./foiextract20101210-11343-v6f9ax-0

Concorde Village Price Structure
No. of Plots
Price
Savings
Value Today*
Return On
Investment
1 Plot
£5,625
£0
£19,012
338%
5 Plots
£25,300
£2,825
£95,062
375%
10 Plots
£47,800
£8,450
£190,125
397%
Product Specification
25 Plots
£112,500
£28,125
£475,312
422%
50 Plots
£210,900
£70,350
£950,625
450%
100 Plots
£376,800
£185,700
£1,901,250
504%
Star Programme
£20,000
£2,500
£22,500
12.5%
Concorde Village,
*Based on 50 acres of landscape led housing at Jan 2006 valuation (www.voa.gov.uk)
Hounslow,
Features of Concorde Village, London
• 2 miles south of Heathrow Airport
• Extremely sustainable location
London
HERTFORDSHIRE
• Beside  BP  Sunbury  complex  which  has  2000  staff
• Housing,  employment  and  local  services  all  in
ESSEX
  in 12 buildings
  immediate vicinity
M25
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• Hounslow provides 140,000 jobs
• In line with Government advice regarding sustainable
Enfield
  location
• High density residential area
Barnet
• Creates  attractive  publicly  accessible  area  of  open
W
• 120 acres, 50 acres for housing
F
  spaces
Harrow
orest altham
Haringey
Redbridge
• Former sand and gravel site
• Provision of nature reserve
I
Hackney
BUCKS
LONDON
sl
Hillingdon
in
Havering
Brent
g
Camden
to
• Suitable for 1000 houses
n
• Retains strategic gap between Ashford and Feltham
Barking
K
Tower
Newham
Ealing
H
en. & Chel.West
a
City Hamlets
• South East Plan shows shortfall
• First stage for consultation March 2007
m
Minster
BERKSHIRE
mers
South
Heathrow Int’l
m
Airport (LHR)
it
Wark
Greenwich
h
Hounslow
Lambeth
Bexley
Wandsworth
Richmond
Disclaimer:
Lewisham
Kingston
• This information is of a general nature only and is not intended to address the specific
Merton

circumstances of any particular individual or entity; not necessarily comprehensive,

complete or up to date.
Bromley
• It is not professional or legal advice (if you need specific advice, you should always
Croydon

consult a suitably qualified professional).
Sutton
KENT
• Results are for illustrative purposes only and should not be used as a basis for investment
M25

decisions.
M25
• Past performance (whether actual or indicated by historical tests of strategies) is no

guarantee of future performance or success.
SURREY
• The results are based on historical prices which could contain small errors.
• The Profitable Plot Company Limited takes no responsibility for the appropriateness

or otherwise of these figures or for any errors in the simulation results due to errors

in the manual preparation of data for processing by the simulator, errors in the automatic

simulation process, errors manipulating and presenting data generated by the simulator,

errors manipulating data on stock prices or indexes, or due to any other cause.
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provided with a copy of the final product.
Strategic Land Investments
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LONDON BOROUGH OF HOUNSLOW
THE LONDON PLAN
•  Hounslow  is  an  area  rich  in  diversity  -  a  diversity  of  people,
The London Underground
•   The  London  Plan  sets  out  strategic  policies  for  development  in
  geography and business - that makes it one of the most exciting
  the  London  Boroughs.    As  a  Spatial  Development  Strategy  its
  and thriving communities in London.
  objectives are to create an integrated social, economic and envi
•  Nearly  a  quarter  of  a  million  people  live  in  the  Borough  and
  ronmental framework for the future of London.
  their  varying  backgrounds  and  culture  give  the  area  a  bustling,
High Barnet
Cockfosters
•   The  vision  of  the  London  Plan  is  to  develop  London  as  an
Totteridge & Whetstone
  cosmopolitan feel.
  exemplary,  sustainable  World  City,  based  on  three  interwoven
Woodside Park
•  Hounslow is one of the great gateways to the capital. It borders
West Finchley
  themes:
  Heathrow Airport, the world’s busiest international airport, to the
Finchley Central
  › Strong diverse long term economic growth
  west, while its eastern boundary is just a few miles from the very
East Finchley
  › Social inclusivity to give all Londoners the opportunity to share
  centre of one of the world’s greatest cities.
Highgate
    in London’s future success
Archway
  ›  Fundamental  improvements  in  London’s  environment  and  use
Tufnell Park
  of resources
•   The  Borough  of  Hounslow  plays  a  key  role  in  the  West  London
  Sub  Region  and  the  area  between  Heathrow,  Bedfont  Lakes
and Feltham in which the site is located has been identified as an
  Opportunity  Area.  This  is  expected  to  provide  91  hectares  of
  development to create 5,500 new jobs and almost 1000 houses
  before 2016.
SITE OVERVIEW
Concorde Village consists of a 120 acre former quarry with extensive
frontage to Chertsey Road and Ashford Road. The site was formerly
a sand and gravel supplier. The site is currently unused apart from
fishing lakes and open grazing. The boundary of the site is well
defined along the Chertsey Road and secured by chain link fences.
Directly  to  the  south  and  west  of  Concorde  Village  are  the  rear
gardens  of  residential  properties.  Residential  development  in  this
vicinity is relatively high density.  Bedfont Lakes Country Park lies a
short distance to the north west and there are areas of established
local employment and community facilities nearby.
Hounslow Central Train Station
LOCAL POLICY
Hounslow  Council  will  shortly  begin  a  review  of  the  Unitary
Economic Development
Development
Plan.
Preliminary
stakeholder
consultations
•  Hounslow is in the heart of one of the most dynamic and sought
commenced in April 2006.  The Council expect to publish preferred
  after locations for business in the world.
options  for  their  future  strategy  and  for  development  proposals
•  Strategically  situated  between  Heathrow  airport  and  Central
in September 2007 with an estimated adoption of the new plans
  London, with excellent east-west road and public transport links,
in May 2009.
  it has attracted major blue-chip companies such as Glaxo Smith
  Kline, Agfa, IBM and Cisco Systems. Companies such as BSky B
  and Discovery Channel represent a strong TV and media interest.
•  Prestigious business parks at either end of the borough – Bedfont
GOVERNMENT INVESTMENT IN TRANSPORT LINKS
Lakes and Chiswick Park – provide modern office facilities in
•  The area is served by both the London Underground and South
  campus  style  locations,  while  logistics  and  airport  catering  are
West Trains, providing quick and efficient links into Central
  part of a thriving airport support sector based in more traditional
  London and the rest of the country.
  industrial surroundings.
•  The  Mayor  of  London,  Ken  Livingstone  recently  announced
•  It  is  a  centre  for  international  headquarters,  for  manufacturing,
that Hounslow is to benefit from a £10 billion investment
  high tech industries and tradable services and it is a world gateway,
  programme  to  transform  London’s  transport  network.
  being  home  of  the  busiest  international  airport  in  the  world,
  Speaking from City Hall, the Mayor said:
  Heathrow.
  “This is a once in a lifetime opportunity to reverse decades of
•  London has………..
  under-investment in Hounslow and right across London.”
  ›  A £19 billion economy.
• The main benefit for Hounslow includes the modernisation of
  ›  £40 million of goods and services used each day.
  the Hounslow bus station along with improvements to District

›  Almost 30% of all the media jobs in the UK.
  and Piccadilly Lines.

›  The  largest  and  most  broadly-based  concentration  of
•  The Mayor added:
manufacturing firms in London - with 87,000 employees
“The last five years have seen huge improvements in Hounslow’s
    (9% of West London employment).
  bus  services.  This  investment  programme  will  build  on  this…”

›  The UK’s largest concentration of IT activity with the industry’s
  (SOURCE: www.tfl.gov.uk)
    top 10 global players having a presence in West London.

›  Producer  and  consumer  services  that  account  for  41%  of
LAND & PROPERTY PRICES
    West London employment, and international visitor  attractions
•  The  average  price  per  hectare  for  land  in  this  area  was
    like  Wembley  and  Earl’s  Court  /  Olympia  collectively  attract
£759,000 in 1983. In 2006, the average price per hectare for
    over 10 million visitors a year. (SOURCE: www.london-first.co.uk)
residential development has risen to £8,450,000. (Source: VOA

Residential Building Land Index January 2006).
•  The  average  price  of  a  house  in  Greater  London  is  currently
£257,120, compared to the UK average of £169,901.
•  In total, in the past ten years house prices in Greater London
  have  risen  by  233%.  (SOURCE:  Halifax  House  Price  Index,  Fourth

Quarter 2005)
•  It  is  believed  that  the  2012  London  Olympics  will  provide  a
  further boost to land and property prices in the London area.
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