This is an HTML version of an attachment to the Freedom of Information request 'Viewer audience log'.
 
 
 
 
 
[Redacted: Not relevant to request] 
 
 
31st January 2008 
 
 
Case Reference Number FS50153573 
 
 
Dear Mr [Redacted: Not relevant to request] 
 
I am writing in relation to your complaint about your information request to the 
BBC for copies of its daily audience logs. 
 
Our role 
 
Firstly, I should explain our powers in relation to the Freedom of Information 
Act (‘the Act’) where a public authority has relied on the Schedule I derogation 
(‘the derogation’). 
 
In April 2007 the High Court heard an appeal of a decision made by the 
Information Tribunal in the case of Sugar v the Information Commissioner.  
(This case involved an information request Mr Sugar had submitted to the 
BBC.)  The reasoning for Mr Justice Davis’ ruling was handed down on 27 
April 2007 and in his reasoning Mr Justice Davis indicated that the approach 
initially taken by the Information Commissioner was the correct one.  
Basically, the Commissioner’s initial position had been that he was unable to 
issue a formal decision notice under section 50 of the Act when he concluded 
that the information requested fell within the scope of the derogation. 
 
A practical consequence of Mr Justice Davis’ decision is that the 
Commissioner does not have jurisdiction to make a decision under section 50 
of the Act where the derogation applies.   
 
In this case we agree with the BBC that the requested information is held for 
the purposes of journalism, art or literature; the rationale behind this 
conclusion is outlined over the remainder of this letter. 
 
The request 
 
On 6 February 2007 you submitted the following request to the BBC: 
 
 
 
 


 
‘Under FOIA, I now require you publish a copy of your daily audience 
log for the period 1/4/2005 to present’. 

 
The BBC informed you on 7 February 2007 that: 
 
‘Your request falls outside the scope of the Act because the BBC and 
other public service broadcasters are covered by the Act only in 
respect of information held for purposes “other than those of 
journalism, art or literature” (see Schedule I, Part VI of the Act).  We 
are not therefore obliged to supply information held for the purposes of 
creating the BBC’s output or information that supports and is closely 
associated with these creative activities.  Information which is not 
subject to disclosure under the Act because of Schedule I might also 
be exempt from disclosure because of the application of other 
provisions of the Act, for example the exemption for third-party 
personal information.’ 

 
The BBC’s view 
 
The BBC has noted that Part VI of Schedule I of the Act provides that it is a 
public authority in respect of information held for the purposes other than 
those of journalism, art or literature.  It is the BBC’s position that unless the 
requested information is held for a dominant purpose other than journalism, 
art or literature it is not subject to the Act. 
 
The requested information in this case consists of the daily audience logs held 
by the BBC for the period 1 April 2005 to 6 February 2005.  These logs 
contain feedback, both positive and negative, the BBC receives about 
programmes it has broadcast.  The information contained in the daily logs is 
compiled into internal reports and forwarded to the relevant programme 
makers, commissioning editors and senior managers.  
 
It is the BBC’s contention that with respect to your request for information it is 
not subject to the Act.  This is because the BBC believes that both the content 
and analysis of feedback about programmes is excluded because this 
information is not held for purposes other than journalism, art or literature. 
 
In support of this position the BBC have advanced the following arguments: 
 
The BBC have argued that one of the main policy drivers behind the inclusion 
of the derogation was the creation of an editorial space in which public sector 
broadcasters could make programming decisions. They have noted that this 
analysis is broadly consistent with that of the Information Commissioner is his 
provisional decision notice in the case of Sugar v Information Commissioner 
which states that: 
 
 
 
 


 
‘the ultimate purpose of the derogation is to protect journalistic, artistic 
and literary integrity by carving out a creative and journalistic space for 
programme makers to produce programmes free from interference and 
scrutiny of the public’. 

 
In the BBC’s view an important part of the process of creating and improving 
its programmes involves reviewing feedback it receives, both positive and 
negative.  In the BBC’s opinion this is one of the main reasons that viewers 
and listeners continue to contact the BBC, i.e. to influence the content of  
future programmes.  Whilst the BBC acknowledges that communications from 
the public are obviously not the only factors which influence future 
programming, they are a key element. 
 
The BBC argue that if the content of individual comments were made 
available for wider scrutiny on a regular basis programme makers would be 
under increased pressure to respond to lobbies or vocal individuals.  This 
could result in programme makers being reluctant to make changes to 
programmes in case they were accused of caving in to pressure from the 
public.  Alternatively, if the judgement of programme makers was to ignore 
feedback because they believed it invalid or outweighed by more significant 
factors, they may be accused of ignoring public opinion.  In either scenario the 
effect would be to limit the programme makers’ ability to come to their own 
artistic judgement without public scrutiny. 
 
The BBC has noted that the Information Commissioner’s Counsel’s skeleton 
arguments before the Information Tribunal in the case of Sugar v Information 
Commissioner
 commented on the importance of editorial freedom and in 
particular how this is enshrined in the European Convention of Human Rights: 
 
‘It is relevant to have regard to the legal principles concerning 
journalistic freedom.  Article 10 of the convention provides protection 
for the right of free expression.  The law accords importance to the 
freedom of the press (and other media)…The exclusion of the BBC 
from the status of a public authority, save where it holds information for 
purposes other than journalism (etc) can be seen in the context of 
Article 10, as allowing the BBC to produce programmes free from 
public scrutiny…There is thus an arena of activity which it is recognised 
should not be subject overview by the public.  The BBC’s ability to 
exercise free speech requires this area of freedom.  The BBC needs to 
be able to exercise its own editorial judgement’. 

 
Our view 
 
Before considering the specific issues in this case, I feel that it is appropriate 
to confirm that Part VI of Schedule I of the Act states that the BBC is a public 
authority ‘in respect of information held for purpose other than journalism, art  
 
 
 

 
and literature’.  This is commonly known as the Schedule 1 derogation.  
Similar provisions exist in relation to Channel 4 and S4C – as a group these 
organisations are called public sector broadcasters. 
 
In order to determine the purpose for which information is held, we will apply a 
dominant purpose test.  This means that where information is held for a 
number of purposes we will weigh these purposes against each other to 
determine the dominant purpose for which that information is held.  
 
With regard to the information you requested, I am satisfied that the 
derogation applies for the following reasons: 
 
The information you requested in this case was generated as a result of 
programme content and intended, presumably, to influence the future creation 
of the BBC’s programmes.  I accept the BBC’s argument that it uses the 
feedback that it receives from the public, albeit along with a variety of with 
other factors, to determine what the content of future programmes will be.   
 
For example, in May 2006 the BBC received a complaint from a listener of 
Radio Leicester about Bill Maynard’s rant (a regular feature of the 
programme) which it was alleged had contained one sided political views.  
The BBC investigated this complaint and concluded that comments were 
strongly critical of the then Deputy Prime Minister and the Government and in 
the absence of any balancing element were not in keeping with the 
requirements of due impartiality.  As a consequence of this complaint the 
‘rant’ feature was dropped and editorial processes have been put in place to 
ensure that potentially contentious issues are identified and explored before 
transmission. (Source: 
http://www.bbc.co.uk/complaints/text/ecu_julsep2006.html) 
 
Therefore, I believe that it is clear that the feedback the BBC holds about 
programmes it has broadcast has a direct relationship with previously 
broadcast content and the creation of future content. 
 
The BBC as an organisation is obliged to consider complaints about its 
programme content.  I have therefore considered whether feedback 
information received by the BBC, and in particular, the information covered by 
the scope of your request, could be said to be held for purposes other than 
that of influencing programme content. 
 
(For reference, extensive information on the BBC’s complaints processes is 
available online at http://www.bbc.co.uk/complaints.) 
 
I accept that complaints information is held by senior BBC managers in order 
to shape the strategic direction of the organisation rather than to influence 
individual editorial decisions.  At this high level complaints information could  
 
 
 

 
be used to assess the BBC’s success or otherwise in meeting its wider goals 
regarding content delivery, the needs of the license fee payers or to ensure 
that they are responsive as an organisation. This is reflected in several ways: 
regular reports are published which provide an overview of the complaints the 
BBC receives; complaints about editorial standards are handled by the 
Editorial Complaints Unit and outcomes are published online; finally, the 
outcomes of complaints about programme content can be escalated to the 
BBC Trust for consideration. 
 
Therefore it is clear that the information contained in the daily audience logs 
has the capacity to serve a number of different purposes.  However, 
fundamentally such information is about, and intended to influence, content.  
Despite other applications, the daily logs are intrinsically linked with the 
creative process of programme making and the core activity which the 
derogation was designed to protect. 
 
Conclusions 
 
On the basis of the above I have concluded that the information is not held for 
purposes other than journalism, art and literature.  The consequence of the 
Commissioner agreeing with the BBC that the requested information is held 
for the purposes of journalism is that the Commissioner does not have 
jurisdiction to make a decision under Section 50 of the Act.  
 
However, if you are unhappy with the outcome of my investigation you can 
ask for this decision to be reviewed by completing a Service and Quality 
Complaints Form, available on our website or by contacting us on 01625 
545745.  You also have the right to seek a judicial review of this decision; 
however, if you intend to do so you should seek independent legal advice. 
 
 
Yours sincerely 
 
 
 
 
Jonathan Slee 
Senior Complaints Officer