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Dear Mr or Ms Barnett[Author ID1: at Mon Jan 4 10:33:00 2010 ]
Happy New Year to you.[Author ID0: at ]
Thank you for your FOI request concerning the Runnymede Voice magazine produced and distributed by Runnymede Borough Council to its residents.[Author ID1: at Mon Jan 4 10:33:00 2010 ]
I have replicated your questions below, and the answers to each are in blue below each question.[Author ID1: at Mon Jan 4 10:34:00 2010 ]
1. The name, frequency and distribution/circulation of your council[Author ID0: at ]
newspaper (by council newspaper I mean the most frequently[Author ID0: at ]
published newspaper or magazine intended for mass distribution[Author ID0: at ]
covering more than one topic)[Author ID1: at Mon Jan 4 10:34:00 2010 ][Author ID0: at ]
Runnymede Voice, three times a year to 33,000 households and up to 2,000 businesses in the borough.[Author ID1: at Mon Jan 4 10:35:00 2010 ]
2. How much it cost to produce and distribute said newspaper in the[Author ID0: at ]
last full financial year, and how much was budgeted from council[Author ID0: at ]
resources in the financial year 2009/2010[Author ID1: at Mon Jan 4 10:34:00 2010 ][Author ID0: at ]
[Author ID1: at Mon Jan 4 11:00:00 2010 ]£11,000 per edition therefore £33,000 which is totally budgeted for within the Council's Communications budget.[Author ID1: at Mon Jan 4 10:36:00 2010 ]
3. How much of that cost is offset by advertising[Author ID0: at ]
[Author ID1: at Mon Jan 4 10:59:00 2010 ]3 [Author ID1: at Mon Jan 4 10:37:00 2010 ] [Author ID1: at Mon Jan 4 11:00:00 2010 ]Currently no paid for advertising is carried.[Author ID1: at Mon Jan 4 10:37:00 2010 ]
4. How much of that advertising, if any, comes from external[Author ID0: at ]
sources (ie not from your authority's budgets)?[Author ID1: at Mon Jan 4 10:34:00 2010 ][Author ID1: at Mon Jan 4 10:37:00 2010 ]
[Author ID1: at Mon Jan 4 11:00:00 2010 ]None. We have and are re-considering the cost of resourcing advertising opportunities in time and workhours, and if that should be outsourced or absorbed into current workloads. The latter would[Author ID1: at Mon Jan 4 10:37:00 2010 ][Author ID1: at Mon Jan 4 10:59:00 2010 ]
[Author ID1: at Mon Jan 4 11:02:00 2010 ]overload the existing one person who works on the magazine in the Council. [Author ID1: at Mon Jan 4 10:38:00 2010 ][Author ID1: at Mon Jan 4 10:34:00 2010 ]
5. Which other public sector partners pay to run advertising in[Author ID0: at ]
your newspaper, eg PCTs?[Author ID1: at Mon Jan 4 10:34:00 2010 ][Author ID1: at Mon Jan 4 10:39:00 2010 ]
[Author ID1: at Mon Jan 4 11:01:00 2010 ]We carry editorial from partners, namely voluntary organisations such as Runnymede Access Liaison Group, Runnymede Association of Voluntary Services, Runnymede Talking Newspape[Author ID1: at Mon Jan 4 10:39:00 2010 ]r,[Author ID1: at Mon Jan 4 11:02:00 2010 ]
Runnymede Dolphins[Author ID1: at Mon Jan 4 10:39:00 2010 ], Citizens Advice Bureau, the PCT campaign on zero alcohol, and[Author ID1: at Mon Jan 4 10:40:00 2010 ] [Author ID1: at Mon Jan 4 10:41:00 2010 ]Surrey Family Link. [Author ID1: at Mon Jan 4 10:43:00 2010 ] [Author ID1: at Mon Jan 4 10:40:00 2010 ][Author ID1: at Mon Jan 4 10:34:00 2010 ]
6. Whether recruitment advertising forms part of the advertising in[Author ID0: at ]
your newspaper?[Author ID1: at Mon Jan 4 10:34:00 2010 ][Author ID0: at ]
[Author ID1: at Mon Jan 4 11:01:00 2010 ]The frequency of the magazine - three times a year - is insufficient for using the medium for recruitment purposes.[Author ID1: at Mon Jan 4 10:43:00 2010 ]
7. A copy of an editorial policy guide, if one exists, which[Author ID0: at ]
governs the material which is placed in the newspaper, and how [Author ID1: at Mon Jan 4 10:34:00 2010 ]I[Author ID1: at Mon Jan 4 11:02:00 2010 ]t[Author ID1: at Mon Jan 4 10:34:00 2010 ] [Author ID1: at Mon Jan 4 11:02:00 2010 ]is decided[Author ID1: at Mon Jan 4 10:34:00 2010 ][Author ID0: at ]
[Author ID1: at Mon Jan 4 11:00:00 2010 ]7[Author ID1: at Mon Jan 4 10:44:00 2010 ] [Author ID1: at Mon Jan 4 11:00:00 2010 ]Editorial policy guide is attached, and the strategy is decided by the Corporate Communications Working Group, the tactics are decided by the Editor who is the Communications Manager. [Author ID1: at Mon Jan 4 10:44:00 2010 ][Author ID1: at Mon Jan 4 10:34:00 2010 ]
8. A copy of an advertising policy guide, if one exists, which[Author ID0: at ]
governs what sort of advertising is suitable.[Author ID1: at Mon Jan 4 10:34:00 2010 ][Author ID0: at ]
[Author ID1: at Mon Jan 4 11:00:00 2010 ]8[Author ID1: at Mon Jan 4 10:45:00 2010 ] [Author ID1: at Mon Jan 4 11:00:00 2010 ]Not applicable currently. [Author ID1: at Mon Jan 4 10:45:00 2010 ][Author ID1: at Mon Jan 4 10:34:00 2010 ]
9. The number of people employed to put your newspaper/newsletter[Author ID0: at ]
together, including total cost and staff organisation chart[Author ID1: at Mon Jan 4 10:34:00 2010 ][Author ID0: at ]
Communications Manager, who is a trained [Author ID1: at Mon Jan 4 10:45:00 2010 ]and qualified [Author ID1: at Mon Jan 4 10:46:00 2010 ]daily paper journalist[Author ID1: at Mon Jan 4 10:45:00 2010 ], holds a masters degree in Marketing[Author ID1: at Mon Jan 4 10:46:00 2010 ] (2000)[Author ID1: at Mon Jan 4 10:48:00 2010 ], and CAM post graduate diplomas in PR[Author ID1: at Mon Jan 4 10:46:00 2010 ] (1995)[Author ID1: at Mon Jan 4 10:48:00 2010 ] and in Advertising plus the CIM Postgraduate[Author ID1: at Mon Jan 4 10:46:00 2010 ] [Author ID1: at Mon Jan 4 10:48:00 2010 ]Diploma in Marketing[Author ID1: at Mon Jan 4 10:46:00 2010 ] (1996)[Author ID1: at Mon Jan 4 10:48:00 2010 ]. [Author ID1: at Mon Jan 4 10:46:00 2010 ]It is necessary to say t[Author ID1: at Mon Jan 4 11:02:00 2010 ]hat [Author ID1: at Mon Jan 4 10:46:00 2010 ]the [Author ID1: at Mon Jan 4 11:03:00 2010 ]experience enables [Author ID1: at Mon Jan 4 10:46:00 2010 ]an all-round application for the production and distribution of the magazine[Author ID1: at Mon Jan 4 10:47:00 2010 ], which is one area of work within the Job Role[Author ID1: at Mon Jan 4 10:55:00 2010 ].[Author ID1: at Mon Jan 4 10:47:00 2010 ] [Author ID1: at Mon Jan 4 11:03:00 2010 ]
The Communications Manager answers to the Chief Executive and draws on administrative help corporately for proof reading[Author ID1: at Mon Jan 4 10:56:00 2010 ] and similar activities[Author ID1: at Mon Jan 4 11:03:00 2010 ]. The Communications Manager does not line manage[Author ID1: at Mon Jan 4 10:56:00 2010 ] and has no [Author ID1: at Mon Jan 4 10:57:00 2010 ]specific [Author ID1: at Mon Jan 4 10:58:00 2010 ]department[Author ID1: at Mon Jan 4 10:57:00 2010 ]. [Author ID0: at ]
The Communications Manager[Author ID1: at Mon Jan 4 10:47:00 2010 ] works with a design agency who tendered for the contract, to do the [Author ID1: at Mon Jan 4 10:48:00 2010 ]final [Author ID1: at Mon Jan 4 11:03:00 2010 ]page design. The printing is done by a Midlands based print company. [Author ID1: at Mon Jan 4 10:48:00 2010 ]Letterbox d[Author ID1: at Mon Jan 4 10:50:00 2010 ]istribution is handled by a Royal Mail agent though we have tried a private company[Author ID1: at Mon Jan 4 10:48:00 2010 ] and [Author ID1: at Mon Jan 4 10:50:00 2010 ]overall [Author ID1: at Mon Jan 4 11:04:00 2010 ]distribution penetration averages 94% by their reports. [Author ID1: at Mon Jan 4 10:50:00 2010 ]We do not budget for independent backchecks.[Author ID1: at Mon Jan 4 10:52:00 2010 ] [Author ID1: at Mon Jan 4 10:48:00 2010 ] [Author ID0: at ]
The magazine is distributed online through [Author ID1: at Mon Jan 4 10:52:00 2010 ][Author ID1: at Mon Jan 4 10:52:00 2010 ]www.runnymede.gov.uk[Author ID1: at Mon Jan 4 10:52:00 2010 ]; through the local media links, and directly to [Author ID1: at Mon Jan 4 10:52:00 2010 ]staff, to councillors and to [Author ID1: at Mon Jan 4 11:04:00 2010 ]other local auth[Author ID1: at Mon Jan 4 10:52:00 2010 ]orities in Surrey.[Author ID0: at ]
The annual budget is £33,000 for a 97cm square 20pp colour editorial only magazine. [Author ID1: at Mon Jan 4 10:53:00 2010 ] That sum of money has increased by under 2% for the last three years. [Author ID1: at Mon Jan 4 10:54:00 2010 ] [Author ID1: at Mon Jan 4 10:53:00 2010 ]It takes six weeks to produce from start to finish and then two-three weeks for distribution. [Author ID1: at Mon Jan 4 11:04:00 2010 ][Author ID0: at ]
I trust that these answer the FOI questions satisfactorily.[Author ID0: at ]
[Author ID1: at Mon Jan 4 10:34:00 2010 ]Susanna Williams[Author ID0: at ]
Communications Manager[Author ID0: at ]
Runnymede Borough Council[Author ID0: at ]
Tel: 01932 425501[Author ID0: at ]
[email address][Author ID0: at ]
www.runnymede.gov.uk[Author ID0: at ]
-----Original Message-----
[Author ID1: at Mon Jan 4 10:32:00 2010
] [Author ID0: at ]
-----Original Message-----[Author ID0: at ]
From: L Barnett [mailto:[FOI #26074 email]][Author ID0: at ]
Sent: 03 January 2010 19:49[Author ID0: at ]
To: foi[Author ID0: at ]
Subject: Freedom of Information request - Council newspaper[Author ID0: at ]
Dear Runnymede Borough Council,[Author ID0: at ]
Under the terms of the Freedom of Information Act, I wish to[Author ID0: at ]
receive the following information from your authority:[Author ID0: at ]
1. The name, frequency and distribution/circulation of your council[Author ID0: at ]
newspaper (by council newspaper I mean the most frequently[Author ID0: at ]
published newspaper or magazine intended for mass distribution[Author ID0: at ]
covering more than one topic)[Author ID0: at ]
2. How much it cost to produce and distribute said newspaper in the[Author ID0: at ]
last full financial year, and how much was budgeted from council[Author ID0: at ]
resources in the financial year 2009/2010[Author ID0: at ]
3. How much of that cost is offset by advertising[Author ID0: at ]
4. How much of that advertising, if any, comes from external[Author ID0: at ]
sources (ie not from your authority's budgets)?[Author ID0: at ]
5. Which other public sector partners pay to run advertising in[Author ID0: at ]
your newspaper, eg PCTs?[Author ID0: at ]
6. Whether recruitment advertising forms part of the advertising in[Author ID0: at ]
your newspaper?[Author ID0: at ]
7. A copy of an editorial policy guide, if one exists, which[Author ID0: at ]
governs the material which is placed in the newspaper, and how it[Author ID0: at ]
is decided[Author ID0: at ]
8. A copy of an advertising policy guide, if one exists, which[Author ID0: at ]
governs what sort of advertising is suitable.[Author ID0: at ]
9. The number of people employed to put your newspaper/newsletter[Author ID0: at ]
together, including total cost and staff organisation chart[Author ID0: at ]
Some parts of this request may be easier to answer than others, and[Author ID0: at ]
should this prove to be the case I would ask that you release[Author ID0: at ]
available data as soon as possible rather than hold up the entire[Author ID0: at ]
request.[Author ID0: at ]
I would prefer to receive this information electronically. If the[Author ID0: at ]
decision is made to withhold some of this data using exemptions in[Author ID0: at ]
Act, please inform me of that fact and cite the exemptions used.[Author ID0: at ]
If you need any clarification then please contact me at the email.[Author ID0: at ]
Under your section 16 duty to provide advice and assistance I would[Author ID0: at ]
expect you to contact me if you find this request unmanageable in[Author ID0: at ]
any way.[Author ID0: at ]
I would be grateful if you could confirm in writing that you have[Author ID0: at ]
received this request, and I look forward to hearing from you in[Author ID0: at ]
the near future.[Author ID0: at ]
Yours faithfully,[Author ID0: at ]
L Barnett[Author ID0: at ]
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Please use this email address for all replies to this request:[Author ID0: at ]
[FOI #26074 email][Author ID0: at ]
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