This is an HTML version of an attachment to the Freedom of Information request 'Audit Results of Social Housing Allocation(s)'.
  
Local Authority Housing Inspection Report 
May 2007 
 
Strategic Approach to 
Housing 

Wirral Metropolitan Borough Council 
 
 


 
The Audit Commission is an independent body responsible for ensuring that 
public money is spent economically, efficiently and effectively, to achieve  
high-quality local and national services for the public. Our remit covers more than 
12,000 bodies in England, which between them spend £100 billion of public 
money each year. Our work covers local government, housing, health, community 
safety and fire and rescue services. 
As an independent watchdog, we provide important information on the quality of 
public services. As a driving force for improvement in those services, we provide 
practical recommendations and spread best practice. As an independent auditor, 
we monitor spending to ensure public services are good value for money. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Copies of this report 
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© Audit Commission 2007 
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Audit Commission, 1st Floor, Millbank Tower, Millbank, London SW1P 4HQ  
Tel: 020 7828 1212 Fax: 020 7976 6187 Textphone (minicom): 020 7630 0421 
www.audit-commission.gov.uk 

Strategic Approach to Housing │ Contents  3 
Contents 
Local Authority Housing Inspections 

4 
Summary 5 
Scoring the service 
6 
Recommendations 9 
Report 12 
Context 12 
How good is the service? 
14 
What has the service aimed to achieve? 
14 
Is the service meeting the needs of the local community and users? 
14 
Is the service delivering value for money? 
35 
Summary 39 
What are the prospects for improvement to the service? 
40 
What is the service track record of delivering improvement? 
40 
How well does the service manage performance? 
42 
Does the service have the capacity to improve? 
46 
Summary 49 
Appendix 1 – Performance indicators 
51 
Appendix 2 – Documents reviewed 
52 
Appendix 3 – Reality checks undertaken 
53 
Appendix 4 – Positive practice 
54 
 
Wirral Metropolitan Borough Council 

4  Strategic Approach to Housing │ Local Authority Housing Inspections 
Local Authority Housing Inspections 
The Audit Commission is an independent body responsible for ensuring that 
public money is spent economically, efficiently and effectively and delivers high 
quality local and national services for the public.  
Within the Audit Commission, the Housing Inspectorate inspects and monitors the 
performance of a number of bodies and services. These include local authority 
housing departments, local authorities administering Supporting People 
programmes, arms length management organisations and housing associations. 
Our key lines of enquiry (KLOEs) set out the main issues which we consider 
when forming our judgements on the quality of services. The KLOEs can be 
found on the Audit Commission’s website at  
www.audit-commission.gov.uk/housing.  
This inspection has been carried out by the Housing Inspectorate using powers 
under section 10 of the Local Government Act 1999 and is in line with the Audit 
Commission’s strategic regulation principles. In broad terms these principles look 
to  minimise the burden of regulation while maximising its impact. To meet these 
principles this inspection: 
•  is proportionate to risk and the performance of the council; 
•  judges the quality of the service for service users and the value for money of 
the service; 
•  promotes further improvements in the service; and 
•  has cost no more than is necessary to safeguard the public interest. 
Wirral Metropolitan Borough Council 

Strategic Approach to Housing │ Summary  5 
Summary 
1  The strategic housing service provided by Wirral Council is assessed as being a 
'good', two-star service with promising prospects for improvement. 
2  The council is achieving significant impact in a number of key areas as it seeks to 
balance its housing market. It has an effective and robust approach to developing 
its housing strategies. Its approach to regeneration and delivering improvement 
against a challenging picture of private sector market failure and dereliction is 
particularly strong and demonstrating results. It works well with partners at local 
and sub-regional level and has brought significant investment into the borough. It 
is also investing heavily in housing as a priority from its own resources. It has 
taken action to reduce the numbers of empty properties and to enable 
improvement across the private sector. Its approach to rehousing is developing 
well through a long-standing borough-wide choice based lettings scheme. It has 
refocused resources to bring about improvements in its weaker areas, including 
homelessness services and adaptations. 
3  There are a number of areas which require improvement. There are 
inconsistencies in customer care standards and information and the council does 
not yet have a clear and consistent approach to obtaining and using customer 
satisfaction information. The council has not, in the past, taken a sufficiently 
active role in the development of affordable housing across the borough, as this 
was not an issue until more recently. This has meant that it is behind many other 
authorities in having a clear strategy for the delivery of new, affordable housing, 
with targets in place for the type, location and level of new build and for 
optimising the use of Section 106 agreements. There are also weaknesses in 
demonstrating value for money. 
Wirral Metropolitan Borough Council 

6  Strategic Approach to Housing │ Scoring the service 
Scoring the service 
4  We have assessed Wirral Metropolitan Borough Council as providing a ‘good’, 
two-star service that has promising prospects for improvement. Our judgements 
are based on the evidence obtained during the inspection and are outlined below. 
Figure 1 
Scoring chart1 
 
 
Prospects for improvement? 
 
‘a good service that 
has promising 
Excellent 
 
 
 
 
prospects for 
improvement’ 
Promising 
 
 
 
A good 
service?

Uncertain 
 
 
 
 
Poor 
 
 
 
 
 Poor 
Fair 
Good  Excellent
 
 
 
 
Source: Audit Commission 
5  We found the service to be good because of the following strengths: 
•  access to services is generally easy and staff are customer-focused; 
•  engagement with residents, particularly in the HMRI area, is effective; 
•  there is an effective approach to equality and diversity emerging; 
•  the approach to developing housing strategies and the information on which 
they are based is robust and comprehensive; 
•  the council understands its role as a strategic housing authority post-transfers 
and is making good progress on delivering its priorities for housing; 
 
1  The scoring chart displays performance in two dimensions. The horizontal axis shows how good the service or 
function is now, on a scale ranging from no stars for a service that is poor (at the left-hand end) to three stars 
for an excellent service (right-hand end). The vertical axis shows the improvement prospects of the service, 
also on a four-point scale. 
Wirral Metropolitan Borough Council 

Strategic Approach to Housing │ Scoring the service  7 
•  some elements of service are particularly well developed, for example the 
Homemovers service, the approach to empty homes, HMO licensing, 
engaging with private landlords and private sector housing group repair 
schemes; 
•  there is strong performance on improving energy efficiency and reducing fuel 
poverty; 
•  the council is taking effective enforcement action; 
•  there is strong performance on reducing the levels of properties not meeting 
decent homes standard across both private and social sectors; 
•  the adaptations service is accessible and delivering positive outcomes for 
service users; 
•  there is a strong and clear focus on balancing the housing market through 
area-based regeneration; 
•  the council is improving perceptions of the east of the borough as a place to 
live; 
•  the council is effectively combining funding streams - both capital and 
revenue - to support its priorities and deliver clear outcomes for local people; 
and 
•  there are several examples of effective procurement being used to deliver 
value for money on the ground. 
6  However, there are some weaknesses that require improvement: 
•  customer service standards and customer information are inconsistent and 
are lacking in some key areas of service; 
•  there is no systematic and consistent approach to gaining and using customer 
satisfaction information; 
•  the council lacks a clear and explicit vision for the whole borough over the 
longer-term; 
•  there is no affordable housing policy to guide the development of affordable 
housing across the borough and the council is not making optimum use of 
Section 106 agreements to increase the proportion of affordable housing; and 
•  comparative costs are high and the council cannot consistently demonstrate 
value for money across its housing services. 
Wirral Metropolitan Borough Council 

8  Strategic Approach to Housing │ Scoring the service 
7  The service has promising prospects for improvement because: 
•  it has a track record of achievement and key performance indicators are 
demonstrating positive trends; 
•  it has responded positively to inspection recommendations and the outcomes 
of its own reviews; 
•  it is addressing gaps in service delivery; 
•  it has had a major impact on the regeneration of the Tranmere area over a 
long period of time; 
•  aims and priorities are clear; 
•  there is effective balance between national, regional, sub-regional and local 
priorities; 
•  plans are cascaded and staff are clear what is expected of them; 
•  performance management is sound; 
•  the service is open to learning from elsewhere and embraces positive 
practice; 
•  the council is clear about efficiency targets and achieving value for money 
and plans are in place to reduce costs over the medium-term; 
•  capacity within the housing service is strong - staff are motivated and 
customer-focused and sickness levels are low; 
•  the approach to procurement is well-developed; and 
•  the council attracts significant external funding to deliver its priorities. 
8  However, there are a number of barriers to improvement. These include: 
•  the lack of a track record in improving value for money over time; 
•  the lack of a clearly articulated and explicit vision for the housing market 
across the borough and clear targets for development; 
•  pressures on the budgets for housing as a result of the £30 million savings 
that the council needs to make; and  
•  lack of certainty on the availability of external funding in the future. 
Wirral Metropolitan Borough Council 

Strategic Approach to Housing │ Recommendations  9 
Recommendations  
9  To rise to the challenge of continuous improvement, organisations need 
inspection reports that offer practical pointers for improvement. In this context, the 
inspection team makes the following recommendations. 
 
Recommendation 
R1  Develop consistent customer facing service information and customer 
service standards with customers and monitor their implementation. 
The expected benefits of this recommendation are: 
•  customers will be clear about what they can expect from housing services; 
and 
•  the organisation and customers will be clear about whether those 
expectations are being met. 
The implementation of this recommendation will have high impact with low costs. 
This should be implemented by July 2007. 
 
Recommendation 
R2  Develop a systematic and robust approach to gaining and using customer 
insight information, for example through customer satisfaction surveys and 
focus group. 

The expected benefits of this recommendation are: 
•  the service will gain insight into customers' views on the services they 
receive;  
•  it will be able to test implementation against service standards; and  
•  it will be able to use this valuable feedback to identify and address gaps in 
service provision or improvements that customers want to see. 
The implementation of this recommendation will have high impact with low costs. 
This should be implemented across all services by September 2007. 
Wirral Metropolitan Borough Council 

10  Strategic Approach to Housing │ Recommendations 
Recommendation 
R3  Develop explicit and SMART aims for housing across the borough as part 
of the review and development of the housing strategy through: 
•    completion of the strategic housing market assessment; 
•    the development of an explicit affordable housing policy; and 
•    the development of an explicit corporate approach for the use of Section 
106 agreements. 
The expected benefits of this recommendation are: 
•  there will be an explicit strategy in place which seeks to balance the housing 
market which is clear and unequivocal for all stakeholders; 
•  the council will deliver an increased level of new affordable housing to meet 
local need; and  
•  maximum impact can be achieved from Section 106 gains. 
The implementation of this recommendation will have high impact with medium 
costs. This should be implemented by October 2007. 
 
Recommendation 
R4  Focus resources on proactively preventing homelessness and develop a 
clear menu of approaches to be used in a range of circumstances. 
The expected benefits of this recommendation are: 
•  the levels of homeless presentations and cases of repeat homelessness will 
be reduced; and 
•  there will be reduced pressure on the valuable support that is available for 
homeless clients. 
The implementation of this recommendation will have high impact with low costs. 
This should be implemented by September 2007. 
 
Recommendation 
R5  Work with RSLs to identify the scale of adaptations work currently being 
funded directly and establish a mechanism to ensure that there is equity 
across tenures. 

Wirral Metropolitan Borough Council 

Strategic Approach to Housing │ Recommendations  11 
The expected benefits of this recommendation are: 
•  the council will be able to fully assess the demand for adaptations services 
across the whole borough; and 
•  it will present the scope for improved partnership working with RSLs on 
funding and delivering adaptations services. 
The implementation of this recommendation will have medium impact with low 
costs. This should be implemented by September 2007. 
 
Recommendation 
R6  Undertake more detailed cost comparisons for housing services, identify 
where costs are high and the reasons for this and develop an explicit 
strategy to address the achievement of value for money within housing 
services. 

The expected benefits of this recommendation are: 
•  the service will be able to identify high cost service areas and the reasons for 
high costs; and 
•  the approach will enable the service to meet the council's overall targets for 
service cost reductions. 
The implementation of this recommendation will have high impact with low costs. 
This should be implemented by July 2007. 
 
10  We would like to thank the staff of Wirral Metropolitan Borough Council who 
made us welcome and who met our requests efficiently and courteously. 
Dates of inspection: 19 to 24 February 2007 
Regional contact details 
Audit Commission 
Kernel House 
Killingbeck Drive 
Killingbeck 
Leeds, LS14 6UF 
Telephone: 0113 251 7130 
Fax: 0113 251 7131 
www.audit-commission.gov.uk 
Wirral Metropolitan Borough Council 

12  Strategic Approach to Housing │ Report 
Report 
Context 
The locality 
11  Wirral Council was formed in 1974. It is situated in Merseyside in the North West 
of England. The Wirral peninsula is bounded by the River Mersey to the East, the 
Irish Sea to the North, the River Dee and Flintshire to the West and Cheshire to 
the South. The area is very diverse and has a mix of industrial, maritime, 
residential and agricultural areas. Birkenhead is the main commercial, residential 
and administrative centre.  
12  The population is stabilising, following a period of decline with 313,100 residents 
(2005 population mid-year estimates) living in 143,463 households. The council 
has an ageing population and a profile of increasingly smaller sized household 
units. Older people aged 65 years and above now make up 18.1 per cent of the 
population, which is a higher incidence than the average for England of  
15.9 per cent and this is predicted to increase fastest in the borough. More than 
98 per cent of the population are classified as white, compared to a national 
figure of 91 per cent. 
13  There are pockets of affluence in the West of the borough which contrast 
markedly with areas of deprivation in the East. House prices range from over  
£5 million in the West to under £30,000 in the East, which continues to suffer 
from unstable and depressed housing markets. There are high levels of empty 
homes and a history of disrepair and there are lower than average levels of social 
housing at 15.5 per cent (compared to 24 per cent for Merseyside as a whole and 
21 per cent for the North West). There are also higher than average levels of 
private rented accommodation. Private sector housing is the borough's single 
biggest issue and dominates Wirral's housing strategy. 
14  The borough is ranked as the 48th most deprived district overall, out of 354 
nationally, in terms of multiple deprivation, but 6 out of 22 wards fall within the 
most deprived 10 per cent. The super output area, Church Road in Tranmere, is 
in the top one per cent most deprived nationally and Bidston ward has the highest 
rate of child poverty in England.  
15  Unemployment rates vary significantly across the borough from one per cent to 
nine per cent in some wards. Average wage levels are generally lower than the 
national average.  
The council 
16  The council is made up of 66 councillors. No party has overall control. A leader 
and cabinet govern the business of the council and there are ten overview and 
scrutiny committees. The cabinet comprises representatives of the three main 
political parties and if there is a problem in achieving cross party consensus, the 
portfolio holder for the item in question has the casting vote.  
Wirral Metropolitan Borough Council 

Strategic Approach to Housing │ Report  13 
17  The council’s overall budget for the year 2006/07 is £247 million and the council 
employs approximately 12,500 staff.  
The service 
18  The strategic housing service is delivered by the regeneration department. It 
covers four housing related functions: 
•  housing strategy and enabling; 
•  private sector housing and the housing market renewal initiative (HMRI) 
pathfinder, NewHeartlands; 
•  supported housing services (including Supporting People, adaptations and 
Wirral home improvement agency services); and 
•  homelessness, housing advice and the borough's choice-based lettings 
scheme, Wirralhomes. 
19  The revenue budget for the service for the year 2006/07 is £3.573 million and 
there are 119 staff employed within the service. 
20  The council's housing strategy statement was designated as fit for purpose in 
October 2005. 
21  The council's Supporting People service was assessed as a good, two-star 
service with promising prospects for improvement in 2003. Regeneration was 
assessed as a good, two-star service with uncertain prospects for improvement in 
2005. The HMRI pathfinder review undertaken in 2006 was favourable. 
Wirral Metropolitan Borough Council 

14  Strategic Approach to Housing │ How good is the service? 
How good is the service? 
What has the service aimed to achieve? 
22  The council's corporate priorities are set out in its corporate plan: 
•  Protecting and improving our environment; 
•  Promoting and supporting the economic regeneration of Wirral; 
•  Providing educational and cultural opportunities for all; 
•  Improving the health of Wirral people; 
•  Making Wirral safer; 
•  Meeting the housing needs of Wirral; 
• Supporting 
and 
protecting vulnerable people; 
•  Improving transport; and 
•  Continuously improving services. 
23  The strategic housing priorities are set out in the housing strategy: 
• Delivering 
urban 
renaissance; 
•  Providing affordable homes to maintain balanced communities; 
• Delivering 
decent 
homes 
in thriving neighbourhoods; and 
•  Meeting the needs of communities and providing support for those who need 
it. 
24  The housing strategy aims are clearly linked to the priorities for the borough that 
are set out in the community strategy and in the council's corporate plan and fully 
reflect national and regional priorities. 
Is the service meeting the needs of the local 
community and users? 

Access and customer care 
25  There is a balance of strengths and weaknesses in this area of service. Access to 
services is generally easy and the council is engaging effectively with its service 
users. Customer feedback has been used to improve services and there are 
examples of added value services being developed to meet specific needs. 
However, the overall approach to gaining customer feedback is inconsistent 
across the service and information for customers about services is patchy - in 
some areas of service it is clear and comprehensive, but in others it is lacking.  
Wirral Metropolitan Borough Council 

Strategic Approach to Housing │ How good is the service?  15 
26  Access to housing services is generally easy and well sign-posted. The first point 
of contact for most customers is through the council's network of 13 one-stop 
shops (OSSs) and information points (IPs) and the housing service has 
proactively worked with the OSSs through the development of Q&A prompts and 
staff training to ensure that a range of customer queries can be handled at the 
first point of contact. Work has been undertaken to analyse incoming calls and 
queries and to focus on providing the most relevant information, for example, 
energy efficiency grants. Frontline staff are, therefore, well equipped to deal with 
a range of housing queries which improves the service to customers.  
27  There is good access to a range of private sector housing services directly in 
person or by phone, email, letter or fax, including the handyperson scheme and 
the empty property service which can also be accessed via a dedicated 
telephone hotline.  
28  The council is engaging well with residents of the HMRI area and is providing a 
high level of support. Service users and stakeholders are involved in making 
strategic decisions which affect their homes and neighbourhoods through 
consultation events, residents meetings, study visits and a recent newspaper 
campaign. Masterplanning projects have produced strong community support for 
proposals. For example, in Tranmere the clearance survey identified that  
90 per cent of clearance residents reported knowing how to access the service 
and who to contact when seeking advice and information. This has led to greater 
awareness by customers of the private sector housing service. 
29  Residents in the Housing Market Renewal Initiative (HMRI) area receive clear 
information and advice on their options. Urban regeneration officers (UROs) carry 
out comprehensive consultation with residents involved in clearance and 
regeneration areas and liaise closely with environmental health officers (EHOs). 
Residents are then referred to the highly effective Homemovers team, which 
provides a broad range of in depth support and advice to homeowners and others 
affected by demolition. Customer satisfaction with this service is measured 
routinely and statistics in September 2006 show 98 per cent satisfaction.  
30  The approach to consultation with residents is strong. For example, the council 
has maintained a positive ongoing relationship with the Wirral federation of 
tenants and residents following the transfer of the council's housing stock and 
there has been work undertaken to link into a young women's group to establish 
what the barriers to accessing services are. The rehousing service is engaging 
with community groups to promote the service, for example through work with the 
Asian women's group, the youth parliament and with schools. There has also 
been extensive public consultation on a proposed waterfront development. This 
resulted in 300 attendees coming to an event to discuss the development and 
has raised awareness of the proposal and its potential impact on the area. 
Consultation is used effectively to improve services and develop strategies. 
Wirral Metropolitan Borough Council 

16  Strategic Approach to Housing │ How good is the service? 
31  The council is just starting to make effective use of customer feedback from 
surveys across its housing services, although there are still some gaps in the 
approach. Satisfaction surveys of the regeneration service identified that while 
there was very high overall satisfaction (over 90 per cent), only 68 per cent were 
satisfied with the support given during the process. As a direct result, the 
Homemover initiative was established. The 2004 Mori Tranmere survey identified 
that communication was a problem. The service has since designed a 
communication strategy. As part of its annual refresh of the housing register, 
Wirralhomes has undertaken a postal survey of applicants to gain insight into how 
effective the system is for them. Key issues arising from the survey about the 
service are being taken forward through the service planning process. Other 
customer feedback identified concerns about environmental problems which 
resulted in the introduction of environmental wardens. Customer feedback is 
routinely given following community consultation and responded to. This 
demonstrates that the council is listening to what its customer say and is seeking 
to improve the things that matter to them. 
32  The handyperson service is accessible. The customer information leaflet clearly 
explains what the service covers and how much it costs. Charges are low and 
customers can email or phone to request the service. The service is well 
promoted; customers are aware of the service and find it easy to access. Access 
to the adaptations service is easy and the referrals process is effective. Where  
re-housing may be a better option for customers (or the only option if adaptations 
works are found not to be feasible), referrals are routinely made to the disabled 
rehousing service. Customers are therefore offered a range of alternative 
solutions to meet their needs. 
33  Access to rehousing and the homeless service is easy. Appointments can be 
made for the same day for customers presenting as homeless, as several 
appointment slots are kept open at the end of each day for dealing with that day's 
presentations. Out of hours calls are initially handled by Social Services but are 
then directly referred through to the duty homelessness officer. This means that 
customers can have their urgent needs met quickly. The Wirralhomes scheme 
means that customers only have to register once in order to access over  
80 per cent of social housing opportunities in the borough. A Wirralhomes 
application is always taken at first point of contact for all rehousing customers, 
including those presenting as homeless. This means that homeless applicants 
are automatically registered on the Wirralhomes system and can start registering 
an interest in properties in the scheme as soon as their application is accepted. 
This makes it more efficient for the service and less onerous for customers. 
34  The council has a positive approach to addressing the problem of enabling 
people with support needs to access move on accommodation. The housing 
priority panel which includes members from a range of stakeholders has been 
established to assess the needs of particular clients on a case by case basis and 
to work together to meet those needs and ensure move-on through a range of 
support.  
Wirral Metropolitan Borough Council 

Strategic Approach to Housing │ How good is the service?  17 
35  Effective arrangements are in place for customers who would not otherwise be 
able to secure quality private rented housing. A tenancy bond scheme is in place 
and has been well received by private landlords. The council is now working to 
link this scheme in more effectively to the range of floating support that is 
available for vulnerable customers and to the new tenancy support officer role in 
the homelessness team.  
36  There is inconsistency in terms of customer standards and customer information. 
There are clear standards in some areas, such as the empty property team and 
these are advertised on the web site. However, there are no clear customer 
facing service standards or service information in place for the rehousing service 
to tell people how to access the service and what they can expect to receive. 
Where there are service standards in place, these are not consistently applied or 
monitored.  
37  Customer information for adaptations, the handyperson scheme and WHIA is 
weak. For example the adaptations leaflet explains that the team will send out a 
DFG application pack once a referral is received from Social Services OT team 
but there are no timescales to say how long it will take for the OT assessment to 
be carried out or how long they will have to wait for their DFG application to be 
processed. This means that customers cannot be clear about the standards of 
service they can expect - where to go, what the process is and how long things 
should take - and there are inconsistent practices between services. 
38  The overall council corporate care standards are not challenging. For example, 
there is a target of 15 days for responding to queries and, clearly, this is not 
appropriate for some of the services offered with the housing service, such as 
homelessness.  
39  There is little testing of the effectiveness of frontline service delivery. There are 
no spot checks of the out of hours service, B&Bs used for temporary 
accommodation are not routinely inspected and there is no mystery shopping of 
Wirralhomes to test its delivery on the ground. This means that the service 
currently has limited insight into how accessible and effective the service is from 
a customer perspective. Following our inspection, the council took action to 
ensure that B&Bs used for homeless accommodation will now be checked on a 
routine basis by private sector housing staff. 
40  The adaptations service does not currently make use of customer satisfaction 
data. There are plans to introduce a survey and to undertake follow up work six 
months following completion in line with good practice guidance. While a 
completion certificate is completed and signed off by the customer, this does not 
give valuable insight into the customer's view either of the end product or their 
experience of the adaptations process. 
41  Web based services are underdeveloped. Although there is information on 
strategies and policies on the website, customers cannot, for example, apply for 
rehousing online or for disabled facilities grants. Some information provided to 
customers is out of date. There is, therefore, limited practical use being made of 
electronic service delivery and the service is not fully contributing to the delivery 
of council-wide e-government targets. 
Wirral Metropolitan Borough Council 

18  Strategic Approach to Housing │ How good is the service? 
42  There are also some inconsistencies in the application of policies. For example, 
an exclusions and suspensions policy has been developed for Wirralhomes, but it 
is not systematically applied. Each RSL continues to operate its own policy once 
the shortlist of customers expressing an interest in a property has been handed 
over. Sometimes RSL fail to tell bidding applicants that they have not been 
successful and Wirralhomes are not always clear about this when customers 
follow up the outcome of their expression of interest. 
43  Council tax payers who live in RSL properties have poor access to mandatory 
disabled facilities grants (DFGs). The council is not operating a tenure neutral 
adaptations service. Applications from Wirral Partnership Homes (WPH) are dealt 
with separately and applications from RSL tenants are routinely referred back to 
the RSL. Applications from owner occupiers and private tenants are handled 
through DFGs. Although RSL tenants are not denied the right to apply for a DFG, 
these customers are systematically referred back to their landlord. This means 
that the service does not know the true extent of the demand for DFGs in the 
borough or the level of vulnerable households requiring DFGs in the RSL sector 
as this is not reviewed or reported at strategic housing partnership (SHP) 
meetings, nor does it know whether the work has actually been carried out once 
tenants have been referred back. This may be leading to inequity across tenures 
in terms of the way services are accessed and delivered depending on the 
housing status of individuals. 
Diversity 
44  There are more strengths than weaknesses in this area of service. The corporate 
approach to equality and diversity is now just starting to develop through a 
consistent strategy and a robust and considered approach to undertaking equality 
impact assessments. The council is currently only declaring at level one of the 
local government equality standard, but is confident of achieving level two by the 
end of the financial year (2006/07). There are some clear examples of effective 
approaches and positive practice on the ground within the housing service which 
have been developed on the basis of a clear understanding of customer needs 
and which are impacting on the accessibility and effectiveness of services to 
meet those customer needs. 
45  A strong sense of corporate leadership is starting to emerge on diversity and the 
council's approach is starting to develop well. It is making use of a 'six pillars' 
model for diversity which encompasses ethnicity, age, gender, faith, sexuality and 
disability and it has applied the model across its standardised approach to 
equality impact assessments (EAIs). To date, seven of these have been carried 
out within regeneration and housing. This is ensuring that there is a 
comprehensive and consistent approach across all departments and the 
outcomes can be used to capture and tackle issues at a corporate level, rather 
than purely through individual responses within services.  
Wirral Metropolitan Borough Council 

Strategic Approach to Housing │ How good is the service?  19 
46  The council has established an effective BME team. This was set up as a result 
of needs identified through Supporting People research work which identified 
barriers to accessing services. This team is now identifying wider needs, for 
example, making contact with BME groups and dealing with a range of issues, 
such as disrepair. This is enabling wider access and encouraging people who 
would not usually come forward to do so and to have their needs met. The 
outcomes from the Supporting People research is also being fed into the council's 
strategic housing market assessment in order to ensure that the specific needs of 
harder to reach groups are appropriately reflected in housing strategies. 
47  The council is working well to address the needs of an elderly and ageing 
population. A number of initiatives and support services are in place including two 
new extra care schemes, a handyperson scheme, an older persons' forum and a 
'friend or foe' anti-confidence trickster initiative. Although there is no explicit older 
persons' housing strategy, this has been written into the wider strategy for the 
commissioning of services for older people. Over time, this is to be tied into the 
development of an updated housing strategy. This ensures that housing needs 
are considered as part of an overall package of support for this client group, 
rather than in isolation.  
48  The council has taken a positive stance on targeting domestic violence. Housing 
and community safety have worked well together, alongside children's services, 
doctors, midwives and the probation service to find holistic solutions. There is an 
internet based referral system between partners. This ensures that there are 
effective support mechanisms in place for this vulnerable group. 
49  The council is taking a proactive approach to addressing the needs of gypsies 
and travellers. It is an active member of the Greater Merseyside Gypsy and 
Traveller Forum (GMGTF) which consists of local authority officers, voluntary, 
and service users. This is assisting in the ongoing development of Wirral's gypsy 
and traveller policies and procedures. Within Wirral there are a number of gypsies 
and travellers living within ‘bricks and mortar’ settled accommodation and the 
council is undertaking a research to understand the needs of this client group. 
This ensures that the council has a good understanding of the needs of this 
particular group of customers and can feed this into the development of wider 
housing strategies. 
50  There is strong evidence of the council working effectively in partnership with 
other agencies and stakeholders to enhance its approach to equality and 
diversity. Examples include the work on teenage pregnancy and the development 
of floating support, homelessness projects and arts projects in the HMRI area. 
This ensures that a more holistic and co-ordinated approach to meeting the 
needs of residents is taken. 
Wirral Metropolitan Borough Council 

20  Strategic Approach to Housing │ How good is the service? 
51  The council seeks to ensure that there is equal access to services. It makes use 
of Language Line and has recently started to identify and register staff within the 
council who have foreign language and signing skills. DDA compliance has been 
audited and in the case of most public access buildings provision has been made 
to facilitate access (though this is not the case for all buildings, as there is to be a 
review of the need for all public access points in the near future). There is an 
effective system in place to support customers who may have difficulty in 
completing adaptations applications. This means that barriers to effective 
communication and access are minimised. 
52  The council is engaging with BME customers effectively in promoting its 
adaptations and handyperson services. There are translation straplines in seven 
languages on both the adaptations and handyperson leaflets and publicity for 
both services is carried out through presentations to community groups, including 
African and Caribbean groups. An EIA has been carried out of the adaptations 
service and an improvement plan developed with support from the council 
through the award of an equality and diversity grant from the council in order to 
ensure equitable take-up of its services by black and other minority and 
vulnerable customers. This is ensuring that there is equality of access to these 
services for all members of the community. 
53  There are effective systems in place within Wirralhomes to support vulnerable 
applicants to express an interest in advertised properties. Regular reviews are 
undertaken to identify where people are not bidding for properties and a detailed 
breakdown of applicants accepted onto the housing register and allocations of 
properties made are reported to the CBL sub-group of the SHP. This is ensuring 
that there is equality of access to rehousing for all applicants.  
54  The council acknowledges that its overall approach to diversity needs to be 
accelerated. It has declared at level one of the local government standard and 
intends to re-assess this financial year to level two. There is a clear action plan in 
place to address gaps in the corporate approach to equality and diversity. 
Equality impact assessments have not yet been carried out into some key parts 
of the service. The private sector housing service has committed to undertake 
EIAs by end of March 2007 for all its key services. The council is, therefore, 
currently unable to be sure that all of its housing services are delivered 
appropriately to meet the diverse needs of all sections of the community. 
55  While the council's approach to equality and diversity is positive and there is a 
clear equality and diversity strategy and action plan in place, outcomes are not 
demonstrable as yet. As described above, seven EIAs have been carried out 
within housing services, including adaptations and the empty property team. 
However, these are recent and have not yet been fully analysed. Consequently, 
the council is not yet utilising all its information to prioritise and influence service 
improvements. 
Wirral Metropolitan Borough Council 

Strategic Approach to Housing │ How good is the service?  21 
Strategic approach to housing 
56  This area of service has more strengths than weaknesses. The council has a 
robust research base on which to develop strategies and is focusing its efforts 
and resources on delivering the things that will make a difference to the housing 
market in the borough and to the people living in it. It has strong and effective 
partnership arrangements in place at local and sub-regional level and there is 
clear evidence that, although strategies are not always sufficiently explicit in the 
way they are articulated, there is a good understanding among partners and 
stakeholders of the council's priorities for housing. 
57  The council has a clear and comprehensive understanding of the housing market 
in Wirral and how this sits within the wider sub-regional and regional housing 
markets. The council recognises that there is an imbalance between the east and 
the west of the borough and understands the scale and nature of the imbalance. 
It has a clear view that the focus is on making best use of the existing housing 
stock in order to reduce the need for new housing, in line with the regional spatial 
strategy objectives. It has, therefore, focused its investment policies on the areas 
of greatest deprivation.  
58  Strategies are clear and consistent, focusing on the area's key regeneration issue 
- securing investment and regeneration in the east of the borough. This message 
is constantly reinforced across all strategies and action on the ground is aligned 
with this focus. This includes a 12 year track record of investment in Tranmere 
through area-based regeneration and, currently, through the HMRI specifically. 
This investment is focused on bringing properties up to decent homes standard 
(DHS) and addressing the key issue of empty properties in the area. This is 
seeking to improve the quality of life and living conditions for local people and to 
ensure a supply of decent, affordable properties. 
59  The council has a good understanding of its role as a strategic housing authority 
following the transfer of its stock to Wirral Partnership Homes (WPH) and 
Beechwood and Ballantyne Community Housing Association in 2005. It has 
invested in its staffing infrastructure to reflect the priority that the council has 
placed on housing within its corporate plan and it is delivering its strategic role 
effectively. 
60  The council has a good range of information on which to base its strategies. This 
includes detailed information about demographics and trends, the housing 
market, house prices, sub-regional and regional issues, affordability and wage 
levels. It makes use of a GIS-based mapping tool, the Wirral Area Mapping 
Project (WAMP), which collects and systematically analyses a range of  
socio-economic data. It also uses information from analysis of Wirralhomes 
applicants and on the type and location of properties being advertised through the 
scheme. The council is also accessing a wide range of data from partners to 
support the development of housing strategies, for example, RSLs produce 
information on levels of turnover, hard to lets, numbers of empty properties and 
DHS levels.  
Wirral Metropolitan Borough Council 

22  Strategic Approach to Housing │ How good is the service? 
61  The council is also making effective use of a broader range of reference data to 
support the development of its housing strategies. Examples include crime and 
grime mapping, data capture by neighbourhood wardens, community safety and 
fire service intelligence. The housing service used council tax data to identify 
where there are empty properties. This has enabled it to address the issue of 
empty properties more effectively. 
62  The council is working well with neighbouring Liverpool and Sefton councils to 
map housing market intelligence across the sub-region. The LAMP project and 
NEWMIS project are key examples of this. The NewHeartlands Market 
Intelligence Service (NEWMIS) is implementing a sustainability model across the 
three boroughs and seeks to make best use of existing data in order to 
proactively predict potential market failure. The model also measures the 
attractiveness or sustainability of the neighbourhood and its housing market. 
Measures related to the market, the cityscape and the environment such as 
property type, tenure, developer investment and interest, turnover, void rates, 
demand, re-let times and stock condition are included. This approach to mapping 
is supporting the council to build a wider picture of housing need and market 
analysis in order to develop its strategies more effectively. 
63  The council has robust stock condition information which is used to inform its 
strategies. A well-designed private sector stock condition survey was carried out 
in line with ODPM guidance in 2002. This is updated with reports from 
EHOs/UROs and by the empty property team. A new stock condition survey is 
planned for 2007 and there are plans to align the target to the HMRI areas. To 
fund full decency across the borough, the council estimates that it will need  
£30 million a third of which is likely to be linked to energy efficiency need where 
the council has a positive track record of securing investment from utility 
companies. Enforcement on owners will be used where necessary and the use of 
equity based funding schemes is being developed to assist poorer home owners. 
The council also has good information on decency levels across social housing 
stock and progress against the 2010 DHS target is monitored through the SHP on 
an annual basis. This data enables the council to monitor the achievement of 
DHS across all sectors and to identify the impact of its interventions. 
64  Wirral has responded positively to central government policy. It has developed a 
local policy to respond to the new financial regime for private sector housing 
renewal in line with the Regulatory Reform Order (RRO) and is continuing to 
develop its strategy for private landlords and the private rented sector. It has a 
strong focus on achieving DHS across all sectors. It is working with RSLs and 
developers to provide affordable, high quality new homes and to encourage a 
better mix of tenures in communities in the HMRI area. 
65  The council is actively involved in regional housing issues and partnerships at 
political level. This has enabled the council to influence regional policy, learn from 
others' experience and gain regional data on which to develop housing strategies.  
Wirral Metropolitan Borough Council 

Strategic Approach to Housing │ How good is the service?  23 
66  Although the council has been slow to produce an updated housing needs 
assessment/strategic housing market assessment (SHMA) as it was awaiting 
Government guidance in relation to Planning Policy Statement Three (PPS3), this 
is now well underway. The approach being taken and the draft assessment is 
robust and has included an assessment of existing research information and 
statistics alongside primary research with a diverse range of groups - BME, 
homeless, private developers, estate agents and stakeholders. Once completed, 
the assessment will be effective in informing revisions to strategies, and, in 
particular, the development of the new housing strategy, an affordable housing 
policy and corporate guidance on the use of Section 106 agreements. 
67  The council's existing housing strategy is robust and achieved 'fit for purpose' 
rating in October 2005. The strategy includes a SMART2 five-year action plan 
which is monitored by the strategic housing partnership (SHP) on a six-monthly 
basis. Alongside this are sound strategies for private sector housing, 
homelessness, HMRI, empty properties and land, energy efficiency and 
Supporting People. A revised, updated private sector housing strategy has been 
drafted to take account of the Housing Act 2004 and research information. This is 
strongly aligned to the local strategic partnership's (LSP) neighbourhood renewal 
strategy and community strategy which both identify improvement of housing 
conditions as a key priority. It is also aligned to the council’s corporate objectives. 
The council has a well co-ordinated approach to the development of wider 
regeneration strategies. It considers housing, regeneration, economic 
development and environmental issues in the round. This ensures that the 
strategic housing objectives are supported by and reinforce the overall 
approaches being taken by the council.  
68  The council has a clear understanding of the funding that is available to support 
the delivery of its housing objectives. It has a strong track record of securing 
external funding to support the implementation of its housing strategies, for 
example HMRI, energy efficiency grants, neighbourhood renewal fund (NRF) and 
North West Development Agency funding. 
69  There is a long-standing and effective strategic housing partnership (SHP) in 
place which is a formal sub-group of the LSP. It is chaired by the chief executive 
of Wirral Partnership Homes and is well attended by a wide range of partners and 
stakeholders. It focuses on strategic issues and there is a sub-group for 
Wirralhomes CBL scheme and a sub-group on Equality and Diversity which 
report back into the main SHP. Stakeholders, including RSLs, have been involved 
in developing the housing strategy and in developing specific strategies, such as 
the empty property and land strategy and the homelessness strategy. This 
enables partners to contribute effectively to the council's agenda. 
 
2  SMART - specific, measurable, achievable, realistic, time bound 
Wirral Metropolitan Borough Council 

24  Strategic Approach to Housing │ How good is the service? 
70  The council has a clear and robust strategy that is delivering well against energy 
efficiency targets. The council has a continued commitment to home energy 
conservation throughout the borough and across all tenures and regards energy 
efficiency as a fundamental component of the corporate objective - a decent 
home for all. Energy efficiency encompasses the affordable warmth strategy, 
local agenda 21 strategy, neighbourhood renewal strategy and community 
strategy to achieve the overarching objectives of improving the thermal comfort of 
homes and affordable warmth for its residents while reducing carbon dioxide 
(CO2) emissions in accordance with the Home Energy Conservation Act (HECA) 
1995 targets. The council has also worked effectively with RSL partners towards 
meeting energy efficiency targets. It has worked with RSLs to develop a system 
to map SAP levels (which were not previously monitored) to which all RSLs have 
subscribed. This is now monitored through the SHP and enables the council and 
its partners to have a clear view on how all housing tenures perform on energy 
efficiency. 
71  The existing housing strategy does not clearly articulate an explicit vision for the 
whole borough over the longer term. This means that it is difficult for partners and 
stakeholders to understand what specific outcomes the council is seeking to 
achieve across the whole borough, and in particular, outside the HMRI area. The 
council recognises that this gap needs to be addressed and has plans in place to 
work with the SHP and to consult with residents and stakeholders in order to 
develop a longer-term vision. This will include 'reality check' consultation with 
residents through the network of one stop shops. 
72  The council's private sector strategy is not clearly articulated to partners. Private 
rented housing landlords from the council's landlord forum are not clear about 
future council investment priorities in regard to the north end of Birkenhead. They 
complained of the area being blighted by empty properties and speculative 
buying leaving properties empty. Landlords confirmed that where the council had 
invested money in Tranmere and Rockferry they can let more easily and will 
invest. However they will not invest in north Birkenhead until the council makes a 
decision about the future of the area. 
Making best use of existing housing 
73  Strengths outweigh weaknesses in this area of service. The council has a strong 
approach to making effective use of its powers to intervene in the private housing 
sector in order to deliver an increasing supply of decent, affordable homes. 
Progress on empty homes, HMO licensing and private sector renewal is positive. 
Significant work has been done to remove unsuitable housing and to remodel and 
market the most deprived areas of the borough. There are some effective 
mechanisms in place to support people to remain in their homes through 
adaptations and other support services. The approach to rehousing and 
homeless prevention is less strong. 
Wirral Metropolitan Borough Council 

Strategic Approach to Housing │ How good is the service?  25 
74  There is a comprehensive homelessness strategy in place from 2003 which has 
formed the context for the operation of the homelessness service. Although the 
strategy action plan is not sufficiently SMART and has not been monitored by the 
homelessness forum, there has been a considerable shift in the use of 
Supporting People funding to fill some of the gaps in service provision identified 
at the last review. The homelessness forum was inactive for some time but has 
recently been re-established and a review of homelessness has been 
commissioned from external consultants. Members of the homelessness forum 
are positive about their role in developing an updated strategy and are positive 
about the way the council is driving the review. 
75  The council is providing an integrated and seamless approach to rehousing 
people and has aligned homelessness and housing advice services with 
Wirralhomes, the borough's well-established choice based lettings scheme as 
part of its overall approach to rehousing. Homelessness service performance 
against best value and local performance indicators has improved this financial 
year. For example, 87 per cent of decisions on homelessness are being made 
within 33 working days compared to 80 per cent last year and there has been a 
24 per cent reduction (year to date) in the average number of households in 
temporary accommodation.  
76  There are a number of examples of positive practice within the council which 
support the homelessness service. For example, Response, which is part of 
children's services, has made an effective DVD which is shown in schools and 
other resource centres. The service has also delivered workshops on 
homelessness for young people and is raising awareness of the true implications 
of homelessness for young people. The housing employment link project (HELP) 
is also a key mechanism for assisting vulnerable people, including homeless 
people to access employment opportunities and secure permanent 
accommodation to help sustain their employment. 
77  The council has established an effective housing access panel. This involves 
councillors, RSL board members and community representatives. It meets  
bi-annually and is responsible for overseeing the policy direction and 
implementation of the Wirralhomes rehousing policy and service. It is also the 
final point of call for appeals, reviews and disputes. There is a well established 
and effective steering group in place for Wirralhomes. It involves three council 
officers and a maximum of two representatives from each of the partner RSLs. It 
meets six times a year as a minimum and takes the lead in developing policies 
and procedures for the scheme and acting as the second point of call for appeals 
and reviews. It is also responsible for monitoring the overall performance of the 
scheme and ensuring that it is delivered equitably. These mechanisms ensure 
that there is a strong strategic direction alongside operational delivery and 
monitoring. 
78  The council makes effective use of discretionary housing benefit (DHB) to support 
homeless prevention. This means that housing benefit can be topped up to meet 
rent payments and enable customers to maintain a tenancy which might 
otherwise fail.  
Wirral Metropolitan Borough Council 

26  Strategic Approach to Housing │ How good is the service? 
79  The council is addressing the need for move on accommodation. It has 
developed the housing priority panel to identify people who can be 
accommodated through Wirralhomes with additional floating support and clear 
criteria are in place. 
80  The Wirralhomes system has been improved to ensure better access to 
properties for homeless people and the council has effective relationships in 
place with RSLs. Originally homeless people were handled through the 
expression of interest route but this was not working and so it was amended such 
that 50 per cent of properties are now allocated for homeless people and  
50 per cent go through Wirralhomes.  
81  The council is making effective use of dispersed RSL properties for temporary 
accommodation. Although there has been some use of B&B for emergency 
accommodation, the use of dispersed units is providing a better service for 
homeless families. The council is also part of the Merseyside accommodation 
partnership (MAP) which has a system of emergency accommodation for 
vulnerable and/or homeless young people. There are also direct agreements in 
place between children's services and RSLs for the provision of accommodation 
for care leavers with ongoing support. This means that the housing and support 
needs of vulnerable people are being addressed through the most appropriate 
routes. 
82  Wirralhomes customers affected by clearance are given an urgent need status 
and, to encourage them to stay in their area, they are awarded a double urgent 
need status for areas within two miles. This is enabling people to get rehoused 
locally more quickly but also means that they are not restricted from applying to 
move elsewhere. 
83  It is also positive that the council has encouraged RSLs to de-designate some 
properties within their stock in order to address the shortage of properties for 
young people and disabled people. The council is now considering whether 
incentive schemes could be used to encourage this in order to increase the 
number of social rented properties available to rehouse people and, at the same 
time, address the high levels of empty properties in some RSLs.  
84  There is effective partnership working at a sub regional level in relation to illegal 
eviction control. The council is taking appropriate action to reduce the numbers of 
people who are at risk of becoming homeless as a result of illegal eviction and 
harassment. 
85  The council is making full use of the powers bestowed by the Housing Act 2004. 
It is using Regulatory Reform Order (RRO) powers and has revised its financial 
assistance policy to reflect this. It is piloting enforced sales procedures in 
accordance with the Government’s concordat on good enforcement. This has 
enabled the council to take a number of successful enforcement actions since the 
new powers were introduced. 
Wirral Metropolitan Borough Council 

Strategic Approach to Housing │ How good is the service?  27 
86  The council's private landlord forum is effective. Accredited and non-accredited 
landlords provided confirmation that they value the forum because it has 
improved communication, assisted their business through referrals for rehousing 
and they have received quality training on landlord issues. The tenancy deposit 
scheme aims to improve access to private rented accommodation and also offers 
tenancy support to ensure tenancies are sustainable in the long term. These 
initiatives are working to bring stability to the private rented market and to 
increase confidence of both landlords and tenants. 
87  The council is making good progress on the mandatory licensing scheme for 
HMOs. This is a significant issue for the council as there are an estimated 2,500 
HMOs in Wirral. Public notices have been issued and applications are being 
processed. To date there have been 40 voluntary applications (35 of which have 
been licensed). These figures compare very favourably with partner pathfinder 
authority performance. The council is now focused on achieving full licensing 
within the three years which commenced in June 2006. There has been a 
comprehensive advertising campaign and a fee structure established after full 
costings and comparisons with pathfinder partners. Empty dwelling management 
orders (EDMOs) will be used where negotiation to license fails and the council 
has already invited tenders from RSLs or private landlords. In addition to the 
mandatory licensing scheme, the HMO team also continues to respond to day to 
day enquiries and complaints from the general public and landlords about  
non-compliance across the borough. The team also liaises closely with WHIA 
about potential disabled adaptation referrals and other minor works for elderly or 
vulnerable residents. In the last two years 57 complaints have been investigated 
resulting in 22 HMOs (80-90 units of accommodation) being 'made fit'. 
88  The council is making best use of existing housing by effective partnership 
between environmental health and enforcement action in private sector housing. 
Robust advertising of the housing health and safety rating system (HHSRS) has 
resulted in higher numbers of complaints of disrepair in private sector housing. In 
the year to date, 290 complaints have been inspected, of which 55 were resolved 
pre-HHSRS. Seven enforcement actions have been taken. 
89  The council is using innovative techniques to deliver its private sector housing 
strategy. For example, the HOUSED scheme is a process of the council acquiring 
properties through negotiation, refurbishing them to a high standard, including 
'secure by design' and eco friendly homes for resale at discount rates or shared 
ownership. This scheme has been very successful. Three enforced sales are 
taking place and a further 40 are in phase two. A private sector developers list 
has been assembled and this has led to 12 empty properties being sold by 
owners as an alternative to the enforced sales procedure. The council is also 
piloting a private sector leasing scheme. 
90  Group repair schemes are effective. Group repair assistance is currently available 
within ‘The Triangles’ area of North Birkenhead and this assistance supports the 
external renovation of blocks of properties and also includes the provision of solar 
water heating panels, helping reduce CO2 emissions. The future of group repair 
assistance beyond this scheme, which is due to be completed in 2008, is under 
review and will involve a loan element in future years. 
Wirral Metropolitan Borough Council 

28  Strategic Approach to Housing │ How good is the service? 
91  Since the introduction of the RRO in 2002, the council has adopted its private 
sector housing financial assistance policy. The flexibility introduced by the RRO 
has enabled Wirral to diversify the assistance given while, at the same time, 
maintaining historical grant commitments in connection with Tranmere Housing 
Regeneration Partnership which will be completed in 2007. In relation to housing 
clearance activity, this has included the introduction of a range of support 
mechanisms, including: 
•  an equity based relocation loan averaging £19,500 which has replaced 
relocation grants, as the major source of gap funding; 
•  a panel of independent financial advisors, which has been developed with our 
HMRI partners; and  
•  the Homemovers Service, which includes dedicated staffing support and an 
information pack to support people moving from areas to be cleared.  
92  The council is using its powers to intervene in private sector housing to deliver an 
increasing supply of decent affordable homes. One hundred per cent renovation 
grants continue to operate in long standing regeneration areas where 
commitments had been made and the transition from grants to loans is being 
handled effectively, alongside piloting innovative practices in relation to the 
transition to equity loans. As an 18 month interim measure, the council has 
introduced an innovative 50:50 equity/grant loans within the HMRI area based on 
learning from St Helens. It is intending to introduce equity renewal loans in 2008, 
which will replace the existing renovation grant provision currently being phased 
out.  
93  The council is seeking to make best use of existing housing by proactively 
targeting high quality enforcement action at private sector housing, although the 
scale of the issue is large and there are many empty properties which have been 
unoccupied for longer than six months. A specialist empty property team has 
been established to identify empty properties, to assess them through a robust 
appraisal process and bring them back into use through a range of innovative 
approaches. Reporting of empty properties is encouraged through effective 
publicity, such as the empty property hotline and website. Officers make contact 
with landlords and where negotiation fails or contact is unavailable, appropriate 
enforcement action is taken with 70 forced sales having been achieved. Since the 
team's inception in 2006, 92 empty homes have been brought back into use 
impacting positively on confidence in the local housing market. 
94  Wirral is currently actively piloting the use of the enforced sales procedure. 
Tighter registration on the future use of the property could be implemented on  
re-sale of the property to prevent the property remaining empty by any 
subsequent owner. Wirral regards the use of the enforced sales procedure as an 
effective tool for reducing long term nuisance empty properties where all other 
measures have failed and is using case studies to develop its longer term 
strategy.  
Wirral Metropolitan Borough Council 

Strategic Approach to Housing │ How good is the service?  29 
95  Under Public Service Agreement 7 (PSA7) set by the Government, the council 
must increase the proportion of decent homes occupied by vulnerable 
households (those on an income-related benefit). Wirral is making steady 
progress on this target and 62.3 per cent of the private sector housing stock 
occupied by vulnerable households is now decent. This is an increase of  
4.3 percentage points from the original baseline of 58 per cent in 2002.  
96  The council is also using its powers to intervene in the private rented sector to 
deliver an increasing supply of decent affordable homes through the private 
landlords' accreditation scheme. Landlords are given a number of incentives to 
join the scheme including free tenancy referencing and training which seeks to 
ensure all properties meet decent standards and tenants receive effective and 
legal management services. The team carries out 100 per cent inspections to 
identify decency. To date, 115 landlords have joined the scheme which has 
ensured 1,200 (10 per cent of the estimated market) private rented properties 
meet DHS.  
97  The council is effective at assisting people to stay in their own homes through the 
Wirral home improvement agency (WHIA). The agency offers a range of support 
services, for example where major repairs needed to be carried out in owner 
occupied properties of lower income, elderly and disabled occupiers. There is 
also effective signposting to other services such as Warmfront energy grants and 
initial assessment visits are free. WHIA is within the top quartile nationally for 
performance compared to all HIAs.  
98  The adaptations service is also effective at assisting people to stay in their own 
homes in accommodation suitable to their needs. WHIA assists applicants to 
apply for a disabled facilities grant (DFG) to fund adaptations to facilitate access 
into or use of a facility (such as bathing) within the home. DFGs may also be 
used to enable hospital discharge or maintain independence. WHIA also provide 
support to improve hospital discharge times, particularly where a minor repair or 
adaptation is required in order for a person to return to their home.  
99  The approach taken to prioritising adaptations is positive. The threshold for minor 
adaptations is set at £1,200. This means that the majority of works can be 
processed quickly. Where there is a mixture of major and minor adaptations, the 
minor adaptations are not held back while waiting for major works. Customers 
needs are therefore generally met quickly and for those customers who are 
waiting for major adaptations, some of their urgent needs are addressed without 
delays. 
Wirral Metropolitan Borough Council 

30  Strategic Approach to Housing │ How good is the service? 
100  Wirral has developed robust policies and procedures which target energy 
efficiency. It has improved domestic energy efficiency by 2.64 per cent from  
1 April 2005 to 31 March 2006. Energy efficiency ratings in the private sector 
have improved, with average SAP ratings of 55 from 53 in 2004. There has been 
an ongoing comprehensive campaign to raise awareness of fuel poverty, energy 
efficiency and the availability of grants working closely with strategic partners 
including Age Concern, and utility companies. Since 2003, 291 staff from the 
council, partner RSLs and other key staff have received training so that 
appropriate advice and signposting can be given to residents. There are targets 
to increase referrals by 10 per cent each year as part of the council's contribution 
to the national target of eradicating fuel poverty.  
101  The council has used area-based renewal to achieve maximum impact upon 
private sector markets, especially in Tranmere where nearly 10 years of housing 
investment in excess of £58 million has seen 600 homes cleared, 1,200 homes 
improved and 275 new homes built. There are 2,200 more decent homes in 
Wirral in 2006 than 2001 and few lower demand homes. In total over 1,500 
homes have benefited from HMRI-led investment since 2003. 
102  The council's approach to homelessness prevention is underdeveloped. A 
number of initiatives have been put in place and are now starting to demonstrate 
results. For example, the levels of homeless presentation have dropped from 294 
in September 2004 to 205 in September 2006, with acceptances dropping from 
180 to 109 over the same period. However, the council recognises that there 
needs to be wider use made of the range of prevention methods available, for 
example approaches such as home visits, mediation, landlord intervention, debt 
and benefits advice, advocacy and the rent deposit scheme are currently 
underutilised. Although the council has focused its homelessness grant on two 
prevention posts, an increase in the numbers of people accessing the housing 
advice service has meant that, to date, it has generally been reactive. The council 
is therefore not yet able to fully demonstrate that it is using all the tools at its 
disposal to prevent homelessness.  
103  There is variation across RSLs in the proportion of properties offered up for 
homeless applicants. Although there is an agreement in place with RSLs for  
50 per cent of properties to go through CBL and 50 per cent to go for homeless 
applicants and this is monitored by the service, there are variations between 
RSLs and there is no clear explanation for this, for example Beechwood and 
Ballantyne allocated 74 per cent of properties to CBL and 13 per cent to 
homeless applicants. The council is not clear as to why this is this case and it 
may be preventing homeless applicants from accessing properties on the estate.  
Wirral Metropolitan Borough Council 

Strategic Approach to Housing │ How good is the service?  31 
104  The council has positive practices in place to maximise the effective use of 
existing adapted properties, but operationally this is underdeveloped. A disability 
register is being compiled of all social housing, although there has been limited 
input from some RSLs to date. The register does not contain private sector rented 
housing properties and there are no plans to integrate this element of provision. 
The service was originally operated by WIRED (a voluntary organisation) but has 
recently been taken over by Wirralhomes for further development. Although 
currently underdeveloped, it is an effective resource for Wirralhomes and will help 
ensure that empty adapted properties are targeted more effectively and 
customers with needs matched to the properties available. 
105  Although relationships with occupational therapists are positive, there is still some 
fragmentation in the way the adaptations service is delivered. Staff in the 
adaptations service do not know when customers first entered the adaptations 
process or how long initial assessment is taking. This means that performance 
data on the time taken for adaptations is erroneous in that it does not include the 
assessment period. 
106  The incentive scheme to attract private landlords to become accredited has not 
been fully explored. Landlords of houses in multiple occupation (HMOs) asked 
what the incentive was to come forward to incur license fees and potential 
improvement costs when most HMOs are not inspected and could fall through the 
net. A suggestion put forward by landlords for the council to offer free licensing 
has not been explored by the council. Tenant referencing is only available in the 
regeneration areas and so for landlords not owning stock in those areas, there is 
no incentive. Failure to undertake a cost benefit analysis represents a missed 
opportunity to achieve greater efficiency and improved performance. 
Enabling the provision of more housing to meet needs 
107  There are more weaknesses than strengths in this area of service. The council 
has had a strong focus on balancing the housing market through the regeneration 
of deprived areas in the borough and has delivered some innovative 
developments, However, as a consequence of this focus, it has not maximised 
opportunities to develop more homes to meet a wide range of needs through the 
use of partnerships and planning powers, despite this being a stated priority 
within the housing strategy.  
108  The council has maintained a strong focus on regenerating areas in the east of 
the borough in order to bring about a more balanced housing market across the 
whole area and is seeking to change public perceptions of the area as a place 
where people want to live. For example, it is actively engaged in the North End 
Community Partnership. This is a key element of the council's overall approach to 
achieving a more balanced housing market across the borough. 
Wirral Metropolitan Borough Council 

32  Strategic Approach to Housing │ How good is the service? 
109  There is an interim planning policy in place which allows for development 
provided that need can be demonstrated. There is planning restraint on house 
building in the west of the borough and in areas working back towards the HMRI 
area in the east. This supports the council's housing strategy which focuses new 
development on areas of deprivation and seeks to balance the housing market 
through area-based regeneration and a more appropriate mix of housing supply. 
This means that only housing where a clear need has been demonstrated has 
been built outside the regeneration areas, for example housing for older people in 
both the social and private sectors.  
110  Despite, the lack of a clearly documented strategy for the development of new 
housing, the council is clear about the type of housing it wants to see developed, 
particularly on the eastern fringes of the borough where property prices are 
lowest and deprivation greatest, linked in the main to HMRI and adjoining areas. 
Sites are identified mainly through clearance of poor quality housing in 
regeneration areas covered by HMRI and development of mixed tenure schemes, 
including low cost, eco homes. Home ownership is negotiated in partnership with 
development partners. The council is about to go live with an extensive marketing 
campaign, 'Live Wirral', to promote home ownership. Recent research has 
identified a positive shift in perceptions about areas that have undergone 
renewal, with 39 per cent stating they would now consider living in Tranmere 
compared to only 4 per cent in Birkenhead which is the next targeted area of 
regeneration. Property values are now increasing in the east at a higher rate than 
the west of the borough and the council's interventions are therefore working 
effectively to narrow the gap between house prices across the borough. 
111  The council is seeking to ensure that housing developments are located in 
appropriate places and it uses its partnerships effectively to meet this objective. 
Regeneration activity is universally acknowledged to be focused on the eastern 
side of the peninsula - where the highest levels of deprivation and disrepair exist - 
at the accepted expense of further investment in the west. Since 2003, over  
£30 million of HMRI funding has been spent in Wirral. This has enabled the 
acceleration of existing investment programmes in Tranmere and Rock Ferry, 
where the Council has been coordinating and delivering an area-based renewal 
programme since 1998. This funding has enabled the council to remove areas of 
most severe housing market decline in Birkenhead, Seacombe and Egremont. 
112  A number of successful mixed tenure schemes have been developed over recent 
years. Examples include the Housing Partnership Scheme developed with Lowry 
and Riverside Housing Association, which includes 158 properties for outright 
sale, with 85 social rented and 26 shared ownership properties, the Fiveways 
scheme of 305 new build properties of which 70 per cent will be for sale and  
30 per cent for social rented and the Green Lane Triangle which is a development 
of shared ownership houses and apartments. This demonstrates that the council 
has enabled the building of affordable housing in the borough and has used its 
enabling role to encourage high quality mixed developments. 
Wirral Metropolitan Borough Council 

Strategic Approach to Housing │ How good is the service?  33 
113  Where new schemes have been developed in the borough, the council has 
worked effectively with partners to bring capital and revenue funding together. For 
example, the development of new schemes with floating support such as the 
bungalows for teenage parents, the new domestic violence unit which has an 
outreach worker attached to it, two extra-care schemes for older people and a 
family sanctuary scheme. This ensures that schemes are viable and that 
vulnerable clients receive the housing related support that they need, alongside 
the provision of housing. 
114  The council has worked positively to start to address the housing needs of key 
workers in the area. Two schemes have been approved - the fire station at 
Heswall and units at the hospital at Arrowe Park. However, there is no clear 
keyworker housing strategy to set the framework for such schemes, although 
these developments have demonstrated housing need in line with planning 
policy. 
115  The AC market renewal annual review 2005/06 found that as pathfinder policies 
impact, house prices will rise. In the light of that desired outcome there is a need 
to make careful provision for low cost housing that can be sustained in the long 
term and for an appropriate level of social housing. In this inspection we found 
that although there has been new provision of low cost housing and some social 
housing, there has been no clear strategy to articulate how the Council is 
assessing housing need and what its expectations are in relation to future 
provision and this has been deferred pending the development of the strategic 
housing market assessment. 
116  The development of the supply of new affordable housing - particularly social 
housing - more widely in the borough has been slower. Historically, there has 
been limited demand for increased provision of affordable housing and it is only 
very recently that there have been increased pressures on supply due to 
demolitions and, anecdotally, speculative buying as a result of HMRI and the 
proposed Peel Holdings waterfront development, alongside shifts in the  
sub-regional housing market. The overall social housing stock levels available 
through the unified waiting list and now Wirralhomes have reduced from 22,184 in 
2002 to 20,283 in 2006. The affordable housing that has been delivered is 
generally focused on specialist provision and this has resulted in a limited supply 
of new social housing to meet an ever-growing housing register, particularly for 
general needs and single people. This is impacting negatively on the prospects 
for rehousing for anyone who is not homeless or in urgent need. 
Wirral Metropolitan Borough Council 

34  Strategic Approach to Housing │ How good is the service? 
117  The council does not have a strong track record of maximising the use of Section 
106 agreements to achieve affordable housing in the borough. The council has 
yet to make clear its priorities for planning gain and an affordable housing policy 
is still to be developed. However, the strategic housing market assessment which 
is to be finalised in May and has been undertaken to comply with PPS3 will give 
the council more leverage in future to negotiate Section 106 agreements which 
result in mixed tenure schemes or to achieve additional investment in affordable 
housing through the use of commuted sums. There is only one recent example of 
the council using Section106 to enable housing development and this was 
through the use of a commuted sum. This represents a missed opportunity to 
maximise the availability of affordable housing in the borough and to secure 
mixed tenure schemes to create more balanced communities. The council has 
recently set up a Section 106 group to address this weakness. The current lack of 
an affordable housing policy also means that there is not a clear brief for 
developers or RSLs which sets out the level, location and type of affordable 
properties that the council wishes to see built across the borough.  
118  There are no targets set in the housing strategy for development outside the 
regeneration areas. This has meant that, while the developments that have been 
delivered with RSLs through the national affordable housing programme (NAHP) 
are effective in meeting housing needs and have met the broad objectives of the 
housing strategy, they have not been strategically driven and there remain gaps 
in provision. For example, there is a shortage of homeless accommodation, in 
particular for special groups, such as alcohol users, and for single women. The 
council's approach to balancing the housing market is, therefore, currently 
incomplete and may be restricting the options for people living or wanting to live 
in certain parts of the borough.  
119  The council's engagement with RSLs through the SHP has failed to address 
head-on the issue of the development of affordable housing across the borough 
more broadly. Housing developments are discussed on an individual basis with 
developers and RSLs, but there is no overall input into the formulation of strategy 
for affordable housing from the partnership. The council is, therefore, not 
maximising the use of market intelligence from partner RSLs. 
120  The Council is not making effective use of partners in contributing to balancing 
the housing market. There are no formal relationships with developers to explain 
and involve them in council's policy of excluding development in the west or 
explanations for the lack of use of Section 106 agreements or clear development 
briefs. The strategy aims to balance the borough's housing market by focusing on 
improving the quality and choice of homes in the east of the borough but it is not 
clear how the exclusion of the west is impacting on affordability to enter the 
housing market and contributing to economic migration within or outside of the 
borough.  
Wirral Metropolitan Borough Council 

Strategic Approach to Housing │ How good is the service?  35 
Is the service delivering value for money? 
121  There are more weaknesses than strengths in this area of service. There is a 
sound approach to securing additional resources in order to delivery high quality 
services to customers and partnership working is strong and effective. While 
there are many examples of the service improving efficiency and value for money 
on the ground, there is no clear approach within the regeneration department to 
assessing value for money through benchmarking and little by way of 
demonstrable process efficiency savings. There is a lack of clarity on whether 
costs within the service are high and they have not been designated as a 
corporate priority for review. 
122  Wirral cannot demonstrate a clear track record to date of improving value for 
money within the housing strategy service. The council transferred its housing 
stock in 2005 and since then the department has merged with other council 
departments to form a regeneration department. The council is only now putting 
in place clear strategies for delivering efficiencies and value for money and so 
performance monitoring to date has not included any hard data to demonstrate 
progress against targets at a departmental level. 
123  The council's comparative costs are high. The council assesses value for money 
performance against other local authorities through the annual Use of Resources 
Assessment3. This compares community housing services. Homelessness spend 
is in the lower quartile and Supporting People spend is ranked in the third 
quartile. These positive comparators in the homelessness service were identified 
before an increase in the current establishment. In addition, there has been no 
reconfiguring of homeless staff in response to the reducing levels of homeless 
presentations and acceptances. The council is continuing to pursue cost 
comparison with other similar providers such as through the national HMRI 
benchmarking programme and Wirral has offered to be included in round two of 
this exercise. It has also begun a cost:benefit analysis of the Wirralhomes service 
and a service review of adaptations which is, based around the new 1-Business 
IT system. 
124  The council cannot systematically demonstrate VFM in the delivery costs of its 
services. In response to the new council efficiency targets, the council is only now 
starting to look at comparator information and to drill down on delivery costs. To 
date there has been little process re-engineering to make efficiencies while the 
organisation has been increasing human resources.  
125  There is recognition in the service that the Wirralhomes IT system is ineffective 
and creating significant inefficiency in the way services are delivered. 
Expressions of interest (the levels of which are very high as a result of demand 
on social housing) are currently manually logged on a spreadsheet system which 
is time-consuming and also creates the potential for errors. Although the service 
has submitted for an 'invest to save' proposal for investment in developing the 
system, there is currently no guaranteed funding for this. 
 
3 Audit Commission website-value for money toolkit 
Wirral Metropolitan Borough Council 

36  Strategic Approach to Housing │ How good is the service? 
126  The value for money of Wirralhomes for RSL participants is not clearly 
demonstrated. Currently, RSLs are being asked for a higher levy, but without any 
guaranteed improvements in service delivery as the investment proposal for the 
new IT system has yet to be agreed. Little has been done to benchmark with 
other schemes to consider whether it provides value for money or whether there 
are more effective ways of working. The scheme has also not yet been opened 
up to private landlords which would increase the investment that could be made 
in the service (or reduce the council's contribution). No work has been done yet to 
compare whether the service is more competitive than private lettings agencies or 
to look at other ways in which the service could be expanded to generate income. 
127  The council has developed a strategic approach to value for money and has 
approved an efficiency plan reduction of £30 million from 2008 to 2011. This will 
ensure that all areas across the council are thoroughly reviewed as savings are 
required from every department. 
128  The council believes that within the context of external circumstances, its costs 
are reasonable though it does not have robust data to confirm this. The overall 
costs of the service have increased in recent years, for example through the 
expanded housing strategy team and HMRI delivery team, but these increased 
costs are legitimate as they are providing new services which did not exist 
previously. The housing strategy service in Wirral is highly comprehensive in 
terms of what it provides and required substantial resources in order to deliver its 
range of demanding programmes and services. This has been required to 
establish the post-stock transfer housing strategy function and to deliver a HMRI 
programme, which is bringing in an additional £10 million per year of direct 
investment into housing in Wirral. 
129  The council is working with partners to increase capacity and reduce costs. The 
council has maximised the use of all available external funding to help improve 
the housing stock. Examples have been the leverage of £34 million of housing 
investment from the HMRI Programme, £2,727,000 from English Partnerships, 
£428,000 from the North West Development Agency (NWDA), £4,891,000 from 
the Housing Corporation/RSLs, £2,097,000 from the neighbourhood renewal fund 
(NRF) and £10,724,000 from private sector investment. Future additional 
investment will come from the VAT shelter established as part of the stock 
transfer where £40 million will be generated and focused on defined shared 
targets and outcomes agreed by a Council/Wirral Partnership Homes joint 
working group. This is enabling the council to focus on its priority targeted areas 
and to deliver key projects on time and to agreed targets.  
130  The council has developed partnerships which achieve value for money and have 
delivered improvements in its performance to service users. It has generated 
savings which have been reinvested particularly in 'The Triangles' group repair 
scheme where competitive tendering led to the appointment of contractors at a 
figure of 10 per cent less than the original budget. The savings created were  
re-invested to enhance the scheme and improve quality and this has proven to be 
highly popular.  
Wirral Metropolitan Borough Council 

Strategic Approach to Housing │ How good is the service?  37 
131  Key partnerships with RSLs have led to the agreed re-investment of £5 million in 
Wirral using recycled capital grant fund (RCGF). This impact of partnership 
working has been to increase private sector housing investment in Wirral from  
£5 million in 2002/03 to £6 million in 2006/07. This has enabled regeneration 
programmes to be delivered in line with targets. 
132  The council has used procurement effectively to achieve value for money in 
delivering private sector housing services that benefit service users and other 
stakeholders including RSLs, private landlords and other council departments. 
Examples include using competitive tendering for property security and clearance 
which is flexible to the demands of the service and local residents and using 
competitive tendering for group repair, schedule of rates works, the HOUSED 
scheme and Homeswap. This has minimised the contributions which home 
owners have to directly contribute to a scheme or where there is a charge placed 
against a property after works are carried out. The impact of this has been to 
achieve better value for money for council tax payers. 
133  The council's approach to private sector housing is delivering some demonstrable 
efficiencies. For example the empty property initiative has brought 92 homes 
back into use at a cost of £727,000 - approximately £8,000 per property. The 
Homemovers service costs £134,000 per year, but in 2005/06 assisted 318 
people to move home - which equates to £421 per person.  
134  The council compares well on cost in the HMRI. Work undertaken to compare 
with Sefton and Liverpool demonstrates that the council performs well. For 
example, disturbance allowance costs compare favourably with sub-regional 
partners. The average cost of allowances in Wirral is £1,100 compared to £2,000 
in Sefton. Liverpool's are significantly lower at £664 and the council is currently 
seeking to establish the reasons for this. 
135  The council is making effective use of loan based products. It has introduced 
partnering arrangements with private sector loan provider, ART Homes Limited. 
This arrangement is due to end in 2007 and the procurement of a future loan 
provider will be undertaken in conjunction with partners within NewHeartlands 
and will include the criterion of levering in private finance to support the public 
resources available, providing greater value for money. 
136  The council is seeking to reduce costs and minimise waste in some areas. It has 
waited to refresh its housing needs assessment through the commissioning of a 
strategic housing market assessment in order to ensure that it is meeting the 
requirements of Government guidance on Planning Policy Statement Three 
(PPS3). It has, therefore, not wasted resources on commissioning a study which 
did not meet the requirements. 
Wirral Metropolitan Borough Council 

38  Strategic Approach to Housing │ How good is the service? 
137  The adaptations service is delivering value for money in procuring technical 
services and approved contractors. A market test was conducted of the design 
service needed to translate OT recommendations into specifications (for lifts, 
showers, extensions etc.). Following the market test SLAs with in-house services 
from the council were renegotiated at fees lower than the open market. 
Competitive procurement was also used in drawing up the approved contractor 
list through the OJEU which procured 10 per cent savings on the schedule of 
rates. This means that the work can be completed more quickly for customers 
and overhead costs are kept low. The council does not insist that all adaptations 
works are undertaken by the in-house team. Customers are offered the option of 
using their own contractor for adaptations work and the council then takes 
responsibility for ensuring that contractors comply with H&S, have insurance and 
meet equality and diversity requirements. This is helpful for customers who may 
wish to have additional works undertaken at the same time as the adaptations 
work. 
138  The council maximises its existing resources through the recycling of disabled 
adaptations. The service contributes to rented storage facilities held by social 
services and recycles all stair lifts, through floor lifts and ramps. Each recycle 
saves an average of £8 to 10K.The council has benchmarked its adaptations 
service with Trafford, Bury and Sefton and compares favourably on both costs 
and outputs. The savings made through competitive procurement are enabling 
more adaptations to be carried out from the DFG pot. 
139  The council is routinely applying warranties and implementing defects liability call 
backs on adaptations works. Customers are also advised to take out a 
maintenance contract. This reduces the risk of customers bearing any additional 
costs when equipment breaks down. 
140  The Homemovers scheme can demonstrate tangible efficiencies. In addition to 
providing valued customer care through support in demolition programmes, the 
team has reduced the necessity for costly legal intervention such as CPOs which 
has saved £50,000 from budgeted provision. Costs compare favourably with 
other partners within the HMRI Pathfinder. Disturbance payments are allocated 
under a clear policy to compensate demonstrable loss through production of 
receipts. Spend on relocation loans is rigorously monitored and so far this year 
less than £300K has been allocated. Benchmarking with similar schemes in other 
pathfinder areas also shows staffing ratios to outputs as favourable in Wirral. 
There are plans to deliver the current home ownership advisory service to partner 
RSLs within the sub region at a fee which will help resource the team's current 
overheads as it can be delivered within the current staffing establishment. This 
enables best value to be obtained from HMRI funds which can then be targeted 
at priority improvements. 
141  The empty property team uses appropriate procedures to maximise revenue. 
Under the enforced sales procedure, when action is taken, legal charges are 
placed on the property to cover council/corporate debt including legal costs for 
the process. For example one EDMO identified charges of £15,000 in corporate 
debt that were recovered through the sale. The empty property team is, therefore, 
contributing positively to efficiency gains for the council. 
Wirral Metropolitan Borough Council 

Strategic Approach to Housing │ How good is the service?  39 
Summary 
142  We have assessed the council's strategic housing service as a good, two-star, 
service.  
143  Customers have easy access to services and the staff are customer-focused. The 
way the council engages with residents about housing issues, particularly in the 
HMRI area is effective. The council is seeking to deliver its services fairly to all 
diverse groups and has effective mechanisms in place to support this objective. 
There is a sound approach to the development of strategies and the council's 
information base is robust and comprehensive. The council is delivering its role 
as a strategic housing authority well following the transfers of its housing stock 
and it is making clear progress against its priorities for housing in the borough. 
There are some examples of positive practice, including the Homemovers 
service, the approach to empty homes, HMO licensing, engaging with private 
landlords, private sector housing, group repair schemes, energy efficiency and 
enforcement action. There is a clear focus on meeting DHS across all sectors of 
the housing market and on achieving a balanced housing market through area-
based regeneration. The adaptations service is delivering positive outcomes for 
most customers. 
144  However, customer service standards and customer information are inconsistent 
and are lacking in some key areas of service and there is no systematic and 
consistent approach to gaining and using customer satisfaction information. The 
service lacks a clear and explicit vision for balancing the housing market across 
the whole borough over the longer-term and there is no affordable housing policy 
to guide development, with a corresponding lack of use of Section 106 
agreements to increase the proportion of affordable housing. Comparative costs 
are high and the council is unable to evidence value for money across its housing 
services. 
Wirral Metropolitan Borough Council 

40  Strategic Approach to Housing │ What are the prospects for improvement to 
the service? 
What are the prospects for improvement 
to the service? 

What is the service track record of delivering 
improvement? 

145  There are more strengths than weaknesses in the council's track record of 
delivering improvement. There is a strong track record of improving the things 
that matter to local people and the council has achieved tangible change in the 
local area. The council is responsive to recommendations and has a 
demonstrable openness to learning from best practice. However, value for money 
improvements cannot be demonstrated and some areas of service delivery have 
lagged behind. 
146  The council has a track record of achievement in housing strategy. It concurrently 
achieved a fit for purpose housing strategy, two stock transfers and a successful 
bid for HMRI. It has redefined its role as a strategic housing authority and has 
driven forward on the development of key initiatives which seek to provide a more 
balanced housing market across the borough. It has a track record of delivery 
against the housing strategy action plan. To date 31 actions (of 100) have been 
completed. Performance is reported twice a year to the SHP. There is clear 
evidence of a track record of delivery in some key areas and the council can 
demonstrate improvements in outcomes and key performance indicators that 
would be experienced by users. 
147  The council also has a track record of responding to inspection 
recommendations. Recommendations from both the Supporting People 
inspection and the HMRI pathfinder review have been acted upon and there is 
strong evidence that the majority of these have been addressed.  
148  Recognised as an area for further improvement following AC inspections the 
council has engaged a marketing and communications person to publicise the 
positive impact of regeneration initiatives carried out. An extensive marketing 
campaign 'Live Wirral' including use of radio, press and buses aims to promote 
Wirral as a place to live. The organisation is learning from previous inspection 
recommendations. 
149  Against a backdrop of some significant deprivation levels in the borough, Wirral's 
track record on increasing energy efficiency and reducing fuel poverty for its 
customers is a key strength. HECA progress on efficiency has been positive at 
16.38 per cent so far this year, with significant progress having been made in the 
last three years since Wirral developed its own strategy. This means that the 
council is on track to achieve the 2011 government target of 30 per cent. 
Wirral Metropolitan Borough Council 

Strategic Approach to Housing │ What are the prospects for improvement to the 
service?  41 
150  The council has a strong track record of maximising the use of all available 
external funding to help improve housing. This has included HMRI, English 
Partnerships, North West Development Agency, Housing Corporation/RSLs and 
NRF. The council has also focused substantial levels of funding from its capital 
allocation towards housing as a priority.  
151  In response to gaps in the homelessness service, the council has appointed new 
housing advisors and has developed a more comprehensive approach to 
homeless issues through the introduction of preventative work. It has also 
improved access to better move on accommodation and improved temporary 
accommodation through the re-focusing of Supporting People funding. 
152  Positive progress is also being made on addressing the issue of move on 
accommodation for people with support needs. A new scheme, the housing 
priority panel, has been set up to assess the needs of particular clients on a case 
by case basis and to work together to meet those needs and ensure move-on 
through a range of support. The information from this approach will be used to 
identify whether there are further gaps in provision or barriers to access and will 
seek to address these through SP funding in future. 
153  The adaptations service has a track record of improving service delivery and 
outcomes for customers. Average waiting times have reduced from 18 months to 
9 months, with minor adaptations generally completed within target timescales of 
5 days and fast track adaptations completed within the 24/48 hour targets. The 
service has undertaken a review against the CLG good practice guidance 
checklist. This identified a range of areas for improvement which the service is 
now working on. This means that customers will receive a better service in future, 
for example through the introduction of an adaptations pack and an adaptations 
aftercare leaflet. 
154  Of the 25 original actions in the 2003 PSH strategy a number have exceeded the 
targets considerably. An example of this is target 24, 'to develop a policy to deal 
with empty private sector properties'. This has resulted in the development of a 
draft strategy, the creation of a new empty property team with multi-agency 
working, and successful HMRI and NRF bids in excess of £0.5 million to deal 
exclusively with empty properties and land across the borough.  
155  The introduction of the empty homes team has made a positive contribution to 
reducing the number of empty properties in the borough. The number of empty 
properties in Wirral is above the national average at 4.3 per cent, but lower than 
nearest neighbour Liverpool which is 5.6 per cent. The proactive work of the team 
has brought 92 properties back into use since July 2006. Private sector housing 
has carried out extensive consultation which identified community concerns about 
empty properties and the knock on effect of vandalism, blight and arson. In one 
area, work done by EHOs in carrying out empty property enforcement had 
dramatically reduced the levels of arson noted by the fire service. While the 
service did not achieve its performance target for the number of empty homes 
being brought back into use in 2003/04, performance has improved significantly 
and both the 2004/05 and 2005/06 targets have been achieved. As a result a 
robust empty property strategy has been developed and a structure established 
to take forward the corporate response. 
Wirral Metropolitan Borough Council 

42  Strategic Approach to Housing │ What are the prospects for improvement to 
the service? 
156  However, of the 25 original actions in the 2003 PSH strategy, only 20 had been 
fully completed in 2006. The remaining 2003 targets consisted of clearance 
schemes such as 'Ten Streets' and those targets where new legislation and good 
practice have resulted in a slight amendment in the action plans original aims. 
These included the HMO targets, which have been superseded by the 2004 
Housing Act, which required councils to undertake mandatory HMO licensing, 
and the development of the private landlord strategy, Good practice now 
suggests the emphasis for this strategy should be on the whole of the private 
rented sector, rather than just landlords, and therefore a private rented strategy is 
programmed in for Summer 2007. 
157  Wirral is unable to demonstrate a clear track record of improving value for money 
within the housing department. The council transferred its housing stock in 2005 
and since then the department has merged with other council departments to 
form a regeneration department. The council is only now putting in place clear 
strategies for delivering efficiencies and value for money and so performance 
monitoring to date has not included any hard data to demonstrate progress 
against any efficiency targets at a departmental level. 
158  The council acknowledges that there are a number of weaknesses in service 
delivery which need to be addressed. In its self-assessment it states that the 
service aims to improve the right things, which matter most and address service 
weakness such as addressing Wirralhomes, Homelessness and Adaptations. 
There are political and service-based reviews of these services underway at 
present which will be used to identify deficiencies and develop more robust 
improvement plans. 
How well does the service manage performance? 
159  There are more strengths than weaknesses in the service's approach to 
managing performance. There is clarity on what needs to be done and clear 
mechanisms for monitoring implementation. There is a good understanding of 
priorities at all levels. The performance management arrangements are sound 
and supported by effective ICT. However, there is no documented or clearly 
articulated specific vision for the borough and no targets in place in some key 
areas, for example for the delivery of affordable homes. 
160  The service has aims and priorities for the future that are clear, challenging and 
robust and which are set out in the fit for purpose housing strategy statement 
which links together specific service-based aims and priorities. The service 
places a high emphasis on ‘doing the right thing’ and the council sees housing as 
the right thing to do by making it a corporate priority based on public consultation 
and supporting it with significant funding. The council is focused on improving the 
things that matter to local people through listening to them more. For example  
co-ordinating the approach to housing and the external environment and  
co-ordinating approaches with partner agencies. 
Wirral Metropolitan Borough Council 

Strategic Approach to Housing │ What are the prospects for improvement to the 
service?  43 
161  Customers and stakeholders have been actively involved in strategy 
development. The inner Wirral regeneration consultation excise conducted by 
consultants used a variety of engagement methods to determine customer views 
on priorities for strategic direction. Over 900 customers were consulted. The 
empty property and land strategy was extensively consulted upon through the 
private landlord's forum and other stakeholders including the fire brigade and 
community safety. All strategies routinely go to the SHP and customers are 
engaged through quarterly area forums. Priorities within plans are co-ordinated, 
robust and deliverable.  
162  The council is focused on meeting the national Government agenda. There are 
clear targets in place to achieve energy efficiency and an affordable warmth 
strategy. This means that local people can benefit from increased thermal 
efficiency and lower fuel costs. 
163  The service has future plans and priorities which are well co-ordinated, robust 
and deliverable. Plans address national, regional, local and corporate priorities 
such as the housing strategy objectives and HMRI and are developed within this 
context. Plans integrate financial delivery plans and have clear milestones such 
as HMRI delivery plans. They translate strategic aims into deliverable 
programmes, which are based on solid stakeholder engagement such 
Masterplans. The housing strategy action plan will be strengthened by research 
such as the SHMA and its co-ordination role via the SHP is well established. 
164  The approach to managing performance is generally sound. It is undertaken 
through the use of key performance indicators and a balanced scorecard type 
approach. This means that any service performance failures can be quickly 
identified and focused on. 
165  There are effective performance management arrangements in place which are 
driven at a strategic level. At departmental level, led in the case of housing by the 
director of regeneration, the regeneration departmental plan translates corporate 
objectives and priorities into a deliverable programme including output and 
outcome targets and milestones. These in turn feed into service-based plans 
such as the HMRI Programme. The departmental service planning and 
performance monitoring process is driven by the regeneration department 
management team and permeates throughout the hierarchy of the department in 
the form of performance review meetings and section plans. Ultimately this thread 
links corporate objectives to individual officers via key issues exchanges (the 
council's appraisal system) and personal action plans. Within the council, the 
housing and community safety overview and scrutiny committee provides the 
lead role in housing service development and performance monitoring. Based on 
information presented to it, this committee has chosen a work programme which 
looks at key service areas beginning with Wirralhomes, homelessness and 
housing advice. 
Wirral Metropolitan Borough Council 

44  Strategic Approach to Housing │ What are the prospects for improvement to 
the service? 
166  To support and facilitate the corporate performance management frameworks an 
effective electronic system has been developed for recording and reporting 
progress in relation to indicators and targets to compare performance with other 
authorities - the performance information management system (PIMS). PIMS is 
used by all parts of the strategic housing service. It enables all services and 
sections to input their plans electronically and to link activities to departmental 
aims, corporate objectives and relevant performance indicators. It also aids 
performance management arrangements and automatically generates ‘milestone 
alerts’ to help track performance and identify exceptions. 
167  Improved performance management systems have been introduced for the 
rehousing service (Wirralhomes and homelessness). The homeless service has 
retained the former BVPI relating to decision times and is monitoring this at 
service and individual level. This is used to identify where decision are made 
outside the time target and to analyse the reasons. Service performance has 
improved from 80 per cent to 85 per cent as a result of increased focus and more 
effective performance management (although the target is 95 per cent). The 
homelessness and advice service has a clear plan in place for improving the 
service and is about to commence a review of the whole service in order to inform 
the updated homelessness strategy. The plan sets out some key improvements 
that are now being implemented, which include the development of additional 
posts to strengthen the service through the use of SP funding (support officer, 
bond officer, home visiting officer and tenancy support officer (inc private sector)). 
The council is starting to make progress on undertaking a review of its 
homelessness strategy and service and developing a new strategy. Consultants 
have been appointed to undertake the review. The homeless forum has been  
re-established and has met twice. It has started work to review statistics and 
identify gaps in provision. This will enable the service to increase its capacity to 
deliver a better service for homeless and potentially homeless people and will 
improve the focus on homeless prevention. 
168  There are effective performance management arrangements in place with the two 
stock transfer organisations. Quarterly meetings take place and focus on KPIs 
and systematic monitoring of the delivery of promises. This means that the 
council is ensuring that the commitments made to tenants are being delivered. 
169  The monitoring of the private sector housing strategy works well. The strategy is 
monitored by the action plan contained in the stand-alone PSH strategy and the 
overarching housing strategy statement. This is monitored by the SHP and the 
council’s cabinet. There is a robust performance management structure which 
measures the impact, outputs and outcomes of many parts of the private sector 
housing service, principally the HMRI. These are monitored by NewHeartlands 
and used by the board to inform decision making. They are also monitored by the 
council’s cabinet and used to inform future activity such as the recent decision to 
bankroll Wirral’s HMRI Programme in order to maintain performance. 
170  The council works pro-actively with existing and potential partners to compare 
processes, costs and outcomes such as via the HMO Licensing Merseyside 
Group and liaison with Stoke, Newcastle, and Oldham Councils about specific 
parts of the HMRI delivery process. 
Wirral Metropolitan Borough Council 

Strategic Approach to Housing │ What are the prospects for improvement to the 
service?  45 
171  Partnering arrangements are strong and effective and there are examples of this 
underpinning improved service efficiencies over time. For example the 
development of the unified housing register and the subsequent development of 
Wirralhomes means that RSLs do not have to undertake their own applications 
process and customers can register and express interest in properties through 
one central co-ordinated system. 
172  There is strong evidence that the council has learned from elsewhere. The review 
undertaken by overview and scrutiny of homelessness has drawn on examples of 
positive practice in Rochdale and case studies from Shelter. The adaptations 
service has learned from positive practice elsewhere. There have been reference 
visits to other HMRI pathfinders and evidence of positive practice being translated 
into the Wirral context. In private sector housing service, officers have worked 
with Manchester and avoided many mistakes by following their guidance. They 
are now establishing a best practice group with Liverpool, Halton, Knowsley, 
Sefton and Ellesmere Port to share good practice which Wirral is hosting. This 
demonstrates that there is an openness to learning within the service. 
173  The adaptations service has positive plans to address service weaknesses. The 
1-Business review has identified a need to integrate OT services within the HAT 
and a final report to council for approval is due to be presented shortly. Other 
improvements planned include better web information and access improvements 
through CRM (flags) following the 1-Business review. Customers will be able to 
get better information on where they are on adaptations waiting lists at customer 
information points in one stop shops and staff will contact customers who are on 
the list to give updates on progress and to check need is still current. A new 
customer information pack is being developed and consulted upon with 
stakeholders (WEHAG, PCT) and user groups such as the BME forum and visits 
are planned to existing customers post adaptation by the new review officer. 
There are also plans to introduce equity loans from 2008. 
174  Although Wirral does not have a VFM strategy, the council has put in place robust 
proposals for meeting efficiency targets and improving value for money. The AC 
annual governance report 2005/06 assessed that Wirral has put in place 
arrangements for setting, reviewing and implementing its strategic and 
operational objectives in relation to VFM and that there are arrangements in place 
to monitor and scrutinise performance. The council's next stage will take the form 
of a series of challenge sessions looking at any service areas where there are 
high costs in comparisons with others. Minutes of the corporate improvement 
group confirm that this has now been raised to a corporate level with an identified 
need to focus on VFM. Currently, strategic housing has not been identified as an 
area to pilot the approach as the council has prioritised other council services 
with 'unusually costly' comparators. However, the desired outcome is a clear 
understanding of service costs and whether they can be reduced towards 
average cost for similar authorities. This will in turn contribute the council's 
efficiency programme. The challenge process is to be chaired by the director of 
regeneration and will therefore impact on strategic approaches within that 
department. The three year efficiency targets for the council (£30 million savings) 
are underpinned by a commitment to re-engineer service delivery to reduce staff 
costs and also to carry out VFM reviews of all services and ensure effective 
procurement. 
Wirral Metropolitan Borough Council 

46  Strategic Approach to Housing │ What are the prospects for improvement to 
the service? 
175  There are robust performance management arrangements in place to drive and 
deliver improved value for money in the future. At a corporate level, Wirral has 
geared up its management team to improve performance management scrutiny 
and exception performance. Alongside this, the clear corporate focus on 
delivering efficiencies and VFM should give the regeneration department clear 
impetus and focus on this key area of business. 
176  The council does not have a documented and articulated vision or strategy for 
new private sector and social housing. Officers and members each provide a 
personal vision based on positive drivers acting as catalysts for growth, such as 
the major Peel Holdings planned investment, but there is lack of clarity about 
specific plans outside of this. For example officers spoke of Liverpool's regional 
model which is to stop developing social housing for rent and concentrate on the 
intermediate market - shared ownership - but this is an underdeveloped area 
culturally for Wirral and needs further research before firm plans can be 
developed. During 2006/07 the council will complete its strategic housing market 
assessment which will be used to drive strategy and it plans to work closely with 
the local strategic partnership, the SHP and stakeholders to define a longer-term 
vision for the area that sets the context for strategic housing and development 
targets. There are clear plans to produce an affordable housing strategy by 
autumn 2007.  
Does the service have the capacity to improve? 
177  There is a balance of strengths and weaknesses in the council's capacity to 
improve. The council has significant levels of skills and resources in its strategic 
housing service. High levels of investment have been made and are providing an 
effective foundation for the service to move forward. There is also a strong history 
of securing external resources, developing innovative solutions and improving 
capacity through training and development, partnership and procurement. 
However, the council's need to save £30 million over the next three years 
presents a difficult barrier to overcome, particularly as the service does not have 
a strong track record in improving value for money, as does uncertainty about a 
future HMRI funding programme. 
178  The council is seeking to invest in IT infrastructure to support the development of 
service delivery. This includes the 1-Business review. In addition, an invest to 
save submission has been made which would deliver fit for purpose IT for 
Wirralhomes and potentially reduce the levels of staffing required to deliver the 
service. This would improve the level of service being provided to RSLs in the 
scheme. 
179  The council has invested in the one stop shops in order to deliver more effective 
and customer-focused services at the front line. £21 million has been invested, 
including a council-wide customer relationship management system. This should 
enable customers to access services more easily and to receive a better level of 
service. 
Wirral Metropolitan Borough Council 

Strategic Approach to Housing │ What are the prospects for improvement to the 
service?  47 
180  The council makes good use of recognised standards and quality systems. The 
Homemovers service is preparing to apply for Charter Mark status and the 
Handyperson Service achieved accreditation in 2006. 
181  The council has strengthened its capacity to deliver its strategic housing role 
following the transfers of its housing stock and has developed its structure to 
meet changing demands and pressures. For example, the HMO team was 
restructured early in 2006 to enable the council to respond to the mandatory 
licensing aspect of the new Housing Act which requires landlords to be a ‘fit and 
proper person’ in addition to the property inspection, with an estimated 300 
licences to be issued. The current structure enables the council to focus on its 
priorities in a more coherent way, for example linking the whole regeneration 
agenda, including housing, parks and open spaces and the overall environment. 
This means that there is more effective joined-up working and a reduction in silo 
approaches. This is improving outcomes for customers, through, for example, the 
'liveability' approach that is being taken through the use of NRF. 
182  The council has increased its capacity to focus on performance and value for 
money. It has invested in two new senior posts which will drive these agendas. 
183  The council has developed a three year efficiency plan which was approved by 
cabinet in January 2007. New Government targets for LAs to achieve 3 per cent 
cashable efficiencies means that the Council will have to make cashable 
efficiencies of £30 million over the period 2008 - 2011. The regeneration 
department's contribution to the corporate objective is to save £4.88 million over 
the three years, over half of which will come from reducing staffing costs and a 
third from services. 
184  The homeless service has a clear plan to increase the level of resourcing in the 
service through the addition of three SP funded posts. These posts will be 
primarily focused on homelessness prevention and support for homeless people 
to move on. The addition of these posts should help to alleviate some of the 
pressure that the service has been under over recent months and will enable 
improved focus on the prevention of homelessness and the provision of a more 
customer-focused service and improved outcomes for homeless people. 
185  The council focuses on building its HR capacity. Staff have access to extensive 
training opportunities, both in-house and externally and training needs and 
opportunities are picked up at the key issues (appraisal) meetings that are 
systematically undertaken. Staff across all housing services are highly motivated 
and enthusiastic and sickness levels are low. This is a positive driver for 
improvement within the service. 
186  The council has demonstrated a high level of self-awareness in re-declaring itself 
at level 1 of the local government equality standard. It identified a number of gaps 
in its approach and has sought to fill these and will self-declare at level 2 at the 
end of this financial year (2006/07). Diversity training has been undertaken 
across the council and forms part of the induction programme for new staff. This 
has enabled the council to focus on improving its approach, in particular through 
the systematic use of equality impact assessments. 
Wirral Metropolitan Borough Council 

48  Strategic Approach to Housing │ What are the prospects for improvement to 
the service? 
187  The council has a robust corporate procurement strategy. Approved in 2005, it 
reflects national best practice and guidelines including Gershon and Egan 
principles. There is evidence that the strategy is consistently applied with 
examples of partnering development within the HMRI, a mix of internal and 
external service provision, consideration of sub regional procurement such as 
CBL and extensive market testing to obtain lowest price, for example in the 
adaptations service. This enables the council to secure value for money in priority 
areas. 
188  The service has a positive track record of attracting inward investment. It can 
demonstrate effectiveness at investing resources well. For example aligning its 
various funding streams to deliver area-based renewal improvements. Examples 
include English Partnerships, NWDA, Housing Corporation and maximising 
investment funding from private sector sources such as developers, energy 
companies and private landlords. This enhances public investment in housing 
and is supported by the leverage of resources to deliver capital neighbourhood 
management outcomes, such as the community fund being established with 
Wirral Partnership Homes. 
189  There is clear evidence that the council has been effective at drawing in external 
funding to support its strategic housing priorities. There are a wide range of 
agencies contributing financially to help Wirral achieve its objectives:  
•  health through warmth and Wirral Warm Homes programmes have generated 
grant funding for benefit health check money advice;  
•  the Cosy Homes programme within the HMRI has attracted £160,000 of 
European funding through utility companies to date and new arrangements 
are in place to secure future funding through partner insulator APS;  
•  the HELP project which has brought in additional funds from Jobseeker Plus 
and the YMCA; and 
•  Wirral has attracted £6.5 million though Warm Front of which £4 million has 
been targeted outside of the HMRI, borough-wide. 
190  The council is clearly focused on improving the areas with highest deprivation. It 
has allocated a significant amount of NRF funding to support housing and 
regeneration based schemes. These include budgets of £600,000 for private 
sector decency and liveability. Community consultation has been undertaken to 
identify 'liveability' issues - the factors that affect people when they walk out of 
their front doors. This means that the council can effectively target its resources 
on the things that matter most to local people. 
191  The Council is investing significant resources into regeneration activity. The 
Council capital budget for 2006/07 is £6.3 million approximately. Six million of this 
is invested in the HMRI area. This in turn attracts significant external funding from 
central government grant through NewHeartlands and also English partnerships. 
the service is attracting inward investment to deliver private sector housing 
improvements. This ensures that resources are focused on priorities and 
improving the things that matter to local people. 
Wirral Metropolitan Borough Council 

Strategic Approach to Housing │ What are the prospects for improvement to the 
service?  49 
192  Financial resourcing of the housing strategy is unlikely to be sustainable. The 
elected members and senior officers see mainly external funding such as HMRI 
as the primary solution to housing issues and while it contributes its own 
significant resources, it is not clear whether this is sufficient to meet the future 
housing needs. This means that there is a risk of an ever widening gap in the 
housing market and potential failure to meet the housing aspirations of local 
people. 
193  There is some doubt about whether the council has the financial capacity and 
resources to deliver improvement. The council has to save £30 million between 
2008 and 2011. In addition to this, each department is required to generate 
service re-engineering savings. This will mean that there is likely to be pressure 
on all non-statutory functions. 
194  The council has not yet taken action to identify and address high cost services. 
This is set out in the council's direction of travel statement and endorsed by 
senior officers. This makes it difficult for the service to demonstrate that it 
provides value for money across all areas of service. 
195  The council did not secure a substantial level of homelessness grant from CLG. 
Its allocation appears to be disproportionate to the level of the problems in the 
borough and this would appear to be compounding under-resourcing of this 
service. The allocation was challenged and the council will be submitting a full 
report to CLG once the homelessness review has been undertaken and the 
homelessness strategy developed in summer 2007. 
196  There are insufficient financial resources in place to meet the demands of all 
customers requiring disabled adaptations. Current funding by central government 
and the council leaves a shortfall of £0.5 - £0.75 million each year. This does not 
include adaptations to RSL tenants (other than WPH) who have to rely on RSL 
and Housing Corporation funding. RSLs have been advised that DFG is only 
available as a 'last resort', but in practice there has been little access to funding 
because it is already oversubscribed. 
Summary  
197  We have assessed the service as having promising prospects for improvement. 
198  The council has demonstrated a track record of achievement, in particular 
through its work in regeneration areas, and key performance indicators are 
showing positive trends. There is a positive approach to addressing both 
inspection recommendations and the outcomes of its own reviews which is 
helping to address gaps in service delivery. There are clear aims and priorities 
which are well understood by staff and an effective balance between national, 
regional, sub-regional and local priorities. The approach to managing 
performance is well developed. The service is open to learning from elsewhere 
and embraces positive practice. The council is clear about efficiency targets and 
achieving value for money and plans are in place to significantly reduce costs 
over the medium-term. There is good capacity within the housing service and 
high levels of motivation among staff. The approach to procurement is mature 
and the council has a track record of attracting significant external funding to 
deliver its priorities as well as focusing its own resources on housing as a key 
priority. 
Wirral Metropolitan Borough Council 

50  Strategic Approach to Housing │ What are the prospects for improvement to 
the service? 
199  However, there are a number of barriers to improvement. There is a lack of track 
record in improving value for money over time. There is no clearly articulated and 
explicit vision for the housing market across the whole borough or clear targets 
for development. There will be significant pressures on the housing budget as a 
result of the £30 million savings that the council needs to make and this is 
compounded by a lack of certainty on the availability of external funding in the 
future. 
 
 
 
Wirral Metropolitan Borough Council 

Strategic Approach to Housing │ Appendix 1 – Performance indicators  51 
Appendix 1 – Performance indicators 
Table 1  
Best Value performance indicators 
 
Performance 
All England  Wirral 
Wirral Target  Wirral Outturn 
Indicator 
top quartile  2005/06 
2006/07 
2006/07 
2005/06 
(unaudited 
figures) 

BV64 Vacant 
76.5 129 120 
120 
homes returned 
to use or 
demolished 
BV183a 
1.0 1.0 1.0 
1.37 
Average length 
of stay in B&B in 
weeks 
BV183b 
0 0 1.0  0 
Average length 
of stay in 
hostels in weeks 
BV203 
-16.0% +42.31% 
+9% 
+21.62% 
Percentage 
change in the 
number of 
families in 
temporary 
accommodation 
Source: Audit Commission audited figures (awaiting final data) 
 
Wirral Metropolitan Borough Council 

52  Strategic Approach to Housing │ Appendix 2 – Documents reviewed 
Appendix 2 – Documents reviewed 
1  Before going on-site and during our visit, we reviewed various documents that 
were provided for us. These included: 
•  the council's self-assessment of the service; 
• corporate 
plan; 
•  housing strategy statement; 
•  private sector housing strategy (draft); 
•  strategic housing market assessment (draft); 
• homelessness 
strategy; 
•  regeneration department plan; 
•  customer facing information and leaflets; and 
• performance 
information. 
Wirral Metropolitan Borough Council 

Strategic Approach to Housing │ Appendix 3 – Reality checks undertaken  53 
Appendix 3 – Reality checks undertaken 
1  When we went on-site we carried out a number of different checks, building on 
the work described above, in order to get a full picture of how good the service is. 
These on-site reality checks were designed to gather evidence about what it is 
like to use the service and to see how well it works. Our reality checks included: 
• interviews 
with 
managers, staff and councillors; 
•  focus groups with staff, stakeholders and customers; 
•  visits to various projects across the borough; 
•  review of council's website; and 
•  observation of meetings, specifically the strategic housing partnership (SHP). 
Wirral Metropolitan Borough Council 

54  Strategic Approach to Housing │ Appendix 4 – Positive practice 
Appendix 4 – Positive practice  
‘The Commission will identify and promote good practice. Every inspection will 
look for examples of good practice and innovation, and for creative ways to 
overcome barriers and resistance to change or make better use of resources’. 
(Seeing is Believing) 

Homemovers Support and Advice 
1  The Homemovers Service was established by the NewHeartlands Local Authority 
Partners in November 2004 to provide support to residents affected by clearance 
action. There are four Home Ownership Advisory Officers (HOAOs) whose 
primary role is to help residents living in clearance areas through the moving 
process providing advice and support, as necessary. Assistance is given to 
owner-occupiers assistance to help them maintain their home ownership status or 
obtain shared ownership or rented accommodation. Both private sector and 
social housing tenants also receive assistance which includes the option to be  
re-housed through Wirralhomes. The HOAOs provide as much or as little support 
as required and can explain the clearance process, the compensation and 
financial assistance available and possible future housing options. They will also 
contact estate agents, removal companies and other relevant agencies on the 
resident's behalf and, where necessary, maintain close links with social services 
and health professionals to ensure that additional support is in place where 
needed. 
2  For further information the team can be contacted on 0151 691 8107. 
BME Team 
3  A Supported Housing Needs Survey was commissioned in 2002. As a result, a 
Steering Group from the BME Community was established and a BME Support 
Service was developed and went live in 2005. The team consists of three Support 
Workers from the BME Community, two of who are bi-lingual. The service 
focuses upon access and barriers to services related specifically to housing and 
accommodation issues, but also to identify common barriers, which exist for all 
services and to ensure that issues are raised on the corporate agenda and 
addressed appropriately.  
4  Further information is available in other languages and formats from the team at: 
[email address]. A website is currently under development. 
Wirral Metropolitan Borough Council 

Strategic Approach to Housing │ Appendix 4 – Positive practice  55 
Using NRF Funding to Bring Empty Properties Back into Use 
5  The council has a good track record of aligning both mainstream and external 
funding streams to deliver key corporate objectives and priorities. An example of 
this is through the commissioning of the ‘Liveability’ theme of the Neighbourhood 
Renewal Fund via the Strategic Housing Partnership, a subgroup of the LSP. 
Tackling Empty Properties has been recognised as a key priority of this sub 
group and has commissioned two projects, a property based scheme and a 
derelict land based scheme.  
6  The HOUSED (Home Ownership Using Sustainable Empty Dwellings) Scheme 
aims to explore ways of bringing long term empty properties back into use in 
sustainable areas and at the same time offering properties to anyone currently in 
a HMRI Clearance area or those seeking re-housing on the Wirralhomes Register 
to free up RSL places in areas of medium/high demand. The project has been 
running for just over six months and is already in the process of acquiring and 
renovating three properties. Long term the project will be looking recycle the sale 
costs and bringing in additional private finance. 
7  The UGLI (Urban Green Land Initiative) Scheme also has a direct impact on 
improving the sustainability and attractiveness of an area by tackling the worst 
areas of derelict land and bringing them back into a constructive use through 
partnership working with owners and local community groups. The project has 
been fortunate in attracting additional resources through ERDF which will allow 
16 sites to be delivered over the next 18 months. 
8  For Further information, please contact the Empty Property team on 0151 691 
8005. Main web page: www.wirral.gov.uk/he/Housing/PSHR/EmptyProperties . 
UGLI: www.wirral.gov.uk/he/Housing/PSHR/UGLI.htm . HOUSED: 
www.wirral.gov.uk/he/Housing/PSHR/housed.htm. 
Approach to Dealing with Empty Properties/Empty Property 
Team 

9  Dealing with the issue of empty properties was identified as a community priority 
for Wirral as far back as 2004. While Wirral has been able to make some inroads 
in addressing some of the worst areas of housing abandonment through the 
Newheartlands Neighbourhood Renewal Pathfinder (it has cleared over 600 
properties since 2003), the problem of tackling the borough's 6,000 empty 
properties was going to be considerably more challenging and the council set 
about developing a corporate empty property strategy with the clear aims of aim 
of better cross authority and partnership working, improving housing market 
intelligence regarding empty properties, and the more effective use of 
enforcement powers. 
Wirral Metropolitan Borough Council 

56  Strategic Approach to Housing │ Appendix 4 – Positive practice 
10  The empty property team was established in July 2006. Already the team have 
been instrumental in bringing back 92 properties back into use over the first six 
months. The team uses a range of methods for getting vacant properties back 
into use including: 
•  Telephone Hotline and Webpages; 
•  Options Appraisal Toolkit developed. This is a six step process which if 
followed will eventually get any vacant premises back into use; 
•  Empty Property Management Protocol. This is a good practice guide for 
private owners and RSLs, to use when they own empty properties with a view 
to reducing the impact of empty properties on neighbourhoods. The issues 
covered in this management protocol are Security, Environmental Impact, 
Physical Impact and an ultimate aim to get the premises back into use within 
6 months; 
•  Enforced Sales Procedure. We are currently piloting this process in 
partnership with our Legal Team and Council Tax Dept, targeting 3 long term 
vacant properties; 
•  Empty Dwelling Management Orders. We are currently out to tender for a 
Private Sector Preferred Partner to execute this function on our behalf; 
•  Private Sector Leasing Scheme. We are currently out to tender for a Private 
sector Preferred Partner to execute this function on our behalf; 
•  Enabling Role with Private Sector Developers to bring empty property back 
into use; 
•  Arson Reduction Initiative; and 
• Steering 
Group. 
11  For Further information, please contact the Empty Property team on 0151 691 
8005. Main web page: www.wirral.gov.uk/he/Housing/PSHR/EmptyProperties. 
Key Facts: www.wirral.gov.uk/he/Housing/PSHR/EP%20leaflet.pdf.  
Empty Property Strategy: www.wirral.gov.uk/he/Housing/PSHR/strategy.htm. 
HELP Scheme 
12  The Housing and Employment Link Project (HELP) is a scheme funded through 
the Neighbourhood Renewal Fund (NRF) to help people who have recently found 
work but do not have a suitable home. The scheme provides guidance and 
support to people in order to help them live independently through accessing 
accommodation, whilst offering incentives to gain and maintain their employment.  
13  People on the scheme receive a contribution towards their rent for the first three 
months and a furniture package. This package is gifted to the person if they 
sustain both their tenancy and employment for a six-month period. 
Wirral Metropolitan Borough Council 

Strategic Approach to Housing │ Appendix 4 – Positive practice  57 
14  Through multi-agency working between the Regeneration Department and 
Jobcentre Plus the HELP scheme offers a range of specialist help including: 
•  arranging accommodation by working with the Wirral Choice Based Lettings 
service, RSLs and private landlords; 
•  assisting with rental payments for up to six months; 
•  furniture packages to help clients set up their home; 
•  general advice and assistance on a wide range of housing and employment 
related issues; 
•  welfare benefit advice and support where required; 
•  linking in with support agencies; and 
•  linking in with existing schemes that can assist with maximising access and 
opportunities within the private rented sector such as the Tenancy Bond 
scheme and energy efficiency initiatives. 
15  For further Information contact the Help Scheme Manager on 0151 666 5505. 
Wirral Metropolitan Borough Council