This is an HTML version of an attachment to the Freedom of Information request 'Cost of abandoned EU food standard restrictions.'.
Department for Environment, Food and Rural Affairs 
 
Area 8C 
9 Millbank 
c/o Nobel House 
17 Smith Square 
London 
SW1P 3JR 
 
Telephone
 08459 33 55 77 
Website www.defra.gov.uk 
 
 
 
 
 
 
 
Our ref RFI00002783
Mr Paul Perrin 
[FOI #13927 email]  
Date  27 July 2009
 
 
 
Dear Mr Perrin 
 
REQUEST FOR INFORMATION:  COST OF EC MARKETING STANDARDS TO UK 
WHILST IN OPERATION AND QUANTITY OF FOOD REJECTED DUE TO THESE 
STANDARDS 

 
Thank you for your request for information about EC Marketing Standards for fresh fruit 
and vegetables, which we received on 1 July 2009. We are dealing with your request 
under the Freedom of Information Act 2000 (FOIA). 
 
Your request was for information on 
1.  the cost of the Marketing Standards to the UK while they were in operation, and 
2.  the quantity of food that was produced but rejected as not meeting the Standards. 
 
You also asked whether we knew of any information held elsewhere that could assist you 
in finding answers to these questions. 
 
Marketing Standards have existed in the UK for many years and since membership of the 
EU they have been standardised at that level.  In answer to your first question, to the best 
of my knowledge no study has been done that has looked at the cost of the standards to 
the UK while they have been in operation. We did undertake an Impact Assessment as 
part of our recent consultation process on the revised EC Standards but this focused on 
our decisions in relation to implementing and enforcing the changes and many of the costs 
and benefits highlighted were linked to IT systems which aid our enforcement of the 
regime, and these have only been in place since 2005. The information you requested is 
therefore not held. 
 
The objective of EC Marketing Standards is to keep products of unsatisfactory quality off 
the market.  They also aim to ensure that produce is accurately labelled, guide production 
 

 
 
 
 
 
to meet consumer requirements and facilitate trade under fair conditions.  The Standards 
also provide a degree of consumer protection in a sector where most products are highly 
perishable and serious defects in the product can develop extremely rapidly.  They help 
ensure that internal pests and disease, as well as soiling, do not affect produce, and 
determine whether produce is of the right maturity.  They also ensure that produce is not 
marketed too early.  
 
It is a common misconception that misshapen fruit and vegetables could not be sold under 
EC Marketing Standards.   For example under Class II the variations in shape, size and 
colouring are more generous and there is more scope for variation in weight and size in 
consignments.  For example bent cucumbers were allowed as Class II and even totally 
crooked ones could be sold if packed separately.  It also allows for up to 10% of produce 
to be outside (worse than) Class II, providing it is not rotten.  However, the revised 
changes introduced from 1 July this year have provided greater opportunity to allow 
misshapen produce to be sold. 
 
In your second point you also query the quantity of fruit and vegetables that has been 
produced but rejected as not meeting these Standards.  While we do not hold the precise 
information that you requested, the following may nevertheless be of interest to you. In 
2007/08 the Rural Payments Agency Inspectorate, which enforces the EC Standards in 
England and Wales, inspected 196,000 tonnes of produce out of which only 2,767 tonnes 
were outgraded, with a further 13,435 tonnes requiring their intervention in relation to 
labelling defects or downgrading to bring them back into conformity with the Regulations.  
The majority of the outgraded produce would have gone into either the food processing or 
animal feed industries, with very little actually going to landfill. I should point out that 
supermarkets often have their own more exacting quality standards which are higher than 
the EC Standards so fruit and vegetables may be rejected by industry through the 
production chain but this is more likely to be for not meeting customer specifications rather 
than EC Marketing Standards.  Again, however, there would be an alternative market for 
most of this produce. 
 
In addition I am aware of a limited study by the Food Chain Centre that has looked at 
reducing waste throughout the fresh produce industry, although this did not consider 
Marketing Standards.  It does mention premium grading but this could be grading to the 
higher standards of the supermarkets which would most likely still have happened in the 
absence of EC Standards.  In addition this report considers waste as any proportion of the 
product not sold for the intended price i.e. final consumption, but as I have said there are 
various other outlets for the produce.  A link to the report is: 
http://www.foodchaincentre.com/FoodChainFiles/NEW%20foodchainfiles/Cutting%20Cost
s%20-
%20Adding%20Value%20in%20Fresh%20Produce/u)%20Applying%20Lean%20Thinking
%20to%20the%20Fresh%20Produce%20Industry.pdf 
 
The Waste and Resources Action Programme (WRAP) are currently undertaking a study 
which I believe will look at waste in the fresh produce chain but again I am not aware of 
how detailed this study will be.  A report on the study should be available shortly via the 
WRAP website: http://www.wrap.org.uk

 
 
 
 
 
 
Yours sincerely 
 
 
 
 
 
 
Amanda Scarfe 
 
Direct Line   020 7238 6780 
Fax 
 
020 7238 5063 
Email   
[email address] 
 
 

 
 
 
 
 
 
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