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Common Purpose 20:20 
High level briefings for national leaders
“There are no easy  
answers. And Common 
Purpose is no easy 
ride. It challenges 
every personal and 
professional prejudice 
you have. It’s unsettling. 
It’s also the best learning 
I’ve ever done.”
Susan Rice, Chief Executive, Lloyds TSB Scotland

Bring the future into focus
A one-week investment can pay dividends for years, as the future comes into focus.
Participants of 20:20 assess, from the insights and information that they have gained, 
the key drivers which will shape the future and in the process, glimpse the political, 
social and economic landscape of the UK in the next 15 to 20 years.
In the course of this intensive and  
“The opportunities and 
exciting programme, participants have  
the opportunity to: 
threats ahead will not come 
neatly parcelled to fit the 
evaluate  
department or division or 
their strategies in the European and  
global context
sector or culture or even 
develop
country in which we have 
 
their understanding of the workings of 
arranged ourselves. They will 
government whether in Westminster, 
cross boundaries and come 
Edinburgh, Belfast or Brussels, so equipping 
through walls - and our 
them to work with and influence the 
decision-making process more effectively
leaders need to be able to do 
expand
this too.” 
 
their horizons and develop their strategic 
Julia Middleton, Founder and Chief Executive,  
thinking by honing their understanding of 
Common Purpose, from her book  
international trends
‘Beyond Authority: Leadership in a Changing World’
generate 
new ideas that will take their organisations 
and communities forward
learn 
about the importance and practical 
implications of managing diversity in 
the light of demographic changes and 
increasing globalisation
stand back 
back from the day-to-day and consider the 
long term, thus reducing the risk of getting 
derailed by the unexpected.

About 20:20
20:20 is Common Purpose’s programme that brings together senior leaders from 
across the UK.
Participants explore how these key drivers will affect them, their organisations 
and the wider community. 
The result? 
“To succeed in today’s 
Leaders will be better equipped to 
Through briefings from top-level 
fast-moving world you 
see the context, adapt fast in new 
businesspeople, politicians, civil servants 
surroundings and produce change 
and economists, the participant group 
have to know what’s 
wherever they are, enabling them to lead 
assesses the economic, political, 
happening outside your 
more effectively both within and beyond 
technological and social trends that will 
own field, beyond your 
their authority.
shape the UK in years to come.
patch. Common Purpose’s 
The intensive, five-day programme 
The diversity, range and calibre of 
20:20 programme 
provides the cross-sector group of senior 
speakers is a hallmark of 20:20. Each 
counters insularity; it’s an 
decision makers with a wide-angle view 
contributor brings another dimension 
of the way the UK works, where it sits 
to a fascinating wide-angle view of the 
opportunity to gain an 
in an international context and what its 
UK and how it is likely to change in the 
advantage, to equip yourself 
long-term future holds.
years ahead. Global input with insiders 
to visualise and manage 
from Delhi to Beijing provide additional 
The programme is demanding - 
insights into the minds of thinkers  
the future. Every executive 
delivering a combination of hard 
and doers.
who has the chance to 
knowledge, practical anecdotes, team 
participate should.” 
activities, ‘live’ case studies and the 
chance to cross-examine prominent 
David Bell, Director for People, Pearson plc
practitioners. The process of analysing 
issues of both local and global 
importance will stretch the long-term 
thinking and strategic abilities of  
each participant.

20:20 will enable you to raise 
your game as a leader in the UK
20:20 has two central themes: governance and wealth creation. These are explored using 
speakers, case studies, debate and team-based tasks. The programme is demanding and 
highly participatory.
Governance
Wealth creation
“The most enlightening, 
Participants delve into how government 
The strengths and weaknesses of the  
informative and 
operates and the realities of policy-
UK economy and its European and  
making in the UK and Europe. The roles 
global contexts are viewed from 
challenging programme 
of ministers, politicians, civil servants, 
the different perspectives of senior 
I have attended for many 
lobby groups and the media in shaping 
economists, business leaders and 
and deciding policy are explored with 
years. The standard 
politicians from the UK and around the 
the help of the players themselves. The 
world. Major developments such as 
both of presenters and 
practicalities of the decision-making 
the growth of different economies and 
participants was first 
process are examined against the 
globalisation are highlighted and their 
background of changing structures both  
economic and political impact analysed.
rate. The opportunity to 
in the UK and the EU.
explore a whole range of 
strategic influences in such 
an imaginative way was 
invaluable.” 
Darren Hayes-Powell, Financial Controller,  
Gas Turbine Operations UK, Rolls-Royce UK

What’s a 
Recent 
typical day like?
speakers
7.30am
Breakfast and coach to London
Recent speakers have included:  
•  Grant Aldonas, former Under Secretary for International 
Trade in the Bush Administration, and Managing Director, 
8.30am
Briefing for the day 
Split Rock International 
9.00am
Visit to No. 10 Downing Street
Interview: John McTernan, Political 
•  Helen Alexander, Chief Executive, The Economist Group
Secretary to the Prime Minister, 
10 Downing Street
•  Baroness Susan Greenfield, Director, Royal Institution 
•  Liam Halligan, Economics Editor, The Telegraph
11.00am
Coffee/Tea 
•  Michael Hastings, International Director – Corporate
11.30am
Videolink
Citizenship, KPMG
Shirlene Goldsborough, Site Director, 
Global Manafacturing & Supply, 
•  Phil Hodkinson, Group Finance Director, HBOS plc
GlaxoSmithKline, Beijing
•  Rt Hon Ms Tessa Jowell MP, Minister for the Olympics 
12.45pm
Lunch
and London 
•  Richard Margolis, Regional Director, Greater China, Rolls 
1.45pm
Ketan Patel, Chief Executive Officer,  
Royce International Ltd
Greater Pacific Capital
•  Geoff Mulgan, Director, The Young Foundation
3.00pm
Visits:
•  TN Ninan, Editor and Publisher, Business Standard India
•  BBC
•  Citibank Trading Floor, Canary Wharf
•  David Normington, Permanent Secretary, Home Office
•  Houses of Parliament 
•  The Chinese Embassy
•  Chris Patten, The Rt Honourable Lord Patten of Barnes
•  Ian Pearson, Futurologist, BT Exact Technologies
•  Dr Hans Reckers, Board Member, Deutsche Bundesbank
6.00pm
Buffet supper at PricewaterhouseCoopers
Hosted by Tish Andrewartha 
•  Dennis Turner, Chief Economist, HSBC Bank plc
Director, Global Risk Management
PricewaterhouseCoopers
•  Prof. Kevin Warwick, Professor of Cybernetics, University 
of Reading
8.00pm
Panel Discussion: “Effecting Change”
•  Shami Chakrabarti, Director, Liberty
•  Sir Derek Higgs, Chairman, 
Alliance & Leicester
•  Dr Musharraf Hussain, Senior Member, 
Muslim Council of Britain

Previous participants
Since it began 12 years ago, more than 500 high-level decision makers from diverse 
sectors have participated in 20:20.
 
Previous participants include:
David Arrell 
Nicholas Lee 
Mark Ormiston 
Marie Staunton
Pro Vice-Chancellor 
Director for Corporate 
Managing Director 
Chief Executive
University of Portsmouth
Communications and  
Ormiston Wire Ltd
Plan International UK
 
External Relations 
 
 
Stefan Andrejczuk 
PSA Peugeot Citroen 
Steve Peacock 
Emma Stenning
General Manager 
 
President 
Head of Theatre
Nuffield Hospital, York
Jacqueline Mallender 
BP Middle East and South Asia
Arts Council England
 
Managing Director 
 
 
Gordon Ballard 
Matrix Research and 
Susan Rice
Wayne Story
Chairman 
Consultancy Ltd 
Chief Executive
Managing Director
Schlumberger Oilfield UK
 
Lloyds TSB Scotland
Capita HR Solutions
 
Gerry Marshall 
 
Simon Berry 
Chief Officer 
Debbie Robinson
Patrick Turner
Chief Executive 
Thames Valley Probation
Director – Food  
Director, Directorate  
ruralnet | uk
 
Retail Marketing
Deterrent Options Policy
 
Alice Maynard 
The Co-operative Group
Ministry of Defence
Vinod Bhatia 
Director 
 
 
Operations Director 
future inclusion
Luci Robb
Adrian Vinken
Paragon Simulation
 
Head of HR – Commercial
Chief Executive
 
Seamus McAleavey 
Nike UK
Theatre Royal Plymouth Ltd
Janet Davies 
Chief Executive 
 
 
Executive Director 
Northern Ireland Council  
Peter Sheridan
Christopher Wade
Royal College of Nursing
for Voluntary Action 
 
Assistant Chief Constable
Director, Australia
 
 
Police Service of Northern 
British Council
John Inge 
Roisin McGlone 
Ireland
 
Bishop of Huntingdon 
Chief Executive Officer 
 
Jon Williams
Diocese of Ely
InterAction Belfast
Annemarie Shillito
World News Editor
 
 
Head of Global Corporate 
BBC
James Kempton 
Penny Morrow 
Responsibility
 
Leader of the Council 
Director of Operations 
Experian
Peter Williams
London Borough of Islington
Liberty
 
Head of Product Management
 
 
Anil Singh
O2 (UK) Ltd
Jack Law 
Phil Murray 
Chief Executive
Chief Executive 
Chief Executive Officer 
Manningham Housing  
Alcohol Focus Scotland
Petrotechnics
Association
 
 
 
Ray Norris 
Will Spinks
Senior Director 
Head of UK Business Services
Kimberly-Clark Ltd
AstraZeneca
 
 

Essential 
What   
information
people say. .
Dates and venue
“An intensive and fascinating insight into 
decision-making at the top level.
 20:20 has 
16-20 June 2008
Closing date for applications is 7 March 2008
helped me to understand the mechanics of 
policy-making in the UK and Europe – and 
3-7 November 2008
how to influence it.”
Closing date for applications is 18 July 2008
David Crompton, Assistant Chief Constable 
Held twice a year, the 20:20 programme is residential 
West Yorkshire Police
and runs for five days. Based at Ponsbourne Park in 
Hertfordshire, the week includes days spent visiting senior 
figures and key organisations in London and Brussels.
“I found the diversity of participants a 
For further information and details on how to apply, 
please visit our website www.commonpurpose.org.uk
particularly unique and enriching ingredient. 
e-mail [email address] 
20:20 was informative and thought 
or call +44 (0)20 7608 8100
provoking. It enabled us to examine major 
political, financial and social drivers both in 
Criteria 
the UK and abroad.”
We welcome your application if you have a strong  
Alan McKendrick, Chief Executive 
record of leadership in your field, organisation or sector, 
Aylesford Newsprint Ltd
and are looking to effect change at a regional, national  
or international level.
“A fantastic opportunity to raise one’s head 
Application procedure 
from the day to day, and to consider the 
bigger picture.
 The combination of inspiring 
Please apply online or download a Word document at 
www.commonpurpose.org.uk
delegates and impressive speakers encouraged 
a vastly improved understanding of the 
complex political environment in which 
Fees
we operate.”
The fee is £5,525 plus VAT. This includes the week’s 
Kathleen Soriano, Director
programme materials, accommodation, food, travel during 
Compton Verney House Trust
the week and a copy of ‘Beyond Authority: Leadership in 
a Changing World’ by Julia Middleton, Founder and Chief 
Executive of Common Purpose.
Some bursaries are available for participants who cannot 
meet the full cost of the programme.

“The programme 
delivers a fascinating 
insight into global 
and national trends 
and issues, through a 
unique combination 
of world-class 
speakers, actual field 
visits, and a richly 
In addition to 20:20 for national leaders, 
Common Purpose provides programmes for:
diverse group of 
•  Leaders - Matrix and Focus
participants from 
•  Leaders who need flexibility - TheKNOW
•  Emerging leaders - Common Purpose Navigator
all walks of the 
•  Pre-career leaders - Frontrunner
•  Very young leaders - Your Turn
public and private 
•  Leaders who need a local briefing - Profile
•  Leaders who have more to offer - What Next?
sector world. Hugely 
•  Understanding how power works in:
UK - Power Dynamic UK
thought provoking.”
Scotland - Power Dynamic Scotland
Steve Peacock, President, 
EU - Power Dynamic Europe
BP Middle East & South Asia
•  Individual organisations - Customised programmes

Common Purpose gives leaders 
the inspiration, the knowledge 
and the connections they need  
to produce real change.
Organisations:  
•  benefit from more inspired leaders who are
better able to lead beyond their authority,  
both within their organisations and in the 
outside world. 
Communities: 
•  benefit from more - and more diverse - leaders
who are energised and engaging in civil society. 
Participants:
•  raise their game as leaders
•  work more effectively with people from diverse
backgrounds and sectors
•   make better decisions because they understand 
the wider context in which they are operating
•   generate new ideas and opportunities that will 
take their organisations and society forward
•  develop new networks that can support - and
challenge - them in new ways.
As a result, the leaders who have been on 
Common Purpose programmes think bigger, 
network more effectively and stand out as 
leaders not only within but also beyond 
their organisations.
www.commonpurpose.org.uk
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