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Change You 
Can Believe In
The Leadership of Innovation
Su Maddock
The Whitehall Innovation Hub

The Whitehall Innovation Hub
Introduction
President Obama has shown the power of a 
depends not only on more responsive 
leader to set the tone for a fresh approach to 
services, but on more open and responsive 
government.
forms of government; this in turn means an 
even greater pressure on central government 
The economy has unravelled, but 
to look to systemic and service innovation 
America is the same nation of people 
across the public sector, but particularly in 
who work hard, invent ingeniously, 
Whitehall itself. 
and produce the services the world 
needs. That is not a nation which 
Over the last ten years, good policies have 
has come undone, and it will be true 
often failed to deliver because of a lack of 
America which in adversity summons 
interest in implementation in Whitehall. 
the strength and resolve to remake 
Tackling poor policy implementation is 
itself. 
dependent on there being a cadre of public 
President Obama, Inaugural Address –
leaders whose ambition is not merely to 
January 2009
deliver more of the same, but who are 
motivated to transform government in 
Similarly, Britain demands more not less 
such a way that it becomes more strategic, 
innovation. Although it is not always clear 
responsive and innovative in its governance 
how government can harness innovation 
and problem solving. 
without stifl ing it, the role of government 
is surely to nurture innovation in all sectors. 
A growing number of ministers and civil 
The challenge confronting government, and 
servants acknowledge that merely making 
the public sector as a whole, is not only to 
operations and systems more effi cient 
reform the broken fi nancial system, but to 
does not necessarily produce the more 
understand that the current crisis demands 
imaginative or innovative services we now 
that we harness bold new approaches to 
require (National School of Government’s 
public service delivery and government. 
Prime Minister’s Conference 2006) and that 
Tackling the recession and other challenges 
responsive services demand transformational
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government, as well as transformed public 
This paper outlines the challenges that 
services. Public sector reform is no longer 
innovation presents to government, why 
only a matter of centrally determined targets 
the transforming government agenda is a 
and micro-management of intervention 
foundation for the implementation of any 
programmes and public agencies, it must 
innovation strategy, and why leadership 
devolve control and respond much more 
is critical to innovation and transforming 
constructively to those who are transforming 
government. 
services1.
Government ... must step up its efforts 
to cut unnecessary targets, strip out 
waste and devolve responsibility to 
communities, councils and local 
service providers. 
Gordon Brown – June 2008
Unfortunately, the transformation of 
governments is slower than politicians would 
like. It is therefore worth unpacking what 
leaders have to do to nurture innovation 
and the role of government in that process. 
There is a wealth of literature on innovation 
and on transformational leadership but little 
on ‘leading innovation’, in spite of the fact 
that leadership is the key to creating the 
conditions for innovation. 
03
1.  For a more detailed exploration of this point see SMF (2004) Reinventing Government Again, 
Phillip Collins and Liam Byrne (eds.), Social Market Foundation (London: SMF)

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Contents 
What is public service innovation all about?. . . . . . . . . . . . . . . . . . . . . . . . . 6
Institutional practice – the biggest obstacle to innovation diffusion  . . . . . . . . 8
Creating the conditions for public service innovation  . . . . . . . . . . . . . . . . . . 10
Leading innovation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
The role and characteristics of an innovative leader  . . . . . . . . . . . . . . . . . . . 13
The infl uence of personal beliefs and preferences  . . . . . . . . . . . . . . . . . . . . 16
Leadership through collaboration. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Changing behaviours. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Transforming Government . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
The Civic Leadership Model . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
The Pathological Cycle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
Transforming Whitehall  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
In conclusion  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
Annex – next step for innovative leaders  . . . . . . . . . . . . . . . . . . . . . . . . . . 36
Acknowledgements  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
Contact us  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Back cover
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What is public service 
innovation all about?
Innovation in the public domain is less 
Social innovators put communities, staff and 
about products and more about making 
service users at the centre of their work. 
new connections and being collaborative; 
Public service innovation springs from those 
it is focused on strategic problem solving 
with empathy for the experience of service 
rather than ‘one-size-fi ts–all’ solutions. New 
users. For instance, the Eden Project, Kids 
technologies have created huge opportunities 
Company, Patient Opinion, the Big Issue 
for global communication and are 
or the Grameen Bank tend to be driven 
transforming social relationships irrespective 
by enthusiastic champions, galvanised by 
of what governments do. However, 
their commitment and identifi cation with 
technologies cannot of themselves provide 
the social problem they seek to address. 
the vehicle for new forms of governance, or 
While placing the public service users at the 
determine the value frameworks that decide 
centre of service redesign, it is often a few 
how these technology platforms are used 
experienced innovators who motivate others 
and to what purpose. 
and broker relationships in the initial stages 
of exemplar projects. Such people are not 
The challenges of today demand a form of 
afraid of risks and have experience that gives 
innovation focused on how people solve 
them the confi dence to explore possibilities 
problems. Public innovation is driven by 
and solutions, rather than following rules or 
people who want to make a difference, 
a set pattern. 
create synergy and make connections. They 
tend to have a holistic perspective and are 
Jump to an answer – you might as 
open and inclusive because they recognise 
well jump in the river.
that really diffi cult challenges – whether 
Russian proverb
they are a recession, climate change or 
security threats – involve a journey of inquiry, 
Innovators take the course of action most 
exploration and working with people. 
likely to lead them to the next stage, and 
their journey is not predictable. For instance, 
the nationwide campaign to cut the use of 
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plastic bags took off because one woman, 
institutional routes. Real life is messy and 
who witnessed the impact of discarded 
complex, particularly when it involves people 
plastic on marine life, persuaded others in 
working together – and it is this collaboration 
a small town to follow her lead. Innovation 
that drives through innovation.
rarely fl ows down well known routes but is 
Squeezing innovations through established 
pulled by those attracted to it; it invariably 
processes rarely works, because of the 
moves between motivated individuals and 
unpredictable way it travels; which in 
not between institutions. 
retrospect tends to look more like a delta 
There are common patterns and key 
than a pipeline. Innovation demands 
relationships in the innovation journey. 
fl exibility and openness, not standard, 
Irrespective of sector, champions are critical 
one-size-fi ts-all solutions, and the role of 
to the early adoption of projects, while 
systemic innovation is to open the fl oodgates 
later fl ow depends on people seizing and 
to new ways of working. Government’s top-
running with ideas. It is noticeable that 
down management regime tends to assume 
time spent planning without engagement 
that their policies can be implemented 
and inquiry tends to be wasted because 
through a chain of command and will follow 
the realities of the development process 
a linear fl ow. This may be true for the delivery 
defi ne what matters as innovation travels. 
of well established, standard services, but it 
Constraints such as predetermined paths 
is not a model that works for the diffusion 
and short tight time frames tend to drain 
of more innovative processes. It is widely 
the dynamism and energy out of innovative 
recognised that most institutions are not 
projects - central government sensitivity to 
conducive environments for innovation, as 
how and where local innovation fl ows is 
rigid formats and planning procedures run 
just as important as centrally orchestrated 
counter to the innovation journey – the 
campaigns to encourage it. Yet most policy-
adoption of innovation involves a response 
makers tend to assume that they can manage 
rather than a plan. 
or direct innovation fl ow through traditional 
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Institutional practice – the biggest 
obstacle to innovation diffusion 
The gulf between social innovation 
Public and social innovators complain 
and public institutional practice has 
that government imposes unreasonable 
become accepted as the biggest 
constraints on them, constantly changes 
barrier to innovation fl ow2.
expectations, introduces unnecessary delays 
and that offi cials are extremely risk-adverse. 
Offi cials tend to spend a long time awarding 
contracts and a very short time refl ecting on 
the delivery process, often because they are 
very detached from its development. The 
time frame for commissioning is radically out 
of sync with the realities of the innovation 
journey. This is particularly the case in the 
UK where the time allocated for diagnostics, 
consultation and development is far too 
short, resulting in signifi cant obstacles during 
implementation. Social entrepreneurs and 
innovators such as Tim Smit, co-founder and 
CEO of the Eden Project, are frustrated by 
Bridging the chasm to spread innovation
poor cross-government working, and the 
lack of capacity within various departments 
to appreciate longer term gain or respond to 
the new challenging environment, resulting 
in poor risk assessment. 
08
2. See Mulgan (2007), Maddock (2008) and NESTA (2008).

National School of Government
We never write down our plans 
because that traps you into routes 
that you don’t need to follow – we 
do though have a strong sense of what 
we want and where we want to get to. 
Tim Smit, the Eden Project
Smit does not mean that the Eden Project’s 
operational systems are weak, nor that 
they have no grip on the business; what he 
is referring to is an almost universal view 
among social innovators, that when you 
are ‘working in the real’, things happen fast 
and you connect with those who can help 
the project as they come. That the direction 
of travel changes in reality – you have a 
strategy and then you work at it. This is often 
too unpredictable for policy makers and 
commissioners but it is the reality of practice, 
and understanding or not understanding 
that is the crucial difference between those 
‘making a difference’ and those ‘thinking 
about it’ rather than doing it. 
Innovative people need the freedom 
to act, collaborate and network. 
NESTA – 2008
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Creating the conditions for 
public service innovation 
The question of how government should 
support innovation is highly contested 
depending on the policy-maker’s version 
of innovation. The conventional view that 
innovation involves incremental change 
that can be delivered through the existing 
government machinery is becoming less 
viable. Those wishing to create a culture 
conducive to innovation have to both create 
space for creative people, and operationalise 
new incentives and practices that are fl exible 
and open enough to embrace challenging 
individuals. While service improvement 
may be achieved in this way, the bigger 
Innovation demands a diversity of characteristics 
and opinions

challenges, such as climate change, security 
threats and the current recession, call for 
2008). However, this awareness is not leading 
more radical change, much more agile 
to a commensurate shift in government 
leadership and practices, and a recognition of 
practice, which continues to be constrained 
the power of networks and people. 
by performance management, risk-adverse 
Innovation requires that policy-making 
cultures and business models that do 
not capture spontaneous innovation as it 
connects to the ‘how’ as well as the ‘what’, 
emerges. This is not to say that the tight 
as well as service users and the wider public 
performance management is the cause of 
sector. Innovative leaders believe in the 
all barriers to change. A lack of focus on 
‘transforming government’ agenda because 
outcomes and strategy within policy-making 
they can see that this will provide the crucial 
cycles can result in never ending meetings 
foundation for more innovative practice.
where everyone can have a view and the 
direction of projects changes continually. 
There is a growing recognition that the 
This adherence to formal processes, with 
‘command and control’ management 
little regard to their effectiveness, is 
model is not fl exible enough to stimulate 
immensely frustrating for those focused 
or capture innovation (Brennan & Ceeney, 
on changing the status quo.
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The problem is that what starts as 
Those working on the Public Service 
an innovative approach gets bogged 
Agreement on crime and reoffending 
down in the treacle, when project 
reduction report that: 
goes live and involves more people, 
We have had to adapt at the centre 
who each have their own view and 
to deliver outcomes; be less prescriptive 
institutional role, then it gets confusing 
and more involved with regional 
and loses focus and inertia takes over. 
partners.
Civil Service Live respondent – April 2008
Renegotiating national /local 
relationships is central to the 
Transforming government has become 
PSAs being successful in their aim 
a major task for those in the senior civil 
of achieving social outcomes through 
service who recognise the challenges facing 
departmental collaboration. Recent 
them but are uncertain how to go about it. 
There are examples of senior civil servants 
research by the National School of 
who are aware of the need to be much 
Government on the PSA process 
more customer focused. For instance, the 
demonstrates that they are in some 
Director General for Pensions recognised 
cases stimulating across government 
improving the Pensions Service depended 
working, while also encountering 
on department staff empathising with the 
departmentalism and barriers to 
pensioner experience, which in turn would 
PSA outcome based approach.
motivate them to improve their practice. 
Winston Sutherland, National School 
of Government 3 

Innovation depends upon insight. 
It requires inquisitive, outward looking 
cultures and individuals who will 
spot applications elsewhere that they 
can test locally. It requires excellent 
knowledge of what is working, who 
is doing what, and who have ideas 
on what.
Ursula Brennan and Natalie Ceeney – 2008
11
3. See W. Sutherland and I. Ley (2009) Leading Outcome Focused Public Service Agreements, National School of Government report (unpublished).

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Leading innovation
The economic and social environment is 
in their receptiveness to fresh challenges and 
changing faster than at any time in recent 
therefore to innovation. Chief executives 
history. The current turbulent and highly 
have very different ways of approaching 
unpredictable situation demands agile 
change and transformation. If he or she 
leaders. It requires not only intelligence and 
does not believe in people’s potential, 
experience, but some talent for reading 
or have any confi dence in new forms of 
external pressures and trends, and a high 
organisation, then they are more likely to 
degree of emotional intelligence. The ability 
look to structural solutions and performance 
to work with people, and read organisational 
management as levers of change. For too 
dynamics as well as business plans is an 
long in the UK a person’s own view of what 
essential skill for any contemporary leader 
is appropriate and possible has been ignored, 
(Gore 2008). Unfortunately this is a quality 
least developed in government and it is 
as if managers and the workforce are mere 
worth taking the time to understand why. 
cogs in the system. Surfacing personal 
beliefs is important if successful government 
Clearly, organisational regimes have the 
transformation is to occur in time to address 
capacity to stifl e innovation but each person’s 
the challenges it faces.
own preferences and ideas also play a part 
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The role and characteristics 
of an innovative leader 
Collaboration, connection and 
Innovative people tend to be bold, brave 
communication could create an environment 
and courageous in their work. They carry an 
that energises people to tackle the challenges 
emotional burden for taking a stand. This can 
that society faces today. 
feel risky, but it is necessary if organisations 
are to change. Working across departments 
The role of strategic executive and political 
and with external partners usually means 
leaders is to forge the frameworks for 
working beyond role and paper plans. There 
cultures that could create the ‘conditions 
are innovative players who do this every 
for innovation’4. Their behaviour and the 
day in all services, unrewarded for their 
incentives they put in place can inspire or 
efforts; however, most staff need to be given 
stifl e innovation. Those who champion 
permission and incentives to follow their 
innovation
lead. The question of what incentives will 
 
■  are close enough to the economic, social 
vary, but almost all public servants report that 
and environmental problems that demand 
they want to be recognised and valued.
innovative solutions
 
■  say why innovation is needed in their 
People like me are not rewarded, we 
particular agency
want recognition, I’m less interested in 
 
■  analyse and make visible the whole story, 
money – I’ve always been interested in 
whole system and value-chain 
improving processes, managers do not 
 
■  employ and reward diverse teams to 
listen. There is no alignment between 
explore more creative solutions 
performance management and 
 
■  build bridges between executives and 
appraisal and innovative work. 
politicians 
Grade 7
 
■  scrutinise existing management and 
governance systems for their fi tness for 
Some managers support innovative staff by 
innovation 
offering off-line time to develop thinking 
 
■ inspire and motivate staff.
and new practices, by doing so they are in 
effect removing disincentives. Integral to 
13
4. The title of a 2007 National School of Government conference on public service innovation and a subsequent case study report, Maddock (2008).

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any transition process is a reappraisal of 
There are no blueprints, but there are guiding 
reward systems and recruitment processes. 
principles. Those leading organisations need 
However, merely introducing new incentives 
to stay close to the problems, the front line 
are unlikely to energise staff when more 
and the delivery chain. They need to be 
dominant performance regimes that punish 
adaptive and agile, open to what initially 
risk-taking prevail. 
appear ‘whacky’ ideas and able to defend 
those taking risks. 
Leaders of innovation inspire others and 
They 
have the imagination to nurture the future, 
■   provide ‘cover’ for others exploring new 
support creative people and give space to 
solutions, by offering protection and time 
the non-conformist; they capture innovation 
to work off-line 
and create the conditions for innovation to 
■  bend the rules to capture innovation
travel and take root. Innovators tend to work 
■   involve staff, communities and the public 
through informal networks and outside of 
in service design and delivery
existing frameworks; their champions within 
■   connect other partners horizontally in 
public bodies also aspire to better ways of 
localities and with government
doing things, not just to ‘raise the bar’ but to 
■   recognise that new practice is emergent 
create a new landscape by the introduction 
and involves an acceptance of ambiguity
of systemic innovation. This involves a shift 
■  negotiate rather than control
in thinking about what is possible and what 
■  are open to criticism and new ideas
is not. Strategic leaders set the parameters in 
■   are able to integrate people issues with 
which others can work, they stretch or blur 
fi nancial, performance and operational 
boundaries. Those that are innovative also 
management
recognise how cultures and systems impact 
■  value diversity in all its guises.
on people, whether citizens, business or 
public sector staff. 
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Such a wish list merely provides the attitudes 
and capacities needed to create a culture 
open to innovators and more collaborative 
practice. Those leading innovation can 
stimulate the conditions for innovation by
 
■  telling the story of why innovation is 
necessary
 
■ energising staff engagement 
 
■  framing agendas in terms of whole systems 
and problem solving
 
■  driving a corporate endorsement of 
innovation 
 
■ recognising innovations and innovators
 
■  identifying what type of innovations are 
appropriate and search for them 
 
■  being receptive to transforming internal 
culture and practice
 
■  rewarding innovators by creating space 
and incentives for innovation
 
■  adjusting corporate functions and ICT 
support for more innovative and stretching 
practice 
 
■  driving the transformation agenda by 
being anchored in the problems that 
people and government face. 
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The infl uence of personal 
beliefs and preferences
Research into local government has shown 
The predominance of systems enthusiasts is 
two distinct leadership approaches to change 
unsurprising given that public administrations 
and transformation: the ‘system enthusiast’ 
were built on a military ‘planning and 
and the ‘adaptive and transforming’ leader 
control’ model, appropriate in former eras 
(Maddock, 2006; Fox and Broussine, 2001). 
but totally unsuited to a rapidly changing 
The former was observed to have faith in 
world (Walsh 2006). The bias it generates 
structural solutions, logical/technical systems 
towards structural solutions to poor 
and in restructuring and large scale system’s 
organisation continues to reinforce the ‘cogs 
change, and less confi dence in people. The 
in the machine’ attitude to staff. People may 
transforming leader is more likely to believe 
not make conscious choices at work but 
that achieving successful change depends 
they do react with their feet, and almost all 
much more heavily on the involvement of 
innovation relies less on physical hardware 
people, staff and partners. While no one 
and systems and much more on people’s 
falls entirely into such distinct categories, 
energy and collaboration. 
the common lack of confi dence in people 
Those chief executives who have led 
across government is evident, and hampers 
successful transformations, in companies 
the implementation of many public policies. 
and local government have done so by 
While the balance in local government 
motivating staff through a people-centred 
between the two types of leader is shifting 
leadership approach. There are no leaders 
towards more agile and transformational 
without followers – it is their followers who 
leaders, it remains the case that the ‘system 
defi ne them as leaders, not the other way 
enthusiasts’ and planners prevail in most 
around. This form of ‘centred leadership’ 
public bodies, and
(Mckinsey Quarterly 2008) is an approach 
 
■  seek effi ciencies and system perfection 
that innovative women leaders in particular 
at the expense of social outcomes
have been advancing in the public sector for 
 
■ are ‘planners’ rather than ‘doers’ 
many years (Maddock 1999). 
 
■ a re uncomfortable with uncertainty and risk 
 
■  prefer formalities and protocols to 
networking 
 
■ ‘tell’ rather than ‘ask’.
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Leadership through collaboration
Government should be collaborative. 
Kosonen, now Sitra’s6 President, suggests 
Collaboration actively engages 
that there are four aspects of leadership: the 
Americans in the work of their 
cognitive, the emotional, the organisational 
government. Executive departments 
and the political. Kosonen states that leaders 
and agencies should use innovative 
need to release energy and to create new 
tools, methods and systems to 
narratives and frameworks (the cognitive 
cooperate among themselves, across 
aspect), to understand how emotional 
all levels of government, and with non 
energy fl ows and release it (emotional), 
profi t organisations, businesses and 
thereby releasing organisational resources 
individuals in the private sector. 
(organisational), and lastly to provide political 
President Obama – January 2009
strategic leadership. 
It is not enough for leaders to be decisive 
Being clever is not enough. A range of talents 
‘heroes’; the changing complexity of the 
or aptitudes are required by contemporary 
public domain requires a broader set of 
public leaders which do not fi t neatly into 
experiences and skills, not least the ability 
competence boxes, and call for cognitive, 
to collaborate much more effectively. We 
emotional and personal experience as well as 
need a fresh approach to leadership that 
formal learning. The ability to collaborate is 
acknowledges the task of developing a fairer 
becoming more and more signifi cant within 
and healthier society within the current 
organisations and localities undergoing 
turbulent environment. Those companies that 
transformation. 
successfully weather storms have executives 
who have the ability to transform strategy, 
operations and cultures by appraising 
problems, collaborating and operationalising 
strategic thinking. Mikko Kosonen, who 
was involved in the Nokia turnaround in the 
1990s, suggests that the role of leaders is 
to harness energy and motivate people in a 
good cause5. 
17
5. From personal correspondence between Su Madock and Mikko Kosonen.
6. Finland’s independent innovation fund and broadly equivalent to NESTA in the UK.

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Collaboration provides the transitional 
women, whose talent in building bridges 
space for innovation to fl ourish. It 
is often only informally acknowledged. The 
requires of leaders and teams that 
network form of organisation has become 
they take an imaginative leap, taking 
accepted within the post-production age as 
into account other perspectives and 
an alternative to the closed, highly structured 
allowing something new or different 
organisations. However, networking and 
to emerge that couldn’t be achieved 
collaboration have slightly different reference 
if they worked alone.      
points – collaboration is between people, 
Lucian Hudson, Collaboration and Partnerships, 
whereas a network is an organisational form. 
FCO and Ministry of Justice (2009)
Networking relationships tend to have a 
business focus, and emphasise the ‘win-
Collaboration is a valuable but ‘under the 
win’ relationship between agreed goals, not 
radar’ skill in government. Within policy-
necessarily challenging existing practice or 
making, being competitive and clever still 
imply the need for systemic change; whereas 
probably determines who is in the ‘fast-
collaboration is more challenging because it 
track’ and who is not. In the initial stages 
involves ‘lose a little and then win; lose a 
of innovation before defi nitions have 
little then win’, and mutual adjustment on 
been established, collaborators are often 
both sides. 
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National School of Government
Changing behaviours
Sir Ian Magee, former head of operational 
delivery for the civil service, says that 
collaborative working needs three things: 
the right governance, the right targets and 
behavioural change – and thinks that there 
should be more focus on the latter7. The big 
question is how do you achieve behavioural 
change? Changing behaviour cannot 
be decreed; it depends on people being 
persuaded to work and behave differently. 
The psychological dynamics involved in 
change have been shown to depend on the 
degree to which managers and leaders have 
a persuasive story to tell, and their ability to 
Micro-management stifl es transformational 
leadership

motivate and incentivise staff. 
A recent report on performance management 
There is a need for licence to be given to civil 
shows how current performance regimes 
servants so that they can better respond, 
are stifl ing innovation, and suggests that 
take low-level risks and support innovation. 
government should reward collaborative 
While there is an erosion of formalities 
working, direct fast streamers into local 
across Whitehall, civil servants are still n  ot 
government as well as across government 
rewarded for internal transformation, or for 
and that permanent secretaries should 
displaying innovative behaviours. Innovation 
provide corporate board leaders to 
policy does not call for civil servants to 
the government’s agenda as a whole 
become free-wheeling entrepreneurs, but 
(Performance Art, Institute for 
for them to become sensitive to innovations 
Government, 2008).
across government, as well as the private and 
third sectors. The question for policy makers 
is how to incentivise forms of collaborative 
19
7.  Sunningdale Institute Fellow and former Second Permanent Secretary at the Department of Constitutional Affairs, quoted 
in Public Magazine 08.01.09, available online at  http://www.guardian.co.uk/public/features/story/0,,2295700,00.html 

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public leadership that are more adaptive, 
they adopt. Like Kosonen, he suggests that 
less controlling and risk-adverse? 
transformational leaders must fi nd ways of 
releasing energy and actively engaging with 
How leaders think infl uences their change 
staff rather than relying on paper plans. 
strategies and their judgements, as well 
as their behaviour. Bernard Crump, CEO 
Transforming leaders create an environment 
of the NHS Institute of Innovation and 
where people motivate themselves and it 
Improvement, suggests each manager’s 
is autonomy and self determination that 
own attitudes, training and beliefs play a 
makes the difference. They are moving 
large part in how they go about reform, 
towards what some would call a ‘we think’ 
and in particular the sort of change strategy 
post-production philosophy and away from 
Views of Change8
“Planned” or “Programme“ 
“Movement” 
view of change
view of change
A planned programme of change with goals 
Change is about releasing energy and is 
and milestones (centrally led)
largely self-directing (top-led bottom up)
‘Motivating’ people
‘Moving’ people
Change is driven by an appeal to the ‘what’s 
Focus on what is the right thing to do, even 
in it for me’
if there are personal implications for me
Talks about ‘overcoming resistance’
Insists change needs opposition – it is the 
friend not enemy of change
Change is done ‘to’ people or ‘with’ them – 
leaders and followers
People change themselves and each other – 
peer to peer
20
8. NHS Institute of Innovation and Improvement (2008) ‘Views of Change’

National School of Government
a ‘we know best’ approach9. Research from 
leaders, whose role they say is to increase 
local government paints a similar picture . 
organisational capacity by releasing 
The most successful leaders are more open 
trapped resources, opening closed minds, 
and responsive to people and focus on 
reconnecting departmental silos and fi nding 
organisational energy rather than procedures 
new mental models to overcome polarised 
and protocols. Transforming leaders 
narratives. This model is anchored in the 
appreciate and hear the challenging voices on 
humanity and vision of leaders as people 
the edges of society and their organisations. 
connecting to other people and is focused 
on generating energy and confi dence in 
Doz and Kosonen (2008) provide a 
relationships and collaboration. 
conceptual framework for transforming 
Adapted from Doz & Kosonen: Fast Strategy (2008)10
To strategic sensitivity 
& new narratives
Tunnel
vision
Moving from ...
Trapped
Professional
resources
silos
To collaborative leadership
To organisational 
(political & executive)
resource fluidity
21
9. See Hartley (2001), Fox and Broussine (2004) and Maddock (2006).
10. Adapted from Y. Doz and M. Kosonen (2008) Fast Strategy: how strategic agility will help you stay ahead of the game.

The Whitehall Innovation Hub
Such a leadership strategy is diffi cult, not 
part of corporate strategy, business planning 
just because it calls for a shift in corporate 
and transformation. 
thinking, but because it also calls for 
It is not only government that is failing to 
emotional strength to transform the 
manage innovation. Companies espouse 
management thinking and practices currently 
innovation but most are also failing to 
in place. Such a process is only possible 
integrate it into their corporate agendas. 
when driven by corporate teams who see 
Although business executives say that 
the need for an integration of innovation 
innovation is their top priority, only 27% 
into their broader business strategy and 
report it was integral to their corporate 
other transformation processes. It would be 
strategy (McKinsey, 2007). Any effective 
a missed opportunity to approach innovation 
business strategy involves understanding 
policy as if it is just another add-on to 
the public, the market and its customers. 
government functions – innovation does not 
In order to understand future customers’ 
need a new silo but to become an integral 
demands, more and more companies are 
adopting open source ways of fi nding out 
what matters. Government could learn a lot 
from such methods and the philosophy that 
being open with people at the beginning of 
a process usually results in a fresh framing of 
problems and solutions. 
There is a long history of paying lip-service 
to policy objectives and then not translating 
these into real changes within corporate 
services. Strategic leadership has the job of 
creating coherence between operational 
changes and systems and of communicating 
22

National School of Government
their purpose to staff. It involves surfacing 
diffi cult issues and not ignoring the ‘elephant 
in the room’ or the ‘moose on the table’. 
Innovation policy and government 
transformation demand corporate 
recognition of those internal processes that 
allow the diffi culties of implementation to be 
ignored. The more innovative departments 
will be those that address their own policy 
and internal practice challenges and adopt 
collaborative approaches to change, and 
connect with not just service users but a wide 
range of stakeholders. 
23

The Whitehall Innovation Hub
Transforming Government
Learning from transforming 
using innovative methods (The Barnet Bond). 
leaders in the regions
Most local public employers have become 
less insular and are actively engaged in 
Transformation and innovation are closely 
local partnerships. Many have transformed 
connected and innovative leaders are usually 
the way local services are organised. Some 
also transforming leaders. Transforming 
regional partnerships such as the London 
leaders drive the transitions that need to 
Collaborative, Cumbria11 and Yorkshire 
be made in order to create an environment 
and Humber are evolving new governance 
in which innovation can fl ourish. The 
frameworks and other forms of systemic 
implementation of innovation policy will only 
innovation through collaborative and 
succeed when relying on more open channels 
strategic leadership. 
of communication between innovators and 
government. 
Collaborative leadership is vital to 
While there are examples of transforming 
delivering on complex cross boundary 
issues such as the skills agenda. 
leaders in private companies, there is also 
Delivering on shared agendas requires 
learning to be gleaned from innovative local 
good relationships and effective 
leadership and especially from those in local 
workings beyond boundaries; this 
government and the police. Local leadership 
is a key role for Leaders and Chief 
has improved dramatically since 1997. All 
Executives and requires active support 
but two London boroughs and most cities 
and resource. 
around the country are now rated ‘good’ or 
Carole Hassan, C hief Executive of Local 
‘excellent’ by the Audit Commission. Some 
Government Yorkshire and Humber
local authorities are leading rural access to 
services (East Riding), providing innovative 
The motivation for partnership and 
social care (Shropshire), using technologies to 
collaboration appears stronger at the local 
support communication with citizens (Kent) 
level than it is in central government, and 
or raising fi nance for local regeneration 
while many local authorities remain 
24
11. See Calling Cumbria (2009) by the Leadership Centre for Local Government.

National School of Government
in the early stages of transformation, 
This is not to say that all local public 
some do provide examples of service and 
organisations are excellent; they are not. 
system transformation, which government 
Those in audit agencies and local government 
could learn from. The state of relationships 
acknowledge that the Comprehensive 
between central and local government is 
Performance Assessment (CPA) process 
changing every day – what is clear is that 
helped kick-start local government 
there is more of an appetite for dialogue 
improvement. However, local authority 
between local and central government. 
leaders also agree that the continuing 
The sub-regional review process is not only 
prescriptiveness of government is unhelpful 
stimulating local strategic leadership, it is 
and they experience constant inspection 
also pressing for more systemic innovation 
which is time-consuming and a waste of 
from government. Locality partnerships are 
resources. Poor commissioning and micro-
gaining maturity and have successfully pulled 
management by central government is 
government back from ‘one-size-fi ts-all’ 
stifl ing local innovation. The level of spend 
approaches. For example, Barnet Council are 
on monitoring set alongside the investment 
testing a new strategy of ‘communicative 
in development is undermining innovation 
action’ and are using open-network sites 
and sustainability and needs readjusting. 
to keep up with what is happening in their 
The momentum for more mature horizontal 
neighbourhoods12. 
partnerships within localities and sub-
regions is increasing. A new form of civic 
Local authority leadership must 
and regional leadership is emerging which 
become about challenging who we 
is motivated by a desire not just for more 
are not re-jigging what we do. By 
effi cient services but for public partnerships 
getting along people are having 
that are strong enough to address bigger 
on-going ‘communicative action’ 
challenges such as regional decline, 
which is essentially a personalized 
regional skills defi cits and widening social 
local, even face to face activity. 
inequalities. There is a growing recognition 
Boland and Coleman, 2008
that such partnerships depend on trust, 
25
12.  L. Boland and E. Coleman (2008) ‘New Development: What Lies Beyond Service Delivery? Leadership 
Behaviours for Place Shaping in Local Government’, Public Money & Management, 28, 5, pp 313-318 

The Whitehall Innovation Hub
collaboration and an ability to connect to 
The Local Strategic Partnerships and Local 
communities. Unfortunately, innovative 
Area Agreements are reconnecting locality 
leaders across the UK all report that the value 
leadership with central government – 
of collaborative working goes unnoticed by 
and while there is still a long way to go, 
central government, and that it is this lack 
government’s own regional offi cers are 
of reinforcement from government that 
playing a transforming role by acting as a 
weakens local systemic innovation. 
more active and positive bridge between 
central government and local public services. 
The challenge for local leaders is to fi nd 
The question for government departments is 
better ways of developing local strategies 
how they can develop the mechanisms that 
while also satisfying central government 
will enable offi cials to respond to the diversity 
of their competence. There is no point in a 
of local innovation? 
local partnership struggling valiantly with 
social regeneration if the national policy 
framework, management processes and 
time-scales undermine their efforts. There 
are growing calls from local, regional and 
national agencies and departments for more 
listening and negotiation, and less formal 
directives. 
26

National School of Government
The Civic Leadership Model
Robin Hambleton, Professor of City 
the leadership of ‘place’ and growing 
Leadership at University of the West of 
civic leadership. 
England, has observed the transforming role 
Cities such as Manchester, Birmingham and 
of bold city leadership in many continents 
Bristol in England have reinvented themselves, 
and says that, when not hampered by 
as have many other cities across the world. 
centralised performance regimes, civic leaders 
After years of decline Malmo in Sweden is 
do innovate effectively and can consequently 
thriving and has become a sustainable city, 
have a dramatic impact on their local 
due in no small part to its civic leadership 
areas. He offers a ‘place based’ model of 
(Hambleton 2008 & 2009). He thinks 
leadership that reconnects elected politicians, 
that more confi dent local and regional 
community and executive leader, who 
leadership could create a foundation for a 
through partnership and active collaboration 
healthy society if given the space to do so, 
reframe local and regional priorities and 
by creating meaning and reconnecting the 
strategies. Part of the growing confi dence of 
political, public and managerial agendas, and 
local leaders can be seen in their approach to 
reframing public agendas. 
Hambleton’s Civic Leadership Model 
– persisitent cultural, instutional and emotional barriers13

As well as exploring how leaders 
Political
leadership
approach transformation, it is 
Space for leadership
worth unpacking the obstacles 
of systemic innovation
to change across the public 
sector and explaining why 
transforming government 
Managerial
Community
is a slow process.
leadership
leadership
Space for innovation
27
13.  Taken from R. Hambleton (2007) ‘New leadership for democratic urban space’, in Hambleton, R., 
and Gross, J. S. (eds) Governing Cities in a Global Era (London and New York: Palgrave)

The Whitehall Innovation Hub
The Pathological Cycle
People do not operate in isolation. While 
seeking individualists while believing in 
some are more outward facing than others, 
perfect solutions, blameless leaders and 
a risk-free world 
most are subject not just to stereotypes in 
■ 
their own professions and workplaces, but 
 
civil servants at the senior levels are 
rewarded for achieving short-term 
also to the views of others about them. In 
goals set by politicians and have weak 
the UK there is a pathological cycle of blame 
motivation for innovation and service 
which is damaging to public sector reform. 
implementation due to accountabilities and 
Fanned by the media, each group blames 
regulation being higher up their agendas 
the others for faulty systems and services; 
than transformation, transition or future 
this negativity is pronounced where there 
visions
is ‘tunnel vision’ emerging within each 
■   local public services use government 
stakeholder group and very little appreciation 
targets as a way of saying they can’t 
of the wider system. For instance, too often 
respond to local people and local priorities 
 
■  politicians demand quick wins, which 
and avoid improving their own way of 
creates a dysfunctional environment for 
working with local users and communities.
policy development. Some politicians take 
the ‘high moral ground’ and demean civil 
servants and tend to ignore their own 
Public
Media
systemic strategic role of the wider public 
system
 
■  academics and the press tend to avoid 
responsibility and act as bystanders – 
The
defi ning the narrative about success and 
Front Line
Politicians
Pathological Cycle
failure yet avoiding their own role in the 
transformational process 
 
■  the public want low taxes and good 
services and have been encouraged to 
ignore public assets and behave as self-
Managers
SCS
28

National School of Government
No single stakeholder group is either 
users and the dynamics of implementation. 
blameless or solely to blame. Each is exposed 
Customer insight is second nature to those 
to different pressures and is trapped in their 
in business but understanding service users 
part of a wider public system dynamic, 
and working partners remains poor in many 
fuelled by fear. Managers fear communities, 
policy departments. The blame cycle will only 
politicians fear the press and civil servants 
be reversed when public policy makers need 
avoid the messiness of practice. National 
to connect not only to front-line staff and 
politicians are afraid to say what they 
service users, but to the wider system and the 
mean and have retreated into ‘technical 
transformation process as a whole. 
management’ solutions, when political 
However, it would be unfair to target only 
narrative and strategic leadership would 
policy makers, who are constrained and 
be more persuasive to the public, who feel 
promoted for their ability to conform to set 
marginal to the political process. 
behaviours and activities. Those who attempt 
The belief that rational technical solutions 
to improve practices on their own are almost 
are a substitute for political and strategic 
always ignored, not just by their managers 
leadership is only possible because of the 
but also by their colleagues (Maddock, 1999). 
continuing detachment of policy from 
In addition the demand from politicians for 
practice. The closer policy makers get to 
quick-wins is unhelpful and puts even more 
local realities and service users the more 
pressure on civil servants to conform and 
they become aware of the unpredictable 
avoid risk-taking.
nature of real lives and the democratic 
process. Although large government service 
departments such as HM Revenue and 
Customs have improved their practice by 
getting much closer to claimants, tax payers 
and pensioners, too many civil servants 
remain unaware of the experience of service 
29

The Whitehall Innovation Hub
Transforming Whitehall
The current Cabinet Secretary, Sir Gus 
The current form of accountabilities hampers 
O’Donnell, is driving various interventions to 
openness and inclusiveness, largely because 
support the transformation of government, 
it nurtures a climate of conformity totally 
including the Capability Reviews, Public 
inconducive to innovation. Many of the SCS 
Service Agreements, the Cabinet Offi ce’s 
have very different attitudes and thoughts 
People Strategy and the Delivery Council. 
on both innovation and transforming 
Cross government initiatives are extremely 
government, and without surfacing these 
diffi cult to enforce, and there is a need for 
differences, or the ‘elephants in the room’, 
horizontal partnership but also for vertical 
conversations on the topic are likely to be 
connections with local and regional players. 
unproductive. This tension between the 
An ongoing diffi culty is the pressure on 
diverse views on how to go about internal 
Senior Civil Servants (SCS) to deliver short-
transformation isn’t currently being surfaced.
term results and focus on single issues. 
The Role of Transforming Leaders
Champions of innovation, close to
politicians but detached from operations
Transforming
leaders
brokering
dialogue
Operational leaders 
Innovators on the
comfortable with existing process
margins, lacking
and incremental change
mainstream credibility
30

National School of Government
Operational people are often more 
uncomfortable with radical innovators 
than they are with transformational leaders 
whose role it is to rebalance the system. 
Transformational leaders broker conversations 
between leaders, innovators and career civil 
servants in the knowledge that ‘outliers’ 
are often marginalised from operational 
practices and seen as too radical, theoretical 
or abstract. However, given the present 
dominance of ‘system enthusiasts’ and 
‘policy thinkers’, there is a need to bring in 
experienced practical innovators to rebalance 
the workforce. Cultivating a new professional 
mix is probably as important to transforming 
government as introducing a new set of skills 
for individuals.
The continuing separation between policy 
and practice has resulted in a lurch towards 
pragmatism at the expense of refl ection and 
sense-making. The tendency to continually 
compartmentalise and separate refl ection, 
action and sense-making is unhelpful, and 
has resulted in a loss of institutional memory 
within many departments. 
31

The Whitehall Innovation Hub
In conclusion
The role of the public leader is a tough 
more likely to fl ourish when innovation 
one, but there are numerous role models to 
policies and practices are central to the 
learn from. Obama started his presidency by 
transforming government process. If more 
demonstrating strategic leadership. He didn’t 
leaders are to become transformational 
shy away from saying the economy was in 
then public management models need to 
crisis, and sought to galvanise the American 
move beyond the bureaucratic machine and 
public into action by stating it was they who 
business effi ciency models. The latter has 
would get the country going again, not him.
been useful in making public service more 
effi cient but it is not fl exible or responsive 
Governments across the world need to 
enough to underpin innovation, and thereby 
become more innovative in their capacity to 
achieve enhanced social outcomes. Service 
respond to the huge challenges that face us. 
improvement may be gained by improving 
Public sector reform is no longer a domestic 
existing systems and activities, but these 
matter of service transformation but of 
alone are not capable of embracing more 
innovative government and governance, 
innovative approaches. The dominance of 
which in turn demands a radical rethink of 
performance management as the only driver 
how governments relate to the public. There 
of change is resulting in a lack of innovation 
is a wide recognition that public bodies need 
across the public system and is creating an 
to move from a ‘welfare’ to a ‘respect’ model 
obstacle to those who are transforming 
of the citizen, and that this demands a public 
organisations. New practices and governance 
service business model that incentivizes 
models are not evident, even where they 
collaborative, rather than competitive, 
have successfully emerged, because they 
leadership practice. 
aren’t captured by the current performance 
management framework. 
It is a time to break down the rigid 
distinctions between policy and practice; 
The lack of a new public business model 
administrators and politicians; central 
and an over-reliance on technical managerial 
and local government. Public innovation 
solutions has resulted in a lack of confi dence 
is about connection, not empires, and is 
among even the most transformational of 
32

National School of Government
leaders, which hampers the very change 
The performance of public sector 
that many politicians and innovative local 
organizations in democratic societies 
leaders want. 
is related to their capacity to achieve 
results of high public value and to do 
There is a politics of transformation 
so in ways that advance democratic 
and change which needs airing, along 
principles. Defi nitions of quality and 
with conversations about the role of 
performance in the public sector 
leaders in policy implementation and 
embrace the achievement of public 
the transformation of government that 
policy results AND democratic results-
would support better policy formation and 
not one or the other, and not one at 
implementation. A growing number of 
the expense of the other. Public policy 
public sector leaders, particularly in local 
results build credibility. Democratic 
government, understand the consequences 
results increase legitimacy. Taken 
together, they enhance citizens’ trust 
of measuring success only in terms of 
in government, public institutions and 
fi nancial productivity and performance 
public servants. 
management. There is an urgent need for 
Jocelyne Bourgon
a fresh strategy for open government and 
the development of a public value business 
The question of whether the most committed 
model that captures a much wider range of 
and innovative will be willing to work in 
public policy outcomes. 
public services and the government in the 
The rebalancing of government will be a 
future is hopefully being answered by the 
political task. Jocelyne Bourgon, a former 
emergence of a new appreciation of the role 
Canadian Cabinet Secretary, says that future 
and potential of public organisations to bring 
governments will need a new approach to 
about social change - epitomised by Obama’s 
governance that can protect the public. She 
efforts to connect political leadership, the 
is exploring a conceptual framework that 
economy, public service and social change 
situates performance management within a 
once more. 
wider public sector model and acknowledges 
emerging new relationships and practices14. 
33
14.  The Whitehall Innovation Hub is collaborating closely with Jocelyne Bourgon on this work, but in the meantime, see the forthcoming 
Bourgon, J. (2009) ‘New Directions in Public Administration: Serving Beyond the Predictable’, Public Policy and Administration Journal.

The Whitehall Innovation Hub
References
Boland, L., and Coleman, E. (2008) ‘New Development: What Lies Beyond Service Delivery? Leadership Behaviours 
for Place Shaping in Local Government’, Public Money & Management, 28, 5, pp 313-318
Bourgon, J. (2007) Speech to National School of Government conference. Available at
www.nationalschool.gov.uk/news_events/psrc2007/Downloads/Speech_GUSJOCELYNE.pdf
Bourgon, J. (forthcoming) ‘New Directions in Public Administration: Serving Beyond the Predictable’, 
Public Policy and Administration Journal
Brennan, U., and Ceeney, N., (2008) Cultural Change in the Civil Service to Enable Service Transformation 
(unpublished)
Brown, G. (2008) ‘Foreword’ in Excellence and Fairness: Achieving World Class Public Services 
(London: Stationery Offi ce)
Crump, B. (2008) Extract from a presentation on change strategies at the NHS innovation conference at Warwick 
University
Doz, Y., and Kosonen, M. (2008) Fast Strategy: how strategic agility will help you stay ahead of the game 
(London: Pearson)
Fox, P., & Broussine, M. (2001) Room at the Top? A Study of Women Chief Executives in Local Government in 
England and Wales
 (Bristol: University of the West of England)
Halkett, R. (2007) Hidden Innovation (London: NESTA)
Hartley, J. (2006) Innovation and Improvement in local government. Available at www.ipeg.org.uk/presentations/
bp_jean_hartley_pres.pdf
Hambleton, R. (2007) ‘New leadership for democratic urban space’, in Hambleton, R., and Gross, J. S. (eds) 
Governing Cities in a Global Era (London and New York: Palgrave)
Hambleton, R. (2009) ‘Civic leadership and public service innovation’, More than good ideas: The power of 
innovation in local government
, Parker, S. (ed) (London: IDeA and NESTA)
Hudson, L.J. (2009) Collaboration and its Possibilities (forthcoming)
34

National School of Government
Institute for Government (2008) Performance Art: Enabling Better Management of Public Services (London: Institute 
For Government)
Leadbeater, C., and Meadway, J. (2008) Attacking the Recession: how innovation can fi ght the downturn (London: 
NESTA)
Leadership Centre for Local Government (2009) Calling Cumbria. Available at www.localleadership.gov.uk/docs/
Calling%20Cumbria%20.pdf
Maddock, S. (1999) Challenging Women: gender cultures, innovation and change (London: Sage)
Maddock, S. (2006) Women Leaders in Local Government, British Journal of Public Sector Management
Maddock, S. (2008) Creating the Conditions for Public Innovation (London: National School 
of Government)
Mckinsey Quarterly (2008a) Interview with CEO of W.L. Gore and Associates
Mckinsey Quarterly (2008b) Centred Leadership: how talented women thrive
Mulgan, G. (2007) Ready or Not? Taking innovation in the public sector seriously, (London: NESTA)
Obama, B. (2009) US Presidential Inaugural Address. 
SMF (2004) Reinventing Government Again, Collins, P., and Byrne, L. (eds.) (London: Social Market Foundation)
SMF (2005) To the Point: A Blueprint for Good Targets (London: Social Market Foundation)
Sutherland, W., and Ley, I. (2009) Leading Outcome Focused Public Service Agreements, National School of 
Government report (unpublished)
The Work Foundation (2008) Deliberative Democracy and the role of public managers 
(London: The Work Foundation)
Walsh, K. (2006) ‘Leadership in the NHS’, presentation to ESRC Seminar, 22nd October 2006
35

The Whitehall Innovation Hub
Annex – next steps for innovative leaders
Assumptions behind the Leadership of Innovation
The problems of reform lie in the ‘how’ rather than the ‘what’; and at the core is a paradox 
between staff and community participation and the government’s command-control, centralised 
model. Evidence suggests that innovation calls for more open government and more egalitarian 
relationships between policy makers, the public and staff; less managed control and more 
engagement and exploration.
The innovation and transforming government agendas are inexorably linked. Service 
transformation and innovation will only be sustained and diffused when government also 
changes – and that involves systemic and cultural change across Whitehall.
The dislocation of policy making from local public services and local providers is problematic 
because it restricts the vision of policy makers. This distinction and separation has led to a lack 
of whole-systems perspective across the public sector and lack of appreciation of value and 
delivery chains.
The rigid distinction of local and national government is unhelpful, and new civil service recruits 
need exposure to the wider world of public service and social innovation in order to bridge the 
divide between the policy and practice (theorists and pragmatists). 
At the strategic level there is a need to 
 
■ establish social and environmental skills
 
■  establish economic challenges and aspirations 
 
■  scope the landscape of challenges of present and the future, political agendas, capacities 
and resources
 
■  scrutinise government machinery and its capacity to deliver innovative solutions 
 
■  strategise around the problems to be solved and the milestones for achievement
 
■  refl ect on whether business models, commissioning and operational processes are keeping 
things ticking over or capable of building the partnerships and relationships necessary for a 
healthy society.
36

National School of Government
At the operational level there is a need to
 
■  be clear about the problems departments need to solve in terms of own delivery and practice 
– internal change processes to be based on the above assumptions
 
■  tell the innovation story – don’t underestimate the need for sense-making by leaders
 
■  identify innovation champions and transformers
 
■  create the space for innovators and mechanisms for capturing innovation
 
■  make visible the process of shared problem-solving; encouraging exploration and 
experimentation, to encourage a culture that creates the conditions for innovation
 
■  use open source ways of connecting and communicating
 
■ promote collaborative leadership
 
■ press for evidence of emerging trends
 
■ keep close to the public and to staff.
Key questions and prompts to self
Q   Are you connecting the call for innovation with the problems to be solved ?  
 
 
It motivates staff if their calls for innovation are anchored in the problems to be solved, 
and is not seen as the uptake of any new whacky idea or business process.
Q   Are you valuing staff?
 
 
Ask instead of tell, listen instead of assume, shorten the delivery chain and reconnect staff 
to what matters. Have you asked staff how they would like to be rewarded for innovation?
Q   Are you rewarding the innovators?
 
 
Innovative leaders protect and reward the innovators, and seek them out, given that they 
are there on the margins. 
Q   Are you creating the space for people to explore and experiment?
 
  
 
  
37

The Whitehall Innovation Hub
Q   Are you promoting and recruiting the right people?
 
 
A critical question for executives is whether they employ and reward the right people. 
Civil servants and chief executives are often recruited on the basis of their ability to manage 
existing systems when innovation demands that they transform systems. It is not just a 
question of individuals but of the diversity of people across a team or departments – too 
many task-fi nishers or policy leads can imbalance the team such that bridging the gap 
between delivery and policy is too big.
Q   Are you removing disincentives?
 
 
Within the public sector it makes no sense to talk of incentivising innovation and not 
dismantling the prevailing disincentives that operate at present. These are well rehearsed 
and concern stifl ing innovative responses. Transforming the way people are appraised and 
promoted is key to removing the practical barriers. Senior managers can remove disincentives 
by giving space and encouragement to those with creative ideas.
 
 
Poor cross-departmental working can inhibit innovation fl ow and uptake; for instance, 

enterprise training for mental health users has support but departments could not decide 
whether the Department of Health or Department for Work and Pensions should fi nance. 
Without systemic change across government many innovations fail to take root.
Q   Are you investing in innovation?
 
 
Appropriate investment is key to creating new markets and funding streams – for instance 
the lack of funding for innovative knowledge transfer in higher education is a cause of poor 
research dissemination. 
Q   Do you know what platforms would support more innovation in your domain? Are there 
routes for innovation fl ow? 
 
 
There is growing evidence that networks and networking are critical to innovation diffusion, 
but networks also need more open government and systemic change to support social 
enterprise and service transformation15 – moving from ‘Hierarchy to Wirearchy’16.
38
15. See Leadbeater and Meadway (2008) Attacking the Recession – how innovation can fi ght the downturn (London: NESTA)
16. See www.wirearchy.com for further information.

National School of Government
Q   Are your commissioners and commissioning framework open enough to attract more 
innovative suppliers and people?
 
 
Public commissioning processes put off the faint hearted – new commissioning frameworks 
are being developed within the third sector which could form the basis of more open 
processes which engage rather than procure on the basis of conventional practice. 
Q   Does your board value innovation?
 
 
If you can answer these questions positively in terms of having engaged ‘hearts and minds’ 
rather than ticking the boxes you will be a long way down the road to answering questions 
about your organisation’s competence in relation to innovation.
Acknowledgements
Special thanks to Natalie Ceeney, Robin Hambleton, Jean Hartley, Carole Hassan, Irene Lucas, 
Simon Miller, Naheed Arshad-Mather, Sue Richards, Paul Rogerson and Kim Ryley for inspiration, 
thought and conversation.
Also to Ben Robinson, Nicola Mullan, Gary O’Hara and Marian Norris for editing and 
organisation, to Helen Kirkby for the design, and fi nally for the illustrations, thanks to 
Sam Arthur at Nobrow Ltd, 62 Great Eastern Street, London EC2A 3QR.
39

Contact us
Dr Su Maddock
Innovation Hub Director
01344 634 683
[email address]
Gary O’Hara
Programme Manager
01344 634 125
[email address]
Ben Robinson
Researcher
01344 634 316
[email address]
nationalschool.gov.uk/innovationhub
The cover paper in this brochure is made from 75% recovered fi bre and the text pages 100% recovered fi bre. 
The inks are vegetable oil based and contain resins from plants/trees. The CO2 from the manufacturing 
processes involved in producing the document has been offset with the Carbon Neutral Company.
© Crown Copyright 2009   Published April 2009   29048