Reference: RFI 2338
Council Publications and Advertising
Request:
Under the terms of the Freedom of Information Act, I wish to receive the following
information from your authority:
1. The name, frequency and distribution/circulation of your council newspaper (by
council newspaper I mean the most frequently published newspaper or magazine
intended for mass distribution covering more than one topic)
Widening Horizons - published five times a year and is circulated to 93,000 homes across
North Tyneside.
2. How much it cost to produce and distribute said newspaper in the last full financial
year, and how much was budgeted from council resources in the financial year
2009/2010
It cost around £105,000 to produce and distribute the magazine in 2008/09. Estimated
cost for 09/10 is £102,000.
3. How much of that cost is offset by advertising
Advertising revenue - £29,000 for 08/09 and around the same for 09/10.
4. How much of that advertising, if any, comes from external sources (ie not from your
authority's budgets)?
Virtually all the advertising revenue comes from external sources.
5. Which other public sector partners pay to run advertising in your newspaper, eg
PCTs?
Public sector partners who advertise on a regular basis include the PCT, police and NHS
trusts.
6. Whether recruitment advertising forms part of the advertising in your newspaper?
Council vacancies have been advertised in the magazine. We do not carry private sector
recruitment.
7. A copy of an editorial policy guide, if one exists, which governs the material which
is placed in the newspaper, and how it is decided
8. A copy of an advertising policy guide, if one exists, which governs what sort of
advertising is suitable.
The information supplied to you is owned by the council unless otherwise stated and may be protected by
copyright. You are free to use it for your own purposes, including any non-commercial research or for the
purposes of news reporting. Any other re-use of a commercial nature will require the permission of the
Council. Further enquiries in this respect should be directed to Head of Legal Services, North Tyneside
Council, Quadrant The Silver Link North, Cobalt Business Park, North Tyneside, NE27 0BY
Date:
18/01/2010
Page 1 of 2
Reference: RFI 2338
Council Publications and Advertising
7 & 8 North Tyneside Council does not have copies of an editorial policy guide or
advertising policy guide. Decisions on what to include and what to leave out are made by
the editor, acting in conjunction with colleagues in the Marketing & Communications team.
9. The number of people employed to put your newspaper/newsletter together,
including total cost and staff organisation chart
Two members of staff - a communications officer and a designer - spend approx three
weeks designing and editing each edition although other duties are also carried out during
this period. Other members of the team will supply articles as necessary.
The information supplied to you is owned by the council unless otherwise stated and may be protected by
copyright. You are free to use it for your own purposes, including any non-commercial research or for the
purposes of news reporting. Any other re-use of a commercial nature will require the permission of the
Council. Further enquiries in this respect should be directed to Head of Legal Services, North Tyneside
Council, Quadrant The Silver Link North, Cobalt Business Park, North Tyneside, NE27 0BY
Date:
18/01/2010
Page 2 of 2
