This is an HTML version of an attachment to the Freedom of Information request 'Details of Research and Enterprise Business Planning and Reporting Structure in Relation to Kevin Cullen’s Extensive Travel'.
AUTM & METRICS
Dr Kevin Cullen
Brussels, Tuesday 9 September 2008


AUTM Licensing survey
- was launched in 1993 (collecting data from        
1990 onwards)
- has for many years been the gold standard
- current survey (’07 data) being crunched now

AUTM Licensing survey
- Typically around 200 respondents
- covers >98% of US Govt Research Funding 
- covers
- Research expenditure
- disclosures
- patents
- licences
- start-ups

Licensing survey
- Has been useful too!
- demonstrating activity levels
- benchmarking
- basis for almost ll academic study of 
TT
- Latest development is STATT  

- $45 billion R&D expenditures were received
by US academic centers
- 697 new products introduced into the market
in 2006 – 4,350 introduced from FY1998
though FY2006 
- 553 new start-up companies launched in 2006
- 12,672 licenses and options were managed, yielding
active income (each single license represents a one
on-one relationship between a company and a
university, hospital or research institution that earns
income on products that benefit our communities)
- 5,724 new spin-outs from FY1980 through FY2006

Executive Summit in 2003
- agreed licensing survey necessary, but not
sufficient
- concerns over use of survey data
- agreed need to provide context
- BWR  was  born

Better World Report
-
annual publication
-
25 case studies
-
100 vignettes
-
Very wide distribution of report
-
appreciated locally 
-
Lacks quantitative aspect

New Metrics
- Board level working group (Jones, Bostrom, 
Borman, Cullen) set up in July 2006
- Collaboration with Unico (UK) and ACCT 
(Canada)
- Objective to explore how much better to 
measure TT activity

New Metrics

Focussed on the metrics needed by;
a) Administrators or academic personnel to 
whom our members report
b) Governmental agencies and councils 
supporting research
c) Regional and national political groupings or 
representatives controlling funding to our 
institutions

New Metrics
In each instance the information we wish to
know, with regards to knowledge transfer
activity of their organisation, includes:
a) What information do these groups need, why do they perceive this
need and on what schedule (annual, decade, etc) do they require 
it?
b)   What would they do with the information?
c)   What information do they use now, and how do they get it?
d)   What is the most critical piece of information they could have, that  
they lack now?
e)   What formats help them most – stories, hard numbers, 
comparisons, benchmarks, etc.?
f)    What other information/training/other needs do they perceive 
AUTM could help in providing?
g)   How does technology transfer information relate to other measures 
associated with the institutions our professionals serve? 

New Metrics - Activities
- Surveyed members on their needs
- Focus Group meetings with Government 
agencies, and funders and senior research 
officers
- Senior research officers 

New Metrics - Outcomes
Modifying The Licensing Survey
-
Technology types included
-
Disclosure portfolio examined
-
More information on start-ups gathered
Still looking at
-
Royalty Sales issue
-
Co-ordination with BWR
………….. Improvement of the instrument

Creating New Surveys
Objectives, Structure & Scope Survey
- To identify ‘shape’ of TT at the institutional 
level
- Done in partnership with Maryann Feldman 
(UNC)
- In field now

Objectives, Structure & Scope Survey
- Assess reporting lines
- Assess TT policies
- Assess authority levels
- Assess staffing levels
- Assess centralised vs decentralised 
resource
- Assess emphasis of licensing spin-out/Ec
Dev

Objectives, Structure & Scope Survey
Will give AUTM data on the ‘shape’ of Tech
transfer at the Institutional level 
- Show where responsibility lies
- Show policy trends
- Show resource deployment patterns
-
data due before Christmas

Creating New Surveys
The Transactions Survey
- To understand scope and volume of TT 
activities
- To understand relative priorities
- To understand how TTO time is used

The Transactions Survey
Agreements (Range of 8)
- Rank by priority
- Collect info on volume
- Collect info on time
- Collect info on responsibility
- Collect info on staff expertise

The Transactions Survey
• Functions
- Collect info on activities ‘around’ TT
-
marketing
-
student enterprise
-
Grants for TT/KT
-
teaching
-
Economic Development
-etc

Functions
- Collect info on
-
priority
-
volume
-
staff time spent
-
staff expertise
-
responsibility

The Transactions Survey
Funding
- Collect info on funding received as 
-
Institutional budgets
-
TT support grants
-
Investment capital
-
Patent re-imbursements
etc

The Transactions Survey
Will give AUTM data on the ‘shape’ of Tech
Transfer activity at the office level
- Show where time is spent
- Highlight operational priorities
- Show funding profile
- Identify the ‘problem areas’

Other Survey Work
- Salary Survey (in the field)
- MTA Survey
- International comparisons (Ashley)
- Scholar interactions (competition)
- Start-ups (with National Council of 
Entrepreneurial Tech Transfer (NCET2.org)
- Establish Focus Groups  

Other Survey Work
And working with others
- Part of AAU Metrics Group
- Invited to participate in NSF metrics 
development
- Work closely with ASTP, ACCT, UNICO and 
others developing common standards and 
instruments 

In summary

Annual Licensing Activity Survey still vital 
-
will continue to evolve it

Focus now on also gaining data on the ‘shape’ of it
-
responsibilities
-
roles
-
objectives
-
volumes

This will help fill the gap between
-
revenue data in ALAR
-
case studies in BWR

In summary
- AUTM keen to work with partners in doing 
this
- We hope there is scope to work with this 
group
Thank you
[email address]