This is an HTML version of an attachment to the Freedom of Information request 'Innovation 2009 /2010 fashion competition'.
 
 
John Robertson 
 
   London Development 
 
Agency 
 
Palestra 
 
197 Blackfriars Road
 
London SE1 8AA
[FOI #23192 email] 
 
T 020 7593 8000
F 0207593 8002
 
 
www.lda.gov.uk
11 December 2009 
 
[London Development Agency request email]
FOI 441 
 
 
 
 
 
 
 
 
 
 
Dear Mr Robertson,  
 
REQUEST FOR INFORMATION / FREEDOM OF INFORMATION ACT 2000 
 
We refer to your email dated 13 November 2009 requesting the following information: 
 
“1. How much did the 2009 competition cost per year in grant money to Ethical Fashion 
Forum and others? 
 2. How much will the 2009 competition cost, very roughly, in management and publicity costs 
to the LDA, and business support to the four winners? 
3. Does the business case take account of damage to UK clothes and footwear 
manufacturers caused by promoting these candidates in competition for newspaper space 
and contacts? 
4. Does the Forum publicise the names of suppliers to the designers, or does it keep them 
private? 
4. What is the full text of the business case for spending? 
5. Are there any plans to write clauses into funding contracts with the Ethical Fashion Forum 
contract, asking contestants to account of the LDA's duties to promote employment in London 
and the UK under the Greater London Authority Act of 1999?” 

 
Duty to Confirm or Deny 
 
We do hold some of the information of the description specified in your request. 
 
 
Information Held 
 
1.  How much did the 2009 competition cost per year in grant money to Ethical Fashion 
Forum and others? 
 
The Ethical Fashion Forum received a total of £45,000 of LDA funding for Innovation 2009 by 
way of a letter of agreement with the British Fashion Council. 
 
2. How much will the 2009 competition cost, very roughly, in management and publicity 
costs to the LDA, and business support to the four winners? 
 
There were no direct management, publicity or business support costs to the LDA for 
Innovation 2009. See question 1 above for the total grant awarded to Ethical Fashion Forum. 
 


3. Does the business case take account of damage to UK clothes and footwear 
manufacturers caused by promoting these candidates in competition for newspaper 
space and contacts? 
 
The LDA does not hold this information; please contact Ethical Fashion Forum for this 
information: 
Ethical Fashion Forum: 
Telephone020 7739 7692 
Email: [email address]  
Rich Mix, Unit C02 
35-47 Bethnal Green Rd 
London E1 6LA 
4.  Does the Forum publicise the names of suppliers to the designers, or does it keep 
them private? 
 
The LDA does not hold this information; please contact Ethical Fashion Forum for this 
information (please see contact details above). 
 
4.  What is the full text of the business case for spending? 
 
The LDA does not hold a business case for spending for Innovation 2009. However, the 
stated project Goals are as follows: 
To: 
1.  Collaborate with other London sustainable fashion initiatives, including Estethica, 
Ethical PURE, and the Centre for Sustainable Fashion (LCF), to promote London as 
the world’s number 1 destination for inspirational sustainable fashion. 
2.  Engage with leading fashion colleges and their graduate programmes & create an 
incentive for the most talented fashion designers & graduates to work in accordance 
with sustainable principles. 
3.  Ensure increasingly exciting pool of talent feeding into Estethica and Pure & cement 
London’s reputation as an incubator for new talent in the ethical fashion arena. 
4.  Gain international press and media coverage for the competition element and its 
winners 
5.  Improve the business performance of the designers supported through the project 
6.  Leverage private funding through sponsorship to allow the project to continue 
independently. 
 
5.  Are there any plans to write clauses into funding contracts with the Ethical Fashion 
Forum contract, asking contestants to account of the LDA's duties to promote 
employment in London and the UK under the Greater London Authority Act of 1999? 
 
The LDA does not hold this information. The terms of contracts entered into by the British 
Fashion Council is not a matter that the LDA would have any involvement with however the 
arrangements that the LDA enters into with the British Fashion Council, and other direct 
recipients of LDA funding, are all made pursuant to the LDA’s statutory functions in the 
Regional Development Agencies Act 1998 which include the power to promote employment in 
Greater London. 
 
Complaint Procedure 
 
If you are not satisfied with our reply to your request, you may lodge a complaint with the LDA 
Public Liaison Unit at the postal address above or by email at [London Development Agency request email]. Your 
complaint will be considered by a senior management staff member and you will receive a 
reply to your complaint within 20 working days.   
 

Should you remain dissatisfied after receiving our reply to your complaint, you may apply to 
the Information Commissioner to determine whether your request was dealt with in 
accordance with the requirements of the Freedom of Information Act.   
 
 
Yours sincerely, 
 
Public Liaison Unit 
LONDON DEVELOPMENT AGENCY 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
                                                                                   
 

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