15% of children rated the service as ok and 1% as bad, which meant
99% of children rate our libraries good or o.k.
Wilford Library achieved a satisfaction rating of 85%, above the Service score but
below the national standard, and a combined ‘good’ and ‘ok’ rating of 100%.
Wilford’s satisfaction score declined from the previous level of satisfaction in the
2006 survey.
What I think of this library
Wilford
Wilford
Wilford
All Libraries
(rated Good)
2004
2006
2007
2007
Books 98%
94%
84%
76%
Computers 71%
40%
56%
70%
Homework help in this library
82%
71%
60%
64%
Overall 89%
93%
85%
84%
7 Nottingham City Libraries Children’s PLUS 2007
11
Community Profile – Wilford Library 2008-09
The library scored highly in other aspects of the library service, where
respondents were asked if they agreed with the following statements. The lowest
scores were for ‘open when I want to come in/use it’.
Do you think the library is…? (Yes or No)
Wilford 2007
All Libraries 2007
A friendly place
100%
99%
A safe place
100%
97%
Easy to get to
100%
95%
Open when I want to come in / use it
83%
80%
Bright and cheerful inside
95%
93%
A place I want to come to
98%
97%
A place with lots of things to interest me
98%
93%
Most children visited the library with someone from their family. Children were
asked about the reasons they came to the library. The top three responses across
at Wilford were: borrow things (82%), read (51%) and look around (36%).
Do you come to the library to Wilford 2004 Wilford 2006 Wilford 2007 All Libraries
…?
2007
Borrow things (e.g. books; DVDs)
-
-
82%
65%
Read 13%
9%
51%
42%
Look around
17%
4%
36%
27%
Other 2%
11%
16%
10%
Use the computers
2%
2%
9%
40%
Play with toys
8%
2%
9%
31%
Wait for my parents / family
-
-
2%
5%
Do homework
4%
2%
2%
22%
Meet friends
-
4%
2%
15%
Have somewhere to go
2%
2%
2%
10%
Books
Children were asked why they borrowed books from the library. The top three
responses at Wilford were: ‘I like reading’ (84%), ‘The library has good books’
(67%) and ‘I want to get better at reading’ (44%).
84% of respondents thought the library books were good and 16% ok, one of the
highest scores in the service
Computers
Only 12% of respondents use computers at the library, 91% at home, 60% at
school/nursery/playgroup, (2% nowhere and 9% somewhere else).
Of those respondents using library computers, 80% of respondents rated the
computers as good and 20% as ok. Although across all respondents only 56%
thought the computers were good at Wilford.
When asked ‘What do you use computers for?’ respondents using library
computers, gave the top three responses: looking at websites (80%), homework
(60%) and playing games (40%).
12
Community Profile – Wilford Library 2008-09
Homework
Respondents were asked ‘Why do you use the libraries to do your homework?’,
the top responses were: ‘I do not use the library to do my homework’ (47%), ‘I
do not have homework’ (28%) and ‘There are books to help me’ (28%).
65% of respondents rated the homework help as good, 34% as ok and 1% as
bad.
Activities
65% of children had taken part in holiday activities and 30% in under 5s
activities. Only 20% had never been to a library event or activity.
How has the library helped children?
In 2007, the survey also asked how the library has helped children in their lives,
asking children to respond if they agreed with a series of statements. 85% of the
respondents indicated that the library has helped them to ‘read better’.
Using the library has helped me to …
Wilford 2007
All Libraries 2007
Read better
85%
59%
Learn and find things out
70%
52%
Join in and try new things
59%
43%
Do better at school
44%
45%
Make friends
20%
32%
Use computers better
4%
33%
Other 4%
5%
Other reasons given were:
“Develop my
“Read lots of different
interest in books.”
books with mummy and
(no sex or age
daddy before be” (boy
given)
aged 1)
Who are our customers?
Population8
The City’s population is continuing to rise. According to the latest official
population estimates, the population in mid-2007 stood at 288,700 an increase of
2,300 on the 2006 estimate of 286,400.
According to the estimates, Nottingham City's population has risen by 19,800
(7.4%) between 2001 and 2007. Looking at the components of change, a rise in
the number of births and a fall in the number of deaths have contributed towards
the population growth in the City between 2006 and 2007. There has been a net
8 Latest Nottingham population figures (September 2008), Nottingham City Council
13
Community Profile – Wilford Library 2008-09
increase of 1,600 people through 'natural change', making up two thirds of the
total population increase. The City continues to lose people, in net terms, to the
rest of the country - some 2,600 people between 2006 and 2007, although it
gained nearly 3,300 people, in net terms, through international migration
however.9
Demographic Summary10
Wilford
Wilford and
Nottingham
Customers
Silverdale
City
Community
Population No.
1,023
4,150 288,700
(total members)
Female Population
61%
51%
49%
Male Population
39%
49%
51%
Population below 15 yrs
48%
16%
16%
Population between 16-24 yrs
4%
9%
24%
Population 25–64 yrs
31%
54%
48%
Population 65 yrs or older
18%
21%
12%
Population in BME groups
9%
9%
15%
Households No.
-
1,807
123,000
Population with limiting long term
- 19
20%
illnesses
People of working age with a limiting long
- 12
16%
term illness
Population providing unpaid care
-
12
9%
Households with lone parents
-
4
10%
All households with dependent children
-
24
27%
Population who are single (never married)
-
23 44%
Population who are married
-
53
31%
Age11
There has been slight changes in the age groups of customers, since last year.
0-15yrs 16-24yrs 25-44yrs 45-64yrs 65+yrs
Sept
2008
%
47.7 3.7 15.4 15.1 18.1
March 2009 %
46.9
4.1
16.7
15.0
17.4
The largest local population group in Wilford and Silverdale Community is 45-64
year olds who make up just under a third of the local population. Wilford Library
customers by contrast are about half this proportion. This group is of the age that
they are more likely to be working which may partly explain the disparate
proportions. Generally, the Service has less customers in this age group than is
present in the local population.
The library is clearly good at attracting children who make up nearly half of
customers and has a higher proportion than reflected in the local population,
indicating that children come from outside the Wilford and Silverdale Community
9 Environment and Regeneration Dept, Nottingham City Council, September 2008
10Census 2001, Nottingham City Council and Data Warehouse reports 1010 and 0820, March 2009
11 Latest Nottingham population figures (September 2008), Nottingham City Council, Census 2001, Report
1010 Data Warehouse, March 2009
14
Community Profile – Wilford Library 2008-09
boundary. Page 9 illustrates the activities taking place to encourage children into
the library.
4% of library customers are young people, which is roughly half that of the local
population.
25-44 year olds make up a quarter of the local population. Wilford Library
customers in this age group are less reflective of the proportion of this age group.
This group is of the age that they are more likely to be working which may partly
explain the disparate proportions.
17% of library customers are aged over 65, almost mirroring the local population
and does better than the Service as a whole which also only reaches 10% of
customers in this age group.
Age of library customers compared to local population (March 2009)
Wilford Library Customers
50
Wilford & Silverdale Community
46.9
Population
45
40
35
28.3
30
25.6
% 25
21.4
20
16.7
17.4
16.0
15
15
8.7
10
4.1
5
0
0-15
16-24
25-44
45-64
65+
Age
Ethnicity12
Ethnic group figures are only available every ten years in the Census; in 2001,
19% of the City’s population were from BME groups (i.e. not White British). Due
to the younger age-structure of BME groups, resulting in more births and fewer
deaths in those groups, this proportion is likely to have continued to rise; it may
now be about 21%.
Note that BME now generally includes other than ‘White
British’
Wilford’s customers are reflective of the local population. The majority of
customers are from a White British background, although at least 10% of
customers come from a BME background which is about the local population
proportion.
12 Census 2001/Nottingham City Council & Data Warehouse Report 0820 March 2009
15
Community Profile – Wilford Library 2008-09
Wilford Customers %
Wilford and Silverdale
City %
Community %
White British
79.3
91.1
81.1
Irish 0.2
1.6
1.4
Other White
0.2
2.3
2.5
Mixed 0.2
0.7
3.1
Indian 3.8
2.6
2.3
Pakistani 1.3
0.3
3.6
Bangladeshi 0.4 0.0
0.2
Other Asian
0.0
0.1
0.4
Black Caribbean
0.9
0.8
3.4
Black African
0.4
0.2
0.5
Other Black
0.4
0.1
0.4
Chinese 0.6
0.1
0.6
Other ethnic groups
1.3
0.1
0.5
Unknown 11.1
-
-
Numbers of arriving from the new EU Accession States (Cyprus, the Czech
Republic, Estonia, Hungary, Latvia, Lithuania, Malta, Poland, Slovakia, Slovenia,
Bulgaria and Romania) from May 2004 have been increasing13:
•
5,690 people from the EU Accession states living in Nottingham City registered
for a National Insurance between 1st April 2004 and 31st March 2007. Assuming
that they are all still in Nottingham, this amounts to about 2% of the City’s
population.
•
4,570 (80%) of them were from Poland.
•
740 of the total registered in 2004-05 and 2,030 in 2005-06, 2,860 in 2006-
07.
•
4,680 workers from the 8 Eastern European Accession states were registered
in Nottingham under the Workers Registration Scheme between May 2004 and
March 2007. 46% of them were aged under 35 and 36% aged 25 to 34. Less
than 1% were aged 55 and over. 57% were men and 43% women.
•
The people who registered with the WRS had 350 dependents aged under 17
and 450 aged 17 or over.
Asylum seekers14
In January 2008, there were 1,359 Asylum Seekers in Nottingham. Most common
countries of origin include Zimbabwe, Iraq, Iran, Pakistan and Turkey, plus a
further 54 other countries.
The Wards where asylum seekers are mostly living are Berridge, St. Ann’s,
Arboretum, Bridge and Radford and Park.
Disability
4% of Wilford and Silverdale community residents and 7% of the Nottingham
population regard themselves as permanently sick or disabled.15
13 EU Accession note, Geoff Oxendale, Nottingham City Council, September 2007
14 Snapshot information supplied by Supported Housing Office, Nottingham City Council
15 Census 2001 / Nottingham City Council
16
Community Profile – Wilford Library 2008-09
PLUS 2006 provides a rough outline of the percentage of customers who consider
themselves to have a difficulty or disability. Of those who responded mobility and
other undisclosed disabilities were the biggest issues.
Wilford 2006 All Libraries 2006
Not applicable
84%
82%
Mobility 7%
9%
Hearing 5%
4%
Eyesight 5%
5%
Using hands / fingers
4%
3%
Learning difficulty
-
2%
Mental health
-
4%
Other 8%
3%
Education
In 2008, 61% of pupils in Clifton North Ward achieved 5+ grades A-C at GCSE
compared with 59% across the City.16
3% of residents are students including students at school, college or university
(aged 18-74), compared to 10% across the City.
17
Wilford and Silverdale residents has a similar level of people to the City with no
qualifications, as well as a similar proportion of residents qualified to Level 4/5
than the proportion of the City.
Highest level of qualification (people aged 16-74)
Wilford and Silverdale
City
None 32%
34%
Level 1
16%
14%
Level 2 (e.g. GCSE)
19%
15%
Level 3 (e.g. A Level)
7%
14%
Level 4/5 (e.g. Degree & above)
17%
18%
Other qualifications/ level unknown
9%
6%
16% of adults in the Clifton North ward have literacy skills at Entry Level
(anything below GCSE), the 9th highest literacy need amongst the 20 wards in
Nottingham (Aspley has the highest literacy need).
66% of adults in the Clifton North ward have numeracy skills at Entry Level
(anything below GCSE), the 6th highest level of need amongst the 20 wards in
Nottingham.
Basic Skills
Estimated
Estimated
Estimated
Estimated
Data18
number* with
proportion with number* with
proportion with
Entry Level
Entry Level
Entry Level
Entry Level
literacy skills
literacy skills
numeracy skills
numeracy skills
Clifton North
1,135
16%
4,780
66%
Nottingham City
29,270
17%
86,120
51%
16 Department for Children, Schools and Families – http://www.dfes.gov.uk/rsgateway/
17 Census 2001 / Nottingham City Council
18 Read Write Plus Skills For Life: Estimates of Literacy, Numeracy and Language Skills Needs, DfES 2005
17
Community Profile – Wilford Library 2008-09
Economic Status19
Wilford Library
Wilford and
Nottingham
Customers20
Silverdale
City
All people aged 16 – 74 No.
-
3,122
195,788
Of people economically active:
Employees – full time
26%
42%
35%
Employees – part time
19%
12%
10%
Self employed
4%
7%
5%
Unemployed
1%
2%
5%
Full time student
-
3%
4%
All people economically inactive:
Retired
40%
20%
12%
Student (part time)
2%
3%
12%
Looking after family at home
11%
4%
7%
Permanently sick or disabled
1%
4%
7%
Other 1%
3%
4%
Clifton North is ranked 17th in terms of Ward deprivation, out of the 20 City wards
in Nottingham (Aspley being the highest).21
Out of a rank of the 20 City Wards, Clifton North has the 14th highest rate of
unemployment at 4.6% equating to 373 people (the highest being Bestwood at
9.4%). The city rate is 5.8%.22
Clifton North Ward has the 16th highest rate of incapacity benefit/severe
disablement allowance in the city with 580 claimaints, 7.2%. Bilborough is the
highest with 14.8%. The city rate is 8.9%.23
Occupation/Industry
There were 296,400 jobs in Greater Nottingham in September 2006. 182,400 of
these jobs were within the Nottingham City boundary.
The service sector is still the largest employer (84.0%) and the number of jobs in
knowledge intensive industries has continued to rise (53.9%)24
The main industry occupations in which Clifton North Ward residents are occupied
in are: Wholesale and retail trade, repairs (21%), Manufacturing (17%), Real
estate, renting and business activities (11%), Health and Social Work (10%) and
Construction (8%).25
19 Office for National Statistics (2001 Census Table KS9/KS11) / Nottingham City Council
20 Nottingham City Libraries PLUS Report 2005
21 The Indices of Deprivation 2007: Compendium of results for Nottingham City, Nottingham City Council,
December 2007
22 Unemployment Update, Nottingham City Council, March 2009
23 Benefits Bulletin (interim) June 2008, Nottingham City Council, February 2009
24 Jobs Bulletin 2008, Nottingham City Council
25 Census 2001, www.neighbourhood.statistics.gov.uk
18
Community Profile – Wilford Library 2008-09
Mosaic Information – Dominant Types26
In the last profile the Mosaic Public Sector tool was introduced, as a means to
identifying some of the dominant character types of local people. Mosaic
produces ‘stereotype’ reports for postcode areas, which are based on a catalogue
of data from their educational experience, spending habits, national surveys and
lifestyle surveys undertaken by magazines etc.
Profile of NG11 7AX
A customer profile has been undertaken for the postcode to identify the prominent
groups in the surrounding area, the main groups are: ‘Suburban Comfort –
families who are successfully established in comfortable mature homes. Children
are growing up and finances are easier’, ‘Ties of the community – people living in
close-knit inner city and manufacturing town communities, responsible workers
with unsophisticated tastes’, ‘Grey perspectives – independent pensioners living in
their own homes who are relatively active in their lifestyles’, which ties in with
some of the demographic information.
This table below illustrates other groups who also present amongst Wilford
residents in order of prominence to the library building.
Mosaic
Mosaic Type Description
Key features
Communication Consumer Value
Group
C15: Close
Older couples
Several holidays;
what works
This group have a focus on
to retirement and families
Care for
Telephone
variety & customer service
reaping the
environment;
advice lines
rather than price. Normally
benefits of
Older children at Local social
conservative in their tastes,
their
home;
networks
these people are willing to try
industrious
Well educated
Shops
new products & services
working lives
Good health and
Broadsheet
provided rational arguments
Comfort
diet;
newspapers
are presented to them; Many
n
Good provision
what doesn’t
are reasonably well travelled &
for future;
work
have no difficulty finding
Personal
Posters
interest in cultures other than
Suburba
comfort;
TV
their own: Pragmatic approach
Approaching
to technology, which should be
retirement;
used to save time if it can be
Older working
shown to deliver clear
ages
operational benefits.
C16:
Better off
Helpful
what works
Appreciate personal contact;
Conservative older couples
neighbours;
Right-of-centre They like to discuss products,
Values
living in
Gentle exercise;
press
assuming that they will get
bungalows and Grandchildren;
what doesn’t
unbiased advice; They are not
houses with
Neat and tidy;
work
very IT literate; Many take the
Comfort
large gardens, Churchgoers;
Telemarketing
opportunities to search out
n
conservative
Thrifty;
Internet
information & will be well
in values and
Mainstream;
TV
informed on new consumer
tastes.
Grown up
Posters
issues; Residents are willing to
Suburba
children;
support local shop & local
Older working
suppliers; Range & quality of
service are important.
26 Mosaic Public Sector, Experian, 2006
19
Community Profile – Wilford Library 2008-09
C17: Small
Local
Environmental
What works
Conservative values centred on
Time
professionals
charities;Good
Social networks self-reliance & social
Business
and small
diet, active
Right-of-centre responsibility. Local networks
business
lifestyle; Small
press
are important.
proprietors in
businesses;
What doesn’t
quiet
Small market
work
Comfort
residential
towns; Higher
TV
n
areas
.
incomes; Local
Radio
networks; Grown Posters
up children;
Suburba
Local
professionals;
Older working
ages
C18:
Middle aged,
Reasonable diet;
what works
Value on individualism within a
Sprawling
middle income Common sense;
Telephone
framework of social
Subtopia
owner
Middle income;
advice lines
responsibility & common
occupiers in
Suburban semis; Right-of-centre sense; People tend to keep
repetitive,
Buy British;
press
themselves to themselves &
semi-detached Social
what doesn’t
know what they like; They
Comfort
housing
responsibility;
work
search for good value but are
n
Low
Posters
generally conservative in their
unemployment;
Telemarketing
brand preferences; They
Families with
TV
tolerate other mind sets &
Suburba
children;
prefer to be among people of
Middle aged
similar values to themselves &
will mostly select mass market
trusted brands over niche
players.
D21:
Younger
Eco-friendly
What works
This group represents a culture
Respectable
service
products;
Internet
of the relaxed middle road:
y
Rows
workers
Cosmopolitan;
Telephone
Working in offices & in
enjoying a
Possibly one
advice lines
administrative functions,
reasonably
child;
Radio
people value good humour &
prosperous
Well educated;
Social networks approachability, good inter-
communit
lifestyle in
Admin &
Centre-left
personal skills, moderation &
e
relatively
technical jobs;
broadsheets
tolerance.
th
small terraces
Active lifestyles;
What doesn’t
of
Small pleasant
work
terraces;
Magazines
Ties
Married/co-
TV
habiting;
Young adults;
20
Community Profile – Wilford Library 2008-09
D22:
Older manual
TV, pubs, eating
What works
Exhibits confidence in ability to
Affluent Blue workers with a out; Traditional;
Tabloid Press
lead a satisfying lifestyle
Collar
good standard Secure family
What doesn’t without recourse to the
y
of living in
life; High
work
provision of public services;
comfortable
standard of
Internet
consumers are more willing to
semis where
living; Spacious
Direct mail
try out new brands & products.
traditional
semis; Tax
Radio
communit
working class
credits; Good
Social networks
e
values are
place to live;
th
held.
Steady
of
employment;
Older manual
Ties
workers
J54:
Better-off,
Common sense;
What works
Conservative values which are
Bungalow
relatively
Traditional
Centre-right
not necessarily tolerant of
es
retirement
active
values; Large
press
diversity; Many take pride in
ctiv
pensioners
gardens; Slower
Social networks selecting well trusted, familiar
pe
who favour
pace; Health
What doesn’t brands; In adverts, these
bungalows
checks; Pets;
work
people like clear factual
often in
Healthy eating;
Telemarketing
statements & clearly explained
y Pers
traditional
Seaside
Internet
benefits.
Gre
retirement
bungalows;
TV
areas.
Retired elderly
Posters
couples
B11:
Upper middle
Active lifestyles;
What works
These are communities where
Families
income
Mainstream;
Internet
very few people have
making good families in
Detached
Radio
traditionally relied on state
good quality
houses; Two car
Telephone
provided housing or transport
housing, many families;
advice lines
& have a shrewd regard for
with school
Packaged
What doesn’t financial opportunities; Many
age children
holidays;
work
businesses are likely to find
Good place to
TV
these people responsive to
live; Financially
Telemarketing
sales promotions; Tastes
Happy families
confident;
are mainstream & middlebrow
High incomes;
& many people have shallow
Young families
roots in their local
communities, instilling a high
level of self-sufficiency.
B12: Middle
Mortgaged
Regular watchers
What works
This group contains people
rung families owner
of TV; Traditional Internet
with unpretentious tastes to
occupier
& comfortable;
Leaflets
whom straightforward value for
families with
Middle incomes;
TV
money propositions are more
middle
Aim for secure
Leisure
appropriate than lifestyle
income.
retirement; Good magazines
imagery; Whilst aware that
diet and health;
What doesn’t they live in an international
Moderate
work
world, residents generally take
Happy families
exercise;
Telemarketing
little interest in foreign foods or
Children at
fashions & seldom meet people
secondary
from other countries other than
school; Married
when they go on holiday.
21
Community Profile – Wilford Library 2008-09
H46: White
Younger
Confident;
What works
Places a high priority on
Van Culture
owners, many Moderate
TV
consumption but within the
in good quality exercise; Good
Radio
framework of responsibilities
ex-council
local
Posters
towards families & employers;
properties,
employment;
What doesn’t few people in these
take
Manual skills;
work
neighbourhoods have deep
Enterprise
advantage of
Fairly
Newspapers
roots in the communities in
local economic prosperous;
Magazines
which they live.
opportunities
Reasonable diet;
Exercise Right to
Buy; Children;
Blue Collar
Married couples
* More detailed mosaic type profiles are available on request.
Summary of Strengths and Weaknesses for Wilford Library
Strengths:
Customers finding the books they wanted at Wilford has increased and is above
the Service average.
Customers finding the information they wanted has also increased.
High satisfaction generally with staff.
High satisfaction with information and enquiry services.
High satisfaction amongst children with books.
Considered a safe place to visit by adults and children.
Children identified the library as a friendly place they want to come to and that is
easy to get to, with lots of things that interest them.
High proportion of children indicated having attended library activities.
The library attracts customers from a wider area and from across the City and
from the County.
When children visit it is often with someone else.
Good at attracting children to the library, as reflected in high active borrowers
for under 15s.
Good at attracting older people as customers.
Library customers mostly reflect local population in terms of ethnic background.
The library had an increase in new members joining the library in 2008-09.
Issues increased in 2008-09.
22
Community Profile – Wilford Library 2008-09
Increased use of reservations service and above the standard for meeting
reservation supply times.
Take up of computer sessions have increased.
Increasing trend in enquiries.
Example positive feedback from customers:
“Very enjoyable place to
visit as all staff are pleasant
“Good as it is.”
and very helpful. That is
(boy aged 7)
why I still visit this library
although I moved from the
area 12 years ago.”
“Story time in this library is
very good. It enables my
child to interact and get
involved.”
Weaknesses and suggestions for improvement:
Overall adult satisfaction is high but below the National Standard and the Service
average
Overall children’s satisfaction is lower than the national standard.
Satisfaction with choice of books and opening hours amongst adults rated mid to
low satisfaction ratings, although new opening hours have been introduced since.
Low satisfaction with external look of buildings amongst adults.
Low satisfaction with audio-visual stock and provision of seating and tables
amongst adults.
Low satisfaction with computer facilities amongst adults and children.
Low satisfaction for help with homework.
Lower proportion of children agreeing with statements ‘open when I want to come
in/use it’, although new opening hours have been introduced since.
Visits to the library have decreased in the past year.
Low proportion of local population, are active borrowers.
Low proportion of young adults and middle-aged customers than in the
community.
Example negative comments and suggestions for improvement by customers
23
Community Profile – Wilford Library 2008-09
“Somewhere to sit
“More computers.”
“Open more
and read.” (girl aged
(parent of girl, aged
days.” (girl aged
12
1)
12
“Could do with longer
“I wish there was
“Could do
opening hours for
room for more
with a
borrowers like me
books.” (girl aged
collection of
who work full-time.”
14)
CDs and
DVDs.”
“There is only
“Provision of
one computer
Talking
that is always in
Books very
use at popular
poor.”
times.”
24
Wilford Library Options Paper CONFIDENTIAL
Dec 09
Background
Library has a floor space of 69m2, with main area for public use and a small
staff area.
Located on a major road with good bus connections and parking nearby.
Situated near a small Co-op supermarket, although the local Post Office
closed in August 2009.
Built 1960. The 2005 condition survey identified the timber frame building
as having ‘exceeded its design life’.
Open 19 hours per week. Extended opening hours were trialled between
February 2008 and May 2009 with funding provided by the Area Committee.
The impact indicated that this change did not attract many more new
customers, but just made it more convenient for existing customers to use
the library.
Usage
At December 2009, Wilford Library has 555 active borrowers (customers
who have borrowed from the library in the past year), this is 13% of the
Wilford and Silverdale population. This number of active borrowers has
remained at this level for the past 3 years.
Many of these library customers are children, parents and grandparents.
However the library has greater difficulty attracting young adults and those
of working age.
In 2008-09 annual visits were estimated at 14,989. This roughly equates to
4 visits per person, per year of the Wilford and Silverdale community
1
population. However, recent visit counts indicate a 3% decrease in visits
this year.
The cost per visit is £2.41, but the cost per active borrower is £64.88 (the
second highest cost per active borrower across the service).
In 2008-09, 118 people joined the library, mainly adults and children under
11. To date there has been an 11% decrease in new members compared to
last year.
The Library loaned over 25,000 books and other items last year. This year,
loans have decreased by 13% to date.
The library has one computer and average take up this year of that facility
is 34% per month, well below the service average of 60%.
The number of enquiries has decreased to date by 15%.
Customer satisfaction
In the recent Public Library User Survey (PLUS) 2009, 86% of customers
were satisfied with the library – reflective of a small group of loyal
customers.
Comments from customers in the survey, supported a high regard for staff
and the level of customer care, but were negative in respect of the building
condition and size, opening hours and lack of facilities including computers
and range of AV stock.
99% of the customers found the library easy to get to.
The 2007 Children’s PLUS found 85% of responding children rating it as
good, with book stock having a high rating. Computers, homework help
and opening hours receiving lower satisfaction ratings.
Running Costs
Actual 2008-09
Budget 2008-09
Income -703
-670
Staffing costs
23,952
21,380
Premises* 2,600
2,600
Maintenance and repairs
625
120
Utilities 2,698
3,190
Supplies and Services
9,233
10,750
Net Expenditure
38,405
37,370
*This refers to capital charges for the depreciation of the building.
Maintenance Issues
The property condition survey (June 2005) indicated maintenance requirements
valued at the time as £35,427, of which £29,347 was priority 2 maintenance
recommended to be undertaken within 2 years.
The main issue was the recommended replacement of the windows, doors, fascias
and panels, as well as key work needed for the flat roof.
“At the time of the survey the flat roof was covered in water to half its area. This is
being caused by 3 trees oversailing the roof and depositing their leaves and debris
onto the roof. Also the hopper head outlets are not removing the rainwater properly.
An additional outlet will be required approximately in the centre of the roof and
falling to the rear side through an additional hopper head and gully to remove the
ponding water. This will address the periodic roof leak/flooding problem the Library
staff experience over the computer used by the public.
2
All timber fascias and fenestration are in poor condition and require complete
renewal.”
Resources
The value of the building/site is estimated at approximately £30,000 (July
2005).
The building is in poor condition and the size is unacceptable for modern
library provision e.g. unable to cater for school visits, can only fit one public
computer, limited size prohibits group or large scale activities, cannot
provide community meeting space, unable to host police or councillor
surgeries because of the lack of privacy.
Staff resources
Library Manager
Scale 4
14 hours
(3.5 hrs time and a half)
Library Assistant
Scale 1/2
8 hours
(3.5 hrs time and a half)
Library Assistant
Scale 1/2
8.25 hours (3.5 hrs time and a half)
Library Assistant
Scale 1/2
8.5 hours (3.5 hrs time and a half)
Accessibility Issues and other considerations
Schools
Wilford has four schools; two primary and two secondary.
St. Patrick's Catholic Primary School
South Wilford CofE Primary School
The Nottingham Emmanuel School
The Becket School (County school)
The secondary schools have Learning Resource Centres with Nottingham Emmanuel
School providing books from careers information to graphic novels. South Wilford
CofE School has its own reading group and book club.
The library building cannot accommodate large class visits and none have taken
place recently. In 2009, the library hosted 5 Summer Reading Challenge events
with an average of 18 children attending each event.
The Meadows Library has been working with St. Patrick’s Primary School and has
pupils from the school on the library’s Junior Sounding Board. There are also at
least 10 pupils from this school regularly attending the Homework Club.
The Meadows Library has also been working with Nottingham Emmanuel School
pupils: BTEC students have been working on an external art project; they have
pupils attending the homework club regularly and a focus group has been
established for pupils to comment and feedback on library services.
Under 5s
The library runs a term time weekly Totstime, which averages about 5 children per
event. One registered childminder is identified in the area, but no early years
settings which are mainly in West Bridgford. The nearest is the First Steps Nursery
& Crèche at the nearby Roko Health Club, although this is located in the County. A
special Mobile Library visit can be made to playgroups if any are identified.
3
Older People
Currently the Mobile Library’s Route 2 has 3 stops in Silverdale (Saltney Way,
Monks Way, Brookthorpe Way) every fortnight on a Thursday. A Home Library
Service is also available to those people with restricted mobility, although is
dependent on volunteers. If resources were reallocated, these services could be
enhanced in Wilford to address access issues.
Reading Group
Wilford Library has a monthly reading group, on average 8 people regularly attend
this event. This group could continue in other local venues and remain within the
oversight of the Librarian.
Housing
A new housing estate has been constructed on Wilford Place near to the Library. It
was reported in July 2009 (NEP) that Barratt Developments has applied for £2.5m
under the Government’s Kickstart programme to build around 50 more properties in
Wilford Place, in Wilford.
Alternative Libraries
There are no other libraries within a mile of Wilford Library. The Library is within 2
miles of Meadows, West Bridgford (County Library), Clifton and Nottingham Central
libraries.
Options
1. Do nothing
Usage is declining and will not increase if the service continues as it is.
The building will deteriorate and this will impact on the credibility on
the Library Service as a whole and the City Council.
2. Invest
Renovating the library would improve the outside of the building but
would not do anything to address the issues of size and the inability to
provide a full breadth of service.
Rebuilding/relocating the library (within Wilford) and upgrade of services
would involve significant capital investment.
However, in the current economic climate no funding is available.
3. Community asset management
Day to day management of the local library is transferred to the
community. Limited support could be maintained through telephone links
with other libraries and resources could continue to be supplied through
the Library and Information Service. External funding may be available
for community groups, that is not available to local authorities.
4. Close library building and reallocate resources
Reallocate resources to the Meadows Library in order to continue and
improve new service functions post 2012 when Big Lottery Funding
ceases. Improve access via the Mobile Library and Home Library
Services (depending on volunteer levels) in the area.
Libraries Management Team
January 2010
4
Document Outline
- Clifton and Wilford Area Comittee report Sept 2007
- Cllr Trimbles reply to Wilford Community Group 18 09 07[1]
- Developments lettre to WCG June 06
- Nottingham City Libraries Staff Intranet - Latest position regarding Wilford Library January 2010
- RE FOI IGO10-6537 - Closure of Wilford Library Scanned
- Report to Clifton and Wilford Area Committee 16 Sept 2009
- WCG letter to Martin Poole 060526
- Wilford community profile 2008-09
- Wilford Library Options
