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Interface between Universities 
and the Marketplace
The Interface In Scotland
November 2007

I can … and will talk about a range of 
projects and initiatives operating at the 
interface, including:
• Major Research Collaborations
• Dialogues with SMEs
• Even one called Interface
….but first

We need to understand what the interface is for:
This is a key question
- Revenue for Universities?
- Academic reasons?
- Contribution to the Economy?

Most people will answer yes to all three
BUT – the three are profoundly different in 
terms of objectives, management and 
measures of success
Let me explain …

Public Good
Academic 
Revenue/Profit
Reasons
Student 
yes
?
placements
no
Economic 
yes
?
no
development
SME networks
yes
?
no
Contract 
no
yes?
yes
research
no
no
yes
Licences
Spin-outs
no
no
yes

The motivations, objectives and partners differ 
hugely

Activity
SME 
Collaborative 
Licensing/  
support/student 
research
Spin-outs
enterprise
Partners
SMEs/
Company 
Investors/
Research 
Students/
Entrepreneurs
Partners
RDAs
Aims
Economic 
Research 
Financial 
Development/
Outputs
returns/ 
Public Good
Private Gain
Measures
Socio-
Academic
Financial
Economic 
(outcome)
(Outreach)
Objectives
OUTREACH
Knowledge 
OUTCOME
Creation

Can think of it as a spectrum of activity
- knowledge is created at the centre and then 
transferred either
Outreach
Knowledge 
Outcome
Creation

The University creates knowledge through research 
then EITHER
- behaves like an Economic Development Agency – and 
does ‘Outreach’ activity
OR 
– behaves like a Venturer – and does ‘Outcome’ activity

This is important because …
… it defines what success is – it tells you how to 
measure performance

… and financial measures are limited

Financial 
Return to the 
University

£
SME/
Collaborative 
Licensing 
Students
Research
Spin-outs
Knowledge 
Creation
OUTREACH
OUTCOME
Economic 
Venturing/ 
Development
Enterprise

Knowledge Transfer – financial measures?

So the more Economic Development we do, the more 
money we lose.   Economic Development is a money-
losing game


Venturing can make money, but on a very small 
number of projects

- These have significant policy implications
PLUS …

For most Universities Economic Development 
and commercialisation are marginal

£ Turnover
SME/ 
Collaborative 
Licensing  
Students
Research
Spin-outs

BUT
Knowledge Transfer is increasingly important

key to development of the Knowledge Economy

key to wealth creation and prosperity
So we must find ways of balancing the University 
Knowledge Transfer portfolio:

-Sometimes we do it for the public good
-Sometimes it is straightforward research collaboration
-Sometimes we want to make money

In Scotland we have examples in all 3 categories:
Outreach
Collaborative
Outcome
Research
Dialogues
TMRC
IP2IPO
Interface
Student
Enterprise

OUTREACH
Dialogues

Facilitate knowledge transfer to help build a knowledge economy

Dedicated business development support for SMEs, primarily 
focused on the West of Scotland - helping the University create 
links with businesses

OUTREACH
Dialogues – the benefits
The SME….
Access to University facilities, improved service/product/process 
development, business growth, student placement/expert 
consultancy
The University….
Building better relationships with the business community through 
learning from Industry, personal development for academics
…NOT MONEY
The local economy…
Increased investment in R&D, a knowledge rich environment to 
encourage innovation and development within SME community

OUTREACH
Dialogues – Measures
-
Number of companies dealt with
-
Number of new enquiries
-
New projects initiated
-
US award for economic development and Scottish 
Government’s Regiostars nomination
….income from SMEs indicates activity, and profit from the activity 
would be –ve.
Volume and quality are positive indicators – income not.

OUTREACH
Interface
A collaborative service to:

Provide a free, rapid and confidential central point of access to the 
Scottish research base representing all Scottish Universities.

Provide information in response to enquiries on research capabilities, 
consultancy, technology, access to equipment, facilities etc. 

Filter and direct enquiries as appropriate to each institution offering a 
one-stop matchmaker service.

Offer support and guidance throughout process including information 
on potential funding sources and legal issues.

OUTREACH
Interface - engagement

Direct contact or referral

Establish requirements

Search for expertise initiated or signposted elsewhere

Expertise identified suitable for collaboration

Additional information provided (e.g. finance)

Company decides how they wish to proceed

Introductions facilitated

Project scoped out 

OUTREACH
Interface - measures

Numbers of contacts

Numbers of referrals

Numbers of Additional information provided (e.g. finance)

Numbers of companies initiating projects

Numbers of Project scoped out 
Value of projects initiated would indicate volume of activity…again the 
actual return from the project would be –ve.  The benefits are to the SMEs
and the economy.

OUTREACH
Student Enterprise
Glasgow Student Enterprise aims to help students develop new skills by 
taking part in social events, competitions, training and hands on learning 
experiences as well as offering them an opportunity to start their own 
business.
GSE’s aims are to help students:

Be more confident, creative and inspirational

Develop skills that will help with employability

Gain from opportunities to manage and work with small businesses

Take advantage of business start up opportunities

Meet some of Scotland's most entrepreneurial and motivational speakers

Travel the world and have fun!

OUTREACH
Student Enterprise - measures

Numbers of students engaging

Numbers of business plans created

Quality of plans as measured by competition results

Numbers of companies formed
Students involved in enterprise
1,086 last academic year – 20% growth 
Student BP competitions won
13 in last four years
Student companies started
38 in last four years – +80% last  year
Turnover or investment are indicators of activity, but again, return to University 
would be –ve….but it is good for Scotland and the students

Collaborative Research
TMRC & Wyeth
‘Development and commercialisation of Translational
Medicine in Scotland to deliver substantial long-term
Research and development and educational
programmes in Scotland, and accelerate
access to new medicines for Scottish patients’

Collaborative Research
TMRC – Wyeth contributions
Wyeth:

$6m for TMRC set-up

$500k each year of five year initial period for running costs

$45m in Translational Programmes (TPs) at FEC over five year initial 
period


4-10 Wyeth full time collaboration staff in Scotland
Other Benefits:

Technology and informatics training; share best practice in clinical ops, 
protocol design, study  management


Access to proprietary scientific databases and software

Reasonable endeavours to commercialise IPR, Data, TTB
SE:

£17.5m funding over initial five year period

Collaborative Research
TMRC - University contributions

Access to world-class academic and clinical researchers and 
facilities

Background and Foreground IP (licenses or rights) relating to 
the TP’s

University / NHS in kind contributions of £16m million over five 
years

Host institution set-up costs of £4.5m over five years

Help get £5m in third party funding from non-industrial research 
bodies

Collaborative Research
TMRC – Measures
1.
Number of new applications
2.
Number of new awards
3.
Value of new projects
4.
Quality of research (publications and IP generated)
…classical research measures.  Note projects are 
FEC….do not make any ‘profit’.

OUTCOME
ILT – Off-the-shelf Licences
• Designed to address business ‘complaints’
• Designed to maximise deal-flow and reduce costs
• Intended to make licensing easier and cheaper
• Patented technology available to licence on pre-
agreed terms and price at the click of a button
• Removes bureaucracy and time and COST for all

OUTCOME
ILT – Measures
• Numbers of enquiries
• Deals done
• Revenue to University
…commercial measures.
NOTE we have had great numbers for traffic and 
enquiries…not a single deal done…so we are 
revisiting the business model.

OUTCOME
IP2IPO
• LSE Listed; £300m
• Specialist investor in University spinout companies in 
partnership with the University.
• Currently in partnership with: Oxford (Chemistry), 
Southampton, KCL, York, Leeds, Bristol, Surrey, 
Bath and Queen Mary’s (London)

OUTCOME
IP2IPO – key partnership terms

£5M Initial Seed Investment Fund

25 year deal – but regular reviews

Spin-out option university decision 

Exclusive first option to invest in all spin-outs 

Up to £500k per spin-out 

Joint decision making on investments

IP2IPO 12% Founding share 

Significant fixed pre-money valuation/investment pro-rata

Provision of one FTE member of staff to support projects

No follow-on funding – aligned to maximise returns for founders

Support for spin-out management team and networking to 2nd round 
investors

…it’s like a business plan!

OUTCOME
Commercialisation - measures 

Numbers of spin-outs

Investment in spin-outs levered

Value of portfolio

Returns to the Founders
…exactly the measures any venturer/investor would use

In Summary:

We understand the nature of the interface and the 
different objectives/requirements.

We believe we have in place mechanisms to 
support the different objectives and the right 
measures for each.

YOU MUST KNOW WHAT SUCCESS LOOKS 
LIKE TO KNOW WHETHER OR NOT YOU ARE 
SUCCEEDING
….

The right measures suggest we are doing well.

Thank you
Dr Kevin Cullen
Director, Research & Enterprise
University of Glasgow
[email address]

Interface between Universities and the Marketplace
November 2007