Editorial Policy – Warwickshire View magazine 
 
October 2005 
 
Overview 
Warwickshire View is the residents’ magazine of Warwickshire County Council. 
Currently produced 3 times a year with a print run of 202,000, it is delivered to 
more than 180,000 households via the local free press. It is also made available 
via supermarkets, petrol stations, public libraries and other council outlets. 
 
It is published to:  
 
•  Provide useful, practical information about front line County Council 
services  
•  Highlight how County Council services positively impact the lives of 
residents.  
•  Present a modern and dynamic organization which is highly customer 
focused and committed to providing excellent services. 
 
It is positioned as a consumer/lifestyle magazine and focuses on County 
Council services from the point of view of the people who use them. Real 
people and their experiences provide the focus. The writing style and tone of 
voice is intended to connect with the reader. This is backed by carefully 
selected imagery to create a visually interesting and engaging publication. 
 
Balanced coverage 
Over a 12 month period Warwickshire View provides fair and balanced 
coverage of all County Council departments engaged in the provision of front 
line services. Seasonal themes frequently dictate content. For example, back to 
school or education stories in autumn, road safety themes in winter etc. 
Balanced coverage should not be judged on the basis of a single issue. 
 
Editorial decisions 
A thorough critique of the previous issue is undertaken alongside a review of 
reader feedback. Formal customer/reader feedback is sought annually. All 
information feeds into the editorial meetings to plan the subsequent edition. The 
editorial and production team comprises four members of Corporate 
Communications working with the wider News team and key stakeholders in 
Departments. Final decisions on each issue’s content rest with the editorial 
team and the Head of Communications. 
 
Content submissions 
The editorial team is constantly seeking new and positive feature ideas to 
illustrate the diverse work of the council. Departments are actively encouraged 
to offer story ideas via their News officer, to [email address] 
 
Contact 
For further information contact the editor, Wayne Matthews on (01926 41) 2664 
or via lotus notes. 

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