1. The name, frequency and distribution/circulation of your council

newspaper.

Redcar and Cleveland Council produces a free distribution quarterly A4 full-colour magazine, titled This is Redcar and Cleveland. The circulation aims to cover all households, totalling around 61,500. The print run is 68,000, allowing extra copies to be distributed to a range of outlets, including main Council buildings, libraries, housing estate offices, leisure centres and countryside sites.

2. How much it costs to produce and distribute said newspaper in the

last full financial year, and how much was budgeted from council

resources in the financial year 2009/2010

Each edition is costing roughly £25,000, covering writing, designing, publishing and distributing.

3. How much of that cost is offset by advertising

Very little. Eg the latest edition carried one full page advert, charged at £700.

4. How much of that advertising, if any, comes from external

sources (ie not from your authority's budgets)?

Very little, although we do liaise with partners on occasions

5. Which other public sector partners pay to run advertising in

your newspaper, eg PCTs?

It can vary. For instance, in the latest edition, the Cleveland Police Authority asked for and paid for a page.

6. Whether recruitment advertising forms part of the advertising in

your newspaper?

No

7. A copy of an editorial policy guide, if one exists, which governs the material which is placed in the newspaper, and how it

is decided

The Council's Executive Management Team is, in effect, the editorial board, deciding on content and style. There is no policy guide.

8. A copy of an advertising policy guide, if one exists, which

governs what sort of advertising is suitable.

N/A

9. The number of people employed to put your newspaper/newsletter

together, including total cost and staff organisation chart

The magazine is written, designed, published and distributed by external providers. This includes external copy writer plus a range of others that is difficult to quantify but include designers, printers & officer contributions, etc. There is no full time position within the Authority allocated to production of the magazine.